Wiener Linien - Upstream Smart & Healthy Transport in Cities Pilsen, 4 April 2017

Transcription

1 Wiener Linien - Upstream Smart & Healthy Transport in Cities Pilsen, 4 April 2017

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3 Agenda 1. Experiences from the SMILE project 2. Upstream next level mobility our new subsidiary Business model & mobility partners Technical solution Our services & customers 3. MaaS-Architecture example Vienna Our position within the ecosystem 3

4 1 Experiences of SMILE Registration Services Information Routing Reservation / Booking Ticketing Validation Key 4

5 1 SMILE results Overall: sustainable transport modes gain! 5

6 Agenda 1. Experiences from the SMILE project 2. Upstream next level mobility our new subsidiary Business model & mobility partners Technical solution Our services & customers 3. MaaS-Architecture example Vienna Our position within the ecosystem 6

7 2 WL and its success story 7

8 2 Upstream - our owners 51% 49% 8

9 2 Our approach digital mobility infrastructure We unite publicly available transport offers (and potentially corporate fleets) into tailor-made services We offer a central digital access to the whole world of urban mobility We thereby enable new ways to the variety of mobility as a basis for genuine new business models 9

10 2 How does it work? upstream 10

11 2 Which functionalities are available? Information Routing Real time data PT Tickets Single Point of Registration Reservation of mobility services clearing Authentification / Smart-cards 11

12 2 Our services: Individual selection of mobility partners and functionalities Ticketing interface to Wiener Linien B2B sales Customized front ends and applications Smart-card- and access-solutions 12

13 2 Our customers: Public transport / mobility companies: Wiener Linien and other PT companies in Austria Corporate mobility management: combining corporate fleets with publicly available services Solutions for urban development areas: combining local mobility offers (car or bike pools, garage access) with publicly available services Other individual use-cases: building new business models, as a pay-per-use-service (Software as a service) 13

14 2 Our value for our stakeholders For participating mobility partners Increased visability and new sale possibilities For B2B-customers Access to a large number of mobility partners Possibility of establishing new business models High variety of services High quality of service through state-of-the-art usability For consumers Maximum of mobility options and satisfaction For cities and the environment Changed, environmentally friendly and sustainable mobility behaviour 14

15 Agenda 1. Experiences from the SMILE project 2. Upstream next level mobility our new subsidiary Business model & mobility partners Technical solution Our services & customers 3. MaaS-Architecture example Vienna Our position within the ecosystem 15

16 3 Public digital shared service infrastructure supporting new business models private added value Business Model / Commercial Services / End-Consumer Services Shared cost for common services effective business public investment public shared service infrastructure (webshop, ticketing, customer relationship, acccounting, secure data ) technical infrastructure (broadband, energy, storage, ) 16

17 3 PT values and digital infrastructure: affordable valueable & safe trusted company publicly available sustainable 17

18 3 Example: Wiener Linien 18

19 3 MaaS architecture example Vienna Multimodal tariff packages Monthly multimodal package Multimodal service access via App Mobility service platform upstream Multimodal information, routing, pricing, booking Mobility providers 19

20 3 MaaS all inclusive tariffs Multimodal tariff packages Monthly multimodal package + Easy & simple to use + Can adress new customer segments + Viable business model possible - High development & communication efforts required - Very different mobility needs > one size fits all? 20

21 Thank you for your interest! Your contact: Klaus Bamberger