Developing a Business Plan and Articulating Network Sustainability

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1 Developing a Business Plan and Articulating Network Sustainability Kap Wilkes & Debra Laine Rural Health Innovations National Health Resource Center September 2015

2 Rural Health Innovation s Purpose Rural Health Innovations (RHI), LLC, is a subsidiary of the National Rural Health Resource Center (The Center), a non-profit organization. Together, RHI and The Center are the nation s leading technical assistance and knowledge centers in rural health. In partnership with The Center, RHI connects rural health organizations with innovations that enhance the health of rural communities. 2

3 Objectives Understand the importance of a Business Plan in todays dynamic Health Care Environment. Understand the various working components of a dynamic and effective Business Plan. Help understand difference between Business Plan and Sustainability Plan 3

4 Volume to Value 4

5 5

6 How Networks Can Help Convene and coordinate partners Facilitate shared understanding of vision, goals, and strategies Education and inform partners on shifting environment Provide expertise in managing the change 6

7 Plans Evaluation Plan Strategic Plan Business Plan 7

8 Evaluation Components Program Description Evaluation Design Measuring and Reporting Data Evaluation Findings Communication of Evaluation Findings 8

9 Strategic Plan Components Program Description and Shared Vision Strategic Planning Approach and Design Environmental Scan and Analysis Strategic Objectives Communication Plan Operationalize the Plan with Work Plan Monitoring and Adjusting with Evaluation Plan 9

10 Business Plan Components Network Description Market Analysis and Plan Management and Operations Review Financial Outlook 10

11 Plans and Components Communications Evaluation Plan Strategic Plan Management and Operations Review Business Plan Financial Outlook Market Analysis and Plan 11

12 Business Plan Guide 12

13 Terms Members Customers Product / Service 13

14 Network Description Mission Vision Values History, Purpose and Culture Strategic Objectives Business Structure and Governance 14

15 Mission 15

16 Vision 16

17 Values 17

18 History, Purpose, Culture 18

19 Strategic Objectives 19

20 Strategic Plan Sample 20

21 Business Structure and Governance 21

22 Market Analysis and Plan Rural Health Care Environment Rural Health Network Members and Customers Member and Customer Needs Assessment Value Proposition of Products and Services Promotion and Communication 22

23 Rural Health Care Environment 23

24 Rural Health Network Members and Customers 24

25 Member and Customer Needs Assessment 25

26 Value Proposition of Products and Services 26

27 Promotion and Communication 27

28 Management and Operations Review Management Team and Skills Key Initiatives Key Resources and Infrastructure Key Partners Evaluation Dashboard 28

29 Management Team and Skills 29

30 Key Initiatives 30

31 Key Resources and Infrastructure 31

32 Key Partners 32

33 Evaluation Dashboard 33

34 Monitoring and Adjusting with Evaluation Plan 34

35 Financial Outlook Estimated Operations Cost Projected Revenues Financial Outlook Pro forma Scenarios 35

36 Estimated Operations Cost 36

37 Projected Revenues 37

38 Pro forma Scenarios 38

39 Business Plan Components Network Description Market Analysis and Plan Management and Operations Review Financial Outlook 39

40 Resources Developed for Business Plan Business Plan Guide Business Plan Template Case Study Business Plan 40

41 Supplemental Resources Business Canvas Worksheet Business Canvas Tool Creating a Value Proposition Worksheet Sample Strategic Plans 41

42 42

43 Kap Wilkes Sr. Program Manager National Rural Health Resource Center 600 East Superior Street Suite 404 Duluth, MN ext. 226 Debra Laine Program Specialist National Rural Health Resource Center 600 East Superior Street Suite 404 Duluth, MN ext. 242 Get to know us better: 43