On the Radar: Janrain is the first CIAM vendor to integrate fraud detection technologies

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1 On the Radar: Janrain is the first CIAM vendor to integrate fraud detection technologies Customer identity and access management is delivered as a service Publication Date: 10 Apr 2017 Product code: IT Rik Turner

2 Summary Catalyst Janrain develops customer identity and access management (CIAM) technology, which it delivers as software-as-a-service (SaaS). The Janrain Identity Cloud provides management, security, and activation services that promote seamless and secure customer experiences across the digitally connected world, as well as provides enterprise organizations with customer data and insights. Key messages Janrain offers single sign-on, social login, registration, profile data storage, customer engagement services, and customer data and insight, all as a service. In 2016, the company added passwordless authentication for trusted devices. In 2017, Janrain plans to integrate fraud detection technologies. Ovum view More and more customer transactions are moving online, and the online/mobile channel is becoming the main if not the only channel through which companies interact with their customers; therefore, demand for Janrain's CIAM capabilities will continue to grow. Recommendations for enterprises Why put Janrain on your radar? Companies that interact with customers online need to manage their identities and what they are allowed to access. Janrain was a pioneer in the CIAM market. It has a mature, comprehensive portfolio of products that it delivers in a SaaS mode and continues to enhance with additional functions and features. It should therefore be considered for any CIAM project. Highlights Managing customers' identities and access entitlements is a distinct challenge from providing IAM for employees or business partners. For the latter communities, companies have much richer identity information resident in corporate directories, not to mention tighter password management, facilitating more rigorous monitoring of their activities. In terms of scale, only the largest organizations have employee numbers running into the hundreds of thousands. Customers' data, on the other hand, is far more restricted, and many companies might only ever see customers in their online/mobile channel. Furthermore, the most successful web properties have online customer bases running into the hundreds of millions. Apart from differences in scale and the richness of available information on end users, there are distinct requirements for a CIAM platform. Companies want to store information on customers' browsing and shopping habits to mine it for insights on how to improve customer experience and Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 2

3 upsell their products (think Amazon with "People who bought this book/dvd also liked "). There is a need for data storage and analytics of a different order from the B2E or B2B varieties of IAM. These are the kinds of requirements Janrain addresses with its product set, which includes the following services, all of which reside on the Amazon Web Services (AWS) infrastructure. Social login enables website, mobile, and Internet of Things (IoT) users to register and log in to a company's site with their existing social network identities from Facebook, Google+, Twitter, LinkedIn, and some 30 other providers. Registration gives companies the online tools to acquire and recognize customers across all its web, mobile, and IoT properties without building or maintaining their own registration platform. Registration and data collection forms, profile pages, account creation flows, password management, and field validation are available out of the box and are customizable to meet company-specific needs. The solution also supports traditional registration and works in tandem with social login. Profile data storage enables companies to collect, store, and manage demographic, psychographic, and behavioral customer profile data in the Janrain cloud in an automated way. Janrain provides a customer profile database and the tools companies need to access and manage the data. It is designed to facilitate the integration of customer data with the marketing technology stack companies are using, and to scale to accommodate high volumes. Single sign-on means customers can register or log in once and navigate across a company's multiple websites without needing to log in again. Single sign-on is designed to create a better customer experience and reduce abandonment by keeping customers logged in across as many sites as required. Engagement provides a service that promotes real-time conversations, drives customer acquisition, and makes it easy for customers to interact with a company's site content and share with their friends. It analyzes the results for customers participating in commenting, live chat, voting, and rating and reviews, helping companies determine which activities drive the most site registrations. It also derives real-time analytics on social media activities to give marketers insight into customer behaviors on social media. Customer insight provides dashboards to visualize and segment customer profile data based on any demographic, psychographic, or behavioral attributes stored within Janrain, enabling companies to improve conversions and make better decisions with insights into social login trends, registration events, activities, and social sharing metrics. Background Janrain was founded in 2002 by its CTO Larry Drebes to address the challenge of managing user identities on the internet. Prior to Janrain, Larry was a co-founder of Silicon Valley startups Desktop.com, a web-based service, and Four11 Corporation, where he led the development of its RocketMail product, an early webmail system. Four11 was acquired by Yahoo in 1997 and RocketMail became Yahoo! Mail. Earlier in his career, Drebes developed software for Raynet, McDonnell Douglas, and AG Edwards. Jim Kaskade is Janrain's CEO since April He was previously vice president and general manager of digital applications at Computer Sciences Corporation (CSC), before which he led CSC's Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 3

4 Big Data & Analytics business unit. Kaskade had previously held executive positions at Infochimps, PARC (a Xerox company), and SIOS Technology, and he began his career in data and analytics at Teradata. Janrain remains privately held and has raised a total of $78.7m in VC funding to date. Most recently, the company announced the closure of a $27m Series D round in December The round was led by HighBar Partners, with participation from existing investors Millennium Technology Value Partners, Split Rock Partners, Epic Ventures, Emergence Capital, RPM Ventures, and DFJ Frontier. Current position In June 2016, Janrain announced that it was now managing more than 1 billion consumer identities across tens of thousands of digital properties for 1,500 enterprise customers across 65 countries, including Nasdaq, carmaker AMC, pharma heavyweight Pfizer, Australian airline Qantas, Canadian telco Rogers, and Korean consumer electronics giant Samsung. Delivering its technology in a SaaS mode, Janrain does not iterate it with conventional software version numbers. Recent additions to its service include, in 2016, passwordless authentication for trusted devices (in accordance with their risk profile). In the first half of 2017, the company plans to unveil integration of cloud-based fraud detection technologies, which allow Janrain's clients to determine if user accounts registering on or logging into their sites pose a potential threat (e.g. if these accounts are known to have been compromised in the past, are known scammers, or have shown harmful behavior). Clients can then decide to block such accounts or take similar actions to prevent their customers and systems from damage, and also keep these fraud accounts out of the databases of their marketing technology stack. Janrain is the first CIAM vendor to add such capabilities directly into its product suite, providing clients access to fraud protection with minimal effort. Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 4

5 Data sheet Key facts Table 1: Data sheet: Janrain Product name Janrain Identity Cloud Product classification Customer identity and access management (CIAM) Version number Janrain's Customer Identity and Access Management service was first released in Releases for components now have independent cycles and versioning. Release date Janrain releases continuously, typically every two to three weeks Industries covered Media, entertainment, publishing, pharma, e- commerce, technology, consumer electronics, manufacturing, hospitality and travel, and finance Geographies covered Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Russia, Singapore, and US Relevant company sizes Enterprise, midsize Licensing options Annual subscription priced by number of profiles stored and managed; add-ons for multiple data integrations, page views for some engagement modules URL Routes to market Direct sales Company headquarters Portland, Oregon, US Number of employees 105 Source: Ovum Appendix On the Radar On the Radar is a series of research notes about vendors bringing innovative ideas, products, or business models to their markets. Although On the Radar vendors may not be ready for prime time, they bear watching for their potential impact on markets and could be suitable for certain enterprise and public sector IT organizations. Further reading Emerging Vendors in the IDaaS Market, IT (November 2016) "Ping UnboundID acquisition shows B2C is the future of identity," IT (September 2016) On the Radar: Gigya, IT (September 2015) Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 5

6 Author Rik Turner, Senior Analyst, Infrastructure Solutions Ovum Consulting We hope that this analysis will help you make informed and imaginative business decisions. If you have further requirements, Ovum s consulting team may be able to help you. For more information about Ovum s consulting capabilities, please contact us directly at consulting@ovum.com. Copyright notice and disclaimer The contents of this product are protected by international copyright laws, database rights and other intellectual property rights. The owner of these rights is Informa Telecoms and Media Limited, our affiliates or other third party licensors. All product and company names and logos contained within or appearing on this product are the trademarks, service marks or trading names of their respective owners, including Informa Telecoms and Media Limited. This product may not be copied, reproduced, distributed or transmitted in any form or by any means without the prior permission of Informa Telecoms and Media Limited. Whilst reasonable efforts have been made to ensure that the information and content of this product was correct as at the date of first publication, neither Informa Telecoms and Media Limited nor any person engaged or employed by Informa Telecoms and Media Limited accepts any liability for any errors, omissions or other inaccuracies. Readers should independently verify any facts and figures as no liability can be accepted in this regard readers assume full responsibility and risk accordingly for their use of such information and content. Any views and/or opinions expressed in this product by individual authors or contributors are their personal views and/or opinions and do not necessarily reflect the views and/or opinions of Informa Telecoms and Media Limited. Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 6

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