Count Your Customers. A White Paper for Intelligent Retail

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1 Product Catalog

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3 Count Your Customers A White Paper for Intelligent Retail

4 Overview Every Intelligent Retail practice must involve gathering information about customers. A key component of this information is statistics about customer numbers. This is invaluable in a variety of ways as outlined in sections below. Address India Deepti Electronics and Electro-Optics Pvt. Ltd., #3 & 4, 1st Cross, 7th Main, J.C Industrial Area, Off. Kanakapura Main Road, Bangalore INDIA Phone: / , Fax: USA Deepti Technologies Inc, 2900, Gordon Ave, , Santa Clara, CA, 95051, USA Phone: , Fax: info@delopt.co.in

5 F e b r u a r y 2 9, Measure Conversion Rates Count your customers. Compare counts with sales numbers. Obtain invaluable information about customer conversion rates. Implement better practices to increase sales per customer. Measure efficiencies of store employees. Reward/Train employees based on Conversion rates. Conversion Rate

6 F e b r u a r y 2 9, Optimize Staffing Match staffing levels to customer traffic patterns. Improve customer experience and loyalty. Optimize Customer to Employee ratio.

7 F e b r u a r y 2 9, Measure Traffic Patterns Measure Traffic Patterns inside a store. Stock high margin items at high traffic locations.

8 F e b r u a r y 2 9, Measure the Impact of a Marketing Campaign You spend a big budget on Marketing. Count your customers before and after the campaign to find out if the budget was well spent.

9 F e b r u a r y 2 9, Charge Advertisement Rates based on Footfall Count Shoppers at Malls and justify advertisement, rental and ownership rates.

10 F e b r u a r y 2 9,

11 RoboVision3D A Shopper Counting Solution Information Sheet Feb 2012

12 RoboVision3D RoboVision3D provides accurate shopper counts through the use of 3D vision technology. Key Counting Features Infrared 3D-Counting provides high accuracy, typically upwards of 98%. Ignores shopping carts. Can be configured to not count children.

13 Accurate Counting in Crowded Conditions. Bi-directional Counting. Counting accuracy is unaffected by shadows. Coming Soon! Queue length measurement. RoboVision3D Data Sheet. All rights reserved by DELOPT

14 Accurate counting even under poor lighting conditions, unlike stereo vision 3D. Remote configuration and management of each RoboVision3D unit from anywhere in the world. Easy Web interface for configuration and management. RoboVision3D Data Sheet. All rights reserved by DELOPT

15 Zillions of User Configurable Reports! and FTP data. Reports on the Cloud! Multi-Location comparison reports. RoboVision3D Data Sheet. All rights reserved by DELOPT

16 Product Specifications Installation Feature Description Box Contents Counting Unit Specifications Sensor installation height range One Counting Unit, One 3D Sensor, Sensor mechanical mounts, One 4.5m USB repeater cable, Counting unit power supply. Remotely accessible for configuration from anywhere in the world. Standard PC interfaces. 2.5m to 4.5m. Floor length of coverage Please see the next section. Sensor Installation location Indoor. Entry/Exit doors should not open into the count line of the sensor. Ease of software configuration for counting Eliminates the need to set camera heights, object sizes, focal lengths. Proof of counting accuracy Calibration video can be recorded. RoboVision3D Data Sheet. All rights reserved by DELOPT

17 Floor Coverage Ceiling 3D Sensor Camera Height Height Excluded from the floor Floor Floor Width Coverage Camera Mounting Height (meter) 2.5 (Minimum) Height Excluded from the Floor (meter) Floor Width Coverage (meter) (Maximum) RoboVision3D Data Sheet. All rights reserved by DELOPT

18 Environmental Specifications Feature Temperature range Description Indoor use only. Mechanical Sensor Ceiling Mount Sensor False Roof Mount 7 Counting Unit Size less than 7 X 7 X 2 7 RoboVision3D Data Sheet. All rights reserved by DELOPT

19 India Deepti Electronics and Electro-Optics Pvt. Ltd., #3 & 4, 1 st Cross, 7 th Main, J.C Industrial Area, Off. Kanakapura Main Road, Bangalore INDIA Phone: / , Fax: info@delopt.co.in, USA Deepti Technologies Inc, 2900, Gordon Ave, , Santa Clara, CA, 95051, USA Phone: , Fax: info@delopt.co.in, , Deepti Electronics and Electro-Optics Pvt. Ltd. All rights reserved. Deepti Electronics and Electro-Optics Pvt. Ltd. retains all ownership rights to RoboVision3D. Information in this document is subject to change without notice. Companies, names, and data used in examples herein are fictitious unless otherwise noted. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Deepti Electronics and Electro-Optics Pvt. Ltd. RoboVision3D Data Sheet. All rights reserved by DELOPT

20 RoboVision3D Data Sheet. All rights reserved by DELOPT

21 RoboVision A Shopper Counting Solution Information Sheet Feb 2012

22 RoboVision RoboVision provides accurate shopper counts through the use of vision technology on IP video streams. Key Counting Features Network CCTV camera based counting provides accuracy between 90% to 95%. Suitable for locations with many count points.

23 Bi-directional Counting. Advanced algorithms provide shadow handling. Full support for the latest H.264 compression standards to reduce network load. RoboVision Data Sheet. All rights reserved by DELOPT

24 Remote configuration and management of each RoboVision unit from anywhere in the world. Easy Web interface for configuration and management. Zillions of User Configurable Reports! and FTP data. Reports on the Cloud! Multi-Location comparison reports. RoboVision Data Sheet. All rights reserved by DELOPT

25 Product Specifications Installation Feature Description Box Contents One Counting Unit, Multiple Network CCTV sensors (depending upon the location), Counting unit power supply. Sensor installation height range 2.5m to 6.0m. Floor length of coverage Please see the next section. Sensor Installation location Indoor. Entry/Exit doors should not open into the count line of the sensor. Proof of counting accuracy Calibration video can be recorded. RoboVision Data Sheet. All rights reserved by DELOPT

26 Floor Coverage Ceiling Network CCTV Sensor Camera Height Floor Floor Width Coverage Camera Mounting Height (meter) 2.5 (Minimum) Floor Width Coverage (meter) RoboVision Data Sheet. All rights reserved by DELOPT

27 Environmental Specifications Feature Temperature range Description Indoor use only. Mechanical Specifications Feature Sensor Size Description Fits in the palm of the hand. Counting Box Size Volume less than 20X20X6 cm. Sensor Mounting Ceiling mount. India Deepti Electronics and Electro-Optics Pvt. Ltd., #3 & 4, 1 st Cross, 7 th Main, J.C Industrial Area, Off. Kanakapura Main Road, Bangalore INDIA Phone: / , Fax: info@delopt.co.in, USA Deepti Technologies Inc, 2900, Gordon Ave, , Santa Clara, CA, 95051, USA Phone: , Fax: info@delopt.co.in, , Deepti Electronics and Electro-Optics Pvt. Ltd. All rights reserved. Deepti Electronics and Electro-Optics Pvt. Ltd. retains all ownership rights to RoboVision. Information in this document is subject to change without notice. Companies, names, and data used in examples herein are fictitious unless otherwise noted. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Deepti Electronics and Electro-Optics Pvt. Ltd. RoboVision Data Sheet. All rights reserved by DELOPT

28 RoboVision Data Sheet. All rights reserved by DELOPT

29 Retail-Insight A Retail Chain Shopper counting solution

30 INTRODUCTION Retail-Insight Retail-Insight is a turnkey shopper counting and human traffic analysis solution for retail chains. Offered as a managed solution, Retail- Insight enables retail chains to monitor shopper trends in real time. A nearly exhaustive reporting suite enables extensive trending and analysis of shopper counts. The solution comprises of two parts: counting units and managed cloud reporting software, ReportsAnywhere. Counting units are deployed at individual store locations. The counting units could either be of type RoboVision3D, or of type VideoCount, depending on the number of count points at a store and customer preference. Counts from geographically distributed counting units are available on ReportsAnywhere and can be accessed from anywhere in the world. ReportsAnywhere can also be hosted on an instore-network system. Key Features 1. Consolidated, multi-location, real time tracking of shopper numbers. 2. ReportsAnywhere features nearly exhaustive report types. 3. ReportsAnywhere provides centralized management and remote connectivity to all counting units of a retail chain. 4. reports and FTP data. 5. The BirdsEye feature on ReportsAnywhere provides a map based, one shot view of all counting points, across the world. 6. RoboVision3D uses 3D vision technology and offers un-paralleled counting accuracy. 7. Unlimited Counting point scalability. 8. Counting points feature an intuitive, web based, remote configuration interface. 9. Easy remote installation of counting points. 10. Counting points provide interfaces for 3G data cards. This enables remote connectivity, without having to send Retail-Insight data on the store s network. Us info@deeopl.com

31 MallTrendz A Shopper counting solution for Malls

32 INTRODUCTION MallTrendz MallTrendz is a shopper counting solution for malls. Malls can use this information to set advertisement, rental and real estate rates for stores inside a mall. MallTrendz enables malls to monitor shopper trends in real time. A nearly exhaustive reporting suite enables extensive trending and analysis of shopper counts. The solution comprises of two parts: counting units and local reporting software. Counting units are deployed at various entrances/exits. 1. Consolidated, multi-location, real time tracking of shopper numbers. 2. reports and FTP data. 3. Counting points feature an intuitive, web based, remote configuration interface. 4. Easy remote installation of counting points. 5. Unlimited Counting point scalability. 6. Cloud hosted reports with a subscription to ReportsAnywhere. 7. MallTrendz is scalable to a multi-location Mall chain. us info@deeopl.com

33 Other Counting Applications

34 Other Counting Applications. All rights reserved by DELOPT About Delopt s Human Traffic Measurement solutions are applicable to a wide variety of traffic measurement requirements. Examples include Theatres, Convention Centers, Indoor Sports stadiums, Aquariums, Places of worship etc. These ship as RoboVision3D units. The counting points themselves need to be indoor. Contact us: info@deeopl.com - 2 -

35 ReportsAnywhere Hosted Shopper Count Data

36 ReportsAnywhere software provides a single point on the internet, from which one can generate and view reports from geographically distributed, multiple, isecure HTA, Robovision3D and VideoCount installations. Also, uniquely, it provides a centralized management panel for all isecure HTA, RoboVision3D and VideoCount installations connected to it. ReportsAnywhere Hosted Shopper Count Data

37 Key Features Web based interface compatible with PC s, Mac s, Tablets and smart phones. Manage hundreds of count points remotely, from a single cloud interface. Obtain 100 s of types of human traffic reports for each count point. Reports are exportable in various file formats

38 BirdsEye is an Innovative map based interface that provides a snapshot of counts and health status at various locations. Generate Health Status reports for each count point. ReportsAnywhere Hosted Shopper Count Data India Deepti Electronics and Electro-Optics Pvt. Ltd., #3 & 4, 1st Cross, 7th Main, J.C Industrial Area, Off. Kanakapura Main Road, Bangalore INDIA Phone: / , Fax: info@delopt.co.in, USA Deepti Technologies Inc, 2900, Gordon Ave, , Santa Clara, CA, 95051, USA Phone: , Fax: info@delopt.co.in,

39 isecure A Surveillance Automation Solution

40 INTRODUCTION isecure isecure is a real-time video analysis solution for surveillance. It automates event detection in surveillance video streams from fixed cameras. Thus it increases security personnel efficiency. The solution comprises software that runs on Windows systems. The operator sets up various security rules on video streams. isecure checks video in real time for the occurrence of behavior that matches a rule. Alerts are generated to the operator when a security rule condition is met. Us info@deeopl.com Line Cross Detection Zone Rules Classification Tailgating Key Rules Inserted/Removed Objects Camera Sabotage Alert

41 Architecture Complete Software Scalability Web Interfaces Only Event Videos Exported in HTML 5 Flexible Licensing Works with ONVIF cameras

42 Integrated with Leading NVR solutions Integrated with Leading Network Cameras

43 Intelligent Video Library IntruLib

44 About IntruLib 1. Windows based SDK that offers Intelligent Video Capabilities. 2. Enables Independent Software Vendors (ISV s) to develop products using readymade intelligent video modules. 3. Reduces the go-to-market time for ISV s. Wide Application Areas Retail Intelligence, Surveillance, Object Tracking.

45 Complete software scalability. Can process hundreds of streams in parallel. Flexible Cloud based licensing! 5 Million hours of operation as on March 2012.

46 Features Object Tracking 1. Auto tracking of Objects with a Pan/Tilt/Zoom Camera. * 2. Auto track triggered by other analytic video rules or by manual selection. 3. Auto zoom adjustment. 4. Parallel tracking on multiple Cameras. * Requires pan-tilt-zoom cameras with absolute position command and response capabilities. Surveillance Fixed camera detection rules automate threat detection in surveillance systems. 1. Unlimited stream scalability. 2. Line Cross Detection. 3. Zone detection rules. 4. Camera tampering detection. 5. Crowding detection. 6. Independent Resolution scalability per stream. People Counting 1. Count people from CCTV video feeds. 2. Unlimited feeds scalability. Combinations! 1. Run any combination of object tracking, People Counting and Surveillance streams in parallel. 2. Unlimited feeds scalability. India Deepti Electronics and Electro-Optics Pvt. Ltd., #3 & 4, 1st Cross, 7th Main, J.C Industrial Area, Bangalore, INDIA. Phone: / , Fax: info@delopt.co.in, USA Deepti Technologies Inc, 2900, Gordon Ave, , Santa Clara, CA, 95051, USA Phone: , Fax: info@delopt.co.in,

47 isecure Video Tracking An Auto Tracking Solution for Surveillance

48 INTRODUCTION isecure Video Tracking isecure Video Tracking is a real-time autotracking solution for PTZ surveillance cameras. It automates moving object tracking by generating optimum pan-tilt-zoom commands to keep the object in the field of view of the camera. The solution comprises software that runs on Windows systems. Rules that trigger PTZ Tracking Us info@deeopl.com Zone Rules Classification Line Cross Detection Inserted/Removed Objects

49 Architecture Complete Software Scalability supports multiple PTZ tracking Web Interfaces Only

50 Event Videos Exported in HTML 5 Flexible Licensing Supports Multiple Camera Presets Integrated with Leading NVR solutions Integrated with

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