User guide Digital story

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1 User guide Digital story Restricted Siemens AG

2 Introduction Audience: C-Level Building owner Real estate investor General audience (e.g. conference, expo) Objective for the presentation 1. Showcase opportunities brought about by digital transformation of buildings 2. Explain how organizations can benefit when the right building data is properly applied 3. Touch on BT s offering of people, technology and services 4. Showcase perfect places in practice 5. Create awareness of and interest in the potential of digital services This slide set is meant to be modular and customizable based on your audience. Modular Regional references and scenario examples Page 2

3 Slide 1: Title page At BT, we remain committed to creating perfect places. But digitalization means that we can now support our customers in achieving their perfect place more effectively Let s first talk about WHY there is a need to embrace digitalization and it s impact on your building Key Takeaway: n/a Page 3

4 Slide 2: Your focus remains on creating perfect places This slide serves as an introduction to the story and reiterates our creating perfect places campaign 1. What defines a perfect place varies across organizations 2. But we understand that most organizations are focused on creating an ideal environment for their employees, customers or visitors as this will have a direct impact on their core business goals To change images based on vertical market focus Key takeaway: To indicate to the customer that we understand the importance of their core business goals across the different types of organizations Page 4

5 Slide 3: You continue to face new challenges to drive your core business Provide an overview of potential challenges they might face 1. Higher expectations require you to explore new business models in order to stay ahead of the game 2. Threats online and offline and the need to safeguard people and assets to ensure business continuity 3. Better workforce planning strategies to ensure productivity 4. Proper planning to ensure infrastructure create more value than costs 5. Invest in strategies to ensure compliance 6. Higher costs due to workforce or infrastructure 7. Find new innovative ways to meet customer demands Addition of challenges based on local market Key takeaway: Show the customer that we understand the numerous challenges they face in meeting their business goals of creating perfect places Page 5

6 Slide 4: Digitalization is impacting all industries Showcase how digitalization is impacting all industries and creating new opportunities 1) Digital transformation is impacting all industries 2) E.g. the ability to create a digital twin and simulate production and operation 3) The same applies for the building industry, where digital twins can be generated to optimize the construction process or create more preventive and predictive strategies during operation 4) Reduces errors and downtime, improves efficiency of processes Key takeaway: To show the customer why there is a need to embrace digitalization as it impacts all industries. Discuss the concept of the digital twin. Page 6

7 Slide 5: Take advantage of digitalization to get ahead of your competition Showcase how digitalization can give them an added edge 1) By taking advantage of the massive amounts of data and putting it to good use, organizations can i. Increase environmental performance (e.g. reduce CO2 emissions) ii. Ensure safety and security (e.g. predictive security strategies) iii. Meet complex customer needs (e.g. improve tenant satisfaction/comfort) iv. Optimize processes (e.g. enhance building operation) v. Increase productivity (e.g. improve individual comfort) vi. Increase margins (e.g. lower OPEX) vii. Reduce costs (e.g. improve space efficiency) Key takeaway: Highlighting the potential advantages to an organization s core business Page 7

8 Slide 6: Transition slide Following the WHY, we transition into HOW digitalization can enhance building performance. Let s talk about how this is achieved. How exactly can leveraging data enhance building performance and what is the impact on the organization? Key takeaway: n.a. Page 8

9 Slide 7: How building performance is enhanced through the power of data Explain the steps towards creating a perfect place 1) They key here is data but the right building data i. Achieved by first defining business objectives and KPIs ii. Connecting the right systems and devices to capture the data 2) Next is ensuring proper application of the data i. Data analytics enables specific actions to be created to positively influence the business ii. Action is taken to and the data is continuously monitored and analyzed to ensure the highest level of building performance Images for perfect places based on customer/market Key takeaway: To show the customer how data can be leveraged in 4 concrete steps Page 9

10 Slide 8: How building performance is enhanced through the power of data Provide a clear explanation of the 4 steps 1) For e.g. an organization has a goal to increase revenue 2) Areas they could potentially explore: 1) Energy/asset efficiency 2) Space efficiency 3) Individual efficiency, comfort and safety based on the customer interest, KPI can be defined 3) Next step is ensuring the right data is collected: 1) Connect necessary systems and devices 2) Collect performance, external or planning data Objectives, KPIs and relevant systems and data Key takeaway: To showcase how we link between a business goal and relevant building KPIs Page 10

11 Slide 9: How building performance is enhanced through the power of data Provide a clear explanation of the 4 steps 1) Ensuring proper application is crucial in turning the data into value 2) Analyze data to create actionable insight 1) With the right expertise and technology, the appropriate data is analyze and inefficiencies and inconsistencies are identified 2) Relevant action in line with KPIs is proposed 3) Take action and enhance performance 1) Engage right people to properly implement FIMs 2) Monitor and analyze the building data to ensure building performance is enhanced Method of data analysis and action taken Key takeaway: To show the need for proper application of the building data Page 11

12 Slide 10: How building performance is enhanced through the power of data Provide a clear explanation of the 4 steps 1) Previously defined KPIs are achieved through proper application of the right building data 2) Enabling organizations to create their perfect place to meet their business goals KPIs as laid out in previous slides Images used for perfect places Key takeaway: Come full circle showcase how changes within the building can impact the business goal Page 12

13 Slide 11: Transition slide We have talked about the digital transformation of buildings and how building performance can be enhanced through the power of data Here, we showcase how Siemens does this through the right combination of people, technology and services and WHAT we can offer our customers Key takeaway: n/a Page 13

14 Slide 12: Enhancing building performance through the power of data Explain how Siemens enhances building performance through the power of data 1) At Siemens, we support the digital transformation of your building through the right combination of people, technology and services 2) Our offerings support you throughout the entire process: i. From ensuring the right data is captured and in line with your business objectives and KPIs ii. To taking the relevant next steps to create datadriven insight Images for perfect places based on customer/market Key takeaway: We provide support throughout the entire digitalization process Page 14

15 Slide 13: The right people global expertise and local presence Showcase the expertise and deep domain knowledge of our people 1) Global footprint with local presence, ensuring we understand local market needs and regulations 2) Years of experience within the building industry provides Siemens with the best foundation to create customized solutions for our customers 3) Regional Digital Service Centers (DSC) provide above-site support such as remote diagnosis and remote maintenance. Trained analytic and energy engineers support in data analytics 4) Branches across the globe ensure customer proximity and enable us to better meet our customer s needs and take action when required Region localization based on branch offerings Key takeaway: Siemens expertise and domain know-how ensures the customer has all the relevant support they need Page 15

16 Slide 14: The right technology Provide an overview of our technologies Innovative technologies designed to harness data and provide elevated levels of transparency to transform building operations Spread across various disciplines and future adaptability is ensured with integration to 3 rd party systems 1) Room, automation, field devices: Starting point to collect data 2) Integrated management platforms and applications: Desigo CC and Siveillance capture the data and provide better management and control via integration of numerous subsystems and devices 3) Building performance tools and analytics: Provide transparency through Navigator and Service Portal Key takeaway: Siemens has an entire suite of innovative technologies that can transform the way the building is operated/managed Region localization based on branch offerings Page 16 FIM: Facility Improvement Measures

17 Slide 15: The right technology Provide an overview of Navigator 1) Navigator as the cloud based platform for digital services 2) With Navigator you get access to all relevant information about the defined KPIs Adapt performance services relevant to the audience Key takeaway: we are already connected to buildings so we do this everyday Page 17

18 Slide 16: The right technology Provide an overview of Service Portal 1) Service Portal gives the transparency of your contracts and systems from Siemens 2) You can open tickets, track the status and will know when it has been solved 3) Reporting functionalities and historic data Region localization based on branch offerings Key takeaway: for more transparency and access to my information 24h Page 18

19 Slide 17: The right services across your building s disciplines Provide an overview of the services we offer 1) Enjoy higher levels of building performance with a combination of advisory and performance services across building disciplines tailored to meet your needs from planning and construction to operation 2) Advisory: Creation and implementation of holistic strategies designed to enhance sustainability and business continuity 3) Performance: Comprehensive on-site and above-site services that aim to make building operation more efficient Region localization based on branch offerings Key takeaway: Our services are comprehensive and cover numerous disciplines and aspects of the building Page 19

20 Slide 18: Our digital service portfolio is serving a broad range of needs. Examples. Provide an overview of the Services we offer Our digital service portfolio serves a broad range of needs 1) From digitally enhanced services: Responsive and scheduled. For example, a system service is performed based on a pre-scheduled time. If the system is connected, a remote diagnosis will be done before the on-site visit 2) Data-driven services (e.g. BPO): Continuously analyze the performance of your buildings and the improvement actions you ve taken to be more precise and effective with your investment decisions Region localization based on branch offerings Key takeaway: Our services are comprehensive and cover numerous disciplines and aspects of the building Page 20

21 Slide 19: Transition slide Show a collection of use cases representing the potential of digitalization for all disciplines 1) The use cases should help to explain to the customers how data can be used to create more value 2) The use cases are not specific offerings, but they illustrate data which are available and could be used N.a. Key takeaway: n.a. Page 21

22 Slide 20: The right services based on the power of data use Case #1: Identify abnormal energy consumption Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 22

23 Slide 21: The right services based on the power of data use Case #2: Desigo CC preventive maintenance Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 23

24 Slide 22: The right services based on the power of data use Case #3: Video camera not correct positioned Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 24

25 Slide 23: The right services based on the power of data use Case #4: Intrusion system has a power outage Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 25

26 Slide 24: The right services based on the power of data use Case #5: Access control system detects issues with door Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 26

27 Slide 25: The right services based on the power of data use Case #6: Primary HVAC system preventive shift of fan belt Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 27

28 Slide 26: The right services based on the power of data use Case #7: Room comfort not ideal due to manual overrides Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 28

29 Slide 27: The right Services based on the power of data use case #8: Fire detector detects abnormal temperature increase Showcase how data can trigger actions and set off a chain of events 1) Combination of people, technology and services enables Siemens to enhance building performance and create a continuous feedback loop that ensures business continuity and optimize the maintenance approach 2) Systems monitored in the background and rules-based analytics capture inconsistencies in the data 3) When an event is triggered, it is captured by the DSC/ASC and remote diagnosis or maintenance is carried out 4) If remote maintenance is not possible, the info is pushed to the local service organization who will take action 5) (Details in the speaker notes in the slide deck) Key takeaway: The value of data and Siemens combination of above-site and on-site support Update based on discipline and action taken Page 29

30 Slide 28: Transition slide Having showcased HOW we can take advantage of the digitalization of buildings and WHAT Siemens can offer, the next steps focuses on sharing Reference cases The references are showcasing how we captured the right building data, proper application and results (i.e. perfect place). Based on the 4 steps shared in Slide 7 Key takeaway: n/a Page 30

31 Slide 29: Perfect places in practice case #1: One of Nordic s largest shopping centers Showcase the value behind our people, technology and services 1) Customer s goal is to maximize occupancy in order to generate rental revenue 2) Based on their focus areas, Siemens provided customized solutions to support them in meeting their goals 3) Our combination of people, technology and services provided the customer with approximately 100k per year in savings 4) Showcase how improvements in the building performance have a direct impact in enabling the customer to meet their goals and lower OPEX. Regional localization Key takeaway: To build confidence and trust by showcasing our experience within the industry and across the globe Page 31

32 Slide 30: Perfect places in practice case #1: One of Nordic s largest shopping centers Showcase how when the right building data is properly applied, we help create perfect places 1) Based on the customer s business objectives, specific KPIs are defined 2) Consultants and engineers ensure the relevant systems and devices are connected and the right data is captured 3) Analytic and energy engineers analyze the data using Siemens rule based analytics and identify inconsistencies. Data-driven insight is proposed 4) On-site engineers implement the proposed changes 5) Customer enjoys savings and achieves business goals Regional localization Key takeaway: To build confidence and trust by showcasing our experience within the industry and across the globe Page 32

33 Slide 31: Perfect places in practice case #2: U.S. financial company Showcase the value behind our people, technology and services 1) Customer s goal is to reduce energy usage and transform into a digital company 2) Based on their focus areas, Siemens provided customized solutions to support them in meeting their goals 3) Our combination of people, technology and services provided the customer with approximately US dollar 1000 per day in savings 4) Showcase how improvements in the building performance have a direct impact in enabling the customer to meet their goals Regional localization Key takeaway: To build confidence and trust by showcasing our experience within the industry and across the globe Page 33

34 Slide 32: Perfect places in practice case #2: U.S. financial company Showcase how when the right building data is properly applied, we help create perfect places 1) Based on the customer s business objectives, specific KPIs are defined 2) Consultants and engineers ensure the relevant systems and devices are connected and the right data is captured 3) Analytic and energy engineers analyze the data using Siemens rule based analytics and identify inconsistencies. Data-driven insight is proposed 4) On-site engineers implement the proposed changes 5) Customer enjoys savings and achieves business goals Regional localization Key takeaway: To build confidence and trust by showcasing our experience within the industry and across the globe Page 34

35 Slide 33: Perfect places in practice case #3: German logistics company Showcase the value behind our people, technology and services 1) Customer s goal is to increase transparency and increase operational efficiency 2) Based on their focus areas, Siemens provided customized solutions to support them in meeting their goals 3) Our combination of people, technology and services helped the customer to achieve the targets 4) Showcase how improvements in the building performance have a direct impact in enabling the customer to meet their goals Regional localization Key takeaway: To reiterate the value proposition of Siemens Page 35

36 Slide 34: Creating perfect places through building data use case #3: German logistics company Showcase how when the right building data is properly applied, we help create perfect places 1) Based on the customer s business objectives, specific KPIs are defined 2) Consultants and engineers ensure the relevant systems and devices are connected and the right data is captured 3) Analytic and energy engineers analyze the data. Corrective maintenance and updated technologies are implemented 4) Customer enjoys a LEED Certification Regional localization Key takeaway: To build confidence and trust by showcasing our experience within the industry and across the globe Page 36

37 Slide 35: The innovation continues Siemens is your trusted partner in the digital transformation on your building We end by looking forward at what Siemens can offer in the near future We want to reassure the customer that we are constantly innovating and are leaders within the building industry This section will continue to evolve as new innovations are planned Key takeaway: n.a. Page 37

38 Slide 36: From manual reactive maintenance Reactive maintenance is a method of the past. State of the art is being proactive As shown during the presentation, we are already able to use building system data to perform condition-based and preventive maintenance services. This helps being proactive and avoid costly breakdowns and unnecessary risks. Key takeaway: Siemens is using the data to increase your value Page 38

39 Slide 37: What s next? Discuss the maturity model of building operation and maintenance 1) In the past, most maintenance was reactive and issues were only resolved after an incident had occurred: Potential risks to the business 2) Last 10 years, more proactive approach with preventive and condition-based maintenance which provides planned/unplanned maintenance based on information data gathered: Less downtime 3) Today, we work towards providing a more predictive approach where performance data is used to predict when an equipment might fail using rule-based analytics: Less energy, cost and time wasted 4) Prescriptive maintenance enables us to use modeling and simulation to predict future behavior; uses digital twin as a model to run simulations and what if scenarios to predict future behavior 5) By moving towards more predictive approaches, we will be able to create more values for our customer in terms of elevated performance and improved reliability and availability Key takeaway: Innovation in the digitalization age enables us step by step to create greater value for our customers and their organizations Page 39

40 Slide 38: It requires the right combination of people, technology and services With years of experience in the building industry, deep domain know how and global presence, you can trust that Siemens knows buildings best Our combination of people, technology and services ensure that you have the support and resources you need across the entire lifecycle of your building We ensure your building performance is enhanced through the power of data Siemens is committed to helping you create perfect places today, tomorrow and beyond Key takeaway: To reiterate the value proposition of Siemens Page 40

41 Thank you