Turn your data into ACTIONS DATA SCIENCE. Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 01

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1 Turn your data into ACTIONS DATA SCIENCE Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 01

2 Give your product a Competitive Edge with DATA.SCIENCE Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 02

3 WHAT WE OFFER NLP Text summarization Sentiment analysis Semantic Search Machine Learning Predictive analytics Segmentation/classification Recommendation engine Artificial Intelligence Personal Assistant Image Processing Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 03

4 HOW WE DO IT DATA SCIENTISTS Identify problems that can be solved using DS Propose solutions Iterate on the algorithms to improve accuracy Build toolkits for problem categories Proven solutions scaled by Data Engineers DATA ENGINEERS Setup and scale the solution Roll out the solution to production Be a part of the engg. teams to implement the solutions Customer problems DEDICATED ENGG. TEAM Leverage the Data Science team to solve hard problems Innovation Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 04

5 WHY TALENTICA We understand your product, and can implement DS in a better way. Based on the stage of product development, we offer off the shelf or customized solutions. With 14 years of experience and over 100+ startup products, we are the startup experts. Our (Ability to understand product + Data Science Expertise) = Differentiator for your product Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 05

6 TECHNOLOGY EXPERTISE PaaS AWS MICROSOFT AZURE GOOGLE WIT.AI IBM WATSON Off the shelf TENSORFLOW H2O SPARK ML Custom solutions R & PYTHON SCALA Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 06

7 Predictive Analysis - HOME UNION Sentiment Analysis - CULTURE MACHINE Semantic Search - ACCRETIVE Segmentation - CULTURE MACHINE NLP - JUSSLE CASE STUDIES Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 07

8 01. Predictive Analysis HOME UNION SOLUTION Built Machine Learning algorithms based on demographics and econometrics to run on top of Big Data pipeline RESULTS Improved bidding process and minimized loss Helped to increase the conversion rate of the offers to acquire the properties Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 08

9 02. Sentiment Analysis CULTURE MACHINE SOLUTION Classified sentiments into positive, negative and neutral for the content Came up with an emotion score of 8 different emotions (Anger, Anticipation, Disgust, Fear, Joy, Sadness, Surprise and Trust) on the comments associated with the content RESULTS Helped Brands and creators understand how the audience is engaged with their content in terms of Viewership Engagement level (Positive/Negative/Neutral) Emotional statistics Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 09

10 03. Semantic Search ACCRETIVE SOLUTION Built an Ontology for each of the specialised domains with added capability to self-learn and enrich with more data Used advanced NLP extraction methods to understand the semantic between different words to improve the search RESULTS Built a system that can work for any specialised domain, can be bootstrapped with a minimal ontology and can evolve with time Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 10

11 04. Segmentation CULTURE MACHINE SOLUTION Built a model based on clustering & instance based algorithms to predict percentage of possible views for multimedia platforms like YouTube, Facebook, Instagram etc. in each of demographic buckets RESULTS Assisted brands and creators to identify Target audience as per the content genre Popular content based on different geographies Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 11

12 05. NLP JUSSLE SOLUTION Built NLP pipeline to extract Named Entities, Inter Sentence co-reference, Event details. This was passed to Machine Learning algorithms to classify the events with accuracy probability. RESULTS Accuracy of the system increased to more than 85% Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 12

13 B-7/8, ANMOL PRIDE, BANER, PUNE, INDIA Copyright 2017 Talentica Software (I) Pvt Ltd. All rights reserved. 13