Fra cumulus til praktisk cloud computing Jens Lidholm

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1 Fra cumulus til praktisk cloud computing Jens Lidholm October, 2010 Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

2 What are the cloud questions. Most want to know: What is cloud computing and how does it work? What benefits can cloud bring to my organization? Can I depend on clouds to save my organization money? How will clouds affect the way my organization operates in the future? What risks must my organization manage? What are my next steps? 2

3 Outline 1 What is Cloud? Theory 2 Success stories! Apply 3 Next steps Engage Definition Trends Expectations Concerns Example reference cases Approach to cloud Options Q&A 3

4 What is Cloud Computing? Cloud Computing is the dynamic provisioning of IT capabilities, whether hardware, software or services, from a third party via the Internet. Attributes Little or no capital investment required Variable pricing based on consumption; buyer pay per use Paid acquisition and deployment Lower ongoing operating costs Services that are programmatically controlled on-demand Loosley coupled set of services Services are elastic Services housed somewhere else 4

5 Cloud Types (Delivery) & Deployment models Process-as-a-service Applications-as-a-service Platforms-as-a service Infrastructure-as-service Relative maturity 5

6 System component responsibility and control by cloud type On-Premise Infrastructure as a Service Platform as a Service Software as a Service Business Process as a Service Business Process Business Process Business Process Business Process Business Process Application Application Application Application Application Application Architecture Application Architecture Application Architecture Application Architecture Application Architecture System Software System Software System Software System Software System Software Database Database Database Database Database Operating System Operating System Operating System Operating System Cloud Operating System Cloud Virtualization Virtualization Virtualization Cloud Virtualization Virtualization Servers Storage Servers Storage Cloud Servers Storage Servers Storage Servers Storage Network Network Network Network Network 6

7 The drivers IT environments have grown increasingly complex, with many new issues requiring the attention of CIOs Technology is not the problem how it is applied, and how it performs is. Experience, solutions and methods exist they just aren t always used. Too much is being spent on old complex IT systems that are struggling to deliver competitive advantage. Walking away from existing large, complex, proprietary systems isn t feasible either. Evidence shows that organizations that invest in technology as a competitive advantage trump those that do not. Many do it without spending more. Users are more empowered than ever to get the technology and tools they need they simply download it off the Internet. 7

8 Companies are considering cloud for multitude of reasons Cost reduction Elasticity/scalability Speed to market High performance computing 8

9 IT leaders believe that within five years cloud will enable speed, flexibility, responsiveness and innovation. Today 2-5 years IT Leaders are looking to the Cloud IT Leaders are embracing the Cloud Source: Global Cloud Computing Survey, Accenture Institute for High Performance,

10 Cloud services are expected to grow rapidly and impact all areas of IT Zopa. Founded in 2005; calls itself the world s first social finance company. An electronic marketplace where people lend and borrow money with each other, sidestepping banks. Cloud-based. Oversaw more than $55 million of loans in Netflix moves its Web technologies to a chief rival s cloud, Amazon. Kevin McEntee, VP of Engineering, says switch was to focus our innovation around finding movies, rather than building larger and larger data centers... It s in their interest to make us successful in the cloud. That s why we felt comfortable. NASA uses Amazon servers to process large amounts of telemetry data coming from the Mars rover. On Amazon s peak holiday shopping day, Dec. 14, 2009, Kindle customers ordered more than 9.5 million items worldwide from the cloud, a record-breaking 110 items per second. On Dec. 25, 2009, customers ordered more Kindle books than physical books, for the first time ever. 10

11 Outline 1 What is Cloud? Theory 2 Success stories! Apply 3 Next steps Engage Definition Trends Expectations Concerns Example reference cases Approach to cloud Options Q&A 11

12 IaaS Case Study IT & Telestyrelsen, Denmark The Danish IT & Telestyrelsen is by the government responsible for working to establish a digital world class infrastructure, so the Danes can communicate electronically when and where they want it.. Key benefits include: To accurately scale as needed and eliminate costs from excess capacity To meet future needs without having to make large investments To maintain a consistent user experience regardless of the load on the system Improved ability to adapt to change in business demand while remaining cost competitive ITST to focus on value-added services (not Infra) Pay per use (per hour) and cost savings Governmental security concerns of the data location were handled by using an IaaS service located in EU 12

13 SaaS Case Study Global Transport & Logistical company 1 2 A Danish-headquartered global leader in Transport & Logistics with operations in 50+ countries adopted cloud services to drive benefits within their marketing & sales function. Business challenge The company had grown rapidly through M&A, resulting in a non-heterogeneous IT landscape. One challenge (of many) were around the sales & marketing function that had multiple CRM systems across countries resulting in a poor service response to global customers. Key benefits include: Cost savings by consolidation of multiple sales systems into one standard global system Ease and flexibility of SaaS web-access Full customer insight (on a global level) Templates for common client communications Management reports and forecasts impoved Ability to improve sales incentive programs, using internal benchmarking, and leveraging good local approaches globally Migration to service-based model increasing ability to manage based on business requests Switch from CAPEX to OPEX based financing Improved ability to adapt to change in business demand while remaining cost competitive Better visibility into the sales pipeline to better align resources, improving client penetration Improved collaboration and data sharing, especially important for global clients and deals 13

14 SaaS Case Study Global Transport & Logistical company 2 2 Key take-aways Internal Knowing which business processes are transformational and/or provide competitive advantage Determining the master data implications and the key integration points between SaaS applications and on-premises legacy IT systems Understanding the iterative development process and the relationship with deeper integration requirements Outlining a plan for the security and risk management implications Defining how to make the solution scalable across the enterprise Align incentives and adapt to the culture (SaaS has a 80/20 rule to drive iterations) 14

15 Outline 1 What is Cloud? Theory 2 Success stories! Apply 3 Next steps Engage Definition Trends Expectations Concerns Example reference cases Approach to cloud Options Q&A 15

16 Identifying cloud opportunities Easy Business Continuity (Storage) Extensive storage Backup and recovery Desktop Productivity Web 2.0 applications Workgroup applications Office suites and calendaring Software Development and Testing Software development and testing environment Performance Testing Non production projects R&D activities Reduced time to market Batch and Data Intensive Applications One-off applications that don t rely on real-time response Data and high performance intensive applications (financial risk modeling, simulation, data compression, graphics rendering ) New back-office applications Peak Load Demands New business activities Applications w/ peak-loads Seasonal websites Applications with Scalability needs Hard Legacy Specific existing infrastructure Complex legacy systems Sensitivity Mission critical applications Regulation-protected data (HIPAA, SOX, PCI ) Value to the Enterprise High Value 16

17 In closing Do. while considering Be Cloud Diligent Establish a Cloud platform Pilot, Experiment and Scale Cloud is for everyone, but not for every thing Be aware of inter-application dependencies Vendor selection Security/Compliance International issues and Export controls Steal the lessons of cloud for internal IT 17

18 IaaS cloud approach Moving beyond the internal boundaries Business Service Management (BSM) Core Enterprise Intra Enterprise Cloud Extra Enterprise Cloud Metering & Billing Service Catalogue Policy Rules Requests DC Model Orchestration & Provisioning Windows Linux Virtualisation NETWORK UNIX PLATFORM DMZs Red zone Yellow zone Green zone Storage Net STORAGE System Z NETWORK Windows Linux Virtualisation NETWORK UNIX PLATFORM DMZs Red zone Yellow zone Green zone Storage Net STORAGE System Z NETWORK Policy Rules Orchestration Requests & Provisioning Business Service Management (BSM) UNIX Linux W ind o w s NETW ORK Virtualisation PLATFORM DMZs Red zone Yellow zone Green zone Storage Net STORAGE Virtualisation System Z NETW OR K Metering & Billing Predictive Operations Predictive Operations SAN NAS Backup Archive SAN NAS Backup Archive NAS SAN Archive Backup Configuration Management Database (CMDB) Workload Requests and Provisioning Configuration Management Database (CMDB) Enterprise Shared Technical Infrastructure Operations Management 18

19 Thank you! You know a technology has emerged when it makes it to Dilbert 19

20 SaaS/BaaS cloud approach Analysis of applications Perform an in-depth review of potential applications for cloud migration Rank applications based on organizational priorities Gather application characteristics thanks to high-level questionnaire Opportunities identification Utilize the Internal tools to perform a preliminary assessment for opportunity and migration strategy Identify opportunities and cloud migration roadmap for organization Migration planning Create a template cloud for an application relevant scenario Complete a business case and high-level implementation plan for a full scale pilot Target Compute Cloud 20

21 NGDC Vision: Current Data Center Evolution Path The IT world is shifting from a paradigm of management of complex technologies, to a paradigm of management of complex services. Some Data Center technologies in increasing maturation are driving this change. This is enabling the Cloud Computing paradigm that many Telco would like to achieve in order to manage IT environment as a Telco.

22 Cloud currently enables most popular Internet services Consumer Cloud examples One web search touches nearly 1,000 servers in the cloud, delivering you results in ½ second. Facebook currently stores 1.5B user photos; showing over 1M photos every 2 seconds Microsoft s Hotmail provides 5GB of storage to over 270M users Apple s itunes store provides a library of over 10 Million Songs to any ipod globally Business Cloud examples Salesforce.com provides Cloud based CRM services to 1.5M users Microsoft is providing entire enterprises with hosted and collaboration services Cisco acquired WebEx in 2007 to enable businesses to have online meetings. Amazon is providing cloud computing on demand though AWS 22

23 Assess your own opportunities to value leveraging cloud computing capabilties Accenture Cloud Eco System Accenture Cloud Due Diligence Framework Delivery Model Project Plan Activities/Tasks Assets/Tools Cloud Action Plan 23