The Marketplace of Shared Economy Apps BUSINESS PAPER. Version 1.0

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1 The Marketplace of Shared Economy Apps BUSINESS PAPER Version 1.0

2 PROBLEM SOLUTION Cost of corporatism Collaborative businesses Service providing companies have always been the business intermediators between who needs the service (client) and who knows how to execute it (collaborator). Therefore, the costs of corporatism are added to the final price of services, in order to ensure trust between the parties for the deal to happen. A set of digital tools made up by a payment mechanism with cryptocurrencies; smart co-production contracts and reputation management, enabling professionals from many fields to work collaboratively, lowering the cost of corporatism in order to enable new businesses.

3 WHY START LETSFAIR NOW? Shared economy must globally move US$ 335 billion in 2025 (Source: PwC) 1 out of every 3 workers in the USA are freelancers (Source: Freelancers Union in 2014) Freelancers will become the largest labor force in the USA within a decade (Source: Upwork)

4 BUSINESS MODEL Vision Monetization To decentralize the business relations by enabling shared economy services, minimizing intermediation costs, and fostering new businesses The revenue will be obtained through a 0.2% maintenance fee applied on payments or transactions made on the apps. Advertising on Letsfair will be free for sellers. The fee will only be charged if there is a sale. To offer resources to facilitate the development of collaborative apps To add the apps developed by the clients to enable an open and decentralized marketplace After each billing month, 50% of the profit obtained by Letsfair will be used to pay for the dividends of investors. The other half will be invested in the product, to evolve and expand the business.

5 BUSINESS MODEL CANVAS Key Partners Exchanges Key Activities Value Propositions Development and maintenance Quickly create reliable collaborative apps Key Resources App Developers Channels Revenue Streams Hosting Marketing Customer Segments Profile / Reputation Apps and letsfair.com User and app base Cost Structure Team Customer Relationships Percent on transactions Digital Startups

6 VALUE PROPOSITION CANVAS Value Proposition Quickly create reliable collaborative apps Customer Segment Digital Startups Products Jobs Gain Creators Set of digital tools (SDK) Marketplace of collaborative apps Essential features ready for reliable use Gains Turn segments of the economy into collaborative Pain Relievers Focus only do what matters for the business Develop app Solve problems in your segment Disruption / Innovation Quickly validate the value proposal Pains Visibility for all marketplace users Many features to develop Attract users Build a user network

7 PRODUCT Letsfair s main product is an SDK (Software Development Kit), which offers the following features to those implementing apps: CLIENT S APP SPECIFIC FEATURES Decentralized identities Integrated login and attribute management Reputation system Multidimensional and interoperable among businesses FEATURES OF LETSFAIR S SDK USER Consensus (Co-production) Income and labor sharing agreements Payments Wallets and payments with a stable value token Digital ownership Issue of financial assets and certificates All of the service offers included in the clients apps will automatically be shown on the Marketplace, that is, on the letsfair.com website and on the Letsfair app, where the final users can check offers and control their own profiles.

8 USE EXAMPLES SIMPLE APP Tool lease AVERAGE APP Decentralized distance-learning specialization course COMPLEX APP Decentralized software factory SPECIFIC FEATURES SPECIFIC FEATURES SPECIFIC FEATURES FEATURES OF LETSFAIR S SDK FEATURES OF LETSFAIR S SDK FEATURES OF LETSFAIR S SDK Identity Reputation Payments Identity Reputation Co-production Payments Digital ownership Identity Reputation Co-production Payments

9 GROWTH MODEL Network effect Apps WITHOUT Letsfair Startup A Startup B The network effect is a phenomenon through which a product, service, or platform gains additional value as more people start using it. It is the main source of value and competitive advantage creation in a business platform. Letsfair was intentionally developed to encourage the network effect, because this product is targeted to digital startups, focused on the development of collaborative apps, which by their nature are multilateral platforms. Network effects become even more powerful when multilateral platforms are connected to each other. New users arise, attracted by the growing number of people who integrate the network. In the case of Letsfair, the network effect will promote the creation of new apps, generating a positive growth cycle. Startup C Isolated users Apps WITH Letsfair MARKETPLACE Startup A SDK Startup B SDK Connected users Startup C SDK The marketplace connects many multilateral platforms, leveraging the network effect

10 INVESTMENT MODEL Token sale We created a contract in the Ethereum network, using the ERC20 standard, in which the total of tokens will be gradually released throughout five years. Token Symbol: Sale Model: Contract: Contract Code: Max Supply: Release Period: LTF NoICO 0x411A81C8Cd604941be13dBBD33 B54e6f25d84683 letsfair-token 1,000,000,000 tokens 5 years (Jan 2018 Jan 2023)

11 INVESTMENT MODEL Token Distribution At the end of the 5-years, this is how the distribution of tokens will have been performed: 50 million for Pre-seed investors 150 million for Seed investors 250 million for Series A investors 250 million for Series B investors 50 million for rewards distribution 250 million for the team

12 FUNDRAISING PLAN PRE-SEED Investment received: $ Performed on October/2017 SEED Will be performed on 2018/2019 Soft Cap: $ Hard Cap: $ SERIES A To be defined on 2021 SERIES B To be defined on 2022 STAGES OF SEED FUNDRAISING Stage Duration Amount LTF Price Soft Cap Hard Cap Seed 1 14/Nov/18 a 27/Nov/18 $0.020 $ $ Seed 2 12/Dec/18 a 18/Dec/18 $0.022 $ $ Seed 3 16/Jan/19 a 22/Jan/19 $0.023 $ $ Seed 4 13/Feb/19 a 19/Feb/19 $0.026 $ $ Seed 5 13/Mar/19 a 19/Mar/19 $0.029 $ $ Seed 6 17/Apr/19 a 23/Apr/19 $0.031 $ $ Seed 7 15/May/19 a 21/May/19 $0.034 $ $ Seed 8 12/Jun/19 a 18/Jun/19 $0.037 $ $ Seed 9 17/Jul/19 a 23/Jul/19 $0.040 $ $ Seed 10 14/Aug/19 a 20/Aug/19 $0.043 $ $ Seed 11 18/Sep/19 a 24/Sep/19 $0.046 $ $ Seed 12 16/Oct/19 a 22/Oct/19 $0.049 $ $ TOTAL $ $

13 FUND ALLOCATION

14 ROADMAP 2017 Research and concept definition Development of the White Paper First investment (pre-seed) 2018 Release of the project s website Conception of the NoICO model for token generation Development and trials of the LTF token contract Initial technical solution architecture SDK Proof of concept V0.1 Proof of concept of the first app (Piece of Cake V0.1 Mobile) Search for initial partners Development of the web platform for the sale of tokens (in progress) Q1-Q Creation and engagement of the community Rewards system Sale of tokens from the Seed stage Institute the company in a country which legislation fits the project Development of the SDK V1 System of decentralized identities V1 Reputation system V1 Mobile application for final users V1 (Identity) Payments with cryptocurrencies Q3-Q Piece of Cake app V1, as a product (Mobile and Web) Integration with payment gateways for fiat currencies Release of the stable value token Decentralized app (DApp) with a smart contract in the Blockchain External audit of the smart contract Search for first adopters Search for new partners Development of the marketplace V0.1

15 ROADMAP Q1-Q Development of the SDK V2 System of decentralized identities V2 Reputation system V2 System of digital agreements (Consensus for co-production) Mobile app for final users V2 (Offers + Identity) Constant search for new adopters and partners Q3-Q Development of the marketplace V1 (offer aggregator) Digital agreement builder V0.1 Beginning of product marketing Improvement in the rewards system Market establishment Q1-Q Sales of Series A stage tokens Development of the SDK V3 Mobile app for final users V3 (Full Marketplace) Test in the next generation of blockchain (Scale increase with second-layer solutions) Q3-Q Digital agreement builder V1 Shared economy app builder V1 Marketplace development V2 Increase in the marketing activities to attract a wide user base 2022 Sale of Series B stage tokens International expansion and scaling

16 TEAM Anselmo Zago Tiago Marques Founder & Blockchain Scientist Co-Founder & Head of Apps Development Serial entrepreneur and computing professional with over 20 years of experience. He found out about Bitcoin in 2011, when he wished to create his own Internet currency, and ever since, he has been involved in the Blockchain technology. Software architect specialized in mobility. He has worked in high-complexity financial projects, where mistakes are not tolerated. He worked on research centers, multinational companies, and Brazilian banks. Mateus Dias Guilherme Pagotto Co-Founder & Head of Platform Development Co-Founder & Head of Finance and Legal Former university professor at PUC-Campinas in the Information Systems and Computer Engineering courses. 16 years of experience in the technological field in various projects in the business segment, with different complexity degrees. Entrepreneur and lawyer, he started more than ten companies and is currently participating in five, among which is OSP, which became one of the main accounting companies in the area, working with more than 1,000 companies.

17 TEAM Bernardo Quintão Marcos Rosa Adal Bueno Victor Soares ADVISOR Financial Market Manager Full Stack Developer Full Stack Developer Júlio César Contipelli Marcio Misumi Guilherme Furin Mobile & Backend Developer Frontend Developer UI/UX Designer

18 MORE INFORMATION Official site White Paper Investor Relations Investment model NoICO