Delivering actionable SCVs. Across verticals, from basic to advanced

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2 Delivering actionable SCVs Across verticals, from basic to advanced

3 We deliver against 3 key areas: DATA INTEGRATION INSIGHT ACTIVATION SCV ids across digital and physical channels Live ETL processes, security, protection Wired, real time tracking tech Predictive analytics and machine learning methodologies. We know how to put to work across your organisation to deliver results

4 To do this we capture, organise and unify all points Basic SCV Digitally connecting client using tracking technology POC SCV ONBOARD SINGLE IDENTITIES ACROSS CONSUMER, ON AND OFFLINE Advanced SCV Connecting offline, automation and algorithmic learning DELIVERING IN DEPTH RESOURCE FOR ANALYTICS, INTEGRATION, EVALUATION AND MACHINE LEARNING OPTIMSATION

5 Our approach to delivering a driven capability: STAGE 1 ENHANCED REAL TIME SCV LIVE ANALYTICS CUBE AND DASH BOARDING STAGE 2 BEHAVIORAL ANALYTICS & MACHINE LEARNING BETTER OUTCOMES INSIGHT DRIVEN OUTCOMES DELIVER INCREMETAL GROWTH CUSTOMER INSIGHT STAGE 4 ENHANCED CUSTOMER EXPERIENCE DATA INTEGRATION STAGE 3 INCREMENTAL GROWTH OPPORTUNITIES

6 INTEGRATION The Ignition Ai framework to building automation - all starts with discovery DISCOVER SYNTHESISE SCOPE & DESIGN DEVELOP TEST IMPLEMENT MEASURE DATA COLLECTION METHODOLOGY DATA ARCHITECTURE & DATA FLOWS DATA SOURCE IDENTIFICATION GAP ANALYSIS TRACKING METHODOLOGY AUDIT INFO SEC DATA HYGIENE DATA STRATEGY & TECHNICAL FRAMEWORK DATAPOOL DESIGN MARKETING DATAMART DESIGN FUNCTIONS INTERNAL SEGMENTAION DESIGN & INTEGRATION PREDICTIVE MODELS DATABASE CREATION & CONFIGURATION BUILD OF LOAD PACKAGE BUILD OF UPDATE PACKAGE LOAD PACKAGE UPDATE PACKAGE EXECUTE TASKS CAMPAIGN SENDS MULTI CHANNEL & PROGRAMMATIC MARKETING OPTIMISED DATA FLOWS CAMPAIGN ROI DASHBOARD REPORTING OPTIMISATION ATTRIBUTES COUNTS

7 Our approach to creating the SCV and actionable automated insights LIVEWIRE CUSTOMERS DIGITAL TRACKING DATA SOCIAL ID S DATA MANAGEMENT STRATEGY CHANNEL PREF SUPPRESSIONS BEHAVIORS CLEANSE PROSPECT POOL / CUSTOMERS SALES & MARKETING DATA MANAGEMENT & STORAGE Transactions Revenue Tenure Comms History Enquiries Digital tracking Attribution What does he do? Where does he shop? Who are his friends? What else does he buy? What does he talk about? Which events does he attend? What are his hobbies? ANALYTICS CUBE Automated integration of outbound comms PREDICTIVE MODELS SEGMENTATION PEN PORTRAITS DASHBOARD AUTOMATED TRIGGERED CONTACT ALGORITHMS

8 Key Principles Client Media Ads (MediaMath, Trade Desk, AppNexus, Quantcast,etc URL Content Taxonomy Classifier IAB Contextual Taxonomy based on URL where ad was served ReAD Age, Personicx Insurance, Car ownership, Affluence, Chanel Preference IAB Contextual Taxonomy (Social profiles) Travel, Crossover, Job Search, Babies & Toddlers, Pregnancy Data Normaliser Open Data Subscribers / Prospects / Customers isite Identity Linkage Predictor/ Contextualiser/ Signal Identifier Predictors Propensity to: 1.Churn 2.Buy 3. Switch 4. Buy with Competitor IGNITION Signal Data Tstamp with in market trigger,i.e. expecting baby, switch broadband, Moving house, buying a car Social Data PeopleRank/ Social Profiles/Inter est/flags/br and Affinity Broadband Speed Data,House Value, Planning Application

9 Case Studies - Delivering actionable SCVs Niche holiday company basic FCA compliant FS company - advanced

10 Building a SCV for a niche holiday company: (basic) Business Challenge: Multiple different systems, with many disparate sources. No prioritisation of leads or understanding of lead value. The solution We created a single customer view, by placing the isite tag across the website and digital assets, and combining the sources with our third party using a Global ID. This live and unified source enabled predicted models to be build for identification and prioritisation of prospect leads. Ouputs: CRM integration Measurement, value of content and customers/prospects alerts (to consultants / call centre) with high value leads Trigger s to consumers (tailored based on historic and predicted behaviour. Including personalised . Results (first 3 months): - Over 1.8 million saved per month in lost revenue - CPC reduced by 25% - Double marketing performance due to insight and optimisation and declare their first ever profit year since launch. Search CRM / booking 3 rd party Web log SSIS package Marketing / behavioural DB

11 Building a SCV for a niche holiday company: Search CRM / booking 3 rd party SSIS package Marketing / behavioural DB Web log

12 Building a secure FCA compliant base for a FS company (advanced) The Business Challenge A fully automated and scalable SCV, integrated with its CMS and complied with protection and FCA regulations. The system had to be mapped to Exact Target with multiple push and pull external source suppliers. Including CallCredit to suppress prospects and DataMart to run queries and to run post campaign analysis. Results A secure and reliable FCA compliant SCV system allowed for the processing of millions of records a day. Uploading predefined campaigns based on rules driven by compliance and marketing, ensuring savings in man hours, efficiencies, and fines from noncompliance. Our Solution The system automatically filtered clients and prospects, triggering s to a predefined list of people and suppressing flagged files on a daily basis. With a predictive model running on load and a summary report shared with the client after each successful upload to Exact Target, with customer and prospects counts ed by the system. Outputs: Creation of the SCV system to process 13 million records a day. An automatic update directly into Salesforce via API daily. A daily as it was historical view of the base saved daily.

13 Building a secure FCA compliant base for a FS company (advanced)

14 Thank you