SQL SERVER 2012 LICENSING 101

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1 SQL SERVER 2012 LICENSING 101 Odessa Rosales Solution Specialist Application Platform

2 WHAT CHANGED IN SQL SERVER

3 SQL SERVER 2012 LICENSING CHANGES 3

4 BETTER EDITION ALIGNMENT 4

5 SQL SERVER 2012 EDITIONS Maximum Number of Cores SQL Server Capabilities STANDARD 16 cores SQL Server Editions BUSINESS INTELLIGENCE 16 cores DB OS Max BI ENTERPRISE Windows Server Core Edition Support Basic OLTP OS Max* Basic Reporting & Analytics Programmability & Developer Tools (T-SQL, CLR, data types, FileTable) Manageability (Management studio, policy based management) Enterprise Data Management (Data quality, master data services) Self-service Business Intelligence (Power View, PowerPivot for SPS) Corporate Business Intelligence (Semantic model, advanced analytics) Advanced Security (Advanced auditing, transparent data encryption) xvelocity in-memory column store index StreamInsight Standard Standard Premium AlwaysOn High Availability** Basic Basic Advanced *Enterprise legacy servers licensed under Server/CAL licensing are subject to a 20-core per server limit. ** Basic include 2 node Failover Clustering 5

6 SQL SERVER 2012 SKUS & LICENSING ALIGNED WITH HOW BUSINESSES CONSUME DB AND BUSINESS INTELLIGENCE SOFTWARE Principal Editions Licensing Options Server+CAL Core-based ENTERPRISE High-end datacenter w/ BI Server capabilities BUSINESS INTELLIGENCE Enterprise BI projects, userbased licensing STANDARD Departmental, limited scale NEW! Customers pay for the power they need Customers pay for the users they need Choice of model for basic needs 6

7 THE SERVER + CAL MODEL Server+CAL Pricing License the server and users/devices Business Intelligence Edition Standard Edition CALs Level A License Price $7,026/Server $734/Server $207/CAL Compared to 2008 R2 Same Price as EE Server No Change +$45/CAL SQL 2012 BI Edition Server Individual Server VMs SQL 2012 Standard Edition Server Based US EA Level A Pricing., for demonstration only SQL Server 2012 CAL Legacy SQL 2012 Enterprise Edition Server 7

8 ENTERPRISE EDITION CORE-BASED LICENSING License per core; min of 4 cores per processor Cores priced at ¼ the cost of a processor Physical Cores Per Processor Core Licenses Required 1 2 No longer shipped Available on the market SQL 2012 EE Core Pricing $27k $27k $27k $41k $54k Based US EA Level A Pricing., for demonstration only 8

9 LICENSING MODELS 9

10 LICENSING SQL SERVER 2012 Licensing Model EE SE EE EE SE SE BI 10

11 LICENSING ALL PHYSICAL CORES Licensing Model EE SE 11

12 PHYSICAL OPERATING SYSTEM ENVIRONMENT (POSE) 12

13 LICENSING ALL PHYSICAL CORES CORE FACTOR TABLE 13

14 LICENSING ALL PHYSICAL CORES Licensing Model EE 14

15 VIRTUAL OPERATING SYSTEM ENVIRONMENT (VOSE) Hypervisor 15

16 ENTERPRISE EDITION VIRTUALIZATION LICENSING ALL PHYSICAL CORES 16

17 ENTERPRISE EDITION VIRTUALIZATION LICENSING ALL PHYSICAL CORES 17

18 LICENSING INDIVIDUAL VMs Licensing Model EE SE 18

19 LICENSING INDIVIDUAL VMs WITH CORES 19

20 LICENSING INDIVIDUAL VMs WITH CORES 20

21 LICENSING INDIVIDUAL VMs WITH CORES 21

22 LICENSING INDIVIDUAL VMs WITH CORES 22

23 LICENSING INDIVIDUAL VMs WITH CORES 23

24 LICENSING INDIVIDUAL VMs WITH CORES VM #1 24

25 LICENSING SERVER + CAL Licensing Model SE BI 25

26 LICENSING SERVER + CAL 26

27 LICENSING SERVER + CAL POSE Hypervisor 27

28 LICENSE MOBILITY 28

29 LICENSE MOBILITY WITH SA 29

30 LICENSE MOBILITY WITH SA Server 1 30

31 LICENSE MOBILITY WITH SA 31

32 LICENSE MOBILITY WITH SA 32

33 LICENSE MOBILITY NO SA 33

34 LICENSE MOBILITY NO SA 34

35 LICENSE MOBILITY & UNLIMITED VIRTUALIZATION 35

36 LICENSE MOBILITY & UNLIMITED VIRTUALIZATION 36

37 LICENSE MOBILITY & UNLIMITED VIRTUALIZATION 37

38 LICENSE MOBILITY & UNLIMITED VIRTUALIZATION 38

39 MULTIPLEXING OR POOLING

40 A SQL CAL and Windows Server CAL are required for each distinct device or user that is connected to the multiplexing or pooling software or hardware front end:

41 The number of tiers of hardware or software between the SQL Server and the user or devices that ultimately use its data, services, or functionality does not affect the number of CALs required:

42 Manual transfer of data from employee to employee does not require a CAL for the receiving employee. For example, if an employee sends a Microsoft Office Excel version of a report to another employee, the receiving employee does not require a CAL (as long as the report does not access a SQL Server in some way):

43 MICROSOFT VOLUME LICENSING ENROLLMENT FOR APPLICATION PLATFORM

44 ENROLLMENT FOR APPLICATION PLATFORM (EAP) Standardize on the latest Microsoft Application Platform products with a flexible, cost-effective licensing solution. Consider EAP if you are: Standardizing on Application Platform products across your organization Considering purchasing one, or several Application Platform products such as SQL Server or SharePoint Server Looking to update older Application Platform products while lowering licensing and support costs

45 Key Benefits of EAP Standardization made affordable Rapidly adopt the latest technology Flexible purchasing model Use the latest versions for all units Lower upfront costs for existing installed base not covered with Software Assurance Up to 40% savings on license costs for new deployments Purchase incremental licenses at savings 3-Year True-up option offers unlimited deployment in exchange for fixed growth commitment Unlimited Problem Resolution Support helps increase IT productivity and reduce operational costs Purchase one or several Application Platform products Annual or 3-year True-up options depending on the products you choose Unlimited deployment and predictable costs with the 3- Year True-up option

46 EAP APPLICATION PLATFORM PRODUCTS SQL Server products to serve as the database engine for your applications BizTalk Server to connect and extend systems across your enterprise SharePoint Server to facilitate collaboration, manage content, and handle access to information Visual Studio Development Tools to simplify custom application and integration development You can also license other Microsoft products and services as Additional Products under your EAP.

47 ESTABLISHING YOUR EAP Establish 100% SA coverage on initial footprint* and select True-up option Existing Licenses Have Licenses without SA Have Licenses with SA New Licenses Need new Licenses EAP Buy SA** Renew SA Buy Licenses & SA Annual True-up 3-Year True-up + Grow at your own pace Deploy incremental licenses Reconcile on annual basis Commit to fixed YoY growth Unlimited deployment rights during term Predictable costs over 3 year term * Minimum initial purchase required for each product chosen ** Temporary rights to the latest versions as long as you remain in the program + Not all EAP products are offered in the 3-Year True-up option. Refer to the EAP data sheet for specifics

48 Other Key EAP Benefits Unlimited Problem Resolution Support for application platform deployment products Unlimited Deployment of application platform products with 3-year True-up option New Product Versions give you access to the latest technologies License Mobility through SA lets you deploy licenses in a variety of cloud hosting environments Planning Services help you envision and plan your next deployment Step-up Licensing gives you premium product editions at incremental costs Indicates benefits that are unique to EAP

49 PURCHASING APPLICATION PLATFORM PRODUCTS THROUGH EAP EAP Other VL Programs Upgrade Existing Licenses (not on SA) Purchase new licenses Getting help Attach Software Assurance; defer upfront cost of new licenses Up to 40% savings Unlimited Problem Resolution Support with a minimum annual SA spend Purchase new licenses with/without SA Standard pricing Standard SA benefits True-up orders True-up options Purchase incremental licenses at up to 40% savings 3-year True-up option offers unlimited deployment Purchase incremental licenses with standard True-up pricing Annual True-up

50 EAP PRODUCTS AND PURCHASE REQUIREMENTS Microsoft SQL Server Products Incremental License Price Savings Premium Edition Standard Edition 40% Savings (License only) 15% Savings (License only) SQL Server Enterprise (Cores or Server) SQL Server Business Intelligence Server (Server) SQL Server Standard (Cores or Server) SQL Server CAL One-year True up: 50 Cores 250 CALs + 5 Servers Minimum Initial Order Microsoft SQL Parallel Data Warehouse SQL Parallel Data Warehouse One or three-year True up Option: The SQL Server product family must be selected, in the above table, and 1 full SQL Server Parallel Data Warehouse Rack (a set of 1 Control Rack and 1 Data Rack) is required Microsoft BizTalk Server BizTalk Server Enterprise Edition BizTalk Server Standard One or three-year True up: 5 Processors Microsoft Visual Studio Developer Tools* Visual Studio Ultimate with MSDN Visual Studio Premium with MSDN Visual Studio Professional with MSDN One or three-year True up: 20 Licenses of any combination of: Visual Studio Ultimate with MSDN and Visual Studio Premium with MSDN Microsoft Visual Studio Test Professional Visual Studio Test Professional with MSDN One-year True up: No minimum requirement Three-year True up: 10 Licenses of Visual Studio Test Professional with MSDN Microsoft Visual Studio Team Foundation Server Visual Studio Team Foundation Server CAL One-year True up: No minimum requirement Three-year True up: 3 CALs Expression Studio Expression Studio Ultimate Expression Studio Web Professional One-year Option: No minimum Three-year Option: 10 Licenses of any combination of Expression Studio Ultimate and Expression Studio Web Professional Microsoft SharePoint Server SharePoint Server One or three-year True up: 5 Servers Microsoft SharePoint Server for Internet Sites Enterprise SharePoint Server for Internet Sites Enterprise One or three-year True up: 3 Servers FAST Search Server for SharePoint FAST Search Server for SharePoint One-year Option: No minimum Three-year Option: 3 Servers

51 NEXT STEPS Select from available products Determine your existing baseline including total licenses deployed and existing Software Assurance coverage Cover 100% of your baseline with Software Assurance Determine the best True-up option, Annual or 3-Year v.0512

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