OEMs and Software Firms Securing the Future and Innovation with New Models of Cooperation on Driver Assistance Systems

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1 OEMs and Software Firms Securing the Future and Innovation with New Models of Cooperation on Driver Assistance Systems Joachim Missel Senior Manager Camera-Systems and Parking-Assistance Development Mercedes-Benz Cars Markus Schupfner Vice President Infotainment Solutions Elektrobit Automotive GmbH 26 th June 2013

2 2 Agenda Joachim Missel, Daimler AG Daimler Driver Assistance: Best in class Transition of software development Our chosen partner is EB Markus Schupfner, EB Automotive EB Automotive: Our competences Seamless transition Software as a product Focus on the future Extended cooperation Efficient development

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4 4 Daimler Driver Assistance: Best in Class Rear-view backup camera PRE-SAFE PLUS DISTRONIC PLUS 360 -Camera PRE-SAFE Night View Assist PLUS Park Assist PRE-SAFE Impuls ATTENTION ASSIST Adaptive Highbeam Assist PLUS Lane Keeping Assist Blind Spot Assist BAS PLUS Speedlimit Assist COLLISION PREVENTION ASSIST

5 5 Daimler Driver Assistance: Best in Class System Requirements System System Integration Softwareand Function Requirements Software and Functions test Tier 1 Hardware Functions- and Implementation model SW-Implementation Integration test Modul test Software

6 6 Transition of software development Partner System Requirements Softwareand Function Requirements Functions- and Implementation model SW-Implementation Software Modul test Software and Functions test Integration test System Integration 60 Software Functions 200 Software Modules Over 25 Series 9 ECU platforms 6 different suppliers

7 7 Our chosen partner is EB Complement in core competences Automotive Software Engineering Self-responsibility Flexibility Specialize in Embedded Software Strategy Successful cooperations with other OEM Software integration Successful cooperations Since 2010: over 230 Software modules with 75 Series approvals Main points of partner selection Competences of partner

8 8 Focus on the future: Extended cooperation System Requirements Softwareand Function Requirements Software Software and Functions test System Integration Functions- and Implementation model Integration test SW-Implementation Modul test

9 Focus on the future: Extended cooperation 9

10 10 EB Automotive Software: Our competences ECU Software & Services AUTOSAR-Standard Single- and Multicore operating systems Software Integration Functional Safety Driver Assistance Software & Services Infotainment Software & Services EB Assist ADTF Multimodal HMI solutions Elektronischer Horizont Navigation solutions Software Integration Electronic Horizon Funktionale Sicherheit Software Integration

11 11 Seamless transition of software development and integration Start and incorporation phase: Oberserve and learn Building phase: Takeover responsibility of several functions Operation phase: Complete transition Focus on the future: Extended cooperation & efficient development 6 months 6 months today / SOP...

12 12 Software as product for Driver Assistance Systems Functions Suppliers Sensors ECUs Specifications Modifications Requirements Processes Tools Data

13 Focus on the future: Efficient development of Driver Assistance software 13

14 14 Summary EB as an independent software company provides the core competence for developing Driver Assistance software Software as a product for Driver Assistance Systems Increasing complexity of Driver Assistance requires the improvement of standardisation, automation and reuse in the development of software Daimler focusses on its core competences Successful cooperation with Elektrobit since 2010

15 Thank you