COMARCH LOYALTY MANAGEMENT. Strengthen Customer Loyalty, Maximize Engagement and Boost Your Profits

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1 COMARCH LOYALTY MANAGEMENT Strengthen Customer Loyalty, Maximize Engagement and Boost Your Profits

2 BUSINESS CHALLENGES Customer-oriented enterprises are always looking for more effective ways to attract new customers and prevent current ones from migrating to competitors. Forwardlooking enterprises rely on loyalty management tools to manage their most crucial customer interactions in a way that is simple, efficient and responsive. Comarch is a leading supplier of best-in-class loyalty marketing solutions and expertise. We specialize in designing and managing customer loyalty and rewards programs that build deeper and more profitable customer relationships. We can help you leverage customer loyalty as a tool for your enterprise s growth, while simultaneously reducing complexity and boosting your bottom line. SOLUTION OVERVIEW Comarch Loyalty Management is a cutting-edge solution that allows you to roll out an innovative marketing program dedicated to individual and business customers: n Manage & utilize real-time customer data

3 n Identify and prioritize your most valuable customers n Focus your marketing with laser precision n Ensure program members have constant account access and use multiple benefits n Define easily tailored and realtime promotions for every elements of a transaction Our robust Promo Designer allows you to target customers with tailored real-time promotions at every transaction point, or set promotion triggers that respond to customer behaviors and social media activity. Integration with Comarch Beacons adds customer location as a data point for precisely targeted offers and benefits. You can turn your customers into brand advocates through social media, gamification apps, rewards ratings, lotteries or auctions. Data Sources POS system Billing system Campaign Management BI & Data Warehouse ERP&CRM system Gift Card System Customer Care IoT Platform COMARCH LOYALTY MANAGEMENT File processor Transaction processor Message processor Report engine Program partners Business Administration 3rd party providers Marketing agencies Contact Center Member Portal Mobile Application Business to Partner Card producers Data Hub Logistic Module In-store Application Touch Points Point of Sale Mobile NFC SMS Social Media www Call Center Gamification E-commerce

4 PROFESSIONAL SERVICES n Concept planning and consulting services n Program management services n Customer analytics n Creative services n Reporting & program performance monitoring n Data migration n 24/7 worldwide support n Maintenance services based on ITIL v.3 n Integration with 3rd party systems n Hosting in TIER 3 & TIER 4 Comarch Data Centers

5 BENEFITS Comprehensive, end-to-end loyalty offer a unified loyalty experience that does not rely on different applications and services from separate vendors. Modular system allows endless variation, flexible customization and maximum scalability. Broad multi-industry experience - various industries and many types of loyalty schemes in stand-alone, multi-partner, coalition model. Robust program rules definition a built in Promo Designer which enables non-tech savvy business users to define even the most complicated accrual, redemption, elite tier, message triggering. Real-time experience real-time accrual and redemption of points/ miles, as well as coupon issuance and marketing communication. Partnership management very strong capabilities in managing partners within the airline coalition or multi-partner loyalty program. Embedded gamification solution maximizes customer engagement and gives you a strong advantage over your competitors. Integrated micro-location technology Comarch Beacon new richer consumer experiences & improved targeting offers. Robust analytical tools, interactive dashboards and KPIs provide complete real-time insight into program effectiveness and social engagement. Connect with Your Customers, Inspire Them & Keep Them Comarch gives you the end-to-end loyalty tools to manage your most important resource: your customers.

6 85+ successfully implemented initiatives supported in 42 countries all over the world 215 million members of loyalty programs issuance & redemption program partners 27,500 system users 700+ More than 20 years on the market Comarch CRM& Marketing 5.9 billion processed loyalty transactions More than 15 years of experience & growth in the customer loyalty management Our systems process more than 4.7 million transactions on a daily basis 480+ experts in 18 countries dedicated for marketing products development, implementation maintenance, sales, consultings program management, trainings CRM&MARKETING CLIENTS ABOUT COMARCH Comarch has over twenty years of experience in designing, implementing and integrating state-of-the art IT solutions. The most important aspect offered to the largest enterprises is a comprehensive suite of IT solutions and professional services: which can help to build and manage loyalty programs, create rich consumer experiences and personalized interactions across multiple touch points, automate marketing processes and, finally, boost profits. Our software supports the entire loyalty value chain. Comarch has multi-industry experience, gained through work with over eighty clients, including FMCG companies, telecoms, financial institutions, travel companies and many more, such as JetBlue Airways, Heathrow Airport and BP. The offer also includes big data analytics and innovative customer engagement systems based on gamification, which increase profits and strengthen relationships between customers, partners and the brand. info@comarch.com