CraftR Project WHITE PAPER U P D A T E D O N 2 3 D E C E M B E R 2018

Transcription

1 CraftR Project WHITE PAPER U P D A T E D O N 2 3 D E C E M B E R 2018

2 Summary 1. Introduction 2. Vision 3. Benefits 4. Development Process 5. Features 6. Products Management 7. Payment System 8. User Management 9. Reward System 10. Ranking System 11. VR Marketplace 12. IDE 13. Token Details 14. Token s Utility 15. Distribution 16. Planning 17. Risk Matrix 18. Organization 19. Business Process 20. Marketing Strategy 21. Partners 22. Links

3 Introduction CraftR is a decentralized platform based in Switzerland and it s aimed at buying and selling digital creative assets & services among users. Our P2P marketplace will be a good place for freelancers and developers that will have the opportunity to get involved in a new form of global e-commerce based on the blockchain. Everyone will have the possibility to sell freelance services or offer self-made creative assets to consumers that will be looking for a missing piece to proceed in the development of a project, or simply to acquire new skills. Our system will offer zero-commissions for any purchase made inside CraftR Marketplace. The integration of a cryptocurrency payment system will allow users to have a total finance control and the possibility to buy products and services without our interferences. The first release of a stable product is planned for Q Q and as long as the store is not released, interested parties will be able earn to extra rewards through the Proof-Of-Stake (POS) functionality.

4 Vision SHORT TERM The release of the marketplace 1.0 (estimated release in Q1 2019) Hybrid decentralization between CRAFTR payment system and traditional storage of data Possibility to buy & sell digital creative assets MID TERM The release of 2.0 (est. Q2-Q3 2019) Integration of Origin Protocol Tools Total decentralization of the marketplace (data storage through IPFS technology) Possibility to buy & sell freelance services Porting of the marketplace to VR LONG TERM The release of an official modular IDE for multipurpose development (Apps, Games, Websites, Movies, Illustrations, Documents) A complete autonomous system that interact between CraftR Blockchain and CraftR Marketplace (Main Net)

5 Benefits SYSTEM The marketplace will provide fast access and secure trading of digital creative assets through a decentralized peer-to-peer payment processor based on CraftR blockchain.

6 Benefits PROCESS IMPROVEMENT This project has been designed to be developed through minimal external resources. The final product will be released with stable functionalities in short times through a coordinated management.

7 Benefits ECONOMY By using the blockchain as payment system, will be possible to remove fees and commissions. Skilled developers will bring huge benefits by the company side, consequently to investors side, who will be able to purchase tokens at low initial prices.

8 Benefits CUSTOMERS Buyers will reach a wide range of products targeted to multiple development environments and will pay through a fast and decentralized system, enjoying the full benefits that the blockchain can give, such as security and speed of transaction. VENDORS Developers and freelancers that will have the intention to sell their resources will earn CRAFTR tokens by posting their product/service on our system. The advantage will be represented by the peer to peer transaction system, that will let them to keep the control of their balances. INVESTORS Investors will have the possibility to keep tokens inside their wallets and enjoy the Proof-Of-Stake rewards or simply trade them with any other stakeholder.

9 Development Process The system will be released iteratively, over several phases. This methodology will involve the possibility of acquiring continuous assessments and therefore be able to adapt and continue on the right way. The model has been initially predicted, but over time it will also have to adapt to the needs and feedbacks from stakeholders.

10 Features Marketplace Functionalities Storage of digital creative assets Freelance job services CRAFTR payment system Direct earnings P2P transactions Premium features P2P donations Marketplace challenges & rewards Referral system

11 Features Products (Creative Assets) PRODUCTS (CREATIVE ASSETS) Available products on the marketplace Scripts & Templates 3D Objects Audio FXs & Soundtracks Movie / Video / Motion Graphics 2D Graphics Complete Projects TARGETS For whoever wants to create.. Standalone & Web Games PC Programs Websites & Web Apps 3D Printing Audio FXs & Soundtracks Applications Videos & Animations

12 Features Products (Freelance Services) As a second type of product, users will have the opportunity to hire experienced people in the form of freelance services, made available by other users. The module will be fully functional only after preparing a main Escrow for CraftR marketplace. The main reason is to increase the security of internal dealing processes. Software Development Marketing Graphic Design Video & Animation Audio & Music Writing

13 Features Premium Services PRODUCT SLOTS If a user runs out of space with assets or services slots, he will able to purchase the upgrade option through four packages: SMART +5 slots STANDARD +15 slots PRO +40 slots ADVANCED +100 slots FEATURED PRODUCTS Users will have the opportunity to show products at the top of the lists. Each request will be reviewed from the staff, prior the qualification of a product. PRODUCT PROMOTION PACKAGES We will offer to users an amazing opportunity to promote products through our strategy. With the help of our Marketers, the popularity of a product will increase faster concurrently with the earnings!

14 Products Management - Status Once the user will successfully upload his product on the markeplace, it will be reviewed by the staff to confirm its originality and to ensure that it does not infringe the rights and properties of third parties. SUMMARY Reviewing Product Management checks the product and certifies that it is as described by the proprietary. Approved The product meets our requests Rejected The product does not meet our requests

15 Products Management - Price During the upload of new content, the customer will have to set a price in USD. Then the system will automatically calculate the price in tokens by periodically getting the current values from a Cryptocurrency Price API. This method will be adopted to prevent price fluctuations. SUMMARY A user sets the price of his product to 50 USD Marketplace Calculate the price in tokens: 50/10 = 5 CRAFTR External Price API «1 CraftR is valued 10 USD» Set Product Price to 5 CRAFTR

16 Marketplace Payment System - Versioning The marketplace will be implemented through different types of token payment functionalities. 1.0 Purchase digital goods and store services through Metamask (PC), Cipher (MOBILE) or Local nodes Functionalities + Purchase digital goods and services through the instore integrated wallet. 3.0 Purchase digital goods and store services through the integrated official CraftR blockchain (Main Net).

17 EXTERNAL MARKET USER SUMMARY Marketplace Payment System - Process How a user will interact with the blockchain through our marketplace 1.0. «CHECK AND CONFIRM PURCHASE» «CHECK AND CONFIRM TX» «CALCULATE PRODUCT AND TX PRICE» «SHOW RECEIPT» CRAFTR PRICE API «CALCULATE PRICE» GAS PRICE API «CALCULATE AVERAGE PRICE» WALLET «REQUEST TX CONFIRMATION» WALLET «TX CONFIRMED»

18 User Management Granted Operations This is a list of operations that a user can perform. Edit Profile Data (Private & Public Informations, Social Network Links, Websites, and Blogs) Add/Edit/Delete Products Monitor Earnings (Daily/Monthly/Yearly) Interact with Users (Send Message, Follow/Unfollow) Interact with Products (Purchase, Download, Check Info, Add Comments, Add To Whishlist, Like/Dislike, Share) Use of CraftR Token within CraftR Marketplace (Purchase, Upgrade, Donate, Send Tokens, Run POS Reward, Check Balance) Add Optional Security Layers (2FA, SMS, ) Participate in the Bounty Program Participate in the Referral Program (Revenues in tokens are subject to variations) Participate in Competitions (Examples: Best Seller, Most Followed, Most Liked Product) Withdraw Bounty/Airdrop tokens

19 User Products Management Users will be able to add / edit / delete products and these operations will have to be checked and confirmed by the moderators. SUMMARY

20 Reward System Once the marketplace will have a good retention and a huge proportion of users, the reward system will incentivate them to participate in various challenges like: The Best Seller Challenge The Best Product Challenge The Most Popular Challenge And more ideas will come! The first challenges will start on Q3-Q

21 Ranking System In order to increase the user s retention, it s been planned to integrate a ranking system that will create a sense of challenge inside the marketplace. Users will earn interesting ranks with cool badges and they will be satisfied to level up and show their rank to everyone. The user that will want to advance in the progress will have to complete some missions, such as completing a certain number of sales / purchases, get followers, likes.

22 VR Marketplace SUMMARY

23 VR Marketplace Introduction In order to cope with the risk of foreign competition, we had to focus on a possible value to add to our product. It is planned to bring the marketplace into a new form of interaction through the virtual reality technology, better known as VR. Our goal is to provide a latest generation technological experience to users and in step with the times. The marketplace transformed into VR will provide a better interaction with products and services, which will give a feeling of touching the product as in the real world. A clear example can be a 3D object that can be viewed in all its aspects. The futuristic level design will be reflected by the technology of the system.

24 VR Marketplace Features Virtual Marketplace in 3D 360-degree visualization of the products Featured products featured in the foreground Add new products Consultation of freelance services Management of the token portfolio Access and registration Consultation of informations and news Support (FAQ, Help Desk)

25 CraftR IDE (Integrated Development Kit) We are targeted to the release of a modular IDE to allow users to develop a project through a useful framework. Modulation will make the program scalable over time. Letting the implementation of several modules referenced to the most popular products made available by users. More details will follow during Example: I intend to develop an application for mobile devices. So, through CraftR IDE, I will select the Mobile Applications module and the system will load the necessary tools for the desired development environment. Modules that will be integrated Scripting framework GUI framework 2D/3D framework Audio framework

26 Token Details CraftR (CRAFTR) is an ERC20 Proof-Of-Stake Token based on Ethereum and will be used as payment currency through our marketplace. A initial supply of CRAFTR has been issued. Holders will be able to earn POS rewards through different yearly percentages. After reaching the maximum supply of CRAFTR, no more tokens will be minted from POS. Name Symbol Base Type Max Supply Premine ICO Reserve CraftR CRAFTR ERC20 POS Utility/Payment Token 100 mln 33.3 mln 20 mln 3.3 mln Staking Interests 100% (year 1) SMART CONTRACT BLOCK EXPLORER MEW POS GUIDE WEB WALLET Min Coin Age 50% (year 2) 10% (year 3+) 1 Day Max Coin Age 90 Days

27 Token s Utility The usefulness of CraftR cryptocurrency is characterized by the following purposes: User Sell or Buy of creative assets and freelancer s services User Purchase of premium features User Marketplace Marketplace s rewards and referrals Marketplace User

28 Distribution of Fundings (ETH) 50% - Branding and marketing The nature of the project requires a huge impact by the marketing side. 30% - Staff engagement After an effectiveness availability of funds, CraftR will open the doors to employments, in order to increase the quality of the business process. Staff required: Marketers Advisors Commercial/Business Employees Senior Developers IT Security Managers Graphic Designers 12% - Infrastructure The management of the entire CraftR infrastructure will need its sustainment. 5% - Office establishment CraftR will be an official registered company with its own basement in Switzerland. 2% - Overhead costs A little reserve will be shelved for eventualities in term of costs.

29 Distribution of Fundings (CRAFTR) 92% - General public (ICO + Presale s Swap) Most of CraftR tokens will be held by investors. 4% - Bounties & Marketplace Rewards Users will be rewarded for completing tasks and participating in marketplace challenges. 1.5% - Marketing & Other Services Shelved for eventual services that accept tokens. 1.5% - Development Shelved for eventual staff engagement through CraftR payments. 1% - Foundation A minimum percentage will be held symbolically by the foundation.

30 Roadmap SUMMARY Marketplace Analysis & Development (2nd stage) CRAFTR token issued CRFT coin burned Banner Advertising Integration Reward System Integration Origin tools integration VR marketplace v1.0 development & release IDE development Q3-Q Q Q Q Q Marketplace Analysis & Development (1st stage) CRFT coin issued Marketing & Promo Presale on exchange Beta Marketplace Release Token Sale Marketplace Release v1.0 Design Improvement

31 Risk Matrix SUMMARY This diagram summarizes the major issues that could impact the success of the project. On the basis of this analysis, it will be possible to take the necessary measures to prevent any issue that could occur. 1. Security Issues 2. Foreign Competition 3. Economic Instability Product Diversification 5. Foreign Business Restrictions 6. Currency & Tax Implications 7. Introduction of new technologies

32 Marketing Strategy In order to reach a huge portion of the audience, a marketplace requires a well planned promotion and marketing strategy. Here are some interesting ways that could/must be undertaken. Search Engine Optimization (SEO) Reviews and Press Release Content marketing Social Media marketing Influencers Social media shop modules Social media ads Remarketing Mobile targeting VR targeting marketing

33 Organization Willy Codoni CEO Founder Lead Developer Al Kadir Bedi CMO Divij Sood CEO of Crypto Assist Daniel Driessen COO of Crypto Assist Dolly Deval ICO Advisor Marketing Support Claudio Da Silva System Admin Lv2 Carlos De Mattos Admin & Community Support (Portuguese) Jimi Andreas Security Manager

34 Business Process The mechanism of CraftR will be supported by a coordinated management of each process.

35 Partners The first partnership was started with the aim of improving the quality of the development process of a decentralized app. Origin Protocol will provide us with all the necessary tools to integrate the CraftR token-based payment system. Partnerships with AtlantICO Network, Care On Chain, and LeadRex are based on co-marketing strategy. During the entire lifecycle of the project, there will be a sustainment cooperation between both sides.

36 Links SUMMARY