Simplifying Software at Cisco BRKARC-2010

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2 Simplifying Software at Cisco BRKARC-2010 Brian Jeffries Vice President of Operations Ben Strickland Manager of Product Management Engineering Licensing Office

3 Key Discussion Topics We Hear You Smart Licensing Overview How It Works (Product & Portal) Introducing a New Consumption Model Roadmap Make Sure to Visit: Booth #1537: Come talk to the architects and lead product managers. See Smart Licensing in action. Walk in Labs: Come give Smart Licensing a try on real products. You are in control! LABARC-1000 Wrap Up 3

4 Dominant Market Trends Value Is Shifting Market Expectations Simplicity and ease of use Need Picture Accelerating pace of change Capital preservation and operational efficiency It should just work 4

5 We Are Listening License Management and Install-base Data Uncertain about products you own, licenses you have and how to renew them Lacking one reference install base location Multiple tools and disparate locations for support or change to licenses PAK Registration Cumbersome registration process PAK management complex Product Complexity Too many SKUs UCSS and ESW confusion Multiple licensing technologies/methodologies Acquisitions Problematic for acquired customers integration Injects Service Request (SR) volumes to our support teams Cost Paying for more features than you want 5

6 Cisco Software Simplification Smart Licensing Visibility Into Install Base Customers and Partners One Cisco Software Experience Flexible Consumption Models One Standard Licensing Platform Renewals and Reconciliation Business Outcomes Ease of doing business Reduce operational overhead It should just work"

7 Software Licensing Is Easier Today Cisco Software Central A single portal where you can access all software management tools. Easier to get quotes, order software, get licenses, and upgrade software. Self-serve Licensing Registration Self-serve license lookup, resend, rehost and edit. Quick and easy access to self-serve licensing. edelivery Reduced customer software order lead times, simplified logistics. Most of Cisco s products are now available via edelivery. Licensing Pilots Licensing pilots are underway Testing future-state model will provide immediate short term relief for customers.. 7

8 Fixing the Root Cause (Our Longer Term Plan)

9 Let s fix the core issues PAKs Individual License Files Trust Confusing Purchasing Models Replaced with Visibility Simplicity All Must be Eliminated 9

10 Upgrade 1 Upgrade N Establishing Engineering Standards & Governance Goal: To facilitate true simplification for you, we must simplify and standardize License Structure across Cisco s Product Portfolio. In Conjunction with Smart Licensing, a simplification exercise is underway across Cisco Products to create easier to use and understand bundling models. <Gold> <Silver> Rules include: Eliminate License Dependencies Apply to only a single Business Need Easy to Articulate to a User No Artificial Currencies A New License Model Governance will be in place by mid 2013 which ensures adherence to Best Practices. <Bronze> Feature Set A B C D Base Image -Or- 10

11 How Smart Licensing Works

12 Cisco Smart Software Lifecycle Management Smart Software Lifecycle Management is a major shift from placing a license compliance burden on you to helping you understand how software is used in your network. Purchasing Purchase software based on your consumption needs (prepaid, post-paid) Automatically deliver entitlements into a consolidated inventory based on a single customer identifier Management Automatically track activations against entitlements Create license pools and manage your entire software portfolio Single, consistent experience for all products Reporting Understand how you are using Cisco software Customer, authorized partner, and Cisco all know what software has been purchased & consumed Periodic reconciliation to address consumption model enables the process to continue Reconcile/Renewal/Billing 12

13 Software Consumption Models Own Upfront Perpetual Upgrade & Support Over Time Subscribe Prepaid Term or SaaS Utility Pay as You Go SaaS and PaaS Cisco Smart Software Licensing Foundation of Software Offers 13

14 Central Deployment Distributed Deployment Unravelling Complexity Smart Software Licensing Router Purchase Order Switch Firewall Video Unified Communications HTTPs Proxy License Service Usage License Authority Entitlement License Engine Router Switch Firewall Video Collectors License Portal Cisco Software Usage Device Name Usage Router Switch Firewall Unified Communications Video UCM 14

15 Device 3 Device 2 Device 1 Transfering Licenses between Devices (1/2) Licenses are NOT Bound to a specific Device Simply Activate the correct Functionality in the correct place > Enable Advanced Security 2 Advanced Security Licenses Usage Device 1 Device 3 > Enable Advanced Security Can be applied to any endpoint you desire 15

16 Device 3 Device 2 Device 1 Transfering Licenses between Devices (1/2) > Enable Advanced Security > Enable Advanced Security 2 Advanced Security Licenses Usage Device 1 Device 2 > Disable Advanced Security Can be applied to any endpoint you desire - or simply remove - 16

17 Smart Software Licensing Components Order Fulfillment Maintenance Reconcile Entitlement Framework SCH Receiver License Receiver Cisco Commerce Workspace Register Deal Quote Configure Order User Roles & Access Control Web Portal Licensing Crypto Service CR Party Contract Creation Logical Account Pool Management User & Admin Entitlement Mediation Smart Licensing Entitlement Order Fulfillment Entitlement Usage Aggregator Item Database Entitlement Tag Smart License & Entitlement C2A Key: Covered in this Session Partially Covered in this Session Software Platforms Subscription Billing License Database Customer Baselining & Manual Reconciliation Entitlement Usage PAK Base lining Alert, Report & Notification Rules Engine Onboarding Operations Customers/ Partners 17

18 The Details. How it Works (on your Cisco Product)

19 Reporting Usage The Cisco Product is configured to use Smart Licensing at install/provisioning time. Contact Cisco Directly or through Proxy Company/Organization Identifier - CCO User/Password - Organization Token for Bulk Provisioning - What Level of Information to Send Information Collected Required? Trusted Unique Identifier (SUDI/SUVI/ID) Yes HTTPs -or- Features Used Organization Identifier Hostname AAA ID of User Making Change Yes Yes No No Common Services Platform Collector Cisco Checks: Licenses Device IDs Business Rules Then Authorizes Use Other Smart Call Home Information No 19

20 Secure Ease of use Security Policy Simple Balancing Simplicity with Security Options Visual 1 Direct Cloud Access Cisco Product sends usage information directly over the internet. No additional Components needed Cisco Product HTTPs Cisco.com Your Cisco Software Usage 2 Direct Cloud Access through an HTTP Proxy Cisco Products send usage information over the internet via a Proxy Server. Any off-the-shelf Proxy will work. Your Cisco Software Usage Cisco Product HTTPs Proxy Cisco.com 3 Mediated Access through a On Prem Collector Connected Cisco Products send usage information to a local Collector, which automatically completes the transaction with the backend. The Collector will be a free download Cisco Product HTTPs Common Collector Cisco.com Your Cisco Software Usage 4 Mediated Access through a On Prem Collector - Disconnected Cisco Products send usage information to a local disconnected collector. Once a month, an exchange of human readable information will be performed to keep the information in sync. Cisco Product HTTPs Common Collector File Transfer Cisco.com Your Cisco Software Usage 20

21 Smart Licensing Configuration with Defaults router(config)# license smart enable <pool> router(config)# license smart idtoken register <id token> Pool is optional and places product in appropriate pool on portal Token obtained from portal with CCO login Used to register all products owned by a single logical account A token is valid for 30 days Can be used with automatic configuration Not used after successful registration Configures Smart Call Home Smart Call Home configured for full reporting using the portal CCO ID Existing Smart Call Home configuration, if any, will take precedence and be honored Uses default url to contact Cisco directly over HTTPs 21

22 Smart Licensing Show Commands Embedded Software show license all show license handle show license features show license udi show license status show version license show license cert show license pool Shows all entitlements in use Shows detailed information about each entitlement in use Shows the current state and usage of smart licensing entitlements on the product. Shows the Device identifier used for Smart Licensing Shows Smart Licensing details, if enabled Shows additional Smart Licensing information Show the ID certificate content, date issued and date expired Show the pool that this product instance is assigned to 22

23 Show License All Router#sho lic all Cisco Smart Licensing Agent, Version 1.0.0_development Product Instance: PID:CSR1000V,SN:99TLI1I3U6O Smart Licensing Enabled: Yes Assigned License Pool: Default Pool Features: Not yet implemented Entitlement Handle: 17 Tag: REG_25, Version: 1.0, Enforce Mode: IN COMPLIANCE Requested Time: Mon Jun 17 12:51:16.546, Requested Count: 1 Vendor String: Smart Licensing State: authorized (4) Licensing Certificates: ID Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented Signing Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented Upcoming Scheduled Jobs: Certificate Renewal: Not Available Authorization Renewal: Thu Jan 01 00:00: Authorization Expiration: Thu Jan 01 00:00: Daily Job: Sat Jan 17 21:43: Product Unique Identifier Licenses in Use and their status Current End Point Status 23

24 The Details. How it Works (on your Cisco License Portal)

25 The Portal - Dashboard Issues at a Glance Troubleshooting Made Easy Latest Software Events 25

26 The Portal Product Inventory View your Entire Inventory Drill in on What is consuming Licenses 26

27 The Portal License Inventory View your Software Ownership Drill in on how your Assets are Used 27

28 Associating a Device with a Logical Account Logical Company Devices Registered Licenses Purchased CCO Users or Authorization Token 28

29 License Pools Logical Account Pools are logical groupings of licenses for products Department A Default Pool Department A A self defined customer construct to reflect company organization, geography, budgeting, or other structure Logical Association Created & maintained by customer on the Portal Allows Delegated Authority and Differential Access 29

30 Transfering Licenses between Pools Licenses may be transferred between pools within your organization. This allows for licenses to be balanced in a self-service manner within an organization. (No Contacting Cisco TAC!) This enables you to easily make changes at the product, business unit or company level to your software licenses. COMPANY POOL Company Pool POOL A POOL B 30

31 User License Conceptual Smart-Licensing Flow Cisco Portal Customer Orders Accepts EULA Logical Account License Usage Request for quote to partner or Cisco Customer IT Admin Business Process Request for Partner Quote 31

32 The Portal - Dashboard Issues at a Glance Troubleshooting Made Easy Latest Software Events 32

33 Smart Licensing Demo (10 min)

34 Smart Software Licensing Roadmap

35 Evolution of Customer and Partner Experience Early Adopter Phase 1 Controlled Availability Phase 2 General Availability Phase 3 Install Base Data Ability to view PAKregistered software license data Ability to view both PAKregistered and nonregistered Software data Ability to view Software and Service data License Management No more PAKs Licenses no longer node-locked Basic pooling capabilities Option to leverage Network Collector All software transactions managed through single portal interface Product Complexity New standardized Licensing Pilots Standardized offers align with consumption models Ability to license Cisco products consistently across product families Cost Ability to purchase Term and Content Pilot Utility Delayering software from hardware Ability to purchase all standardized consumption models 35

36 Conclusions

37 Licensing tracking mechanism Matching customers with their data Enterprise architecture Smart Software Licensing Transformational Shifts FROM TO Different licensing technologies Non-standardized licensing processes and policies Standardized, cloud-based solution Standardized licensing processes and policies No Source of Truth about what a customer owns Single customer ID and portal experience, so customers know what they own PAKs used by customers to manually activate software Smart Call Home plus cloud-based collectors automatically track software usage 37

38 And Now for Your Questions. Some of our software isn t licensed. In the future will Cisco add licenses to those products? When will we see improvements in the licensing experience? Will there be an impact to pricing? Do I have to buy the new product to obtain licensing relief or is there a migration plan? How does the current licensing approach work with new products when they are enabled with the new licensing model? Q & A Make Sure to Visit Cisco will provide reporting capabilities for these products but no licensing enforcement is expected. Customers should begin to see major improvements by the end of Pricing is not expected to change due to licensing changes. A migration plan is being developed for products with a long life. Products nearing end of life (2-3 years) will not be part of the migration plan. The new model is an customer option. If you choose not to use it then current licensing will continue to work the same way it does today. Booth# 1537 Walk in Labs: LABARC

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