Getting Your Maritime Connectivity Strategy Right. Challenges and Best Practices

Transcription

1 Getting Your Maritime Connectivity Strategy Right Challenges and Best Practices Workboat 2016 Steve Griffin Commercial Sales Manager KVH Industries, Inc. 1

2 The Communication Challenge for the Modern Workboat Fleet Deliver a satellite communications solution for your vessel or fleet that: Meets your and your customer s operational demands Supports regulatory and ship-to-shore data requirements Stays within your budget, and Is a success with everyone at sea and on shore Why is this so hard now? 2

3 Our expectations for communications and connectivity are changing 3

4 Challenges to an Effective SATCOM Strategy: The Demand for More and Faster Data Segment File sharing Video Audio Web Browsing Social Networking Software Download & Upload Other Encrypted Other Source: Ericsson Consumer Lab

5 Seeing the Traffic on Your Vessels Now 5

6 Challenges to an Effective SATCOM Strategy: Big Data and the Internet of Things Big Data is not a single technology, technique or initiative Rather, it is a trend across many areas of business and technology Internet of Things Connected, responsive devices 6

7 Challenges to an Effective SATCOM Strategy: Big and Little Data Generated Constantly 7

8 Challenges to an Effective SATCOM Strategy: Big and Little Data Generated Constantly 8

9 Challenges to an Effective SATCOM Strategy: Big and Little Data Generated Constantly 9

10 Challenges to an Effective SATCOM Strategy: Big and Little Data Generated Constantly 10

11 Challenges to an Effective SATCOM Strategy: Big and Little Data Generated Constantly 11

12 Challenges to an Effective SATCOM Strategy: Increasing Options, Complexity, Suppliers 10 years ago Inmarsat or massive VSATs were only real choices Slow speeds and high costs or huge antennas with poor reliability Now VSAT is the dominant new service but growing pains Multiple service providers with varying levels of financial health Solutions with multiple suppliers of interconnected systems Often misleading claims or lack of transparency unlimited service for example Service quality and reliability can vary among providers Service and support challenges It s an area where buck passing is all too easy we hear that it s the Internet provider s fault or the hardware is too old or you need a software upgrade...i could go on. If I ran our organization like that we d be out of business. ~ Teresa Lloyd, Maritime Industry Australia CEO 12

13 Challenges to an Effective SATCOM Strategy: Demand for Content 13

14 Challenges to an Effective SATCOM Strategy: An Expanding Group of Stakeholders Captain Crew Coast Guard Charter Clients Onshore Operations Team IT Staff Regulators Engineers Harbor Officials Finance Other boats in the fleet And others 14

15 So how to overcome these challenges AND gain an advantage for your business? 15

16 An Effective SATCOM Strategy Serves Several Masters Safety at sea Efficiency and profitability of operations Operational and regulatory compliance Effective manning and retention The needs of an increasingly digital native crew 16

17 Getting It Right = Big Benefits Operational Efficiency Deliver real-time data to onshore resources Streamline business activities Crew Welfare Connectivity improves morale Enhance recruiting & retention Regulatory Mandates Subchapter M Digital charts (ECDIS) Training & labor regulations Cost Savings Remote repair & diagnostics Reduce insurance costs Reduce port charges 17

18 Ask Your Experts The two big questions to ask your stakeholders: 1. What is the minimum requirement for what you absolutely need? 2. What would you want if I could deliver everything you need? Take into consideration: Vital to understand what data you are transmitting Think of NOW as well as THE FUTURE 18

19 Speed vs. Need Unlimited VSAT Plans really aren t Actually capacity constrained Designed to limited ship s network access to protect the network Most providers control your usage, not you Fair use fine print Capacity speed Actually equals bandwidth used over time And this means? Even a slow and steady trickle of data use over a slow connection adds up! 19

20 And What Do You Actually Experience? User s data speed = total bandwidth delivered # of active devices 128 Kbps data connection with 10 active devices: Welcome to Your New 1990 Dial-up Connection! 20

21 Shore to Ship Data Transfers Operational Item File Size Earlier Generation (256 kbps) VSAT (4 Mbps) 5-minute Video Update 30 MB 15 minutes 1 minute Interactive CBT Course Up to 500 MB 4 hours + ~ 17 minutes Large Maintenance Manual ~1 GB 9 hours ~ 35 minutes Seafarer Training Course Up to 3 GB Up to 26 hours ~ 90 minutes 21

22 Shore to Ship Crew Welfare Item File Size 4G LTE (50 Mbps) Earlier Generation (256 kbps) VSAT (4 Mbps) 4-minute song 4 MB < 1 second ~ 2 minutes 8 seconds 5-minute video 30 MB ~ 5 seconds ~ 15 minutes 1 minute WhatsApp Messenger for ios 56 MB ~ 9 seconds ~ 30 minutes ~ 2 minutes 9-hour audiobook 110 MB ~18 seconds ~ 1 hour ~ 4 minutes 45-minute TV show (SD) 200 MB ~ 30 seconds Nearly 2 hours ~ 7 minutes 2-hour HD movie Up to 4.5 GB ~ 12 minutes Nearly 40 hours ~ 2.5 hours 22

23 Take into Consideration Costs & Consumption Are you anticipating low data use, basic operational functions, and a tight budget? Demand for system and sensor reports, crew access, video, and more? The lifetime cost of ownership, your global support needs, and warranty expectations Big Data Big data, onboard sensors, reporting tools, and more promise boost in efficiency and cost savings Data carries a megabyte load that basic fixed plans with higher per MB costs won t support Will your SATCOM selection keep your data and network secure? Voice Services Voice calls often most effective means of communications Consider options including: Pre-paid calling for crew Split billing that supports multiple data/voice lines and airtime plans on a single antenna Prioritized voice channels to maximize voice quality over data transmissions 23

24 Take into Consideration Content Delivery Growing demand for content onboard Weather updates Voyage optimization data Navigational charts Business documents and videos Training Entertainment such as news, sports, movies, and more Consider approaches like multicasting Deliver hundreds of GB of data every month to all the vessels in your fleet Same SATCOM system that s already onboard Completely separate data subscription so no impact on SATCOM data speeds, availability Future-proof Your SATCOM Investment New services and option coming (e.g., HTS High-throughput Satellites) Will your next SATCOM solution support current and future options? Is your SATCOM provider financially stable and here for the long haul? 24

25 Take into Consideration Training Accidents put lives in peril and increase operating costs Will your selected SATCOM solution deliver: up-to-date training programs communicate with shore-based training management systems, and do so affordably? Transparency and Control Will you have access to secure, flexible, and transparent data and network management tools? Can you set data usage alerts? Will you have control of comprehensive data allocation capabilities to manage data use? What s your visibility into system and service performance reports and vessel tracking? Crew Welfare Connected ships are incredibly powerful tools for recruitment and retention What options are available for crew access, communications, billing, and content? 25

26 Think about a New Model Data delivered at the maximum network speed Available at every price point and package No protocol or application restrictions Complete transparency in data use Secure and easy tools to permit you to manage data use Eliminate risk of monthly bill shock and runaway data use Manage your network to suit YOUR needs 26

27 5 Keys to a Successful SATCOM Strategy 1. Survey the needs of your stakeholders What are the must haves as well as the wish list? 27

28 5 Keys to a Successful SATCOM Strategy 2. Ensure your prospective SATCOM provider offers an end-to-end solution Eliminate the pass the buck scenario in favor of a fully integrated solution with a single point of contact Typical Solution KVH s Solution 28

29 5 Keys to a Successful SATCOM Strategy 3. Demand secure, flexible, and transparent data and network management tools Manage your network to support your unique needs mykvh Data Allocation 29

30 5 Keys to a Successful SATCOM Strategy 4. Consider multicast content delivery Reduce data transmission costs while supplying crew content and critical operations information 30

31 5 Keys to a Successful SATCOM Strategy 5. Protect your investment now and in the future Ensure your provider has a solution for now and the future as well as a one-call support program to maximize uptime 31

32 Thank you! kvh.com/one 32