MPACT LOCATIONING Wayne Harper

Transcription

1 MPACT LOCATIONING Wayne Harper Senior Director, Technical Asia Pacific

2 Value for Indoor Location Services LEADERSHIP IN INDOOR LOCATIONING ZEBRA IS A GLOBAL LEADER IN THE INDOOR LOCATIONING MARKET, RANKED #2 BY PREEMINENT MARKET RESEARCH FIRM ABI RESEARCH BLE Wi-Fi BT Audio Small Cell Cellular/GPS Geofencing MPACT: UNIFYING THE TWO BEST TECHNOLOGIES TO OPTIMIZE COST & FUNCTIONALITY NFC Implementation Costs Source: Indoor Location Technology OEMs; CA-1174; ABI Research; 2014

3 WHY WI-FI AND BLE? Reach the maximum number of visitors possible Some visitors may want to connect to your Wi-Fi network but don t have the app Visitors may only have one radio active when they enter your store Wi-Fi or Bluetooth Deliver the most relevant information possible Maximize your return on investment

4 LOCATIONING: USE CASES Deliver special offers for items based on customer dwell times Deliver a map showing the fastest route for a shopping list in your loyalty app Identify and send the closest associate to assist customers who need help Provide step-by-step directions to a specific product Patient Tracking Greet customers by name as they enter your store

5 HYBRID APPROACH TO LOCATIONING THREE POWERFUL LEVELS OF LOCATIONING PRESENCE Know when a customer arrives POSITION Know exactly where a customer is located ZONE Know when a customer enters a specific area Wi-Fi LAYER Leverage existing WLAN infrastructure 3-5m accuracy Ideal for presence and zone (dept) BLUETOOTH SMART LAYER Provides GPS-style accuracy indoors 3 ft./1 m accuracy Pinpoint location Enables the most personalized services

6 MPACT: PRESENCE DETECTION ZONE PRESENCE PRESENCE POSITION Presence: MPACT can detect when a customer walks in the door and if the Wi-Fi or BLE coverage extends outdoors as they exit. ANALYZE

7 MPACT: ZONE TRACKING ZONE PRESENCE Zone POSITION Zone: Allows you identify when customers are in specific areas of the facility, such as a ANALYZE specific department in a store, or the lobby or a specific restaurant

8 MPACT: POSITION TRACKING ZONE PRESENCE Position: Pinpoint customer POSITION location. Wi-Fi offers 5-10 meter accuracy, providing aisle level insight. Bluetooth offers pinpoint GPS-style location to 1m/3ft and visibility to the product level POSITION ANALYZE

9 MPACT SOLUTION COMPONENTS MULTI-RF TECHNOLOGIES FOR OPTIMIZED USER EXPERIENCE MPact WiFi ACCESS POINTS Comprehensive AP portfolio for Wifi Locationing - sensors/radio share BLE Beacons Bluetooth SMART beacons supporting multiple beacon modes CLIENT SDK Client device software for Android and IOS SERVER SOFTWARE Location Analytics & API for back end integration INSTALLATION Intuitive installation app for installation and maintenance

10 HOW DOES IT WORK? ENGAGEMENT MPact MPACT Server SERVER (VM) ANALYTICS & OPERATIONS Third Party Application Notifications Coupons API HTTP / HTTPS Web User Interface - Management - Analytics MPact Client SDK MPact Toolbox App MPact Toolbox App Application running on a device with SDK Integrated For Beacons - Installation, - Configuration - Firmware Upgrade MPact Beacons

11 BEACON FORMAT AND MODES ibeacon Mode consists of additional UUID and major/minor fields No visibility into battery life Notifications on device w/o application MPact is ibeacon, Minor field is used for battery life Notifications on device w/o application Securecast - an encrypted payload that allows for better management BLE Beacon ibeacon Format Battery Save Mode consists of MAC and battery life Short beacon payload that conserves battery life No notifications w/ application running

12 MPACT BLE TAGS MB1000 SHELF BEACONS MB2000 WALL MOUNT BEACONS MB 3000 USB POWERED BEACONS 1.83 x 1.25 x 0.47 Replaceable Battery ~1yr battery life 3.12 x 1.76 x 0.96 Directional antenna Replaceable Battery 4-5 yr battery life DIMENSIONS 0.57 X 0.27 X Range: 15 ft to 120 ft, line of sight Powered by USB Modes Supported What can be configured Notifications on the phone Nothing requires No notification on lock screen- it requires app running in the foreground, but BATTERY SAVE MODE it s the most battery efficient. UUID, MAJOR AND MINOR Receive notifications on the lock screen IBEACON MODE MPACT MODE SECURECAST UUID, MAJOR ( Minor is used for conveying battery life) None required. Encrypted communication between beacon and SDK Receive notifications on lock screen, along with centralized battery life Receive notifications, along with centralized battery life and security on the beacon transmissions

13 MANAGING THE BLE NETWORK Complete visibility into every beacon in the system Indicates Any Missing and Misplaced Beacons Indicates Battery Usage and Remaining Battery Life Manage all Beacons from Cloud Portal

14 PAGE LOCATION ANALYTICS CUSTOMER TRENDS SITE AND CATEGORY RANKING VISITOR PROFILE

15 MPACT + PARTNER SOLUTION REST API DEVICE LOCATION INFORMATION MPact Cloud Based Location SaaS ANALYTICS NOTIFICATIONS TAG MANAGEMENT CRM SYSTEMS POINT OF SALE SYSTEMS WORKFORCE MANAGEMENT REAL TIME CONTEXTUAL POINT OF PURCHASE RELATIONSHIP MANAGEMENT PARTNER SOLUTIONS MOBILE MARKETING CAMPAIGN MANAGEMENT Offers, Coupons, Information, Loyalty, Discounts

16 MPACT PARTNER ECOSYSTEM Suite of Product Offer Beacons Software/SDK Wireless LAN Robust Analytics Engines ERP, CRM, ecommerce Marketing/Promotions Rules Engines Content Management Engines Mobile Applications Mapping

17 THANK YOU