AND SCIENCE COLLEGE SRM NAGAR, KATTANKULATHUR

Transcription

1 SRM ARTS AND SCIENCE COLLEGE SRM NAGAR, KATTANKULATHUR DEPARTMENT OF COMPUTER SCIENCE & APPLICATIONS Course / Branch : MCA Subject Name Faculty Name : E-Commercee : K. Saravananathan Semester / Year : Even / IV Aim: Objectives: To make the students to study the different concepts E Commerce. To understand the definitionn and Electronic Commerce Framework. To learn about Electronic Commerce Applications. To study about business Internet Commercialization. To understand Network Security and Firewalls. To understand E Commercee payment mechanisms. To study about Inter-Organizational Commerce and Electronic Data Interchange. To understand Advertising and the Marketing on the Internet. To study about Technological Components Education on Demand. To understand Characteristics and Properties Stware Agents. To understand Web-based marketing. LESSON PLAN ( ) Total Hours : 35 SubjectCode Designation : PSGEB. : 35 : Asst. Pressor Text Book(s): Frontiers Electronic Commerce RaviKalakota& Andrew B. Whinston. Book(s): Electronic Commerce Pete Loshin& Paul A.Murphy.

2 Page UNIT I: Introduction to Electronic Commerce: Electronic Commerce Framework Electronic Commerce and Media Convergence The Anatomy Electronic Commerce Applications Electronic Commerce Consumer Applications Electronic Commerce Organization Applications. The Network Infrastructure for Electronic Commerce: Components the I-way Network Access Equipment Global Information Distribution Networks. Introduction to Electronic Commerce 1 I Electronic Commerce Framework 1 9 E Commerce and Media Convergence 2 I The Anatomy Electronic Commerce Applications: i. Multimedia Content for E-Commerce Applications ii. Multimedia Storage Servers & E- Commerce Applications 9 16 a. Client-Server Architecture in E-Commerce b. Internal Processes MultimediaServers c. Video Servers & E-Commerce 3 I iii. Information Delivery/Transport & E- Commerce Applications iv. Consumer Access Devices 3 I E-Commerce Consumer Applications: i. Consumer applications and social interaction ii. What do Consumers really want? iii. What are consumers willing to spend? iv. Delivering products to customers v. Consumer Research and E- Commerce 4 I Electronic Commerce Organization Applications: i. Changing business Environment ii. E-Commerce and the retail Industry iii. Marketing and E-Commerce iv. Inventory Management and Organizational Applications a. Just-in-Time (JIT) Manufacturing v. Quick Response Retailing (QR) 30 40

3 Page 5 I 6 I vi. Supply Chain Management vii. Work group Collaboration Applications The Network Infrastructure for Electronic Commerce Demands and Requirements Market Participants Strategic Alliances and the I-way Infrastructure i. Components the I-way ii. Network Access Equipment a. Set-Top boxes b. Computer based telephony c. Digital switches, routers, and hubs iii. Global Information Distribution Networks a. Long distance networks b. Satellite networks 7 Test I Sl. Page UNIT II: The Internet as a Network Infrastructure: The Internet Terminology NSFNET: Architecture and Components National Research and Education Network Globalization the Academic Internet Internet Convergence An Overview Internet Applications. The Business Internet Commercialization: Telco / Cable / Online Companies National Independent ISPs Regional Level ISPs Local level ISPs Service Provider Connectivity Internet Connectivity Options.

4 Page 8 II 9 II 10 II 11 II The Internet as a Network Infrastructure: i. The Internet Terminology NSFNET: Architecture and Components i. The NSFNET backbone ii. Mid-level regional networks iii.state and campus networks iv. Movement information on the NSFNET National Research and Education Network i. New architecture for NSFNET backbone a. Network access points b. Routing arbiter c. Very high speed backbone network services ii. Gigabit network research a. High speed gigabit wide area network architecture b. Gigabit applications c. Gigabit research test-beds i. Globalization the Academic Internet a. International computer networks b. EBONE: European backbone c. Barriers to international internetworking ii. Internet Convergence a. Governance hierarchy b. IETF working groups An Overview Internet Applications i. The Business Internet Commercialization a. Commercialization internet users b. Commercialization internet service providers ii. Telco / Cable / Online Companies

5 Page 12 II a. Telephone companies b. Large commercial on-line services c. CompuServe d. Prodigy e. America Online i. National Independent ISPs a. UUNET/AlterNet b. Performance systems international ii. Regional Level ISPs &Local level ISPs a. Bulletin boards or niche services b. Free-nets, libraries, and government as ISPs c. Challenges in the local ISP business i. Service Provider Connectivity a. Commercial internet exchange b. Membership CIX c. Future network interconnection points ii. Internet Connectivity Options a. Individuals and light usage options b. Mid-range options c. Heavy-volume users 13 Test II Sl. Page UNIT III: Network Security and Firewalls: Client Server Network Security and Threads. Electronic Commerce and the World Wide Web: Architectural Framework for Electronic Commerce World Wide Web as the Architecture Hypertext Publishing Technology behind the Web Security and the Web. Consumer Oriented Electronic Commerce: Consumer Oriented Applications Mercantile Process Models Mercantile Models from the Consumers and the Merchant s Perspective.

6 Page 14 III 15 III 16 III Network Security and Firewalls: i. Client-server network security a. Trust-based security b. Security through obscurity c. Password schemes d. Biometric systems ii. Client Server Network Security and Threads a. Stware agents and malicious code threat b. Threats to servers Electronic Commerce and the World Wide Web: i. Architectural Framework for Electronic Commerce a. E-Commerce application services b. Consumer-to-business transactions c. Business-to- Business transactions d. Intra-organizational transactions ii. Information brokerage and management iii. Interface and support services iv. Secure messaging and structured document interchange services v. Middleware services a. Transparency b. Transaction security and management c. Distributed object management and services World Wide Web as the Architecture i. What does the web encompass? ii. Hypertext Publishing a. Hypertext versus hypermedia b. Benefits hypermedia documents iii. Technology behind the Web a. Uniform resource locators

7 Page 17 III 18 III b. Hypertext transfer protocol c. HTTPD servers d. Format/content negotiation and HTTP iv. Hypertext markup language a. HTML forms b. CGI gateway services Security and the Web i. Categories internet data and transactions a. WWW-based security schemes ii. Existing basic authentication features iii. Secure sockets layer iv. Secure hypertext transfer protocol a. SSL versus S-HTTP v. SHEN security scheme for the Web Consumer Oriented Applications i. Personal finance and home banking management a. Basic services b. Intermediate services c. Advanced services ii. Home shopping a. Television based shopping b. Catalog based shopping iii. Home entertainment a. Size the home entertainment market b. Impact home entertainment on traditional industries iv. Micro transactions information v. Desirable characteristics an electronic market place Mercantile Process Models and Mercantile Models from the Consumer s Perspective i. Pre-purchase preparation a. The consumer information search process

8 Page 19 III b. The Organizational search process c. Consumer search experience d. Information brokers and brokerages ii. Purchase consummation a. Mercantile process using digital cash b. Mercantile process using credit cards c. Costs and E-purchasing iii. Post-purchase interaction iv. Mercantile Models from the merchant s Perspective a. Order planning and order generation b. Cost estimation and pricing c. Order receipt and entry d. Order selection and prioritization e. Order scheduling f. Order fulfillment and delivery g. Order billing and account / payment management h. Post sales service 20 Test III Sl. Page UNIT IV: Electronic Payment Systems: Types Electronic Payment Systems Digital Token based Electronic Payment Systems Smart cards and Credit card based Electronic Payment Systems Risks and Electronic Payment Systems Designing Electronic Payment Systems. Inter-Organizational Commerce and EDI: Electronic Data Interchange Applications in Business Legal, Security and Privacy Issues Internet based EDI.

9 Page 21 IV 22 IV 23 IV Electronic Payment Systems: i. Types Electronic Payment Systems ii. Digital Token based Electronic Payment Systems a. Electronic cash b. Properties E-cash c. E-cash in action d. Business issues and E-cash e. Operational risk and E-cash f. Legal issues and E-cash iii. Electronic checks i. Smart cards and Electronic Payment Systems a. Relationship based smart cards b. Electronic purses and debit cards c. Smart card readers and smart Phones d. Business issues and smart cards ii. Credit card based Electronic Payment Systems a. Encryption and credit cards b. Third party processors and credit Cards c. Business pros and cons credit card based payment d. Infrastructure for online credit card processing i. Risks and Electronic Payment Systems a. Risks from mistake and disputes b. Managing information privacy c. Managing credit risk ii. Designing Electronic Payment Systems iii. Electronic Data Interchange a. Defining EDI b. EDI Layered architecture c. EDI Action d. Tangible benefits EDI

10 Page 24 IV 25 IV EDI Applications in Business: i. International trade and EDI a. Role EDI in international trade b. The components international Trade c. Customs and international trade d. The logistics transport e. Trade point global network ii. Financial EDI a. Types financial EDI b. Bank checks c. Interbank electronic funds transfer d. Automated clearinghouse Transfers e. How financial EDI payment are Made f. Financial EDI standards iii. Health care and insurance EDI iv. Manufacturing/Retail procurement using EDI a. Just-in-time and EDI b. Quick response and EDI v. Business information, product design, and procurement vi. EDI Legal, Security and Privacy Issues a. Legal status EDI messages b. Digital signatures and EDI Internet based EDI i. Internet EDI and the U.S. department defense ii. The speede project iii. VAN-free internet EDI a. based messaging b. FTP based messaging iv. EDI gateways 26 Test IV

11 Page UNIT V: Advertising and the Marketing on the Internet: The New Age Information based Marketing Advertising on the Internet Consumer Search and Resource Discovery Paradigms and Retrieval Electronic Commerce Catalogs or Directories Information Filtering Consumer-Data Interface: Emerging Tools. On Demand Education and Digital Copyrights: Computer based Education and Training Technological Components Education on Demand. Stware Agents: Characteristics and Properties Agents The Technology behind Stware Agents Applets, Browsers and Stware Agents Stware Agents in Action. 27 V 28 V i. Consumer Search and Resource Discovery Paradigms a. Information search and retrieval b. Electronic directories and catalogs c. Information filtering ii. Information search and retrieval a. Wide area information service engine b. Search engines c. Indexing methods c. Search and new data types d. WWW Robots, Wanderers, and Spiders e. Specific models information retrieval Electronic Commerce Catalogs or Directories: iii. Overview the directory business iv. Electronic white pages V v. White pages through X.500 vi. Electronic yellow pages vii. Interactive product catalogs a. Interactive catalogs examples I. Information Filtering i. Mail filtering agents ii. News filtering agents V II. Consumer-Data Interface: Emerging Tools i. Virtual reality and consumer experience ii. Virtual reality and consumer

12 Page 31 V 32 V 33 V choice and behavior iii. Virtual reality modeling language III. Computer based Education and Training i. Online education and virtual classrooms a. Place and time independence b. Team or group learning c. Challenges in online education ii. Training on demand iii. Changing roles instructions a. Universities and colleges b. Publishers c. Authors and courseware developers Technological Components Education on Demand i. Online information publishing a. Bibliographic databases b. Full text databases c. Real time news, retrieval, and delivery services ii. CD-ROM based publishing a. CD-ROM and full text databases b. CD-ROM and electronic books c. Edutainment = Education + Entertainment iii. Collaboratories, USENET, and real time conferencing a. Real time conferencing with internet relay chat (IRC) b. E-conferencing and USENET iv. Stware Agents a. Types stware agents b. Why stware agents? Characteristics and Properties Agents: i. Properties mobile stware agents ii. General characteristics stware

13 Page agents a. Independent agency b. Agent learning c. Agent cooperation d. Agent reasoning capability e. Agent interface 34 V iii. The technology behind stware agents a. Components a stware agent b. Components the agent computing environment c. Launching stware agents d. Remote or agent programming e. Managing and controlling remote stware agents iv. Applets, Browsers and Stware Agents Test V * T1 Text Book / R1 Book