Realizing Big Data s Dual Roles of Monetizing Corporate Opportunity and Mitigating Corporate Risk

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2 Realizing Big Data s Dual Roles of Monetizing Corporate Opportunity and Mitigating Corporate Risk Peter Gronvall, Co-founder, Managing Partner AdamsGrayson William Inmon, Founder Forest Rim Technology Justin Passofaro, Director of Data Management AdamsGrayson 2

3 CREATING THE PROACTIVE LITIGATION SUPPORT DATABASE 3

4 I ve got so much stuff I don t know where to start. start with your strategically important documents - financial transactions - business agreements - documentation - customer feedback - memos - advertising - - etc. 4

5 prepare your base repository your base repository is the place where the raw detailed information will reside 5

6 preprocess spelling document editing textual substitution etc. 6

7 create mappings mapping 7

8 create generic edits stemming stop words etc. 8

9 mappings generic edits load data into data base, base repository 9

10 verify integrity of relationship between data bases and base/repository data 10

11 create - classifications - categorizations - summarizations - sub indexes, etc. 11

12 access, analyze, audit your proactive data 12

13 Information Risk: Critical, Costly Intersection 13

14 Information Risk: The Call of the Day Causing a bedrock shift in how organizations create, store, and use information Replacing essentially every other big risk in prominence, expense, and exposure profile Impacting organizations across all departments, including: The C-Level Suite Business Units Legal HR IT/RM 14

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16 Information Risk: What is the Cost? Impedes the Organizational Mission Creates Legal Exposure Costly Discovery, Forced Settlements Sanctions, Fines, Unfavorable Case Outcomes Embarrassing Case Dynamics: Ambush/Friendly Fire Scenarios Erodes Competitive Advantage Intellectual Property Theft Diminished competitive strength Burdensome legal problems 16

17 Information Management Makes Business Sense Organizational Dependence on Information Making critical strategic decisions Maintaining organizational mission and strength Controlling costs Ensuring long-term organizational vitality Legal Amended Federal Rules of Civil Procedure (FRCP) Freedom of Information Act (FOIA) 17

18 New Legal Rules Six important Federal legal rules were amended to specifically account for the discovery of Electronically Stored Information (ESI). All 50 states are following suit. These new rules: create immediate risk exposure, for everyone; elevate information management as the most critical of risk priorities; and literally alter corporate compliance and litigation strategies. 18

19 New Legal Rules: What They Require At the Enterprise Level: Full Accountability for all ESI Better information and process transparency; More organized storage information; Organization-wide compliance efforts; Precise policy and procedure development; and Awareness and initiative by ALL stakeholders Legal and IT must together lead the way, because it is all about knowing WHEN and HOW to PRESERVE data. 19

20 The Scope of Information Risk 20

21 Proper, Efficient Information Management Has Become Nearly Untenable Data volumes Cheap storage Scope of data stores Change is difficult 21

22 Proper, Efficient Information Management Promotes Compliance, Corporate Health Regulatory & Compliance Requirements SEC regulations require that organizations provide comprehensive electronic records retention and search capabilities that ensure the latest two years of records are readily accessible Sarbanes Oxley 404 (SOX) Financial records HIPAA Patient health records FINRA Privacy and Data Protection 22

23 Improper or Inadequate Information Management Heightens Risk Exposure Information management has not kept up with new technologies Premature destruction, alteration, compromise, or retirement of certain vital records Loss of information needed for proper regulatory reporting and compliance purposes Failure to safeguard and protect information and records from hackers or unauthorized insiders Excessive time spent on searching for information not readily available 23

24 Information Management Requirements Study the information needs of an organization Identify, classify, and store records Coordinate access to records: internal, external Create, approve, and enforce policies and procedures regarding records, including organization and disposal Execute records retention and litigation hold policies essential for proper data preservation 24

25 PRESERVATION, via Litigation Hold Policy and Procedure Repeatable Tested Maintained 25 25

26 Litigation Hold Policy/Procedures Establish a plan to preserve and re-collect data in ongoing litigation, where applicable With Legal Counsel and IT, ensure that litigation hold practices are properly deployed, strictly followed, and that standard data deletion practices have ceased for applicable custodians and data stores Engage IT throughout, so normal data retention can eventually be restored on held data stores 26 26

27 Mapping Informatica Solutions to these New Information Risk Imperatives 27

28 Where is my ROI? General Counsel Prepare for and defend against episodic events with lower operating costs. Gain advantage of repeatable process without losing the knowledge and expertise of the manual process. All relevant data is stored in a uniform format that can easily be retrieved, archived and locked. 28

29 Where is my ROI? CTO Reuse data transformations for data warehousing and business intelligence purposes through ETL, SOA and more. Greatly expand the breadth of data available for the enterprise. Gain a valuable ally to support data retention policies that can significantly reduce storage and production support costs. Reduce number of analysts, developers and testers needed to load enterprise data. 29

30 Informatica and the ERDM Process Model Utilize Informatica ILM Discovery Results can be analyzed and marked for preservation and collection Results will provide insight on the data domains and can provide ROI during Processing, Review and Analysis 30

31 Informatica and the ERDM Process Model Utilize Informatica B2B Transformation to collect unstructured data Utilize Informatica PowerCenter to integrate the data into a single standardized format. Utilize ILM Data Archive to Preserve the ESI dataset in an immutable state. 31

32 Informatica and the ERDM Process Model Informatica Data Analyzer can be run against the ESI dataset for faster identification of relevant information for review. PowerCenter can be utilized to deduplicate the data and move information marked as relevant to a staging area. This process can be repeated as many times as necessary until the data is ready for production. 32

33 Informatica and the ERDM Process Model Informatica PowerCenter can integrate all of the relevant ESI data in the final production database. Compliance can be completed against the immutable copy of the data The data is ready for presentation for the purposes of litigation purposes. 33

34 Other areas this can be implemented Enterprise Contracts Communications Corporate Message 34

35 In Sum, Three Principal Takeaways: 1. Information management is risk management. Permanent, Big Data issues have elevated information risk management to the fore of corporate consciousness. 2. Corporations can achieve compliance and substantial ROI through proper information management practices 3. Informatica Solutions are exceptionally capable of addressing these new information risk management imperatives. 35

36 Thank you. Peter Gronvall, Co-founder, Managing Partner AdamsGrayson William Inmon, Founder Forest Rim Technology Justin Passofaro, Director of Data Management AdamsGrayson 36