CUSTOMER 360 WITH QLIK & CLOUDERA

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Helen Mitchell
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CUSTOMER 360 WITH QLIK & CLOUDERA 송혁 / Senior

Increasing Business Value Customer 360 Solution Available on Microsoft Azure

(AI), Machine Learning (ML), predictive, prescriptive and geospatial capabilities to

Identify patterns, relationships and outliers in vast amounts of data in visually

Democratize your data further by empowering business users to prep their data for

2 Increasing Business Value Customer 360 Solution Available on Microsoft Azure Marketplace A systematic approach to conceptually visualize the strategic journey to insightful business analytics. Advanced Analytics Visual Analytics Data Preparation Apply, Artificial Intelligence (AI), Machine Learning (ML), predictive, prescriptive and geospatial capabilities to further leverage your data assets. Identify patterns, relationships and outliers in vast amounts of data in visually compelling ways. Democratize your data further by empowering business users to prep their data for analysis. Enable DaaS with governance. Solution Provider of the year 2016 Innovation Provider of the year 2017 Storage & Processing Modernize your architecture to take advantage of a schema on read data-lake approach to data storage and massively parallel processing of Hadoop. 2

Accessible Deliver Big Data In Context Keep Big Data

4 THE ADVANCED ANALYTICS PLATFORM Fast For Business. Easy To Manage Secure Without Compromise Make Big Data Accessible Deliver Big Data In Context Keep Big Data Relevant Faster and Higher Big Data ROI Cloudera, Inc. All rights reserved. 4

6 QLIK DATA ANALYTICS PLATFORM Qlik Sense Enterprise Self-Service BI Guided Analytics Embedded Data Analytics Custom Data Analytics Reporting QlikView Qlik Analytics Platform Qlik NPrinting Associative Engine Technology, APIs, Toolkit Cloudera, Inc. All rights reserved. 6

9 Cognitive Insight Engine Qlik Sense Augmented Intelligence Engine 의기본이됩니다 새로운인지통찰력엔진은다음의기능을제공합니다 : Insights Board Multi-Attribute Analysis Smart capabilities and insight suggestions across Qlik Sense Cloudera, Inc. All rights reserved. 9

Introducing Qlik Associative Big Data Indexing Full

Incremental index optimizing for associative queries

N Q L I K S B I G D A T A E V O L U T I O N TECHNOLOG Y

cluster 을관리하고원본데이터를변경하지 for speed and scale 않는상태에서상당히큰

10 Introducing Qlik Associative Big Data Indexing Full associative experience on top of Big Data sources Incremental index optimizing for associative queries and speed, leaving the data in place N E X T S T E P I N Q L I K S B I G D A T A E V O L U T I O N TECHNOLOG Y BDI Can 는be distributed Indexing 및across Calculation a cluster 을관리하고원본데이터를변경하지 for speed and scale 않는상태에서상당히큰 Data Volume 및모든종류의데이터의사용을가능하게합니다. Cloudera, Inc. All rights reserved. 10

Big Data & Advanced Analytics Industry Use

Admission Forecasting Readmission Analysis

Segmentation/Churn Quality/Process Control

Transportation Optimization Recidivism Retail

Store Selection Product Recommendation Life

Management Drug Discovery & Effectiveness

12 Big Data & Advanced Analytics Industry Use Cases Manufacturing & High Tech Demand Forecasting Quality & Machine Breakdown Warranty Analytics Healthcare Patient Admission Forecasting Readmission Analysis Clinical Outcomes Communications Customer Segmentation/Churn Quality/Process Control Next Best Offer/Action Financial Services Credit Risk Analysis Loan Default Fraud Detection Public Sector Crime Prevention Transportation Optimization Recidivism Retail & Consumer Market Basket Analysis Retail Store Selection Product Recommendation Life Sciences Territory Alignment Campaign Management Drug Discovery & Effectiveness Energy & Utilities Customer Churn Proactive Failure Peak Demand Cloudera, Inc. All rights reserved. 12

16 The Power of Cloudera & Qlik Together + Accelerate Data-Driven Decisions 데이터에내재되어있는모든가능성을보다빠르고유연하게이해할수있습니다. End-to-end Analytics Use Cases 즉시문맥을이해하고, 예측하며해결방안을확인할수있습니다. Easily manage a constantly changing environment 유저, 데이터, 서버및분석보고서생성등의변화관리기간을최소화할수있습니다. Cloudera, Inc. All rights reserved. 16

15 Points of Integration with Cloudera Fast & Flexible BI & Analytics Cloudera Data Explorer Data Lake Browser by Qlik Writeback with Kudu Interactive analytics Go Beyond SQL Data Science Workbench

17 15 Points of Integration with Cloudera Fast & Flexible BI & Analytics Cloudera Data Explorer Data Lake Browser by Qlik Writeback with Kudu Interactive analytics Go Beyond SQL Data Science Workbench Powered by Qlik Associative Engine Advanced Analytics Integration with Spark/Python/R Enterprise Ready Cloudera Altus Analytic DB Integration Cloudera Metadata Catalog Impala, Cloudera Manager, Navigator IoT and Kafka Integration Event driven / Streaming analytics Solr Integration In-memory apps built on Solr Data SAP Offload with Attunity SAP S&D Module into HDFS/Impala App on Demand w/ Impala In memory user generated slices Direct Query w/ Impala Data stored in Parquet or Kudu Complex Data Types with Impala Maps, arrays, and structures Qlik Solr-API App on Demand Search + QAP + D3js Security SSO Support Kerberos delegation/sso pass-thru Cloudera Metrics Dashboard REST API based management console for Cloudera Manager Cloudera, Inc. All rights reserved. 17

Non-technical staff to draw value from its growing data lake Encouraging staff to become "their own little data scientist" and providing easy-touse tools for them to draw value from the bank's

19 Instrument Your Business We're advertising what's in there, modelling it and giving them tools on top. To make it real Know Your Customer Represent a customer, transaction, account, or parts of balance sheet, financials etc. Non-technical staff to draw value from its growing data lake Encouraging staff to become "their own little data scientist" and providing easy-touse tools for them to draw value from the bank's fast-growing data lake. Staff have been given visualization tools following an enterprise deal with data analytics software provider Qlik last year "Now every staff member in ANZ has access to Qlik and they can be their own little data scientist, develop some dashboards, use the tools that we've got available and the models we're generating to get some real value" - Darren Abbruzzese, General Manager of Data Cloudera, Inc. All rights reserved. 19

Regional Bank in New York Allows the bank to position itself as a trusted advisor to it s customers Combined SFDC data with other internal systems: Target underserved customers to increase

20 Regional Bank in New York Allows the bank to position itself as a trusted advisor to it s customers Combined SFDC data with other internal systems: Target underserved customers to increase cross-selling Advise commercial clients on how to improve performance Offload from SFDC to Cloudera allows the bank to truly control & leverage their information Know Your Customer Customer360 opportunity with Customer CRM data (Salesforce.com) for upsell/cross-sell Working with trusted vendors and partners allowed the customer to re-use many of their existing investments, and design an end-to-end solution that has a direct impact on their business strategy to increase retention and share-of-wallet Cloudera, Inc. All rights reserved. 20