Market Leadership Through Thought Leadership SEUGI

Transcription

1 Market Leadership Through Thought Leadership SEUGI June 12,

2 2 The Rise

3 The Rise and Correction of the US Economy FACTS:! Tumbling stock portfolios! $4.5 trillion evaporates! 1.4 million jobs lost! Stagnate corporate spending 3

4 The internet is not an independent economy! Powerful tool limited by fundamental forces! e-business is not about faulty business logic! Growth models! Flawed business plans! Market share 4

5 E-Business is more! A new or different distribution channel! Massive collaboration 5

6 E-Business Fundamentally Changes Business! e-business: synergistic/integrated/ strategic! Replaces the Industrial Age model! Growing need for web-deployed systems 6

7 The Internet Permeates Everything! Invisible / Indistinguishable / Pervasive! New norm! No more me-tooism 7

8 The New Reality! Tech sector has been redefined! ROI is essential! The backbone of business strategies 8

9 The Era of the Real Time Enterprise is Here! Ubiquitous access 24 x 7! Sell worldwide! Support customers continuously! Partner worldwide! Educate / Train on demand! Real Time Enterprise 9

10 Businesses have Reinvented Themselves! Pre-existing business practices are re-deployed! Strategies are redesigned! Processes are reinvented 10

11 The Software Application Transition! Desktop >> LAN >> WAN >> Browser! Increased scope of analysis! Increased breadth of information distribution 11

12 Internet Extends Productivity! Personal Level! 50% of Tax Returns in 2003! Corporate Level! GE! Cisco! ABC Technologies/SAS Performance Management 12

13 ABC Technologies 1999! No e-business strategy! Average corporate web site! $20 million revenue! Regional offices / Distribution in 14 countries! Traditional marketing budget 13

14 The Problem! Enhance productivity! Grow sales - globally! Develop partners - worldwide! Support customers - when they need it! Train customers - when they want it 14

15 The Opportunity! Seize emerging market segments! Increase revenue from new products! Bring unity to international message / image! Be more aggressive and innovative than others 15

16 The Obstacles! How to stretch traditional marketing budget?! How fast could new leads be developed?! How to enlarge global visibility?! How to realize ROI on R&D?! How to extend domain expertise to new products? 16

17 The Analysis! Customers by Industry 17

18 The Analysis! Customers by Location 18

19 The Strategy! Shift traditional budget to web Portal strategy! Align ABC Tech with Thought Leadership! Create focused Performance Management educational web portal! Leverage domain expertise through Authorities! Sell / Educate / Support - 24 x 7! Partner with best of breed 19

20 The Execution: BetterManagement.com MISSION: To enable better management through education VISION: To become the primary global information resource for performance management thought leadership 20

21 Extend Reach and Value Through Rich Content Business Community Education Community Resource Centers Authorities Solutions Customer Relationship Implementation Software Community 21

22 Build Community - Leverage Search Engines BUSINESS COMMUNITY EDUCATION COMMUNITY SOFTWARE COMMUNITY 22

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24 Resource Centers Best of Breed Partners CRM PROCESS MANAGEMENT GOVERNMENT EXCELLENCE COLLABORATIVE STRATEGIES SALES/MARKETING ANALYTICS SIX SIGMA 24

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27 Domain Expertise - Authorities BUSINESS INTELLIGENCE COST MANAGEMENT SCORECARD VALUE CHAIN RESOURCE PLANNING 27

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30 Top Seminar Examples Series: Foundation for CRM/Customer Activity Based Costing/CRM/ABC Model 192 Registrants Framework for Information Quality in Data Warehouse 123 Registrants Collaborative Planning Forecasting and Replenishment 153 Registrants Total Cost of Ownership (TCO): The Secret to ABC for Information Technology Areas 143 registrants Activity-Based Intelligence: Unlocking an Organization's Genetic Code 142 registrants Identifying Your Key Performance Indicators 424 registrants Improve Public Sector Results with a Balanced Scorecard: Nine Steps to Success registrants

31 Solutions SOFTWARE SERVICES INDUSTRIES COMPANIES 31

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34 The Results: University Partners London Business School of Economics U of Chicago Graduate Business School Stanford University Business School Carnegie Mellon Columbia Business School 34

35 The Results: Over 200 content sources Exclusive! Plus many more... 35

36 The Results "Savvy visitors will note some content promoting the products and services of the site's sponsors, but there is plenty of unbiased, noncommercial information as well. -- Harvard Working Knowledge 36

37 Thought Leadership IT/Shared Services Supplier Relationship Management Supply Chain Management Customer Relationship Management 37

38 Key Indicators Per Quarter InfoPacks Web Seminars 4175 Courses /01 3/02 38

39 Reaching Across Industries! Members by Industry 39

40 40 Reaching Decision Makers

41 41 Reaching Across the World

42 Thought Leadership : 500% year-to-year growth Site Hits Registered Members 42

43 The Hot Trends Marketplace trends Industry trends Hot topics International markets Products Industries Regions 43

44 International Indicators USA 56% Asia 366% ME/A 334% Europe 312% 9/01 3/02 44

45 Additional Opportunities! BetterManagement Select! Multiple Languages 45

46 Content Management! Admin tools! Activity tracking 46

47 The Internet is Powerful! To access to information! To disseminate information! To educate ourselves! To optimize processes 47

48 The Backbone of Business Strategy! For developing software! For disseminating information! For improving processes! For leveraging domain expertise! For expanding global reach! For managing a Real Time Enterprise 48

49 BetterManagement.com! Media Channel for Thought Leadership! Redeployed existing business practices! Redesigned entire marketing/customer support! Reinvented message and context 49

50 ABC Technologies/SAS Performance Management! Moved to browser-based applications! Built web strategies into all customer activities! Marketing! Education! Support! Partnerships 50

51 Enable Better Management Winners will likely emerge from those who have the best information... and the decision making prowess to use information to their advantage. More than ever, information must be...relevant, TIMELY, RELIABLE. KPMG Consulting Achieving Measurable Performance Improvement in a changing World 51

52 Market Leadership Through Thought Leadership 52