Learn from Experience: How SAP Runs SAP to Supercharge CRM. Axel Buelow, Head of Application Services and Acting CIO, SAP AG

Transcription

1 Learn from Experience: How SAP Runs SAP to Supercharge CRM Axel Buelow, Head of Application Services and Acting CIO, SAP AG

2 Connected megatrends reshape the role of IT Pervasive access Information Big context Globalclass delivery Extreme behavior * Source: 2013 Gartner Report: The Four Futures of IT and Their Implications for CIOs 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

3 SAP global IT today Key driver for innovation at SAP Best-run IT Run better together Innovation SAP runs SAP Bringing innovation to life with 100 projects and 5% of the IT project portfolio 2013 SAP AG or an SAP affiliate company. All rights reserved. 3

4 Evolution of SAP HANA Internal adoption roadmap Side-by-side Primary data store for business warehouse New applications SAP Business Suite on SAP HANA Sales pipeline Profitability analysis Asset accounting Profit-center accounting SAP NetWeaver Business Warehouse (SAP NetWeaver BW) powered by SAP HANA SAP Business Planning and Consolidation integrated to SAP NetWeaver BW for integrated Planning Cash and liquidity management Energy management Real spend Working capital management GR and IR clearing monitor SAP CRM on SAP HANA Q SAP ERP on SAP HANA Q Cash forecasting 2013 SAP AG or an SAP affiliate company. All rights reserved. 4

5 SAP HANA enables new business scenarios Example 1: Profitability analysis (CO-PA accelerator in SAP ERP) Yesterday in the life of a controller Today based on SAP HANA Posting in transactional system Upload to reporting system Posting in transactional system Real-time, highperformance reporting Expected iteration for corrections at least 4 times > 26-hour processing time Precheck Profitability analysis < 4-hour processing time Profitability analysis Check and corrections accelerated by SAP HANA Profitability analysis reduced from 26 hours to less than 4 hours even with more detail level 2013 SAP AG or an SAP affiliate company. All rights reserved. 5

6 SAP HANA enables new business scenarios Example 2: Sales pipeline reporting in real time Specific reports Data aggregation SAP CRM SAP ERP SAP NetWeaver BW SAP HANA SAP Landscape Transformation (replication server) SAP CRM SAP ERP Historical data Data latency reduced from 2 hours to seconds 2013 SAP AG or an SAP affiliate company. All rights reserved. 6

7 SAP HANA enables new business scenarios Example 3: SAP NetWeaver Business Warehouse on SAP HANA Yesterday based on SAP NetWeaver BW and SAP NetWeaver BW Accelerator Today based on SAP HANA SAP NetWeaver BW Accelerator SAP NetWeaver BW release xy RDBMS SAP NetWeaver BW release 7.3 SAP HANA Simplified administration and dramatically improved performance with data loads and calculations 2013 SAP AG or an SAP affiliate company. All rights reserved. 7

8 SAP HANA enables new business scenarios Example 4: New applications environmental resource management Real-time management of worldwide energy consumption of SAP facilities and data centers Cost savings because of hourly cost rates Improved monitoring and early alerting of defects Better support of sustainability goals 2013 SAP AG or an SAP affiliate company. All rights reserved. 8

9 SAP HANA enables new business scenarios Example 5: Individualized customer journey through marketing automation Benefits acheived with Centralized Marketing Data powered by SAP HANA Real-time predictive analysis Scoring and Recommendations Interactions across all channels End-to-end process support Objectives Expand and accelerate funnel Increase predictability and conversion rate 2013 SAP AG or an SAP affiliate company. All rights reserved. 9

10 SAP HANA enables new business scenarios Example 6: SAP Business Suite on SAP HANA SAP CRM on SAP HANA in 10 wks. First time bringing operational (OLAP) and transactional (OLTP) reporting together Smarter Decision capability improved Simpler System landscape simplified Faster Performance accelerated 2013 SAP AG or an SAP affiliate company. All rights reserved. 10

11 SAP CRM on SAP HANA in 10 weeks Project facts Implementation highlights 15,000+ business users Big-bang implementation all users, all geographies Record implementation time of 2½ months Search performance improved by a factor of 250 Improved customer experience with 36 times better call-center performance High availability and disaster recovery right from the start Upgrade efforts in the range of regular enhancement package implementation Less than 5% of custom code requiring immediate adjustments Highly integrated landscape to SAP ERP and SAP Customer OnDemand with connectivity to 20+ downstream systems 2013 SAP AG or an SAP affiliate company. All rights reserved. 11

12 SAP runs SAP Continued innovation Global IT will use the SAP HANA platform to further drive innovation and be the first and best reference customer along the adoption roadmap. Side-by-side Primary data store for business warehouse New applications SAP Business Suite on SAP HANA Receivable management Fraud management Enhanced footprint in analytics landscape Lead-to-revenue (marketing) SAP ERP Q SAP Solution Manager SAP SRM Portal Landscape optimization: Transactional reporting to simplify system landscape References: Knowledge-sharing with customers 2013 SAP AG or an SAP affiliate company. All rights reserved. 12

13 Invitation to connect Axel Buelow Head of Application Services and Acting CIO SAP AG twitter.com/axelbuelow 2013 SAP AG or an SAP affiliate company. All rights reserved.

14 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see for additional trademark information and notices SAP AG or an SAP affiliate company. All rights reserved. 14