Faster Return on Investment using Solution Blueprints from SAS and Intel

Transcription

1 Faster Return on Investment using Solution Blueprints from SAS and Intel June 11-14, 14, 2002, Paris - SeUGI Conference

2 Agenda! Solution Blueprint Program Overview! Business Needs and Solutions! Multi-channel Marketing Automation! Enterprise Customer Analytics Demo! Pulling the Industry Together For Your Benefit! Scaling Your Solutions! Call to Action

3 Solution Blueprint Program! Address Business Needs! Utilize Expertise at Intel, SAS and Various SI s! Provide Pre-configured and Optimized Business Solutions! Solution Blueprints are Recipes industry-leading Intel technologies best-in in-class software from SAS intellectual capital from system integrators! Speed Initial Deployment and Allow Rapid Customization Intel and SAS working together for you to improve ROI

4 Vertical Solution Focused! Expertise For Your Industries Retail, Financial, Telco, Pharma, etc.! Your Specific Business Problems Addressed Time to Design and Implement Marketing Initiatives Measurable ROI Add Value and Build Relationships with Customers Consistent Marketing Message at Point-Of Of-Decision Managing Communication with Customers in Their Preferred Method or Channel Need for Integrated View Of Customer Behavior

5 Business Solutions Available Today! Multi-Channel Marketing Automation with Digitas for Retail*! Enterprise Customer Analytics with IBM Global Services for Finance*! Customization of These Solutions for Your Industries

6 Retail-CPG Industry Overview From consumer to vendor, technology changes everything CONSUMER The Internet RETAILER VENDOR The Store / SSC / DC SOURCE M (mobile) commerce Business data (with profit opportunities!) are generated in mind-numbing numbing amounts across multiple consumer touch points

7 Multi-channel Marketing Automation! Integrated service and technology offering Retail Business Challenges > ROI for marketing initiatives > Reduce time to implement marketing initiatives > Personalized, relevant campaigns that build profitable relationships > Consistent marketing message based on real-time customer understanding, across all communication channels Marketing Automation Solution > MMAS integrates: A marketing database Analytics and reporting tools Multi-channel campaign management automation Integration platform and database management utilities > MMAS customized for specific marketing objectives to ensure best technological fit and maximize marketing strategy

8 Multi-Channel Marketing Automation! A full suite of technology components to support end-to to-end marketing strategies, from planning to customer presentation layers Personalized Retail Channel terminal or kiosk, offerings at POS Customer purchase data collection Customers Direct Mail / Catalog Channel Outbound Direct Mail Campaign Fulfillment Personalized campaigns targeted at segments, Click-stream data Bi-Directional Multi-Channel Integration Layer Outbound Telemarketing Execution, Inbound sell, cross-sell & up-sell promotions, Data collection Infrastructure Support Analytics & Reporting Customer Database Campaign Management Extract, Transform & Load tools, Data Cleansing Marketing Analysts & Modelers Customer Analysis, Segmentation, Modeling, Scoring Communication Channels Define & Manage Product, channels Segmentation Communication Channels Product Marketers

9 Multi-Channel Marketing Automation Business Strategy / Creative Planning Segmentation, Modeling, Targeting Campaign Management Campaign Execution 5 Measurement, analysis, reporting Brand, business customer goals Budgets Prioritization Customer scoring Product / channel segmentations Predictive analysis Marketing campaigns managed versus customer service goals Relevant messaging Across appropriate channel Consist with branding 360 view of customer profile The Results: 1. Speed, responsiveness to changing customer dynamics 2. Increased ROI from improved marketing initiatives 3. Relevant, consistent brand and channel management 4. Optimized legacy and new IT investments

10 Enterprise Customer Analytics Demo! IBM* Global Services! Full Demo Available in Intel and IBM Booths

11 Our approach utilizes Enterprise Customer Analytics ECA is a framework that enables you to personalize interactions with every individual customer across every marketing channel in a consistent, focused manner to identify prospects, acquire new customers, maximize current customer relationships and increase lifetime value by truly knowing your customers for the first time

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19 Pulling the Industry Together For Your Benefit! System Platform Function and Performance SAS-Intel Intel Advanced Research Center Ensure SAS is optimized on all Intel Platforms Ensure SAS Scales on Intel Platforms Benefit - Solve Your Problems Faster! Solution Integration Major Database Vendors Enterprise Resource Planning Applications Other Key Software Components Benefit Interoperability

20 Intel e-business Network Solutions Channels Solutions Enabling Products Architecture / / Standards

21 Blueprints are Designed To Scale As Your Business Scales Intel NetBurst microarchitecture and Hyper-Threading Technology Leadership in price/performance and throughput for compute intensive SAS applications Scale up 2, 4, 8+ Intel Itanium architecture with EPIC technology and 64-bit addressing, High I/O Throughput New levels of compute parallelism, scalability and RAS for the largest SAS datasets Scale out SAS V8 Available Today for the Intel Xeon processor family SAS V9 for the Intel Xeon processor and Intel Itanium processor families

22 Call to Action! Contact Your SAS, SI and/or Intel Rep for Details! See the ECA Blueprint in the IBM* or Intel Booths! See the Intel Xeon and Intel Itanium Processor based Systems with SAS V9 in the Intel Booth! Have Your Staff Review the Blueprints! Pilot Live Blueprints See Us in the Intel Booth for details of the pilot programs SAS V8 for Intel Xeon processor family SAS V9 with McKinley or Intel Xeon processor family! Digitas* lab opening April 25 in SFCA for MMAS

23 Thank You. Open Discussion / Q&A Jim Watts, SAS Institute, ; jim.watts@sas.com Mark Pallone, Intel Corp., ; mark.pallone@intel.com Intel, then Intel logo, Pentium, Itanium, VTune, Intel Xeon and Intel NetBurst are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.