Analytics in the Digital Economy data, experience, ideas & people. Juergen Hagedorn, Viktor Kehayov Product Management, SAP Analytics March 2017

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1 Analytics in the Digital Economy data, experience, ideas & people Juergen Hagedorn, Viktor Kehayov Product Management, SAP Analytics March 2017

2 Our Portfolio Business Intelligence Data Warehousing End-to-end Planning IT Operational Analytics (ITOA) Predictive Analytics & Machine Learning 2

3 Our Mission: Insights for everyone, everywhere What if we adjust our price & promo by 10%? Q1 Q2 Q3 Q4 10% +5% 10% +5% BETTER DECISION + 10% What if we augment our sales force by 10%? LIVE DATA S/4 HANA ACT 3

4 SAP Digital Business Framework Mobile First Stunning interactive experience Lead the Cloud Deliver new analytics capabilities, built natively on HCP Interoperability and Support for Hybrid Scenarios Digital Boardroom BusinessObjects On-premise Cloud Predictive Innovate the Core Modern, at scale on-premise deployments SAP S/4HANA Embedded Analytics SAP BW/4HANA Integrated Data Warehousing SAP HANA PLATFORM Real-time Platform Advanced Analytics Smart Data Integration 4

5 The Power of Hybrid Seamless On-Premise + Cloud Unified User Experience On Premise SAP Applications All Other Data Sources From Personal to Big Data SAP BusinessObjects Live data connections Common semantics Integration services HANA & HCP optimized Cloud SAP Cloud Sources Other Cloud Sources Hybrid Data Scenarios Enterprise Ready Don t Move Your Data to the Analytics, Bring the Analytics to Your Data! 5

6 SAP BusinessObjects Analytics Product Portfolio Public Cloud (SaaS) SAP BusinessObjects Cloud - All analytics capabilities in one product (BI, Predictive, Planning) On-premise and Private Cloud SAP BusinessObjects Enterprise Lumira 2.0,* WebI, Analysis for Microsoft Office, Crystal SAP BusinessObjects Planning and Consolidation, optimized for BW/4HANA* SAP BusinessObjects Predictive Analytics * Planned innovations6

7 SAP BusinessObjects Cloud and Digital Boardroom Applications SAP Digital Boardroom App Marketplace* Analytic Capabilities BI Discovery Charts and Table Planning Events and Workflows Allocation Predictive Integrated Analytics Exploratory Analytics Embedding* Analytics into Applications Geospatial Value Driver Tree Simulation Advanced Analytics Core Capabilities Data Connectivity Wrangling Modeling Infrastructure Story Experience Collaboration Mobile APIs* SAP HANA Cloud Platform Cloud Data Sources and Applications On-Premise Data Sources and Applications *Planned functionality This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement 7

8 BusinessObjects Cloud Live Connectivity Live data access Leverage investment in models built in source system Leverage pre-built content e.g. BW queries, CDS views, HANA views, etc. Data stays in the source system Only metadata is stored in SAP BusinessObjects Cloud No data transfers Data can be queried directly from browser Sensitive data stays entirely within corporate network Low latency close to real-time Data authorization profiles inherited from the source Icon HCP DBaaS Public Cloud Corporate Network SAP HANA SAP BW & BW4/HANA * SAP S/4HANA BusinessObjects Universe * *Planned 8

9 Content for SAP BusinessObjects Cloud & Digital Boardoom Industries: Consumer Products Chemicals Engineering Construction and Operations Public Sector Retail LoBs: Human Resources Marketing Finance Travel & Expense Management Solution Manager Test Suite Analysis 9

10 3rd Party BusinessObjects Cloud Content 238+ partners, creating content and supporting go-live projects - Analytics Extensions Directory Example from the Frontrunners: PricewaterhouseCoopers Fit for Growth Performance Analytics for SAP Digital Boardroom Quality Management System for SAP Digital Boardroom 10

11 One place for Value-Add 340+ extensions, 100+ partners and contributors Search, Filter, Customer ratings SAP ICC Certification optional 11

12 SAP BusinessObjects Enterprise Reporting Discovery and Vizualization Excel Analysis Web Intelligence & Crystal Lumira 2.0* Analysis Office BI Platform ERP: SAP Business Suite and other ERPs BW,TeraData, other DWs Oracle, DB2, MS SQL and many other DBs SAP HANA OLAP Cubes MS Excel Unstructured data in Social Media and Hadoop 12 *Planned convergence of Design Studio and Lumira

13 SAP BusinessObjects Lumira 2.0 Seamless end-to-end workflows From answering one-off questions to deploying dashboards to production at scale Simplification and convergence Consistent e2e workflows Continued support for 2 personas Business Analyst/user and Developer/designer Improved ease of use & adoption Single canvas for both visualization and storyboard authoring Single server-side add-on Reduces IT administration cost Beyond 2.0 server side data prep eliminating the need for a desktop tool entirely, datasets as a BIP service available to all BI clients 13

14 SAP BW/4HANA The Next Generation BW SAP BW 7.3 powered by SAP HANA SAP BW 7.4 powered by SAP HANA SAP BW 7.5 powered by SAP HANA SAP BW 7.5, edition for SAP HANA Add on Performance optimization Simplification and virtualization Simplification, HANA platform integration Big Data scenarios SAP BW/4HANA customers only Use transfer tools to make system SAP BW/4HANA ready Requires SAP BW7.5 SP 4 or higher Introducing SAP BW/4HANA The Next Generation BW Simplicity Openness User Experience Performance

15 SAP BW/4HANA: The next generation data warehouse High Performance ü Scale-out by design ü Algorithm pushdown into HANA ü Advanced analytics Openness ü Manage all type of data SAP and non-sap ü Access models through a SQL interface Newly designed HANA solution that optimizes, simplifies & modernizes a customer s DW environment Modern user interface ü New Business User UX ü New Modeller UX ü New Administrator UX Simplicity ü Simplified Data Structures ü Simplified Data Flows ü Data Lifecycle Management 15

16 SAP BW/4HANA Simplified Data Structures Classic SAP BW Number of modelling object types reduced from 10 to 4 No complex data structures (extended star schema) Field or InfoObject based modelling Virtualization MultiProvider InfoSet CompositeProvider Virtual Provider Transient Provider 1 2 CompositeProvider Open ODS View Greater control of data persistency and virtualization Support for external, structured and unstructured data Persistency InfoCube DataStore Object Hybrid Provider PSA Table InfoObject 3 4 Advanced DataStore Object InfoObject 16

17 SAP BusinessObjects Predictive Analytics is a Game Changer Accurate results in days, not weeks Accelerate your work with automated techniques Machine learning at scale Maintain peak performance for thousands of models Insights where people interact Embed predictive in business processes and applications 17

18 BUILT FOR APPLICATION INTEGRATION Create, apply and manage predictive models Access to embedded predictive use cases SAP BusinessObjects Predictive Analytics Automated Analytics / Predictive Factory SAP Analytics SAP Line of Business Applications Expert Analytics SAP HANA Automated Predictive Library Predictive Analysis Library Other Native Libraries R-Server SAP BW Hadoop Major databases Access and store data, apply predictive models 18

19 SUPPORTING ALL PREDICTIVE NEEDS Automated Analytics Expert Analytics o End-to-end automation of your predictive projects. o Customization of the predictive projects. o Guided, powerful data preparation o Extended support of SAP HANA Native libraries o Fast deployment o Support R algorithms o Predictive Factory to manage 1000s of models o Drag and drop model creation Business Analysts Citizen Data Scientists Data Scientists 19

20 Days Sales Outstanding (DSO) Forecasting Comparison POC with major FMCG company on 1 mio invoices and comparing model accuracy: Standard method in SAP FI (average): ± 7.9 days Automated Analytics on BSEG table: ± 1.6 days Automated Analytics on BSEG w/ related information (196 columns): ± 0.9 days Expert Analytics chain using classification + clustering + regression: ± 0.7 days 20

21 Mobilizing the SAP BusinessObjects Suite Reporting Dashboards and apps Self Service Web Intelligence Design Studio Lumira Crystal Reports 21

22 SAP BusinessObjects Roambi The Pulse Of Your Business, In The Palm Of Your Hand 22

23 Evolution of our product strategy 23

24 Thank You