2018 Global Four-Dimensional Imaging RADAR Technology Innovation Award

Transcription

1 2018 Global Four-Dimensional Imaging RADAR Technology Innovation Award 2018

2 Contents Background and Company Performance... 3 Industry Challenges... 3 Technology Attributes and Future Business Value... 4 Conclusion... 8 Significance of Technology Innovation... 9 Understanding Technology Innovation... 9 Key Benchmarking Criteria Best Practice Award Analysis Decision Support Scorecard Technology Attributes Future Business Value Decision Support Matrix Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices The Intersection between 360-Degree Research and Best Practices Awards Research Methodology About Frost & Sullivan Frost & Sullivan We Accelerate Growth

3 Background and Company Performance Industry Challenges RADAR (radio detection and ranging), a remote sensing technology, uses radio waves to illuminate a targeted object and a radio receiver to measure the waves return time. The data received from the radio waves can provide a high-resolution detailed picture of the object s surroundings. The echo reflection of the radio energy from the target is analyzed by the receiver, which calculates the range or distance between the sensors and the target object - including its position, shape, height, width, and velocity. In the automotive market, sensors are considered the key elements in developing advanced driver-assistance systems (ADAS) for enhanced safety and security. These systems provide warnings that help drivers avoid potentially dangerous scenarios, which otherwise could lead to human injury and property damage. Frost & Sullivan notes that RADAR technology is gaining importance due to its high reliability combined with longrange object scanning and detection for ADAS applications, such as collision warning, adaptive cruise control, blind spot detection, lane change assist, emergency braking, parking assistance, and pedestrian detection. Although RADAR enables a vehicle to gather information on its surrounding environment, anticipate and detect obstacles in advance, and warn the driver, Frost & Sullivan independent research reveals that a major challenge faced by original equipment manufacturers (OEMs) in designing completely autonomous vehicles is the development of real-time high-resolution sensor systems that operate under extreme weather conditions. In addition, the RADAR systems that are currently available may not provide proper responses to unmapped objects in high-density environments. Exhibit 1: Comparative Analysis of Current RADAR and 4D Imaging RADAR Technology Source: Arbe Robotics Frost & Sullivan We Accelerate Growth

4 Moreover, existing RADAR technology (see Exhibit 1) requires a switchable function for selecting low resolution at a wide field of view or medium resolution at a limited field of view for detecting the target objects. This is the main factor that limits automotive manufacturers from commercializing Level 4 (L4) and Level 5 (L5) autonomous cars in the market as well as enabling good experience with current autonomous driving features like adaptive cruise control (Level 2 and Level 3). As such, Frost & Sullivan points out that there is a clear need for high-resolution systems that overcome these challenges. Israel-based Arbe Robotics has developed a 4D high-resolution imaging RADAR technology that can sense the environment at a wide field of view, to long, mid and short ranges, in real time. Frost & Sullivan believes that this breakthrough solution is set to disrupt autonomous vehicle sensor development and represents a significant step toward mainstreaming fully autonomous vehicles. Technology Attributes and Future Business Value Industry and Product Impact Frost & Sullivan expects Arbe Robotics unique RADAR technology to create a stir in the global RADAR market by offering in-depth and detailed information about objects in a wide spectrum of user environments. And relative to other advanced technologies, Arbe Robotics 4D high-resolution imaging RADAR is quite cost-competitive and offers high reliability, low latency, and ultra-high-resolution image capturing capability for long-range objects - which makes it suitable for applications across multiple industries that increasingly depend on top-notch image data. Frost & Sullivan also expects Arbe Robotics patent-pending 4D RADAR technology to have a high impact in the imaging space. The 4D RADAR system (see Figure 1 and Figure 2) prototype can record 4D coordinates and image data for outdoor applications. In particular, it will provide new capabilities to 4D imaging at a fraction of the cost of incumbent technologies and may replace them all together. Arbe Robotics combines hardware and software technologies to capture 4D data in real time, so 4D imaging products developed using this technology offer distinct advantages: longer range (300 meters), range accuracy (10 to 60 cm), high reliability, and precise deciphering of target objects in any weather or lighting condition. Figure 1: 4D Imaging RADAR Systems Front View Figure 2: 4D Imaging RADAR Systems Rear View Source: Arbe Robotics Frost & Sullivan We Accelerate Growth

5 Eliminating false alarms is critical for safety. Current RADAR systems are known to report false positives, and, as a result, car brakes are applied unnecessarily, which is both risky and inconvenient. In response, automakers choose to ignore alarms during the vehicle manufacturing stage, which was the root cause of many of the autonomous vehicle accidents that have been reported in recent years. By contrast, Arbe Robotics system comprises an end-to-end ultra-high resolution RADAR system, signal processing, SLAM (simultaneous localization and mapping) algorithms, and 4D mapping. As such, the system can accurately distinguish between objects, thereby eliminating false alarms and reducing development costs. In addition, Arbe s Radar has unique capability of being resilient to mutual radar interreference, a critical challenge that is increasing as the use of radars in the automotive industry proliferate. Figure 3: 4D Imaging RADAR Systems Transmission Module Figure 4: 4D Imaging RADAR Systems Reception Module Source: Arbe Robotics Moreover, the low C-SWAP (cost-size, weight, and power) RADAR transceiver chip (see Figure 3 and Figure 4) can detect objects in challenging weather conditions and offers industry-leading visibility for short, mid, and long ranges. This is possible because a vehicle is installed with 4 imaging RADAR systems to offer 360-degree coverage that can detect an object s distance, velocity, and direction. An imaging RADAR system is sidelooking, working on the principle of back-scattered echoes. When the RADAR beam strikes the target of interest, echoes are back-scattered and recorded for each pulse transmitted. An algorithm developed by the company can classify objects at a 1-degree beam width. Arbe Robotics has already gained development contracts and is fulfilling beta orders with several undisclosed OEMs and Tier 1 companies, as well as responding to requests for proposals by developing and selling reference design kits of its sensor modules, which are supported by its ecosystem partners. This business strategy clearly empowers customers Frost & Sullivan We Accelerate Growth

6 to leverage Arbe Robotics 4D high-resolution imaging RADAR to automotive manufacturing companies for developing ADAS as per their requirements. The company believes that its patent-pending RADAR technology will replace some of the LiDAR systems currently being used and developed for autonomous vehicles, a move that would drive higher industry growth than expected and will help proliferating autonomous driving capabilities to cars with levels 2 and 3 of autonomy. Frost & Sullivan forecasts that key automotive OEMs, Tier 1 automotive suppliers, and mobility companies developing ADAS and vehicle autonomy solutions will enhance their legacy vehicles to achieve increased image resolution and autonomous driving. This creates a need for associated, future-ready technologies to support the adoption of nextgeneration vehicles; for autonomous cars, this means enhanced safety via sensing systems (such as those developed by Arbe Robotics). Scalability Arbe Robotics prioritized scalability in the development of its ultra-high resolution 4D RADAR system that enables a new wave of products with increased quality and functionality. Such technology underlies the development of portable, compact, robust products with enhanced image resolution. The technology also encourages ongoing development of much higher image resolution than existing solutions offer to facilitate driver/operator safety in harsh environments. Frost & Sullivan s own market analysis estimates that in the next 3 to 5 years, 20 billion connected devices will be operating with the advent of the Internet of Things (IoT). Aligned with this trend, industry participants who are developing autonomous cars, autonomous robots for industrial applications, and unmanned aerial vehicles are keenly interested in adopting this novel imaging solution. In other words, imaging is poised to play a vital role in a multitude of connected devices, and Arbe Robotics technology offers an unparalleled imaging solution that is set for wide adoption in the future of connected things. The company s product roadmap is based on an in-depth understanding of customers emerging needs and is poised to deliver ultra-high resolution 4D images for various long-distance use cases. Application Diversity The application of Arbe Robotics 4D imaging RADAR technology was initially targeted at the drones market, with the development of a collision avoidance system. However, with technology competitiveness and adoption potential, the application landscape has diversified. Arbe Robotics 4D imaging RADAR technology will find wide adoption across a range of applications, especially for distinguishing between objects to eliminate false alarms. The technology is expected to have a high impact in the automotive, security, and unmanned vehicle markets. Frost & Sullivan We Accelerate Growth

7 Automotive: With increased adoption of driver aids in automobiles, the 4D imaging technology will be in demand due to its ultra-high resolution combined with long-range object detection, true path planning, while filtering false alarms. It will be useful for ADAS applications such as collision warning, adaptive cruise control, blind spot detection, emergency braking, emergency steering, parking assistance, and pedestrian detection. The technology also supports L4 and L5 autonomous driving. Security: Creators of applications including facial recognition and personal identification will find Arbe Robotics technology highly impactful, thereby providing increased accuracy and eliminating unauthorized access by intruders. Unmanned vehicle: Arbe Robotics technology will be highly adopted in 4D-based visionguided robots that are used for object tracking and process automation tasks. Frost & Sullivan independent analysis finds that Arbe Robotics strategy of targeting highimpact industries is a key factor for expanding applicability and applauds the company's versatile approach of integrating its 4D imaging RADAR technology into autonomous products, which find applications in various segments, as a key move in capturing niche markets as well. Technology Licensing Arbe Robotics adopts a business-to-business (B2B) licensing strategy as one of its key monetization models and has demonstrated a long-term commitment to its imaging as well as transmitting technologies by filing 10 patents worldwide. The patents are related to the method for real-time simultaneous localization and mapping, detecting target objects, and excluding noise from RADAR signals that drive intellectual property (IP) efficient processing of high-resolution RADAR and technology licensing revenue streams. Arbe Robotics has found success in technological partnerships with several players such as silicon manufacturers and system-on-chip (SoC) designers across various industries, thereby leading to the development of proof-of-concepts to meet the demands of individual customers. For instance, recently it established a partnership with GlobalFoundries ( GF ) and has licensed its GF s 22FDX technology in its 4D highresolution automotive RADAR chipsets. Leveraging GF s technology to achieve superior RF performance, power consumption, low noise, and high digital density to increase range and improve resolution for the 4D imaging applications. In addition, Arbe Robotics has leveraged Synopsys automotive-ready DesignWare IP for enabling high-resolution imaging RADAR in order to provide a high safety level for autonomous vehicles. Arbe Robotics has also licensed Arteris FlexNoC Interconnect IP for improving the Automotive Imaging RADAR on-chip bandwidth and latency needed to aid Level 4 and Level 5 autonomous driving. Frost & Sullivan recognizes the company s strategic partnerships in advancing the company s mission and concludes that Arbe Robotics business and licensing models work Frost & Sullivan We Accelerate Growth

8 primarily on licensing the rights to promising automotive candidates discovered from its internal research. This practice empowers the company to achieve a wide global presence, with extended support from silicon wafer manufacturers, as well as equipment and technology providers. Furthermore, Frost & Sullivan firmly believes that this technique will enhance Arbe Robotics customer base, facilitate rapid market penetration, and help it gain a competitive edge. Human Capital Arbe Robotics considers human capital and IP as its greatest assets. The company has successfully assembled a team with multidisciplinary skills and domain expertise in physics, optics, electronics, and marketing, and this core team is the backbone of innovation. The in-house research team has been involved in developing leading-edge image recognition techniques that underpin the company s success and industry leadership. These diverse technical and managerial backgrounds forge a strong technological footprint for Arbe Robotics to innovate best-in-class solutions, providing a solid competitive advantage in the imaging RADAR industry. With patents filed relating to its unique 4D-based imaging approach for real-time simultaneous localization and mapping, Arbe Robotics owns a technology not easily duplicated globally. Conclusion Frost & Sullivan concludes that Arbe Robotics patent-pending 4D imaging RADAR technology is quite well-positioned to meet the requirements of automotive sensor manufacturers that offer high-definition 4D images in ultra-high resolution. This technology provides a full-stack 4D imaging system that manages simultaneous 4D images. By contrast, existing RADAR technologies present drawbacks regarding reliability, sustainability, and cost. With its flexibility in numerous applications, such as security, surveillance, autonomous driving, and robot guidance, Arbe Robotics technology will find wide adoption in various industrial sectors beginning with automotive, unmanned aerial vehicles, and robotics. Without a doubt, this innovative and energetic company is poised to transform the capabilities of imaging technology as nearly every industry moves into the age of IoT and requires volumes of high-quality visual data. For its strong overall performance, Arbe Robotics has earned the 2018 Frost & Sullivan Technology Innovation Award. Frost & Sullivan We Accelerate Growth

9 Significance of Technology Innovation Ultimately, growth in any organization depends upon finding new ways to excite the market and upon maintaining a long-term commitment to innovation. At its core, technology innovation, or any other type of innovation, can only be sustained with leadership in three key areas: understanding demand, nurturing the brand, and differentiating from the competition. Understanding Technology Innovation Technology innovation begins with a spark of creativity that is systematically pursued, developed, and commercialized. This spark can result from a successful partnership, a productive in-house innovation group, or a bright-minded individual. Regardless of the source, the success of any new technology is ultimately determined by its innovativeness and its impact on the business as a whole. Frost & Sullivan We Accelerate Growth

10 Key Benchmarking Criteria For the Technology Innovation Award, Frost & Sullivan analysts independently evaluated two key factors Technology Attributes and Future Business Value according to the criteria identified below. Technology Attributes Criterion 1: Industry Impact Criterion 2: Product Impact Criterion 3: Scalability Criterion 4: Visionary Innovation Criterion 5: Application Diversity Future Business Value Criterion 1: Financial Performance Criterion 2: Customer Acquisition Criterion 3: Technology Licensing Criterion 4: Brand Loyalty Criterion 5: Human Capital Best Practices Award Analysis for Arbe Robotics Decision Support Scorecard To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool allows our research and consulting teams to objectively analyze performance, according to the key benchmarking criteria listed in the previous section, and to assign ratings on that basis. The tool follows a 10-point scale that allows for nuances in performance evaluation. Ratings guidelines are illustrated below. RATINGS GUIDELINES The Decision Support Scorecard is organized by Technology Attributes and Future Business Value (i.e., These are the overarching categories for all 10 benchmarking criteria; the definitions for each criterion are provided beneath the scorecard.). The research team confirms the veracity of this weighted scorecard through sensitivity analysis, which confirms that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. Frost & Sullivan We Accelerate Growth

11 The results of this analysis are shown below. To remain unbiased and to protect the interests of all organizations reviewed, we have chosen to refer to the other key participants as Competitor 1 and Competitor 2. Measurement of 1 10 (1 = poor; 10 = excellent) Technology Innovation Technology Attributes Future Business Value Average Rating Arbe Robotics Competitor Competitor Technology Attributes Criterion 1: Industry Impact Requirement: Technology enables the pursuit of groundbreaking ideas, contributing to the betterment of the entire industry. Criterion 2: Product Impact Requirement: Specific technology helps enhance features and functionalities of the entire product line for the company. Criterion 3: Scalability Requirement: Technology is scalable, enabling new generations of products over time, with increasing levels of quality and functionality. Criterion 4: Visionary Innovation Requirement: Specific new technology represents true innovation based on a deep understanding of future needs and applications. Criterion 5: Application Diversity Requirement: New technology serves multiple products, multiple applications, and multiple user environments. Future Business Value Criterion 1: Financial Performance Requirement: Potential is high for strong financial performance in terms of revenues, operating margins, and other relevant financial metrics. Criterion 2: Customer Acquisition Requirement: Specific technology enables acquisition of new customers, even as it enhances value to current customers. Criterion 3: Technology Licensing Requirement: New technology displays great potential to be licensed across many sectors and applications, thereby driving incremental revenue streams. Frost & Sullivan We Accelerate Growth

12 Criterion 4: Brand Loyalty Requirement: New technology enhances the company s brand, creating and/or nurturing brand loyalty. Criterion 5: Human Capital Requirement: Customer impact is enhanced through the leverage of specific technology, translating into positive impact on employee morale and retention. Decision Support Matrix Once all companies have been evaluated according to the Decision Support Scorecard, analysts then position the candidates on the matrix shown below, enabling them to visualize which companies are truly breakthrough and which ones are not yet operating at best-in-class levels. High Arbe Robotics Competitor 1 Future Business Value Competitor 2 Low Low Technology Attributes High Frost & Sullivan We Accelerate Growth

13 Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Frost & Sullivan analyst follow a 10-step process to evaluate Award candidates and assess their fit with select best practice criteria. The reputation and integrity of the Awards are based on close adherence to this process. STEP OBJECTIVE KEY ACTIVITIES OUTPUT 1 Monitor, target, and screen Identify Award recipient candidates from around the globe Conduct in-depth industry research Identify emerging sectors Scan multiple geographies Pipeline of candidates who potentially meet all bestpractice criteria 2 Perform 360-degree research Perform comprehensive, 360-degree research on all candidates in the pipeline Interview thought leaders and industry practitioners Assess candidates fit with best-practice criteria Rank all candidates Matrix positioning of all candidates performance relative to one another 3 Invite thought leadership in best practices Perform in-depth examination of all candidates Confirm best-practice criteria Examine eligibility of all candidates Identify any information gaps Detailed profiles of all ranked candidates 4 Initiate research director review Conduct an unbiased evaluation of all candidate profiles Brainstorm ranking options Invite multiple perspectives on candidates performance Update candidate profiles Final prioritization of all eligible candidates and companion best-practice positioning paper 5 Assemble panel of industry experts Present findings to an expert panel of industry thought leaders Share findings Strengthen cases for candidate eligibility Prioritize candidates Refined list of prioritized Award candidates 6 Conduct global industry review Build consensus on Award candidates eligibility Hold global team meeting to review all candidates Pressure-test fit with criteria Confirm inclusion of all eligible candidates Final list of eligible Award candidates, representing success stories worldwide 7 Perform quality check Develop official Award consideration materials Perform final performance benchmarking activities Write nominations Perform quality review High-quality, accurate, and creative presentation of nominees successes 8 Reconnect with panel of industry experts Finalize the selection of the best-practice Award recipient Review analysis with panel Build consensus Select recipient Decision on which company performs best against all best-practice criteria 9 Communicate recognition Inform Award recipient of Award recognition Present Award to the CEO Inspire the organization for continued success Celebrate the recipient s performance Announcement of Award and plan for how recipient can use the Award to enhance the brand 10 Take strategic action Upon licensing, company is able to share Award news with stakeholders and customers Coordinate media outreach Design a marketing plan Assess Award s role in future strategic planning Widespread awareness of recipient s Award status among investors, media personnel, and employees Frost & Sullivan We Accelerate Growth

14 The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS participants and for identifying those performing at best-in-class levels. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 45 offices on six continents. To join our Growth Partnership, please visit Frost & Sullivan We Accelerate Growth