Hamburg 20 September, 2018

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1 Hamburg 20 September, 2018

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3 Data Warehouse Modernization Pivotal Greenplum Dell Greenplum Building Blocks Les Klein EMEA Field CTO,

4 Great organizations leverage software, analytics, and insights to take better actions Pivotal Data Suite Use Case and fundamentally change or pioneer entirely new Applied business to Predictive models. Maintenance 4

5 But data is messy, and it s everywhere It s in the cloud and on-premises It s in different types and formats

6 So Using Data Effectively is Challenging A Gartner survey says it takes an average of 52 days to build a predictive model. Speed of model development is a top concern in choosing a data platform. Machine learning embedded in an MPP platform spe e ds analytics Reduced data movement Distributed computation Simplifie d de ployme nt

7 The Pivotal-Dell Data Warehouse Modernization A Modern Data Warehouse Platform that is capable of radically reducing the TCO of EDW software subscriptions. A New Dell Hardware Reference Architecture that radically reduces the cost of proprietary EDW appliances and improves performance. Specifically designed for Pivotal Greenplum. All the best -practices and technologies you need to migrate in record time with minimum risks, complexities and migration costs. 7

8 The Pivotal-Dell Data Warehouse Modernization A Modern Data Warehouse Platform that is capable of radically reducing the TCO of EDW software subscriptions. A New Dell Hardware Reference Architecture that radically reduces the cost of proprietary EDW appliances and improves performance. Specifically designed for Pivotal Greenplum. All the best -practices and technologies you need to migrate in record time with minimum risks, complexities and migration costs. 8

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10 The Modern Data & Analytics Platform Any Analytic Analytical Code & Applications ANSI SQL / BI & Reporting / Machine Learning / AI Apache MadLib Scalable Analytics Apache Solr Integrated Text Analytics Programmatic Any Language, In Paralle l Geospatial Spatial Analytics Any Data JDBC / ODBC Multi Structured Data Enhanced Security Commodity Networking Structured / JSON / AVRO / Parquet / XML & More Encryption / Isolation / LDAP / Credentials Standard 10gig interconnect Any Deployment Massively Parallel Analytics Engine On-Premises vsphere Openstack AWS Google Cloud Azure & Azure Stack 10

11 Any Analytic: Advanced & Traditional Analytics Data Transformation Text Traditional BI Geospatial Machine Learning Data Science Productivity Tools Graph 11

12 Any Analytic: Modern & Diverse Interfaces Analytical SQL, Aggregations, Windowing, Short Queries with Indices 12

13 Any Data Star Schema B-Tree Indices GRAPHS 13

14 Any Deployment 14

15 Any Deployment: Public Cloud Marketplaces Bring Your Own License (BYOL) and Hourly 15

16 Any Deployment: Container-Native 16

17 The Pivotal-Dell Data Warehouse Modernization A Modern Data Warehouse Platform that is capable of radically reducing the TCO of EDW software subscriptions. A New Dell Hardware Reference Architecture that radically reduces the cost of proprietary EDW appliances and improves performance. Specifically designed for Pivotal Greenplum. All the best -practices and technologies you need to migrate in record time with minimum risks, complexities and migration costs. 17

18 The Past: Appliance Models & Stacks

19 Data Warehousing Appliances - 70/30 Rule Target 70% of Perceived Customer Workloads 19

20 Data Warehousing Appliances - The Easy Stack Pros System Engineered Systems Easy! Acquisition incl. Expansion Modules Easy! Hands Off Stack Easy! Workload Agnostic Components Easy! Cons System Engineered Systems Slow Rate of Innovation Expansion via Modules Compute & Storage Coupled Hands Off Stack Customer Cannot Further Optimize Workload Agnostic Components Not Tailored for Customer Workloads 20

21 DW Appliances Evolving Customer Value Appliance-Era Values ( ) Modern Values (2018+) Hardware Category System-Engineered Powerful Reference Architecture Based On Commodity Hardware Rate of Innovation Multi-Year Cadence Quarterly Cadence Operating Environment Fixed, Built for Generic Workloads Custom, Built for Specific Workloads Availability FY2019-Q1 End of Sale (EOS) Available Now Deployment Model Rigid, On-Premises Flexible, On-Premises & Hybrid Cloud Expansion Model Coupled, Compute & Storage Combined Decoupled, Compute & Storage Independent Acquisition Cost Range Medium to High Low to Medium 21

22 Today: Dell Greenplum Building Blocks (Dell GBB)

23 Pivotal Validated Design - Blueprint for Greenplum Pivotal tested over 400 platform configurations Design principles formed by the needs of our most demanding use cases Pivotal s Transformation customers are a who s who in every industry 23

24 Dell Greenplum Building Blocks (Dell GBB) Turn-key, Dell/EMC based building blocks, flexibly integrated Architected Specifically for Pivotal Greenplum Excellent Price/Performance Ratio Designed to be Flexible & Accommodates Modern Data Platforms 24

25 Dell GBB - Baseline Blueprint Excellent Price/Performance Ratio! Based on Dell s Robust Line of PowerEdge Servers Enterprise-class, general-purpose components no exotic or custom hardware! Flexible, proven, data-centric hardware building blocks Built from identical, proven components Includes Dell/EMC 4Hr, 24/7 Support 25

26 Dell GBB Powerful & Commodity Hardware Hardware Component Summation Flex Nodes (Master Nodes): Dell PowerEdge R740 Servers CPU: 2X CPU Intel Xeon Gold (36 Total Cores) Memory: 768GB Internal Disk: 9.6TB SSD, 14.4TB HDD Data Nodes (Segment Nodes): Dell PowerEdge R940 Servers CPU: 4X CPU Intel Xeon Platinum (96 Total Cores) Memory: 1.5TB Internal Disk: 19.2TB SSD, 9.6TB HDD External Disk (Expansion): Dell PowerVault MD3460 Interconnect (Internal Network): 40GbE Cards & Switches Admin Network: 10GbE Cards & Switches 26

27 Dell GBB Rack Options System Rack Base Rack + 2 Flex Nodes ( Master Nodes ) Aggregation Rack Expansion Rack + 2 Aggregation Switches Expansion Rack Expansion Rack, 2 Interconnect Switches, 1 Admin Switch, 1 Flex Data Connect Switch 27

28 Dell GBB Initial Construction 28

29 Dell GBB DCA v3 Full Rack Comparison GBB Medium Config with Low Density Storage: GBB System Rack 2X GBB Module GBB LD Storage Option *One GBB Module = Two Segment Servers Compare with: DCA-V3 Full Rack: DCA V3 System Rack 4X DCA V3 Module *One DCA Module (1/4 Rack) = Four Segment Servers 29 29

30 The Pivotal-Dell Data Warehouse Modernization A Modern Data Warehouse Platform that is capable of radically reducing the TCO of EDW software subscriptions. A New Dell Hardware Reference Architecture that radically reduces the cost of proprietary EDW appliances and improves performance. Specifically designed for Pivotal Greenplum. All the best -practices and technologies you need to migrate in record time with minimum risks, complexities and migration costs. 30

31 Legacy Migration Accelerators 1. Shorten Time to Value Projects that would have taken months to years using a conventional migration approach, now are completed in just days or weeks 2. Preserve Investment in Existing Applications Keep applications unchanged as long-standing investments in the development of mission-critical business logic and eliminates the risk of compromising applications 3. Realize Cost Savings and Drive Business Value Lower cost barrier to adopting modern data warehouse like Pivotal Greenplum and begin monetizing data assets more quickly Notional ROI Example Teradata Deal Size = $10M GPDB License = $2M Hardware & Svcs = $2M Total = $4M Savings = $6M (60%) Payback in 8 months 4. Reduce Complexity and Risk The elimination of time-consuming manual migration procedures reduces the risk associated with such projects 31

32 Summary

33 Data Warehouse Modernization: Summation Pivotal Greenplum World s First & Only Open-Source MPP Modern Data & Analytics Platform Any Analytic, Any Data, Any Deployment Legacy Migration Accelerators De-Risk Legacy Migrations Curb or Kill Excess Cost Dell GBB Benefits Architected Blueprint Specifically for Pivotal Greenplum Leverages Powerful, Commodity Reference Hardware Accelerate Modernization No Expensive or Proprietary Gear Modern, High-core count, CPUs Proven, Scalable & Expandable Interconnect (40GbE) Expand Storage & Compute Independently 33

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