Federation of Tax Administrators 2011 Technology Conference

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1 Federation of Tax Administrators 2011 Technology Conference Keynote Speech Mashups, Mobility and Analytics: Are you ready for the new world of tax administration? John Doyle, Senior Manager Deloitte Consulting, LLP August 15, 2011 Analytics Cloud Computing Service Oriented Architecture (SOA) In-memory Business Data Management User Engagement Software as a Service (SaaS) Social Business Mobile Security.NET Green IT Social Computing Visualization Enterprise Architecture E-commerce Mobility Unified Communication Business Intelligence Cyber Intelligence CIOs as Revolutionaries Mash Ups GPS Wireless Devices HTML5 Nanotechnology Social Media RFID IT Cost Optimization Unified Storage CRM IT Automation Social Networking Insourcing & Outsourcing of Services Consumerization Grid Computing Data Management Almost Enterprise Applications 1 Wearable Computers FTA 1

2 Analytics Cloud Computing Service Oriented Architecture (SOA) In-memory Business Data Management User Engagement Software as a Service (SaaS) Social Business Mobile Security.NET Green IT Social Computing Visualization Enterprise Architecture E-commerce Mobility Unified Communication Business Intelligence Cyber Intelligence CIOs as Revolutionaries Mash Ups GPS Wireless Devices HTML5 Nanotechnology Social Media RFID IT Cost Optimization Unified Storage CRM IT Automation Social Networking Insourcing & Outsourcing of Services Consumerization Grid Computing Data Management Almost Enterprise Applications 2 Wearable Computers Cloud Computing Analytics Service Oriented Architecture (SOA) User Engagement In-memory Business Data Management Software as a Service (SaaS) Social Business Mobile Security.NET Green IT Social Computing Visualization Enterprise Architecture E-commerce Mobility Unified Communication Business Intelligence Cyber Intelligence CIOs as Revolutionaries GPS Wireless Devices Mash Ups HTML5 Nanotechnology Social Media RFID IT Cost Optimization Unified Storage CRM IT Automation Social Networking Insourcing & Outsourcing of Services Consumerization Grid Computing Data Management Almost Enterprise Applications 3 Wearable Computers FTA 2

3 Mobility What if you Could bring your entire backend system into your car Could touch & feel your data Could re-deploy your workforce on the way to lunch Were more efficient away from the office than in it What if DISCONNECTED was more powerful than CONNECTED? 5 FTA 3

4 What is Mobility? 6 Accelerated Adoption of Connective Technology Adoption Drivers Technology Adoption: Number of Days to Reach 1MM Units Sold ~360 ~300 ~180 ~75 ~30 ~15? Lower Prices Increased Mobility Enhanced Usability Evolved Connectivity $ $ Days ipod BlackBerry Netbooks iphone ipad Next Big Thing FTA 4

5 Mobile Industry Has Gained Momentum 8 World Mobile Workforce, Changing work processes allow a higher level of mobility and require a higher degree of collaboration across teams. World mobile workforce, mln Share of mobile workforce, % World mobile workforce, mln Share of mobile workforce in total world workforce, % 9 FTA 5

6 Benefits of Mobile Applications What benefits has your firm experienced as a result of deploying Mobile Applications? Increased Worker Productivity Increased Decision-Making Customer Issue Resolution Speed Internal IT Issue Resolution Speed Improved Customer Satisfaction Increased Responsiveness Reduced Personnel Costs Competitive Differentiation Reaction to Trends Improved Perception 16% 16% 14% 14% 10% 42% 48% 48% 65% 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% 10 Overview of the Mobile Technology Connect Create Consume Applications Tool Integration Mobile App Tools Databases Connector Architecture Web Services Software Applications Files Custom Applications Enabling Applications Unwired Platform Mobile Services Management Console Security Control 11 FTA 6

7 Cross-Industry Mobile Enterprise Opportunities Logistics Healthcare Parcel Tracking & RFID Admission & Care Tracking Delivery Route Monitoring Personal Health Monitoring Battlefield Communications Wireless Pacemaker Monitoring Asset, Personnel, and Target Tracking Nurses Tablets Energy & Retail Mobile Utilities Usage Monitoring Location-based Advertising & Deals Smart Posters Counterfeit Goods Monitoring Financial Services Budgeting Financial Management Banking Deposits Offers & Rewards 12 Tax & Revenue Mobile Agency Opportunities External Tax & Revenue Internal Operational License Status Checking Call Center Monitoring Profile Maintenance Employer Reporting Extension Filing Abatement Filing Financial Overview Refund Check Status Payment Scheduling Mobile Management Workload Balancing Internal Compliance Taxpayer Self Service Admin Collections Field Audit Registration Case Management 13 FTA 7

8 9/5/11 The Possibility for Tax & Revenue Geotagging Nike Counterfeit Goods Case Tax & Revenue Tax Collector Tablet App Gas Station Cigarette License Tax System ng rni Wa 14 The Possibility for Tax & Revenue GPS with Analytics Schwan Food Co. Case Tax & Revenue Field Auditor Tablet App Potential High-Risk Audit Cases 15 FTA Audit Calls 8

9 Analytics What if you Never had to Wait for a report. Could interpret massive quantities of data through Intuition Could see your data in different colors, shapes, sizes, locations You could become a data model and miner within one day Analytics and Reporting were completely owned, managed and executed by Business Users? 17 FTA 9

10 Seeing Data 18 It s possible with the evolution of analytics Stage 1: Initial Stage 2: Developing Stage 3: Industry standard Strategic impact Customer insights Service delivery effectiveness Customer analysis KPIs Slice and dice Behavioral analytics Predictive analytics/ modeling Customer modeling Fraud detection & prevention Reporting Query/ad hoc exploration Analytical insight Data Information Knowledge Investment in business analytics 19 FTA 10

11 So how do we get From To? 20 It s called In-Memory Analytics and Visualization Structured Data Unstructured Data DATA WAREHOUSE In- memory Appliance In- Memory Analy>cs Source: Tableusoftware.com. Data Visualiza>on 21 FTA 11

12 Why do we need it? The challenges: Good news: Average price of 1GB of RAM $150 $35 $ How else will it help your organization? To update, In-Memory Response Time = 19x faster On-disk In-Memory Response Time (Seconds) Source: The BI Survey 9, Business Application Research Center, Speed Accessibility Productivity Better Decisions 23 FTA 12

13 The Possibility for Tax and Revenue Identification of patterns in health, wealth, and GDP TRM Visualize data in seconds TRM Data from 2007 Present Day Your Desktop in 1 click Discovering patterns to identify tax fraud 24 The Possibility for Tax and Revenue Field Audit?? Real-time Query Instant Access to Structured and Unstructured Data Access your data in seconds No IT staff needed No lengthy ETL process Ability to take your data mobile 25 FTA 13

14 Mash Ups What if you Found it easier to interact with work screens than personal web screens Were only limited by your own imagination Never had to Hit Alt/Tab Again Could access internal and external systems in Exactly the same way The screens that you Sketched on the whiteboard became the ones that you used at work. 27 FTA 14

15 What Is a Mash Up or Composite Application? 28 Easy to build User Interfaces Step 1 Step 2 Step 3 Collections Control Center Collections Collections Control Control Center Center Collections Target Collections Funnel Collections Funnel Composite applications: Combine functionality or data from multiple existing applications, data stores, or externally hosted applications Into one coherent user interface 29 FTA 15

16 Enterprise Technology Maturity Stage 1 Stage 2 Stage 3 Business Value Opportunities: Electronic record keeping Audit and Traceability Opportunities: Increased process efficiency Horizontal visibility Opportunities: Rich user experience Increased visibility Rapid deployment Mainframe/ MRP MRP ERP SolutionsERP Solutions Adaptive/ Role-Based Timeline 30 What can Composite Applications do? Collections CRM Registration Tax & Revenue Department 31 FTA 16

17 9/5/11 What can Composite Applications do? Taxpayer Overview Account Maintenance Case Status/ Details Correspondence/ Feedback 32 Composite Applications for Rich User Interfaces Customer Self Service & Ecommerce Data Visualization Service Based Applications Collaborative Services 33 FTA 17

18 Why use Composite Applications? Prototyping in Design Drag and Drop Based Creation Out of the Box Integration Richer GUI Faster Response More Robust Security Improve User Experience and productivity Seamless Integration Architecture Agnostic Major Browser Support Leverage Enterprise Branding Boost Branding Present Complex and Large data sets Faster Searching Large Data Handling 34 Potential Uses Customerfacing portals Call centre Applications Cross Agency Applications Mobile Applications Modernization 35 FTA 18

19 Possibility for Tax and Revenue Corporate Commission Debt Management Services Retirement Administration Cross Agencies Real Estate Location Social Networks External 36 What If. FTA 19

20 The Art of the Possible John s Dashboard Compliance Metrics FTA 20

21 Yes you could Have a User Interface that is specifically tailored to you, Instantly understand and interpret large quantities of data, And do so completely disconnected and with a flick of the finger It All Starts By Asking What If 40 Federation of Tax Administrators 2011 Technology Conference Keynote Speech Mashups, Mobility and Analytics: Are you ready for the new world of tax administration? John Doyle, Senior Manager Deloitte Consulting, LLP August 15, 2011 FTA 21

22 Yes you could Have a User Interface that is specifically tailored to you, Instantly understand and interpret large quantities of data, And do so completely disconnected and with a flick of the finger It All Starts By Asking What If 42 FTA 22