Enable Connected Intelligence

Transcription

1 ADAPTIVE INTELLIGENT APPLICATIONS Enable Connected Intelligence & Deliver Smarter

2 Deliver Smarter Index of Topics and Ready-to-Go 3rd- Party Data

3 Oracle are driven by data and artificial intelligence Individual, consumable apps are purpose-built for business users and tailored to specific use cases based on Oracle s extensive business application, industry, and domain expertise. augment business users decision making with new insights that help them in their roles. anticipate, react, learn, change, and adapt based on ongoing interactions both internal and external. Dynamic Algorithms continuously and automatically adjust to keep outcomes fresh and optimized without data scientists. science is built to run at scale on the modern Oracle Cloud to deliver high performance processing and low-latency results. Bundled, Rich are bundled with the richest 3rd-party consumer and business profiles and other contextual and industry data to provide the most relevant, precise outcomes.

4 Individual, consumable apps for business users to strengthen the humanmachine partnership are consumable and ready to go: Easy to use - no setup required; ingest data through APIs. Easy to adjust - supervisory controls to adjust, boost, and constrain. Easy to connect - drag and drop widgets. Enhance business users ability to test ideas and hypotheses with ease and speed: Sophisticated supervisory controls put the business user in the driver s seat to ensure that goals and priorities are met. Insight reports give a deep analytic view on how well the system is delivering on business objectives. Deliver proactive recommendations, next-best opportunities, and outcomes instead of reactive problem solving: works seamlessly with Oracle Cloud applications.

5 React, learn, and adapt in real time System learns from the behaviors of its users and others like them in real time: are updated in real time. They can be contextually shared across apps and domains for personalized omni-channel experiences. Rapidly improve the IQ of your business to deliver smarter outcomes for you and your customers: Increase relevance and get dynamic contextual outcomes across channels when using multiple Oracle Cloud applications.

6 Layered decision science selects the most optimal algorithms Dynamic It automatically builds its own models, analyzes and engineers data, tries different algorithms, and assembles the best combinations on a per-customer basis. A team of Data Scientists at your fingertips : To generate a recommendation, the system calculates multiple models in parallel and then combines the results. It continuously adjusts its algorithms in real time to keep results fresh and leading edge. Dynamically scales: are architected for the modern Oracle Cloud to deliver scalability, stability, and accuracy with high performance processing for massive data sets and lowlatency results (<150ms).

7 Most personalized and optimized outcomes Truly impact the top and bottom line: Impact revenue, working capital, customer loyalty, acquisition, retention, seller effectiveness, and many other metrics with most relevant and precise outcomes powered by the richest 3rd-party data set. Oracle is a data company; we offer data as content in the cloud: Largest Data Cloud: 6 billion profiles, 400 million business profiles, 40K data attributes, 229 million consumer device IDs, 1500 web partners, and growing. Oracle actively adds partners across geographies and business models for richer and differentiated data sources.

8 Amplify existing processes to deliver highly personalized offers to consumers Achieve best outcomes: The industry s most extensive and highest quality data from Oracle Data Cloud enriches consumer profiles to deliver more personalized and relevant experiences in real time. Increase customer lifetime value: More personalized and consistent experiences across the lifecycle drive initial conversion, better up-sell, and better cross-sell. Turn static into adaptive journeys: Offers adjust to what consumers need in the micro-moments when they need them most.

9 Close the marketing commerce loop by delivering a consistent consumer experience Consistent: recommendations use the same data, machine learning, and decision science as commerce site recommendations. Optimized: Recommendations delivered in s are open-time optimized. Generated content: Images are automatically generated and hosted on Offers simply insert the image and link URLs in your template.

10 Allow business users to apply expertise and shape decision science Apply user best practices and expertise: Business users can apply boosts, constraints, or adjustments at multiple levels product, category, brand, supplier, or system-wide. Your team can even override machine-generated predictions altogether. Monitor AI solution in real time: Understand how offers and recommendations are driving revenue across customer segments. Validate the impact of recommendations: Built-in A/B testing functionality determines lift from Offers. Apply organizational policies: Apply rules for your own compliance policies, such as brand exclusivity.

11 Open boosts time to market OOTB integration: Enables connection to your Oracle Commerce Cloud solution in a matter of clicks of the mouse Provided widgets: Allows plug and play immediately in your Commerce Cloud platform to provide value from the get-go Automatic ingestion: Enables initial and incremental ingestion of your relevant 1st-party data (Product Catalog, Customer Profiles, Past Order History, Product Offers, and so on) Template code generation: Generates template code to plug into your favorite targeting platform Flexible integrations via REST services: Enables to integrate with any application platform via REST web service APIs

12 Learn more View data sheets, FAQs, and additional resources on the product page. Learn how to connect and use the service by visiting the Oracle Help Center. Contact your sales representative to purchase a subscription. Connect Twitter: Oracle Cloud Zone Facebook: Oracle Cloud Computing YouTube: Oracle Cloud Computing Visit Visit our Oracle Cloud community. Oracle Events Oracle Cloud Solutions Blog

13 Integrated Cloud Applications & Platform Services Copyright 2017 Oracle and/or its affiliates. Oracle is a registered trademark of Oracle and/or its affiliates. All rights reserved. Other names may be registered trademarks of their respective owners. Oracle disclaims any warranties or representations as to the accuracy or completeness of this recording, demonstration, and/or written materials (the Materials ). The Materials are provided as is without any warranty of any kind, either express or implied, including without limitation warranties or merchantability, fitness for a particular purpose, and non-infringement.