Retail in Ukraine 2008 Market analysis and development forecasts. Publication date: April 2008 Language: English

Transcription

1 Retail in Ukraine 2008 Market analysis and development forecasts Publication date: April 2008 Language: English

2 A word from the author For a long time, Ukraine kept aloof modern international retail sector. The market was developed mostly by domestic companies. Foreign retailers were discouraged by lack of political stability, high corruption and low consumers incomes. Recently, the improving economic and political situation has made Ukraine worthy destination for international investments, also in retail. Ukraine, along with China and Russia, is one of the most attractive developing countries for foreign investors. Value of retail sales is to grow at a double-digit rate in the coming years. Ukraine is not an easy market for new players, though. Despite the continued low market concentration, there are strong and quickly developing domestic companies in every retail sector. Local players are experienced in dealing with local administration, and know Ukrainian consumers needs. On the other hand, the position of foreign retailers planning to enter Ukraine is not weak. Their main competitive advantages are the know-how acquired during dozens of years of operations in many other countries and vast capital resources. Marcin Szaleniec, Retail Analyst 2

3 PMR Marketinsight Methodology This report was prepared using PMR's MarketInsight Methodology. PMR MarketInsight is a methodology developed by PMR which assists in the complex preparation of industry reports. It defines the ways in which data should be collected for such reports and outlines the methods to be used in analysing the information collected in order to obtain a true picture of the market in question. It also contains special procedures to follow in the case of incomplete market PMR MarketInsight precisely defines report content and structure. Industry reports prepared using PMR MarketInsight are based on information from a variety of available statistical, industry (specialist press, the internet), general and official sources as well as information from PMR's own database and primary research independently carried out by PMR. The sources we use are individually tailored to each project. PMR MarketInsight is the result of over 10 years of experience in conducting industry analysis on Central and Eastern European markets. MarketInsight PMR M e t h o d o l o g y 3

4 During the fast few years, the key driving force for growth continued to be private domestic demand, though in 2007 this was coupled with the recovery of exports. Report description Retail in Ukraine 2008 is the most comprehensive and organised study on the Ukrainian retail sector to date. More than just statistics and figures, it clearly describes the market in terms of composition, trends and tendencies. With attention to categories like grocery retail, DIY, consumer electronics as well as cosmetics and toiletries, the main players are also identified with particular interest in foreign retailers. Created using PMR proprietary research methodology MarketInsight, this report includes market analysis and development forecasts. see how to order 4

5 Key sections Executive summary nsummary of report Macro-economic overview of Ukraine ndemographics neconomic indicators nlabour market npopulation Overview of retail sector nforeign investments ncommercial real estate Grocery nforeign investments in grocery sector nrussian retailers efforts nwestern retailers efforts nmergers and acquisitions in grocery retail nleading players nprofiles of: ufozzy Group umetro Group uatb Market ufurshet ukviza Trade uamstor upakko Holdings utavriya uintermarket ubilla The category of retail sales by enterprises is set to grow, partly at the expense of nonorganised retailing, performed by private persons and sometimes by companies avoiding taxes. see how to order 5

6 In 2007, there were almost 53,000 stores in Ukraine, in addition to 18,600 kiosks and stalls. Consumer electronics ntrends and tendencies ntrends within white goods ntrends within brown goods nprofiles of leading players: u Foxtrot u Eldorado u ABV-Tekhnika u Domotechnika u MegaMax Do-it-Yourself ndiy large-scale stores nconstruction materials warehouses nopen-air construction markets nmarket trends nprofiles of the leading market players: u Epicentr K u Nova Liniya see how to order Cosmetics and toiletries nforeign players attempts nstructure of Ukrainian cosmetics market nprofiles of the leading market players: u Distribution Center/AS Watson u Rush u Brocard-Ukraine u Sumatra u Gart-S 6

7 An essential read for: ntop managers, strategic planners and executives of companies considering entry or active in the Ukrainian retail market ncompanies engaged in manufacturing, distributing and importing groceries, consumer electronics and DIY items nkey decision makers in the retail industry. This report is an invaluable resource for any company active in or considering entry to the Ukrainian retail market. Domestic Amstor, for example, constructs all of its retail stores from the ground. Obzhora, Ekomarket, Tavria-V and Velyka Kyshenya also develop their strategies in favour of an independent erection of their facilities. see how to order 7

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