Content as a Service

Transcription

1 Offering Brief Content as a Service Ensure your customers create compelling and relevant content, improving brand experience with Cognizant Interactive s Content as a Service. Simplify and streamline your content strategy, creation, management, and measurement across all channels with a scalable, adaptable and global all-in-one service. Only Cognizant Interactive provides a complete end-toend offering encompassing strategy, creation, process and technology services. Offering Brief November 2017

2 Offering Brief Enabling Meaningful Experiences through Meaningful Content AN ALL-IN-ONE SOLUTION FOR CREATING AND MANAGING COMPELLING OMNICHANNEL CONTENT From user-generated content to carefully planned omnichannel campaigns, content is critical to delivering a meaningful and relevant customer experience. Clients have continued to face challenges with ensuring this content is accessible, powerful and ever-evolving while also establishing operations, processes and talent to deliver this content at pace and scale. Cognizant Interactive s Content as a Service provides your organization with a single, comprehensive solution for managing all your content at scale, including strategy, planning, creation, production, management and optimization. We combine our technology, creative, production and industry-specific expertise to offer a unique service as the single source of accountability across all your content needs. We offer unparalleled economies of scale, advanced automation to increase productivity and standardized process to drive reuse and consistency across channels, geographies and brands. Our offering is fully integrated across our various practitioners within Interactive, Marketing Technology, and our on and offshore delivery teams. No other single provider can offer this end-to-end service in a way that can adapt to support different client priorities as well as operating models. Enable your client s organization to provide meaningful, dynamic and adaptable content at speed and scale with Content as a Service from Cognizant Interactive. Adaptive Data Foundation 2

3 Offering Brief What We Offer You COMPLETE CONTENT SERVICES FROM CREATION TO MAINTENANCE WITH A SINGLE POINT OF ACCOUNTABILITY Our Content as a Service offering enables your organization to focus on the strategy and positioning while we enable a cost effective, process-driven service across all regions, brands and channels. We offer you a single point of accountability for all activities throughout the content life cycle. Faster Speed to Market and Turnaround Time. Ensure your content is relevant and localized across all channels based on our operational rigor, standards and tools to help generate and update content in real-time. Enhanced Content Relevance to Customer Experience. Ensure you are creating and delivering the content appropriate for a specific customer experience, whether video, print, digital, or augmented/virtual reality, to drive traffic and generate ROI. Simplified Content Creation and Production. Improve content quality, incorporate the latest digital techniques and establish a simplified model to work with or without your agencies at scale, while maximizing spend and minimizing rework. Minimized Risk to Business. Cognizant s Interactive Content as a Service helps ensure your content meets regulatory compliance measures in each global market. It also enables your organization to better manage, moderate and quickly respond to user-generated and other social content. We offer automated response tools for highly regulated industries such as life sciences and financial services. Personalized Content. Deliver increasingly personalized communications with our AI-powered intelligent content services that augment traditional content and campaign solutions. IN THE REAL WORLD We are helping many clients meet their content creation and management challenges. Here are just two examples of our work: Cognizant Interactive s CaaS supported a simplified content delivery model and reduced campaign costs by 50% for a major international pharmaceutical company. We enabled reuse of assets by centralizing and distributing content through a digital asset management platform, minimized redundancy in spend and process, and were able to shave off up to 30% turnaround time for content delivery to their brand websites and other digital channels. We created a powerful sales support solution for a leading finance company, leading a corporate ethnographic study to uncover key insights on how the company s employees communicated, collaborated and published relevant content. These insights drove a set of design principles and UX concepts for creating a next-generation corporate intranet, essentially a personalized web app that proactively delivers contextually relevant content to employees. The platform consolidates multiple tools and is optimized for multiple form factors and use cases unique to field-based employees, reducing costs, improving efficiency and ensuring retention of institutional knowledge. Content as a Service 3

4 Offering Brief Our Exclusive Methodologies REINVENTING HOW CONTENT WORKS FOR YOUR ORGANIZATION Assess Your organization has maximum flexibility with Cognizant Interactive s Content as a Service. We work within your existing environment to assess your needs and provide whatever level of support you require, from resources for a specific campaign to full content management. We collaborate across brands, the marketing organization, commercial operations, agencies and IT organizations. Develop Our creative, industry domain and technology expertise enable us to offer your organization a wide range of content development, deployment and management capabilities, including: Content Strategy. Target insights to develop customer journeys, experiences, editorial strategy, calendars and channel plans. Content and Agency Operations. Engagement model, governance and processes to streamline and deliver content internally and externally, including agency and vendor consolidation, business case development and in-house agency operations and design. Content Creation. Omni-channel campaign creative, messaging and creative concepts, copy and design that bring the brand strategy to life. Content Production. Omni-channel content production (mobile, video, print, digital and emerging channels such as AR/VR), trans-creation and localization, templates and modular content to support marketing technology implementation. Content Management. Technology and services to store, manage and distribute content. Content Marketing and Social Moderating. Creation and distribution of content designed to acquire new customers, including listening, monitoring and moderating of content across social and digital channels. Content for Commerce. Scaled, template-formatted, content creation production for ecommerce channels. Content Optimization. Measurement, tagging, reporting and insight generation to enable more personalized content experiences. Technical Integrations We create additional productivity gains and optimize how your organization and its customers can use content by integrating our Content as a Service solution with your existing systems investments, including: Workflow ECM WCM CMS DAM Campaign Management Tools Martech ecommerce Content as a Service 4

5 Offering Brief The Cognizant Interactive Advantage Only Cognizant Interactive has the technology, industry expertise and creative services required to automate and accelerate the development and delivery of engaging content in a simple as-a-service delivery model. We have a highly diversified talent pool that understands marketing, brand and technology processes located both on and offshore to provide clients with a model that makes sense for their organization. We are highly skilled in emerging technologies and forms of content, such as AI-enhanced augmented reality always investing in innovation and staying ahead of new technologies and forms of content. We accelerate your speed to market with simplified platform management and processes, drawing on our experience at implementing and managing all industry-standard content platforms and their tools. We have proprietary, turn-key capabilities and strategic partnerships and alliances with leading vendors such as Adobe. Our portfolio of content production and management solutions spans banking and financial services, communications and media, life sciences and health care and many other vertical industries. Cognizant Interactive also is continually making strategic acquisitions and building strong partnerships with leading providers across the interactive, digital and content space to ensure our offering is constantly innovating. LET S GET STARTED Put the many resources of Cognizant Interactive s Content as a Service to work for your organization and gain more powerful content to support your brands, enhance customer experiences and drive business results. For more information putting our Content as a Service offering to work for you, please contact us at interactive@cognizant.com. Content as a Service 5

6 ABOUT COGNIZANT Cognizant (NASDAQ-100: CTSH) is one of the world s leading professional services companies, transforming clients business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at or follow World Headquarters 500 Frank W. Burr Blvd. Teaneck, NJ USA Phone: Fax: Toll Free: European Headquarters 1 Kingdom Street Paddington Central London W2 6BD England Phone: +44 (0) Fax: +44 (0) India Operations Headquarters #5/535 Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, India Phone: +91 (0) Fax: +91 (0) Copyright 2017, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means,electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.