Cloud: An Engine for Innovation and Productivity

Transcription

1 Jim Comfort :: General Manager, IBM Cloud Services Lance Crosby :: CEO, SoftLayer, an IBM Company Cloud: An Engine for Innovation and Productivity October 22, 2013 Sponsored by IBM

2 What is driving IT demand in today s organizations? Advanced predictive analytics Explosion of mobile devices Cyber security Federal Data Center Consolidation and Digital Government Strategy Real-time sensor data Infrastructure optimization, i.e. cloud computing Growth of social media 1 #ibmgovernment #federalcloud #cloud

3 Transforming outcomes requires a new type of system. Systems of Record Secure Data Dynamic Infrastructure On-demand Self-service Drives Need Drives Investment Systems of Engagement Knowledge Sharing Engagement Models Anywhere, Anytime Optimize IT infrastructure, data and processes Innovate how individuals engage, make decisions and work 2 #ibmgovernment #federalcloud #cloud

4 IBM has an unique and comprehensive set of cloud capabilities. IBM Cloud IBM s end-to-end cloud portfolio Think It. Strategize how to use cloud to drive savings and revenue growth. Build It. Build and run your private or hybrid cloud. Tap into It. Utilize cloud services delivered from IBM s SmartCloud Restless reinvention Analytics everywhere A dynamic hybrid cloud strategy 3 #ibmgovernment #federalcloud #cloud

5 IBM cloud. Enabling business transformation Think it. Build it. Tap into it. Smarter Commerce Business Process as a Service Business Process Solutions Application Application Application Application Application Smarter Analytics Smarter Cities Marketplace of high value consumable business applications Smarter Workforce Software as a Service External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing Watson solutions Software solutions Composable and integrated application development platform Platform as a Service Built using open standards Development Big Data & Analytics Security Integration Mobile Social Traditional Workloads Middleware solutions Infrastructure as a Service Enterprise class, optimized infrastructure Built using open standards Compute Storage Networking Public. Private. Dynamic Hybrid. SOFTLAYER IBM SmartCloud Enterprise + Infrastructure solutions 4 #ibmgovernment #federalcloud #cloud

6 SoftLayer provides access to unique capabilities, opening up new opportunities. Infrastructure as a Service Enterprise class, optimized infrastructure Built using open standards Compute Storage Networking Gaming and entertainment Web Mobile API Performance Common user interface and application programming interface Flexibility Bare Metal Servers Virtual Server Instances Private Clouds Marketing and digital media Automation Triple Network Architecture seamless communication across distributed environments Infrastructure Management System provides orchestration and automation Enterprise 5 #ibmgovernment #federalcloud #cloud

7 IBM Cloud Managed Services delivers the flexible, scalable and resilient infrastructure services essential to enterprises of all sizes. Resilient, managed infrastructure to support production-grade managed applications. Essential managed services choose as many or as few as you need SAP Applications Oracle Applications SAP HANA Infrastructure as a Service Enterprise class, optimized infrastructure Built using open standards Compute Storage Networking SOFTLAYER IBM SmartCloud Enterprise + Infrastructure solutions SmartCloud for Government FEDRAMP certified Oct #ibmgovernment #federalcloud #cloud

8 PaaS enables rapid service composition of new cloud applications that deliver unique value. Composition environment for new systems of engagement cloud apps API management for public and private services Open service ecosystem and marketplace Connects to systems of record Business Logic Integration SDKs Analytics Data Platform-as-a-Service Security API Management API Marketplace 7 #ibmgovernment #federalcloud #cloud

9 IBM PaaS: accelerate developer productivity for specialized domains via an assembly-with-clicks paradigm and minimal coding. New things customers can do on SoftLayer Application Patterns - Easily deploy application patterns, while streamlining DevOps for agile development JazzHub - Collaboratively develop and manage the lifecycle of mobile and cloud applications natively Learn more at UrbanCode - Rapidly deliver software development, test and production (DevOps) Composable and integrated application development platform Built using open standards Platform as a Service Development Big Data & Analytics Security Integration Mobile Social Traditional Workloads 8 #ibmgovernment #federalcloud #cloud

10 IBM cloud. Enabling business transformation Think it. Build it. Tap into it. Smarter Commerce Business Process as a Service Business Process Solutions Application Application Application Application Application Smarter Analytics Smarter Cities Marketplace of high value consumable business applications Smarter Workforce Software as a Service External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing Watson solutions Software solutions Composable and integrated application development platform Platform as a Service Built using open standards Development Big Data & Analytics Security Integration Mobile Social Traditional Workloads Middleware solutions Infrastructure as a Service Enterprise class, optimized infrastructure Built using open standards Compute Storage Networking Public. Private. Dynamic Hybrid. SOFTLAYER IBM SmartCloud Enterprise + Infrastructure solutions 9 #ibmgovernment #federalcloud #cloud

11 SaaS and BPaaS directly serve the needs of the overall leaders and functional departments. Chief Human Resource Officers need to find, analyze, source, acquire and retain the best talent worldwide Chief Procurement Officers need to strategically manage spend, contracts and supplier ecosystems Heads of Customer Care need to build unique service and retention techniques via personalized engagements VPs of Sales must drive omni-channel B2C sales that integrate across mobile, social, and on-site locations General Counsel needs to streamline contract management processes, and strengthen IP Chief Financial Officers need to make more analytical, risk-aware decisions supporting revenue, expenses, and other KPIs Chief Marketing Officers must analyze, understand and engage each customer as an individual across channels 10 #ibmgovernment #federalcloud #cloud

12 High value applications: delivered at scale and helping our clients transform their organizations today. 300,000 global trading entities connected for IBM clients x 120 million candidate records on the Kenexa talent management platform 5.5 million daily transactions exchanged via IBM B2B cloud accessed daily by 80,000 candidates and more than one million hiring managers 60,000 users of IBM digital marketing tools send 130 million monthly s e 180 million transportation management transactions annually 11 #ibmgovernment #federalcloud #cloud

13 As more organizations adopt an open cloud architecture, the architecture becomes more defined and robust. External ecosystem API analytics API commerce API collaboration API location API data API services Software as a Service API economy Marketplace API API App Solutions Services and composition patterns API and integration services data store mobile middleware services security ops dev Traditional workloads Platform as a Service Cloud operating environment Workload definition, optimization and orchestration Resource abstraction and optimization Infrastructure as a Service Software defined Software-defined compute Software-defined storage Software-defined networking Plus hardware 12 #ibmgovernment #federalcloud #cloud

14 Transformation takes place when cloud is used as the foundation for enhanced mobile, social and analytics capabilities. Clients are acting now: Speed Empowerment Economics IBM is responding: Think it Build it Tap into it IBM experts strategize how to use cloud to drive not just savings, but revenue and growth IBM SmartCloud: IBM Cloud technologies and services are designed to build and run private or hybrid cloud and new cloud apps that foster deeper insights and analytics IBM SmartCloud quickly taps into analytics and SaaS business applications and runs business in the cloud Designed for big data Defined by software Open and collaborative 13 #ibmgovernment #federalcloud #cloud

15 SoftLayer: Introductory Materials 14 #ibmgovernment #federalcloud #cloud

16 Global cloud leader Formed by ten industry veterans in 2005 Model predicated on software-driven infrastructure Unencumbered by early-industry legacy restrictions Founding principles Innovation, Empowerment, Automation, Integration Acquired by IBM in July

17 A working definition Cloud (n) On-demand compute with consumptive billing On-demand Rapidly provisioned services Compute Servers, network, storage, firewalls, ancillary services Consumptive billing Turns traditional fixed IT costs into variable monthly or hourly Initial model virtualized multi-tenancy computing does not meet requirements for 100% of applications and use cases For broadest applicability, user-selectable levels of performance, security and isolation are required 16

18 Cloud helps match IT needs to IT resources

19 Global cloud platform Unified architecture enabled by powerful software Only infrastructure solution with a common management interface and API across a unified architecture Mix and match bare metal servers, virtual server instances and turnkey private clouds, and manage them from a single control pane or API All deployed on-demand and provisioned automatically in real-time 18

20 Global footprint 13 data centers 17 network PoPs 100,000 devices 22,000,000 domains 21,000 customers 19

21 How it all fits together SoftLayer Infrastructure Management System Bare metal & virtual server provisioning Integrated BSS/OSS Comprehensive network management Data Center & Pods Standardized, modular hardware configs Lower inventory carrying costs Maximize asset utilization & profitability Increase provisioning flexibility Simplify capacity management Globally consistent service portfolio Triple Network Proprietary network architecture Pod design allows customers grow across multiple racks or rows in the same layer 2/3 domain as needed. 20

22 Unparalleled flexibility & power One platform, myriad solutions to serve a broad range of performance, security and isolation requirements Highly flexible architecture One integrated platform for public cloud servers, private clouds, bare Hybrid Clouds metal servers Private Clouds Public Clouds Unified systems management & API Technology-neutral platform Support for broad range of operating systems, virtualization platforms Server Build hybrid, distributed, highperformance architectures and manage from a single pane of glass Pay by the hour or the month for a truly variable IT operations model Bare Metal? Virtual Servers 21

23 Triple-network architecture High-performance public network with transit from multiple tier-1 carriers Secure OOB management via VPN Private network for intra-application and inter-facility communications, access to shared services Native IPv6 support Virtual racks for integrated management Complete suite of network services 22

24 Robust, full-featured API Improves customer control, reduces error, increases flexibility SoftLayer API provides 1,600 function calls to over 200 services Supports REST, SOAP & XML-RPC interfaces Enables full auto-scaling implementations Comprehensive documentation, libraries and support Functions include: Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring 23

25 Service portfolio 24

26 21,000 leading-edge customers Software as a Service Mobile & Communications Bump Voxer Instapaper Yelp Social Games and Entertainment Platform as a Service Marketing and Digital Media Hosting & Service Providers Enterprise 25

27 IBM cloud. Enabling business transformation Think it. Build it. Tap into it. Smarter Commerce Business Process as a Service Business Process Solutions Application Application Application Application Application Smarter Analytics Smarter Cities Marketplace of high value consumable business applications Smarter Workforce Software as a Service External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing Watson solutions Software solutions Composable and integrated application development platform Platform as a Service Built using open standards Development Big Data & Analytics Security Integration Mobile Social Traditional Workloads Middleware solutions Infrastructure as a Service Enterprise class, optimized infrastructure Built using open standards Compute Storage Networking Public. Private. Dynamic Hybrid. SOFTLAYER IBM SmartCloud Enterprise + Infrastructure solutions 26

28 27 #ibmgovernment #federalcloud #cloud