Explore the SAP Mobile Apps Portfolio and Strategy

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1 Explore the SAP Mobile Apps Portfolio and Strategy Holger Fritzinger, VP, Solution Management Mobile Apps Claudia Barrera, Director of Global Information Technology, Colgate-Palmolive May 2013

2 Mobile app momentum is developing... but it s harder than it looks Yet... 50% 25 25% Of companies will increase their budget for mobile apps 1 Average number of business apps to be deployed in the next 2 years 2 Apps abandoned after first use 3??? 1. Yankee Group IT Decision Maker Survey 2013, March McKinsey & Company Mobility disruption: A CIO perspective, September Nielsen State of the Appnation A Year of Change and Growth in U.S. Smartphones, March SAP AG or an SAP affiliate company. All rights reserved. Public 2

3 What can we learn from our best customers? 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 3

4 Great new mobile apps from SAP to consider Selected new apps, in total about 30 new apps since last year SAP Customer Loyalty SAP Fiori SAP Sales Manager 2.5 SAP Receivables Manager (SAP HANA) TwoGo by SAP SAP Mobile Documents SAP 3D Visual Enterprise Viewer SAP Interview Assistant for Windows 8 Tablet 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 4

5 Different groups of target users for mobile Not a one size fits all Mobile worker Mobile worker in plant, field service, and sales roles App often supporting complex business processes, guiding users through their day High potential to transform work experience as well as business process with mobile Mobile employee and manager Every employee, every manager in the company Often casual-use, self-service scenarios High number of users across company, opportunity to improve user satisfaction and efficiency significantly Mobile consumer Consumers have high expectations regarding ease of use. Mobile can be transformational opportunity for company. In some industries, mobile is addressing distributor, channel partners, etc., instead of consumer. Different use cases require different approaches and solution functionalities SAP AG or an SAP affiliate company. All rights reserved. Public 5

6 SAP Sales Manager 2.5 Strong feature set and flexible, code-free customizations Typical business challenges Users are unable to get full customer view and additional information while on the road. Meeting preparation is time consuming. Sales cycle is slowing down because reps are unable to create quotes and orders away from their desk. It is difficult to configure and adapt solutions for unique industry business processes. Key capabilities and facts Enables sales reps to execute complete lead-to-order sales processes from a mobile device; provides account, contact, lead, opportunity management Allows sales reps to create quotes and orders directly from device, online and offline Provides highly configurable design tools, enabling the project implementation team to adapt the sales app to a customer s individual business process 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 6

7 SAP Customer Loyalty Helping our customers increase customer loyalty Typical business challenges Need to drive customer loyalty by increasing engagement and enabling convenient shopping experience Increasingly mobile consumer base expecting easy access to digitized content on device of choice Complexity of creating and deploying mobile applications to a highly diverse consumer base Key capabilities and facts Enables retailers, banks, etc. to make their loyalty strategies mobile and increase customer engagement: - Offers provice targeted and mass offers, scan at POS - Digital wallet digitize plastic cards - Loyalty account management conveniently review loyalty account points, status, and rewards - Shopping list manage shopping list Can be leveraged as building block for larger B2C offering 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 7

8 SAP Fiori Keeping simple things simple Typical business challenges Usability challenges even with simple transactions Pressure to make applications mobile quickly and easily Managers who lack consolidated, intuitive interface for approving workflows from anywhere No homogeneous experience across devices Need for the ability to tailor and create apps for business functions to extend beyond the standard offerings Key capabilities and facts Renews most broadly and frequently used common business functions like workflow, lookups, and self-service tasks based on extensive user research Provides a simple and intuitive experience across devices desktop, tablet, or smartphone (leveraging responsive design) Enables our customers to leverage their existing SAP software investments using SAP UI5 (HTML5) and SAP NetWeaver Gateway for extensibility of the solution and connectivity to any SAP back-end software system* * 4.6C or newer 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 8

9 First wave of SAP Fiori already includes 25 apps SAP Fiori allows employees to work smoothly across devices desktop, tablet, or smartphone. It provides improved user satisfaction and enables quicker approvals and better decisions. Purchasing agent Purchasing Track purchase order Order from requisitions Insight My Spend SAP Fiori Sales insight Check price and availability Track sales orders Track shipments Track customer invoices Sales transactions Create sales orders Change sales orders Sales rep Approvals Approve requests Approve leave requests Approve timesheets Approve travel requests Approve travel expenses Approve shopping carts Approve purchase orders Approve requisitions Approve purchase contracts Manager Requests Insights My leave requests My paystub My timesheet My benefits My travel requests My shopping cart Tracking of shopping carts Employee 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 9

10 $ Billion in Sales Products Sold in 223 Countries & Territories Sales by Division 39,000 Colgate People Greater Asia/Africa 22% Hill s 12% Europe/South Pacific 20% North America 18% Latin America 28%

11 ORAL CARE PERSONAL CARE HOME CARE PET NUTRITION

12 SAP Fiori Colgate s Experience Defined the need: A better user experience Co-innovated with SAP Implemented the result: SAP Fiori

13 Business Benefits Intuitive, easy to understand and use Anytime anywhere access High adoption & utilization Minimal training required Takes Employee Self Service to a new level

14 Implementation Status Live with first set of business users Global rollout planned Expansion of SAP Fiori

15 SAP Fiori My Leave Requests Demo

16 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see for additional trademark information and notices SAP AG or an SAP affiliate company. All rights reserved. Public 16