the future for digital printing new revenue potential for you of printing Unified Workflow Solutions

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1 the future of printing Unified Workflow Solutions for digital printing new revenue potential for you

2 Future success in the printing sector calls for cuttingedge tools and strategies to realize cost-cutting measures throughout your operations. Kodak Unified Workflow Solutions for digital printing are designed to help you mobilize, maximize and leverage your potential to become a successful Marketing Service Provider. Keys to succeed Globalization and digitization have changed the print industry s competitive landscape. Quality, price and speed are bid-winning commodities. To succeed, you have to meet new customer needs for one-stop service, higher volumes, shorter runs and quicker turnarounds on tighter budgets. You need to do more, work faster, smarter, deliver impressive results, spend less and earn more. But how? Profit from partnership Kodak is a valuable resource to help you shift to digital printing to diversify services, optimize efficiencies and capitalize on new opportunities to boost your revenues. Our industry expertise spans multiple decades, 120 countries and 3,000 professionals providing award-winning service and support. Kodak s strong focus on customer needs, understanding the emerging industry trends and the adoption of new technologies fuels our pursuit to create world-class solutions that give you a competitive edge. >> Today you need to be a digital multi-media marketer to generate new revenue streams in the print industry. Kodak makes it easy.

3 Using the Internet, the Print Buyer places order through the Kodak InSite Storefront System. Using the Internet, the Print Buyer places order through the Kodak InSite Storefront System. Print Buyer Print Service Provider A A InSite Storefront System Through the Creo Color Server Prinergy Digital Workflow sends the job to a number of 3 rd party presses. InSite Storefront System The job is printed on a 3 rd party press. Through Server P Workflo to a num presses CSR receives and approves order. (optional) Once the job has been ordered via InSite Storefront System, using rules-based automation, Kodak Prinergy Workflow automatically processes the job. Prinergy Digital Workflow CSR receives and The job is printed on Once the the job has sends the job to the Kodak approves order. Kodak NexPress Digital been ordered via NexStation Digital Front (optional) End Production Color Press. InSite Storefront System, using rules-based automation, Kodak Prinergy Workflow automatically processes the job. Prinerg sends th NexSta Kodak Unified Workflow Solutions for Digital Printing Kodak Unified Workflow Solutions provide the flexibility and control you need to implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved marketing effectiveness and increased ROI for you and your customer. Through Workflo Softwar relation devices

4 Digital ease and speed What customers ask for today are webto-print capabilities, print on demand, campaign management and variable digital personalized marketing. Your answer is a single simple solution: Kodak Unified Workflow Solutions for digital printing. Kodak Unified Workflow Solutions deliver what your customers want and what you need to step up sales, increase return on investments and customize services to attract new client bases and strengthen existing ones. We offer an award-winning solution to ease you into full-service digital capabilities like web-based and multimedia marketing services We are forerunners in integration and zero-touch automation designed to maximize efficiencies and increase profit margins We re committed to bringing you innovative solutions that help you provide customers with high-quality products, services and outstanding value

5 Commercial success Kodak Unified Workflow Solutions are scalable tools tailored for your operations and your business objectives today and tomorrow. Modular solutions for hybrid and digital printing allow you to expand your operations according to customer demand. Intuitive automation decreases cycle times and labor costs to strengthen your bottom line. Flexible and versatile solutions increase your business service offerings. Publishing power For decades Kodak has provided publishing customers with cutting-edge prepress and production solutions that minimize costs, maximize productivity and enhance print quality. Today Kodak Unified Workflow Solutions is a bestseller in digital publishing. Adaptability and flexibility allow you to leverage both hybrid and digital printing processes seamlessly and easily. Commercial quality and leading technology produce results equal to major media and publishing houses. Precision automation easily manages higher volumes and shorter runs per job, with quick turnaround times. Packaging appeal Kodak s tradition of excellence in color, imaging and leading workflow technology help speed the creative process from the design stage to store shelves. Consistency and connectivity are maintained across all devices and throughout your entire workflow; from monitor to proof sheets to printed output. Zero touch automation ensures uniformity of imaging, color, alignment and more to wow customers and compel consumers. Reliability and efficiency translate into time and money savings, higher profit margins and a more satisfied clientele.

6 Diversified growth and revenue streams Stand-alone or combined, each Kodak Unified Workflow Solution is designed to springboard you in the digital direction you want to grow. Kodak Prinergy Digital Workflow Automate processes to streamline your digital production workflow Reduce labor costs and free up staff with a one-operator station to manage multiple digital or hybrid presses Instantly view, track, edit, refine and report in real time Decrease error rates and material waste with automatic checking and file correcting Increase client satisfaction by easily accommodating late-stage changes Kodak Web to Print Solutions Generate new revenue streams by providing value-added services such as multi-media, variable data printing and short-run capabilities Create a web storefront for online sales, upsell and cross-sell potential Streamline your workflow with synchronized digital or hybrid production Route jobs seamlessly to the most efficient, timely or economical process Harness the speed, power and flexibility of zero-touch automation Kodak ColorFlow Software Ensure color consistency and accuracy across all devices from monitor to proof sheets and printed output Minimize inefficiencies, labor costs and errors with a single platform integrating all your devices Save time calibrating and recalibrating output devices Decrease ink consumption to improve press stability and lower press ink waste Lock in color accuracy with instant previews while editing curves and profiles

7 Kodak Darwin VPD Software Create high-impact, multi-media campaigns easily and seamlessly Use Variable Data Printing (VDP) capabilities, with dynamic design, layout, graphic, color and text elements Maximize campaign reach and response with one-to-one personalized messaging Eliminate complex scripting and programming with simple, intuitive rules-based logic Works with all digital printing systems and standard VDP output formats such as VPS, VIPP, PPML, PPML/VDX, optimized PS & PDF >> Scalable, adaptable and integrated. Select the Kodak Digital Printing Workflow Solution for you.

8 Kodak Unified Workflow Solutions Powerful digital printing tools. Infinite potential. It s simple. Going digital is the way to gain solid ground in today s shifting industry, and the simplest way to shift to digital printing is with Kodak Unified Workflow Solutions. We make it even easier for you with custom implementation, technical advice and Kodak s legendary service and support teams. Call us toll-free at or visit us online at to learn how you can profit from our partnership. To learn more about solutions from Kodak: Visit graphics.kodak.com Or in North America, call Produced using Kodak Technologies. Eastman Kodak Company 343 State Street Rochester, NY USA Kodak, Kodak and InSite are trademarks of Kodak. Technical and environmental specifications subject to change. U.UWS en.01 (K-820)