ICT enabled breakthroughs in Research & Innovation in Mobility. Nevio Di Giusto President & CEO Centro Ricerche Fiat & Elasis Chaiman ATA

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1 ICT enabled breakthroughs in Research & in Mobility Nevio Di Giusto President & CEO Centro Ricerche Fiat & Elasis Chaiman ATA Turin -

2 COMPETITIVENESS TO THE FIAT GOUP FIAT GROUP RESEARCH IN FIGURES people in 116 centres M spent in 2006 (3,2% of industrial revenues) M foreseen in

3 CRF PROJECTS FUNDED IN FP VI (Gen Dec. 2006) FOCUSING AND INTEGRATING RESEARCH COMMUNITY RESEARCH: Projects funded M LIFE SCIENCES, GENOMICS AND BIOTECHNOLOGY FOR HEALTH INFORMATION SOCIETY TECHNOLOGIES 7 THEMATIC PRIORITIES NANOTECHNOLOGIES, MULTIFUNCTIONAL MAT. AND NEW ION ES DEVICES AERONAUTICS AND SPACE FOOD QUALITY AND SAFETY SUSTAINABLE DEVELOPMENT, GLOBAL CHANGE AND ECOSYSTEMS CITIZENS AND GOVERNANCE SPECIFIC ACTIVITIES COVERING A WIDER FIELD OF RESEARCH NON-NUCLEAR ACTIVITIES OF JOINT RESEARCH CENTRE STRUCTURING THE ERA STRENGHTENING THE FOUNDATIONS OF EUROPEAN RESEARCH AREA ADVANCED GENOMICS AND ITS APPLICATIONS FOR HEALTH APPLIED IST RES. ADDRESSING MAJOR SOCIETAL & ECON. CHALLENGES NANOTECHNOLOGIES AND NANOSCIENCES AERONAUTICS SUSTAINABLE ENERGY SYSTEMS KNOWLEDGE BASED SOCIETY AND SOCIAL COHESION SUPPORTING POLICIES ANTICIPATING SCIENTIFIC AND TECHNOLOGICAL NEEDS COMBATING MAJOR DISEASES COMMUNICATION, COMPUTING AND SW TECHNOLOGIES KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS SPACE RESEARCH INFRASTRUCTURES1 COORDINATION ACTIVITIES SUSTAINABLE SURFACE TRANSPORT CITIZENSHIP, DEMOCRACY AND NEW FORMS GOVERNANCE HORIZONTAL RESEARCH ACTIVITIES INVOLVING SMES HUMAN RESOURCES AND MOBILITY 3 SUPPORT TO COHERENT DEVELOPMENT OF RESEARCH 11 COMPONENTS AND MICROSYSTEMS NEW ION ES AND DEVICES GLOBAL CHANGE AND ECOSYSTEMS SPECIFIC MEASURES IN SUPPORT INTERNATIONAL COOPERATION RESEARCH AND INNOVATION KNOWLEDGE AND INTERFACE TECHNOLOGIES Funded projects from 1989 to 2006 MORE THAN 700 PARTNERS IN EUROPE SCIENCE AND SOCIETY FET

4 Actual CRF cooperation projects funded in ICT area IMVIS FESTA GENESYS AMAzOLED OASIS ADOSE evalue IPAC ATESST2 CHOSeN EUROFOT COO-TUNNEL TELEFOT Immersive Multi-View System for Co-located Collaboration Field operational test support Action Generic Embedded System Platform Active Matrix For Any Shape OLED Open Architecture for Accessible Services Integration and Standardisation Reliable Application Specific Detection of Road Users with Vehicle On-board Sensors Testing and Evaluation Methods for ICT-based Safety Systems Integrated Platform for Autonomic Computing Advancing Traffic Efficiency and Safety through Software Cooperative Hybrid Objects Sensor Networks Large Scale Field Operational Tests on in-vehicle systems Cooperative systems for safety in dangerous areas Field operational test on telematics 4

5 / SYSTEM INTEGRATION ICT is playing a major role in shifting automotive innovation from a product perspective to a system perspective from car orientation to mobility orientation SYSTEM 5

6 THE CAR EVOLUTION. FROM LUXURY TO SUSTAINABILITY SYSTEM In Italy 1,69 inhabitants per vehicle 6

7 THE DRIVERS OF INNOVATION SYSTEM Cost reduction Performance improvement Comfort and ergonomics improvement Safety Consumption reduction Emissions reduction Sustainability From MARKET EXPANSION To To INDIVIDUAL SUSTAINABLE MOBILITY 7

8 HIGH-PRIORITY CHALLANGES FOR MOBILITY IN EUROPE SYSTEM Greening of surface transport Developing technologies and knowledge for reduced pollution (air, water and soil) and environmental impact such as climate change, health, biodiversity and noise. Research will improve the cleanliness and energy-efficiency of power-trains and promote the use of alternative fuels, including hydrogen and fuel cells. Encouraging modal shift and decongesting transport corridors This includes activities addressing the interoperability and operational optimisation of local, regional, national and European transport networks, systems and services and their intermodal integration in a global context. Ensuring sustainable urban mobility Focusing on the mobility of people and goods by research on the next generation vehicle and its market take-up, bringing together all elements of a clean, energy-efficient, safe and intelligent road transport system. Improving safety and security Developing technologies and intelligent systems to protect vulnerable persons such as drivers, riders, passengers and pedestrians. Advanced engineering systems and risk analysis methodologies will be developed for the design of vehicles and infrastructures. To promote safe, efficient and environmentally friendly mobility 8

9 / INTEGRATION ICT is playing a major role in dramatically changing automotive product development and manufacturing processes 9

10 THE INNOVATION TIME-SCALE NOW CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 10

11 THE INNOVATION TIME-SCALE NOW-TTM NOW CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 11

12 THE INNOVATION TIME-SCALE NOW-TTM NOW NOW+TTM CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 12

13 THE INNOVATION TIME-SCALE NOW-TTM NOW NOW+TTM NOW+2TTM CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 13

14 THE INNOVATION TIME-SCALE NOW-TTM NOW NOW+TTM NOW+2TTM NOW+3TTM CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 14

15 THE INNOVATION TIME-SCALE NOW-TTM NOW NOW+TTM NOW+2TTM NOW+3TTM CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 15

16 THE INNOVATION TIME-SCALE NOW-TTM NOW NOW+TTM NOW+2TTM NOW+3TTM CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 16

17 THE INNOVATION TIME-SCALE Time-to-Market Reduction Market risks reduction NOW-TTM NOW NOW+TTM NOW+2TTM NOW+3TTM Communication improvement Organization distance reduction CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 17

18 THE BEATING HEART OF INNOVATION Multi - Timeframe Information Integration & Solution Providing NOW-TTM NOW NOW+TTM NOW+2TTM NOW+3TTM CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES 18

19 DEVELOPMENT INNOVATIVE METHODOLOGIES Time-to-Market Reduction Market risks reduction NOW-TTM NOW NOW+TTM NOW+2TTM NOW+3TTM Communication improvement Organization distance reduction CUSTOMERS FIAT SECTORS SUPPLIERS CRF/ELASIS UNIVERSITIES Manufacturing Planning ion Sales & Distribution Design and Validation 18 months Time To Market Usage Concept Maintenance & Service Requirements & Planning Disposal & Recycling 19

20 VIRTUAL ENGINEERING Manufacturing Planning ion Sales & Distribution Design and Validation 18 months Time To Market Usage Concept Maintenance & Service Requirements & Planning Disposal & Recycling 20

21 / SYSTEM INTEGRATION SYSTEM ICT is making operative the paradigms Openness and Network inside and among organizations 21

22 OPEN ORGANIZATION NETWORK SYSTEM ICT can enable brand new ways of organizing project networks Based on competencies and objectives Quick responsive With high motivation and quality standards Costs and resources optimized FROM TO PROJECT LEADER Hierarchical activation and execution PROJECT LEADER Direct activation and execution 22

23 OPEN DESIGN NETWORK SYSTEM ICT for the governance of the interactions in the product development network among: People s Systems Needs Performances Requirements Constraints Trade-offs To minimize the effect of constraints and trade-offs onto product performances Paradigm change Add-on Function Complexity adds on top of Complexity with the risk of loosing the control Local optimization Distributed intelligence Complexity is pervasive and becomes manageable Global optimization 23

24 OPEN KNOWLEDGE NETWORK SYSTEM ICT for the governance of knowledge capture from experience and knowledge reuse in the network of: Process Service Organization Customer Society To believe in innovation and to nurture people on new product and process technologies, on new development methods, on new enterprise and business models, on new competencies. To spread the knowledge, the culture, the passion of the product and the customer orientation within the enterprise, across the organization, among the people. PRESENT & FUTURE CENTRALITY OF INNOVATION DOUBLE SPEED NETWORK OF COMPETENCIES To prepare well in advance scenarios, plans, methodologies, competencies, basic architectures, components and then trigger the whole organization to pack and distribute to the market the product most suitable for the customer. To maintain a network enterprise ready to seize the changing market and customer needs and flexible to implement them into the product. 24

25 INNOVATION INTEGRATED PERSPECTIVES SYSTEM 25

26 SYSTEM ICT: the enabling driver for processes and product innovation Information and Communication Technology is changing non only the product content, but is also affecting the way in which new products are created, designed, produced and sold. innovation plays in Europe a marginal role and less than 10% of innovative product represent effective breakthrough. This situation becomes even more serious due to inefficiency of the entire product development process, especially where development and marketing costs are high and it s difficult to establish clear relationship among research investment and the degree of commercial success of new product. It is necessary to support new product generation by a higher innovation in methodologies and tools to support processes and organization: integrating people, processes, and information enabling collaborative creation, development, management, dissemination and use of product and process information across the extended enterprise from concept to end of product life enables to act faster, to decide on more product alternatives, to evaluate scenarios and to capture new real customer needs 26

27 SYSTEM Beyond ICT drawbacks: innovation to meet OEM emerging needs The IT solutions do not comply with preferred operational model OEM seeking leaner development processes needs computer design technology that goes far beyond solid modeling to efficiently support their business transformation initiatives Quality must be designed in rather then inspected in to yield business benefits of lower costs and faster cycle times Lifecycle Management system are technology driven and not process driven: They not ready to fully integrate other processes (i.e. the after sales process,..) so fails the mission to contribute to corporate growth in a more proactive way ICT solutions don t adapt to the changes of business process 27

28 SYSTEM ICT: the principal directions ICT may contribute on two sides: Supporting the Process Speed up of processes and improvement of communication among data, information, software tools, processes and organization Improvement of product quality by a feedback from the field, towards the Manufacturing, the Design, Testing and Supplier network Customer integration in all Lifecycle phases Introducing innovation into the product Use and interpretation of data coming from the vehicle in use, from its malfunctioning and maintenance operations Improvement of human-vehicle interaction Improvement of communication vehicle-infrastructure and vehicle-vehicle Vehicle adaptability and driver profiling Networked embedded and control system 28

29 SYSTEM Research priorities: the ICT themes vs. processes and product Process innovation Scenario design in order to forecast demand analysis and meet customer requirements Advanced automotive design based on innovative design techniques (archetypes based conception and design) Virtual/digital factory /process design integration Simulation model development of the system driver-vehicle-environment (i.e. passive safety) Integrated and interactive Technical Documentation Knowledge, Cognitive and Learning Systems Integrated and flexible environment for Lifecycle management Creativity and innovation management innovation Accessibility Mobility Vehicle adaptability Human vehicle interaction Advanced Driver Assistance System Architectures enabling cooperative systems to assure efficient infrastructure / vehicle and vehicle/vehicle communication 29

30 SYSTEM ICT MOBILITY CROSS REFERENCE DRIVERS FOR COMPETITIVE & SUSTAINABLE MOBILITY OEM needs SYSTEM Challenge 1 Pervasive and Trusted Network and Service Infrastructures Workprogramme for ICT in VII FWP Challenge 2 Cognitive systems, interaction, robotics Challenge 3 s, systems, engineering Challenge 4 Digital libraries and content Challenge 5 Towards sustainable and personalised healthcare Challenge 6 ICT for mobility, environmental sustainability and energy Challenge 7 ICT for independent living and inclusion 30