Color and The New Business of Printing. Ursula Burns

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1 Color and The New Business of Printing Ursula Burns 1

2 Today s Discussion Color and New Business of Printing Market Opportunities Focus on Color Leading Technology New Business of Printing: Applications Focus Summary 2

3 Xerox Served Market $117B Services $21B Elig. Offset $17B Prod. $8B Office $71B $11B $21B Color Market Growth $32B Eligible Offset Prod Office $47B Eligible Offset Prod Office $12B $35B Eligible Offset: incremental opportunity Color in Office and Production markets: large and growing Source: Xerox Internal Analysis 3

4 Color Market Growth Dynamics Color Pages % of Total Pages 17% Color Revenue % of Total Revenue 41% 6% 26% Production Color 11-40ppm Color Cop/MFD 1-10ppm Color Cop/MFD Color Page printer Color pages and revenue are growing In 2005, 6% of the 3 trillion market pages = 26% of market revenue Strong growth in our focus areas: ppm and Production Color Technology advances drive down cost and price this exciting growth excludes Eligible Offset Source: Xerox Internal Analysis consists of Production and Office pages; excludes Eligible Offset and Services 4

5 Focus on Color Drivers Growth Opportunity Color Adoption in the Office Digital Print Ready Eligible Offset Xerox Strategy Technology investments: Easy to use, reliable, secure, low cost Advantaged product offerings focused on highpage volume segments Expanding office services Optimizing go-to-market to extend reach New Business of Printing: Unmatched product breadth Market and business development tools World-class industry partners Integrated end-to-end applications Emerging Applications Customer-driven research Continued innovation Workflow improvements...to capture color pages and revenue 5

6 Hardware, Software, Services Software Technology Competition Laser Printer HP OFFICE Steady Stream of Value-Added Services Solid Ink Laser MFD DocuColor igen3 WorkCentre C / 8550 DC 3535 WC 7665, 7655 DC12 WCP3545, 2636, 2128 CopyCentre 3545, 2636, 2128 WC 7132 DC240 / 250 WC 7245, 7235, MFP Ricoh, Canon, Konica Minolta DC8000 DC7000 DC6060 DC5000 PRODUCTION igen3 90 igen3 110 igen3 110 with UV Coater DocuTech HLC Canon HP, Kodak Oce the best and broadest color portfolio 6

7 Hardware, Software, Services Software Technology Laser Printer OFFICE Steady Stream of Value-Added Services Solid Ink Laser MFD DocuColor igen3 WorkCentre C / 8550 DC 3535 WC 7665, 7655 DC12 WCP3545, 2636, 2128 CopyCentre 3545, 2636, 2128 WC 7132 DC240 / 250 WC 7245, 7235, MFP DC8000 DC7000 DC6060 DC5000 PRODUCTION igen3 90 igen3 110 igen3 110 with UV Coater DocuTech HLC and much more to come in

8 Continued Innovation Drives Leadership Xerox Patent Portfolio Workflow Automation Document Management Image on Image Automatic Image Enhancement Media Handling Document Creation and Handling Imaging Toner, Inks, Materials Information Processing/ Communications Solid Ink EA Toner Electronics/ Digital Printing Custom Colors VI Applications Device-Centric Services TIPP * Diagnostics...and profitable growth *TIPP = Tightly Integrated Parallel Printing 8

9 The New Business of Printing Monochrome Xerox Nuvera DocuTech Color igen3 DocuColor DocuTech HLC Digital Complement Leverage power of digital printing in offset market $25B Market Opportunity Workflow Unleash the power of Repository Process Data Design Compose RIP Print Finish Fulfill Distribute Track Response the right technology, workflow, business model and partners 9

10 Delivering Integrated, End-to-End Support 120 Promo/Transactional Printing Digital Offset 23 Direct Mail Collaterals Books/Book-like Billion Pages Source: Caslon & Company 2006 N. America Forecast.for high page volume applications Source: Caslon & Company 2006 N. America Forecast 10

11 Customer Example: Mercury Print Xerox Teacher s Edition Books I can sit here today and honestly say that the TE workflow software has enabled us to streamline the prepress workflow, enabling us to save valuable time, money, and labor This is truly a complete digital front-end solution for the educational publishing market that will revolutionize and streamline the way we work and handle digital files today. Christian Schamberger Director of Print Operations, Mercury Print Book Division Xerox Solution Xerox igen3 110, lightweight paper with DocuSheeter TM FreeFlow DocuSP with Teacher s Edition Book Software Customer Value Preparation time reduced from approximately 30 hours to 30 minutes Overall productivity improves by 40% Potential savings of $20M by

12 Emerging Applications Photo Memory Books Greeting Cards Packaging Digital Photo Prints Home Décor Personalized Gifts incremental to $117B served market 12

13 Customer Example: Shutterfly Because the quality of our products means so much to us, we're only willing to work with companies that look at this as a partnership. And Xerox and Shutterfly are building what we expect to be a meaningful partnership together for years to come. Doug Galen Senior Vice President Business and Corporate Development Shutterfly Xerox Solution Xerox igen3 110 devices with DocuSP front end with VIPP and Image Enhancement Customized training and support to build a world-class service program Xerox Partnership Strategy Customer Value The Shutterfly Company & brand is built on industry-leading quality and is currently experiencing hyper-growth Producing more products faster & with increasingly superior quality Partnering with Xerox to lead industry with innovative use of digital images Partner for future technology needs 13

14 Summary Color market is expected to increase 50% by 2010 Xerox is driving growth New applications are fueling the New Business of Printing Xerox is creating growth 14