Lets Make Money with Jazz!

Transcription

1 IBM Software Group Lets Make Money with Jazz! Brett Hansen Rational General Business & Business Partner Marketing 2008 IBM Corporation

2 Agenda Jazz and RTC Introducing the Rational Ensemble Additional Rational BP Resources 2

3 Agenda Jazz and RTC Introducing the Rational Ensemble Additional Rational BP Resources 3

4 The business landscape facing IT & business leaders The need to innovate with less Bottom Line: Enable Business Flexibility... 4

5 IBM Rational Software Delivery Platform Solutions to help customers achieve greater value and performance from their investments in delivering software In-house software Outsource vendors Packaged applications Systems & products Manage Evolving Requirements Accelerate Change & Delivery Deliver Enduring Quality Manage Architecture Improve Project Success Enterprise Modernization and Transformation Organizational Governance Deploy Process & Governance Best Practices Skill Development and Community Implementation Services 5

6 The Jazz project People working together to deliver great software Jazz is a project and platform for transforming how people work together to deliver greater value and performance from their software investments. A major investment by IBM to create a scalable, extensible team collaboration platform. IBM s vision of the future of software delivery globally distributed, fluid and dynamic. An evolution of the Rational portfolio, which will evolve to support Jazz technology over time. A community at Jazz.net where you can see Jazzbased products being built. 6

7 Envisioning a platform that can transform software delivery Jazz is a project and platform for transforming how people work together to deliver greater value and performance from their software investments. robust, extensible and scaleable globally distributed, fluid & dynamic community-based & open at Jazz.net Collaborate in Context Right-size Governance Day One Productivity Enable team transparency of who, what, when, why Build team cohesion and presence Automate hand-offs so nothing falls through the cracks Automate team workflow improving productivity Automate data collection eliminating administrative overhead Real time reporting and alerts reduces project risk Dynamic provisioning of projects and teams Real-time iteration planning and workload balancing Unify teams with tools choice Dynamic integration of people, process and projects across the lifecycle 7

8 Introducing the first wave of new Jazz offerings Team Concert Innovation Through Collaboration Unify by thinking & working in unison with real-time project heath Requirements Composer Business Expert Collaboration Elicit, capture, elaborate, discuss and review requirements Quality Manager Collaborative Business-driven Quality Coordinate quality assurance plans, processes and resources Rational Team Concert offering offering Rational Requirements Composer Best Practice Processes offering Rational Quality Manager Business Partner Jazz Offerings Search and Query Dashboards Team awareness Events notification collaboration Security JAZZ TEAM SERVER Open Lifecycle Service Integrations ClearQuest Powered by ClearCase Build Forge Requisite Pro Asset Manager 8

9 Customer feedback "By helping us to make project deliveries more repeatable and predictable, we anticipate that Rational Team Concert will reduce project overrun costs by 20%." --Matt Pomroy - Business Unit Executive, Software Engineering, Ascendant Technology "Its automated project management dashboards are transparent to everyone not just managers. This immediate and automated feedback helps keeps teams on track and motivated to achieve project goals." --Han Jie - Senior Consultant, Siemens " Where we previously used separate systems, with Rational Team Concert we now have well integrated functionality. Our developers are more efficient because they are better able to focus on important issues. Our project managers greatly value the ability to customize these dashboards and instantly provide status on their milestones!" --Mika Koivuluoma - Production Manager, TietoEnator 9 9

10 Agenda Jazz and RTC Introducing the Rational Ensemble Additional Rational BP Resources 10

11 Vast Opportunity for Us to Capture Rational opportunity in AP is nearly $1 billion dollars in 08 growing approximately 10% Opportunity in India growing from about 10% of the total AP opportunity to almost 20% by 2011 Business partners contribute nearly 40% of Rational s revenue in India Rational business partner SVI contribution grew over 90% yty in 1H08 Rational Opportunity APS India 11

12 Introducing the Rational Ensemble A world wide ecosystem of specialized Rational Business Partners educated, enabled and certified on Rational Jazz offerings developing solutions delivering thought leadership to the global community actively engaged in sales, services and support of customers and clients embracing Jazz 12

13 Resources to help you success with Jazz Education resources to enable business partners on Jazz/ Jazz offerings Community opportunities for interaction between business partners and Rational Jazz experts Development support for the development of solutions/ application based on Jazz Promotion help to reach and educate potential customers on their Jazz solutions 13

14 Rational Ensemble Opportunities Rational Ensemble Musician start here PartnerWorld ID and short registration Education resources - Community - Newsletter get to here Rational Ensemble Maestro Jazz offering TSM and SVI eligibility Demand gen Special Events Thought leadership 14

15 MUSICIAN Resources Education SME and VIC online courseware and other enablement materials Online Jazz educational events Jazz development resources including access to beta testing Development Access to Jazz development team via blogs and forums Community Exposure to the 10,000 jazz.net end users Jazz newsletter with the latest and greatest info Promotion Billboard to post your jazz events, whitepapers Jazz and RTC marketing and sales guides 15

16 MAESTRO Resources Meet the experts Web and live events Education & development Participation in Discussion Forums with technology leaders First priority in Jazz offering beta testing and launch opportunities Prioritized promotion with unique designation across jazz.net environment Prioritized launch marketing opportunities Promotion Contributors to Rational-led webcasts and podcasts series Specialized Jazz co-marketing market planning Internet co-marketing initiatives 16

17 The Ensemble Portal at jazz.net The Ensemble: a rotating directory of Ensemble members The Rehearsal Hall: A billboard for partner events, news and articles Introducing: The Maestro blog! Located on the Jam session pages, a chance for our Maestro partners to share their thought, ideas and experiences. Come and jam with us! 17

18 Easy to get involved Go to jazz.net community and select business partners Register for Rational Ensemble all you need is your PW ID Access the Ensemble Portal to develop skills and solutions When you are ready, complete your RTC TSM exam (additional exams will be available with new offerings) Take advantage of promotional resources including market planning sessions 18

19 Agenda Jazz and RTC Introducing the Rational Ensemble Additional Rational BP Resources 19

20 An event-based marketing campaign Based on 2008 IBM Rational Software Development User Conference content Everything needed to run a professional marketing campaign and event Best practices & check lists Rich, compelling content Web HTML, Direct Mail Templates Event Day Kit: Giveways, signage, collateral Web, HTML, Direct Mail Templates Why is it important to me? Capitalize on branding and market recognition Co-host and manage events with IBM Infuse your value and offerings Drive new leads for software and services Event Day Kit Learn more at: ibm.com/jct09002c/partnerworld/mem/mkt/mkt_play_rsc2u.html 20

21 Rational Marketing & Sales Playbooks Focused on hot market opportunities Collections of go to market & sales content Use to drive demand, nurture & close business Ideal for multi-touch marketing campaigns Available Playbooks Streamline & Optimize Portal Development Prevent On-line Security Breaches of Web Applications Empowering Development of Change and Release Management Empowering the A in SOA Extend and Modernize Existing System i Applications Rational Team Concert Playbook Available Rational Subversion Playbook Available Learn more: 21

22 New! Internet Co-marketing Offering What is Internet Marketing? Placing YOUR content & tactics on targeted websites to generate new leads Why is it important to me? Lower cost per lead: As low as $15/registration Better response rates: 7-10% vs. 1% list rental Audience actively searching internet for information What do we provide? Pre-negotiated rates with select media vendors Market intelligence to target audience Package options or build your own campaign Available for co-funded marketing Learn more: 22

23 Next Steps Join the Rational Ensemble Build your skills and solutions on Jazz and Rational Team Concert Conduct a joint marketing planning session and leverage the joint marketing Leverage SVI and make extra $$! Use your Rational Bible 23