An introduction to MediaSales Traffic

Transcription

1 An introduction to MediaSales Traffic Today's radio market is changing. Radio stations are consolidated into larger groups, and advertisers set higher standards for speed and flexibility. As competition increases, are you sure your traffic system is up to the task? MediaSales Traffic was designed for today's radio market, allowing multiple stations or networks to easily insert local commercials as needed. MediaSales Traffic has set the standard for flexibility and scalability when running multiple stations, supporting combines rate cards or separate rate cards for each station. MediaSales Traffic even includes features for synchronizing breaks across multiple stations, enabling you to insert local spots in a network situation in a very dynamic manner. MediaSales Traffic is one of the most advanced systems of its kind. This brochure is intended to give you an idea of its capabilities. It would be impossible to list all MediaSales Traffic s features and potential, so do not hesitate to contact us for a demonstration so we can discuss your individual needs and requests. Basic Data Contracts The Contracts module in MediaSales Traffic enables you to enter the agreements with the accounts and keep track of actual campaigns and booked orders. MediaSales Traffic provides you with all options needed to enter the basic client information. Accounts, Products, Agencies and Media Buying Services can be entered and linked. An interface with Microsoft Word is provided to quickly write letters or memos to clients, as well as or Internet information. Page 1 of 7

2 Campaigns The Campaigns module is the basis of MediaSales Traffic. It is the order entry module. Based on start and end dates and account information you can create any schedule. Automatic Scheduling MediaSales Traffic can schedule your campaigns automatically. Just enter parameters like time slots, days of the week and periods, and MediaSales Traffic will create the schedule for you while choosing from the available breaks. The Campaigns grid enables you to group, sort or search campaigns. Manual Scheduling If you prefer to enter each spot manually, MediaSales Traffic s manual scheduler will save you time by giving you instant overviews of your schedule and budget. Discounts With any campaign you can enter several discounts, or choose from predefined discounts. Spot Instructions No matter the number of different spots your clients might need to run, MediaSales Traffic can handle the most complicated requests automatically. Page 2 of 7

3 Move Campaign Can you give us an average of all campaigns that have to be postponed or partially moved to another period? You will love MediaSales Traffic s ability to move campaigns to other dates automatically. MediaSales Traffic will even try to find similar break times leaving the other spots in the schedule unchanged. Use as many Rate Cards as needed, use different rate groups, and assign rate cards to be valid from any date you like. Other pricing options include rate per week, package deals, rate per spot, rate per spot per station and many more. Campaign Pricing Options You will enjoy MediaSales Traffic s different options for setting rates. Page 3 of 7

4 Campaign Schedule When a campaign has been scheduled, the created schedule can be reviewed. or synchronizing breaks between different stations on a network. Avails reports Quickly scan for available time using a set of on-screen reports. Scan for available time, sold time and specific break types. Spots can be moved to other breaks using drag & drop and different spot titles can be assigned. MediaSales Traffic has advanced features for processing multiple spots. By selecting multiple spots in the log, different spots can be assigned, spots can be moved to another day or time, and fixed positions in spots can be assigned. Broadcast Log Before a broadcast log is generated to run on air, you can review it for final changes. Spots can be moved to other breaks via drag & drop. Filler Items, like promos or stand-by spots with lower priorities can be added into the log. Other on-screen reports include a scan for avails to make an instant check if a specific schedule would fit during the days that are opted for. The Spot Status Summary scans for available sound files and warns for missing items. Tools like these, and many more, will make your life easier! Predefined reports MediaSales Traffic also includes automated tools for filling out breaks to an exact length, MediaSales Traffic comes with 200 ready to run predefined reports. The reporting engine is based on the industry-standard Crystal Reports. Reports can be viewed, printed or ed. Reports can be exported to Microsoft Excel, Microsoft Word, Adobe Acrobat Reader and many more. Page 4 of 7

5 Custom Reports MediaSales Traffic s custom reporting engine allows you to create virtually any report you want. Accounting As many of our clients include companies listed on stock exchanges and large newspaper or entertainment corporations, we are used to clients that demand high standards for reporting or auditing by accountants. Fields can be selected by drag & drop, grouped and filtered by any option. You can save the reports you have designed as templates for later re-runs. Billing Invoicing options can be set according to your company policies yet can be modified for each campaign. The creation of invoices is fully automated. Invoices for multiple stations can be combined or split. Billing of a campaign can be split to several clients. All transactions in MediaSales Traffic are logged and can be audited at a later time. Campaigns and contracts can be closed and protected from changes. Exports to the play-out automation systems can also be logged. Invoices can only be printed once, and copies or duplicates are clearly marked. All menus and functions can be assigned to specific users and are password protected. Multiple Stations & Station Groups MediaSales Traffic allows you to combine several stations into one schedule or price structure. You may use a common rate card for station groups. Additional items such as non-spot advertising or production costs can be assigned to a campaign and included in the invoicing. Invoices can be reviewed, edited or manually created before printing. Page 5 of 7

6 If you schedule similar combinations of stations frequently, you can combine several stations and schedule them as a station group. Customized forms For each client, we create custom reports like order confirmations or invoices, to reflect the station s requirements. Menus are Microsoft Office-style and can be customized to hide rarely used functions. Customized forms can reflect your language, stationery, logos or other requirements. User Interface MediaSales Traffic offers a sophisticated user interface, based on industry-standards like Microsoft Office. Windows XP styles and themes are fully supported. Grids can be customized by adding or removing fields and columns. Grids can be sorted and grouped on any column. Grids can be printed or exported to Excel, Word, HTM or XML. Interface to playback systems MediaSales Traffic can interface with almost any automated play-out system. We are committed to keeping up with the latest technologies, and providing users with user interfaces they are accustomed to. Page 6 of 7

7 The export logs can be customized for each situation (if needed). Plugins The plugin system of MediaSales Traffic allows Wedel Software or external developers to create interfaces to accounting systems, automation systems or any data export or import you need. Plugins for dozens of accounting and automation systems already exist. MediaSales Traffic Server Wedel Software s separate product, MediaSales Traffic Server, can be used in combination with MediaSales Traffic to automatically process orders and download audio files associated with those orders. Database Server MediaSales Traffic offers a wide range of options for database management. A local database can be used for small stations running on a standalone PC. The Client/Server version enables multiple users on a network to work at the same time. Client/Server technology speeds up performance over a network, and minimizes the chance of data corruption or data loss. The Internet Server enables usage of databases on remote sites for handling or reporting of station groups at multiple locations. International Versions MediaSales Traffic is available in English, German, Italian, Dutch, Polish and Spanish versions. Other languages are available upon request. Support At Wedel Software, we understand the nature of your business. We are dedicated to assisting you in your daily work. Our priority is to respond to your questions or problems promptly and efficiently. Our team of Client Support Consultants has the experience to make sure you will get your business up and running quickly, and keep it running. In order to help you more effectively, we use remote support software to access your workstation, providing real-time software support and minimizing work delays. With advanced security, workstation access is only available if permission is granted by the client. In other words: we're always available for you! Page 7 of 7