Federal Acquisition Service

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1 Opening Doors Conference Los Angeles, CA August 2010

2 Agency Mission The General Services Administration (GSA) leverages the buying power of the Federal Government to acquire best value for taxpayers and our Federal customers. We exercise responsible asset management. We deliver superior workplaces, quality acquisition services, and expert business solutions. We develop innovative and effective management policies."

3 Office of Small Business Utilization Mission Statement As GSA s small business advocate, will engage in strategies that provide opportunities for small (including small businesses located in HUBZones, minority, veteran, service disabled veterans and women-owned) businesses in government procurement.

4 Presentation Highlights Program Purpose What is GSA Why the GSA MAS Program Who Buys from this Program Participation Criteria Sales Certifications Experience Downloading the Materials E-Library FedBizOpps Business Decision Pros Cons Identifying Support GSA Schedules Training Guide Acquisition Centers Customer Service Office of Small Business Utilization Centers

5 Glossary of terms Schedules Vocabulary GSA General Services Administration FSS Federal Supply Schedules Program GWAC Government Wide Acquisition Contract Schedules Program abbreviated form of the program name. GSA Schedule Number The breakdown of program categories such as Schedule 70 Information Technology, Schedule 72 II Furnishings, etc. BPA Blanket Purchase Agreement CAE Center for Acquisition Excellence ebuy Electronic Request for Quotes System IDIQ Indefinite Delivery/Indefinite Quality RFQ Request for Quotation SIN Special Item Number SOW Statement of Work

6 Regional Small Business Utilization Centers Boston, MA New York, NY Philadelphia, PA Atlanta, GA Chicago, IL Kansas City, MO Ft. Worth, TX Denver, CO San Francisco, CA Los Angeles, CA Auburn, WA Washington, DC Visit for contact information for each SBUC.

7 Regional SBUC Program Functions Serve as liaison between GSA, SBA, Congress, other agencies, the business community and the general public on small business matters Help small businesses identify GSA procurement opportunities Educate small businesses on the various contracting opportunities available at GSA and other Federal agencies Coordinate nationwide outreach efforts (workshops, seminars, briefings, procurement networking sessions) for small business constituents

8 GSA FY2009 Socioeconomic Goals Prime Contract Government-Wide Statutory Small Business 23% Other Small Disadvantaged -5% Women-Owned Small-5% HUBZone Small- 3% Service Disabled Veteran-Owned Small- 3% Subcontracting Government-Wide Statutory Small Business 37% Other Small Disadvantaged - 6% Women-Owned Small - 5% HUBZone Small - 3% Veteran Owned Small 5% Service Disabled Veteran-Owned Small - 3%

9 FY 2009 Federal Government Spending Procurement Dollar spent in FY 2009: $ 537,842,398,487 Small Business $ 96,832,166,652 Small Disadvantaged $ 33,476,953,574 Women- Owned Small $ 16,285,075,240 Hubzone Small $ 12,410,886,115 Veteran Owned Small $ 16,439,474,357 Service Disabled Veteran $ 8,752,322,065 Data source:

10 FY 2009 GSA Achievements Procurement Dollars spent in FY 2009: $15,128,425,723 Small Business $ 2,855,732,553 Small Disadvantaged $ 1,108,717,932 Section 8(a) $ 635,913,394 Women- Owned Small $ 611,354,439 Hubzone Small $ 273,341,863 Veteran Owned Small $ 437,942,005 Service Disabled Veteran $ 200,480,119 NOTE: Data retrieved from Federal Procurement Data System Next Generation

11 GSA FY 2010 FY 2011 Socioeconomic Goals Prime Contracts Small Business 27% 8(a) 5% Other Small Disadvantaged -5% Women-Owned Small-5% HUBZone Small- 3% Service Disabled Veteran-Owned Small- 3% Subcontracts Small Business 30% 8(a) 6% Other Small Disadvantaged -5% Women-Owned Small-5% HUBZone Small- 3% Service Disabled Veteran-Owned Small- 3% Data source :

12 Mandatory Registration Central Contractor Registration (CCR) All firms are required to register before contract/task order can be awarded An online database of more than 195,000 small, disadvantaged, HUB, Vet, D-Vet, 8(a) and women-owned businesses

13 Online Representations and Certifications Application ORCA is located at Designed to replace most of the paper based Reps and Certs process You must be registered in ORCA if the solicitation you are responding to requires that you have a registration in CCR Prior to registering must be in CCR and have a Marketing Personal Identification Number (MPIN) MPIN is a 9-digit code created by you in CCR in the last data field of the Points of Contact section

14 A.B.C s of GSA Schedules ALL THE BASICS OF COMPLETING YOUR OFFER

15 Minimum Qualifying Sales $25,000 in sales per year Standard Process Advertise GSA Advantage eoffer/emod Visit gsa.gov/schedules Time 120 Days

16 Download the Appropriate Solicitation All Scheduled solicitations can be downloaded from Search by keywords, Contract Number, Contractor/Manufacturer name, Schedule # or SIN Select the Schedule number from the far left Select view solicitation from Fedbizopps link Be sure to download ALL files and attachments For assistance in preparing your Schedules visit the Vendor Support Center -

17 Schedules E-Library

18 Identify Special Item Number(s) U.S. General Services Administration Which SIN does your products/services fall under?

19 View Solicitation on Fedbizopps Link U.S. General Services Administration

20 Download Solicitation and all Attachments U.S. General Services Administration

21 Download ALL Files U.S. General Services Administration

22 Solicitation Attachments include: U.S. General Services Administration Open Ratings Past Performance Evaluation Report Commercial Sales Practice Format Small Business Subcontracting Plan (large business only) Price Proposal Format

23 GSA Schedules Offer Checklist U.S. General Services Administration GSA Standard Form 1449 (cover sheet) Administrative Proposal Technical Proposal Price Proposal Open Ratings Past Performance evaluation Commercial Sales Practice Format Representations and certifications Original and one copy of each proposal

24 Administrative Proposal U.S. General Services Administration GSA SF 1449 with designated blocks completed Submit an original and one copy of each proposal Electronic transmissions are accepted by some Acquisition Centers via eoffer Be sure to provide hard copy with original signature All fill-in information completed

25 Administrative Proposal cont d U.S. General Services Administration Select all Special Item Numbers (SINS) being offered in proposal (Goods or Services You plan to offer) Two copies of your dated commercial pricelist (printed, computer generated and copies of internal pricelists) Representations and certifications completed (this is where you identify if your business is small, 8(a), disadvantaged, woman-owned, etc.

26 Technical Proposal (for services) U.S. General Services Administration Understanding of Requirements Description of the services offered per SIN Professional Staff Resumes of professional staff to be assigned work resulting from the contract. Education credentials and demonstrated successful experience required Corporate Experience Descriptions of work performed within the past two years Customer agency or firm name, name of person whom work was performed, and telephone number for verification, if necessary Submit an original and one copy

27 Proposals for Products Each product offered must have a unit price Trade Agreement Act fill out the TA Certificate (provide U.S.-made or designated country end products Some product schedules require a marketing plan Letter of Supply may be required

28 Price Proposal U.S. General Services Administration Two copies of company s commercial pricelist/catalog indicating what products/services are offered Cost information should show how offeror arrived at proposed prices Include Industrial Funding Fee (IFF) of.75% in price proposal Prices submitted should be most favored commercial customer prices Government Price, Commercial Price, Government Discount

29 Commercial Sales Practice format U.S. General Services Administration Sample CSP-1 format Column 1 -- Customer/MFC Column 2 -- Price/Price Offered to Customer Column 3 -- Quantity/Volume Column 4 -- Discount, Concessions, T&C Labor Category Offered to Customer/MFC EX: All Commercial Clients Consultant $ None None EX: XZY LLC Consultant $ None 10% Off Commercial Price List, effective 1/2007 Column 5 -- Price Offered to GSA Column 6 -- Unit of Issue Column 7 -- Quantity/Volume Column 8 -- Discount, Concessions, T&C Labor Category Price (Per Hour, Per Day) Offered to GSA EX: Consultant $150 Per Hour None None EX: Consultant $135 Per Hour None 10% Off Commercial Price List, Effective 1/2007

30 IFF Report of Sales U.S. General Services Administration Include IFF in price proposal breakdown Contractors submit IFF payment quarterly using the online 72A reporting system.75% of sales received through the Schedules contract only

31 Past Performance Evaluation U.S. General Services Administration Complete the Open Ratings, Inc. (formerly Dun & Bradstreet) past performance evaluation forms $ fee valid for six months Maximum of 20 work experiences requested (minimum of 6) includes work performed for both commercial and government customers

32 Cost of Holding a Schedule Contract U.S. General Services Administration Preparing and submitting an offer Managing the contract - Producing and distributing a schedule price list, and updating with each modification - Producing GSA Advantage files, and updating with each modification - Tracking Most Favored Customer discounts - Industrial Funding Fee (IFF) Tracking and Reporting Ensuring Trade Agreement Act Compliance - The Trade Agreements Act (19 U.S.C. 2501, et seq.) is the enabling statute that implements numerous multilateral and bilateral international trade agreements and other trade initiatives. Since the estimated dollar value of each Schedule exceeds the established Trade Agreements Act (TAA) threshold, the TAA is applicable to all Schedules. In accordance with the TAA, only U.S.-made or designated country end products shall be offered and sold under Schedule contracts

33 Cost of Holding a Schedule Contract cont d U.S. General Services Administration Ensure Scope Compliance Accepting Credit Card Payments Marketing, marketing, marketing Compliance with various labor laws Development of business strategies and planning Understanding that the Government is different and it can take years to penetrate the market Time Participating in E-Buy

34 Your Schedules proposal is complete and ready to be mailed to the appropriate Acquisition Center!!! U.S. General Services Administration

35 FEDERAL ACQUISITION SERVICE Acquisition Center Experts U.S. General Services Administration ACQUISITION CENTER POINT OF CONTACT TELEPHONE NUMBER Office Supplies and Administrative Services Alan Sigall (212) Integrated Workplace Acquisition Center Diana Leonard Andrea Azarcon (703) (703) Center for Hardware and Facilities Management Southwest Acquisition Center Management Services Center Timothy Benoit (816) Cheryl Allen Lyn DePreist 817) (817) Barry Nelson Information Technology Center Customer Service Center (703) Vehicle Acquisition and Leasing Center Joseph Flanigan (703)

36 MAS Express Process U.S. General Services Administration Minimum Qualifying Sales $100,000 in sales per year Limited Schedule Certification Online Training Pathway to Success Central Contractor Registration Small Business Administration North American Industrial Classification Online Representations and Certifications Experience Past Performance Review conducted by Open Ratings Time 30 Days

37 Limited Schedule Participation (current as of January 12, 2009) U.S. General Services Administration Schedule 36 The Office, Imaging and Document Solutions; Schedule 48 Transportation, Delivery and Relocation Solutions; Schedule 51 V Hardware SuperStore; Schedule 58 I Professional Audio/Video, Telecommunications, and Security Solutions; Schedule 67 Photographic Equipment Cameras, Photographic Printers, and Related Supplies and Services (Digital and Film-Based); Schedule 70 General Purpose Information Technology Equipment, Software, and Services; Schedule 71 I Office Furniture; Schedule 71 III Special Use Furniture Schedule 73 Food Service, Hospitality, Cleaning Equipment and Supplies, Chemicals, and Services; Schedule 75 Office Products/Supplies and Services; Schedule 78 Sports, Promotional, Outdoor, Recreational, Trophies, and Signs (SPORTS); Schedule 81 I B Shipping, Packaging, and Packing Supplies; Schedule 599 Travel Services Solutions; and Schedule 899 Environmental Services.

38 What are GSA's expectations for a vendor to become a successful Schedule contractor; How to compete and succeed as a GSA Schedule contractor in the government marketplace; How to develop a GSA Schedule-specific business plan; and How to submit a quality offer, the proposal submission process, and the GSA Schedule solicitation. Online Training Pathway to Success U.S. General Services Administration A prerequisite for participation in the MAS Express Program is the successful completion of the "Pathway to Success" education seminar. Vendors may attend either a live presentation or complete the web based presentation posted on the Vendor Support Center (VSC) under the "Vendor Training" tab. (

39 Questions Specific to MAS EXPRESS call (866) or send questions via to

40 Pros Preferred Source of Supply Great Earning Potential World Wide Program High Visibility Credibility Potential Financial Success 5-20 Year Contract

41 Cons Sales Criteria Auditing and Set-Up Requirements Varied Demand Paperwork Award process time Success Not Guaranteed

42 Acquisition Centers Additional Support Doing Business with GSA Publication Regional Small Business Utilization Centers NCR Procurement Opportunity Inquiries Shaunta Johnson Pacific Rim Region Procurement Opportunities Pamela Smith-Cressel (213)

43 Questions?