Investor Presentation August 2017

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1 Investor Presentation August

2 Disclaimer This presentation has been prepared Norwood Systems Ltd (the Company ). It does not purport to contain all the information that a prospective investor may require in connection with any potential investment in the Company. You should not treat the contents of this presentation, or any information provided in connection with it, as financial advice, financial product advice or advice relating to legal, taxation or investment matters. No representation or warranty (whether express or implied) is made by the Company or any of its officers, advisers, agents or employees as to the accuracy, completeness or reasonableness of the information, statements, opinions or matters (express or implied) arising out of, contained in or derived from this presentation or provided in connection with it, or any omission from this presentation, nor as to the attainability of any estimates, forecasts or projections set out in this presentation. This presentation is provided expressly on the basis that you will carry out your own independent inquiries into the matters contained in the presentation and make your own independent decisions about the affairs, financial position or prospects of the Company. The Company reserves the right to update, amend or supplement the information at any time in its absolute discretion (without incurring any obligation to do so). Neither the Company, nor its related bodies corporate, officers, their advisers, agents and employees accept any responsibility or liability to you or to any other person or entity arising out of this presentation including pursuant to the general law (whether for negligence, under statute or otherwise), or under the Australian Securities and Investments Commission Act 2001, Corporations Act 2001, Competition and Consumer Act 2010 or any corresponding provision of any Australian state or territory legislation (or the law of any similar legislation in any other jurisdiction), or similar provision under any applicable law. Any such responsibility or liability is, to the maximum extent permitted by law, expressly disclaimed and excluded. Nothing in this material should be construed as either an offer to sell or a solicitation of an offer to buy or sell securities. It does not include all available information and should not be used in isolation as a basis to invest in the Company. Future matters This presentation contains reference to certain intentions, expectations, future plans, strategy and prospects of the Company. Those intentions, expectations, future plans, strategy and prospects may or may not be achieved. They are based on certain assumptions, which may not be met or on which views may differ and may be affected by known and unknown risks. The performance and operations of the Company may be influenced by a number of factors, many of which are outside the control of the Company. No representation or warranty, express or implied, is made by the Company, or any of its directors, officers, employees, advisers or agents that any intentions, expectations or plans will be achieved either totally or partially or that any particular rate of return will be achieved. Given the risks and uncertainties that may cause the Company s actual future results, performance or achievements to be materially different from those expected, planned or intended, recipients should not place undue reliance on these intentions, expectations, future plans, strategy and prospects. The Company does not warrant or represent that the actual results, performance or achievements will be as expected, planned or intended. US Disclosure This document does not constitute any part of any offer to sell, or the solicitation of an offer to buy, any securities in the United States or to, or for the account or benefit of any US person as defined in Regulation S under the US Securities Act of 1993 ( Securities Act ). The Company s shares have not been, and will not be, registered under the Securities Act or the securities laws of any state or other jurisdiction of the United States, and may not be offered or sold in the United States or to any US person without being so registered or pursuant to an exemption from registration including an exemption for qualified institutional buyers. 2

3 Norwood is a growth investment Award-winning Global CaaS* Provider Proven software: Used by individuals and businesses globally Over six million downloads Servicing two core segments: B2B (BYOD, Compliance, CRM capture) Loyalty (Fintech) Publicly traded on the ASX under ticker: NOR * CaaS: Communications as a Service 3

4 An experienced, focused senior management team Paul Ostergaard CEO David Wilson CTO Mans Shapshak VP Operations Nick Horton VP Consumer Steve Tot VP Enterprise Technical lead New product development Software and Systems Engineering Operations lead New product introduction Channel management Customer support Loyalty lead Product Management Brand & PR Enterprise lead Cloud & On Premise solutions Partner management 50+ Years Cumulative Start-up Experience 100+ Years Cumulative Telco Industry Experience 4

5 Supported by a strong board Paul Ostergaard Amit Pau Giles Everist Mike Edwards CEO & Founder Non Executive Chairman Non Executive Director Non Executive Director One of Australia s 100 Most Influential Engineers in 2015 (Engineers Australia) Led strategy for a $1bn revenue data network platform at 3Com Corporation in the 1990s Founded and led one of Europe s 30 Hottest Tech Firms (ranked by Time Magazine) in the 2000s Pearcey Foundation s WA Entrepreneur of The Year in 2014 MBA (INSEAD), BE (UWA) Former Group Managing Director for International Accounts and Business Markets at Vodafone Led divisional units of AT&T, Global TeleSystems Former director of Vodafone Spain Radamec Plc Managing Director of Ariadne Capital in the UK Extensive corporate and financing experience at Coopers & Lybrand, Rio Tinto, Fluor Australia, and Monadelphous Has chaired ASX listed companies and is a Director of ASX listed Macmahon Holdings, Decmil Group and Austal Over 20 years Senior Management experience in the private and public sector Former CEO, Monteray Mining Group and Former CEO and Exploration Manager for ASX listed Latitude Consolidated Non-Exec Director of Dawine Pty Consultant to Ventnor Capital 5

6 There s never been a better time to invest Complete, defensible technology portfolio Valuable channel partner relationships established Well developed Blue Ocean strategy Norwood has just completed its core development phase for its flagship enterprise technology portfolio offering: Virtualised Core Mobile Services allowing Norwood to target large-scale CaaS opportunities in the Global 5000 corporate segment Norwood has recently signed a number of valuable channel partnerships, including Affinion, the RAC (WA), and Veritas with initial revenues expected to flow from these relationships starting in September 2017 Norwood is pioneering Virtualised Core Mobile Services. This provides a completely new approach to addressing specific corporate existing & emerging telco requirements that have few, if any, competing solutions available today 6

7 Virtualised Core Mobile Services Revolutionising the delivery of core smartphone voice and messaging services to the Enterprise 7

8 The efficient, modern way to do Enterprise Mobility Mobile Services Virtualisation Voice Calling Text Messaging A second virtual mobile phone instance delivered on employees personal mobile handsets Voice and messaging Apps that fully mirror the native user experience Seamless cloud integration to corporate IS systems, including Archival Hubs and CRM Platforms Ensures clean and complete separation of personal and business records 8

9 BYOD is a current focus area in Financial Services Goldman Sachs Sets New Rules to Drive BYOD uptake 3 March 2017 BYOD: Bring Your Own Device An effective way to reduce cost of mobile communications in business 9

10 A typical BYOD business case Samsung A5 bought outright SIM Plan SaaS fee Usage (Pooled) Number Rental Total cost per annum Mobile plan with purchased smartphone $425 (assume 2yr life) $28 per month $336 per annum $ Norwood App Suite (Special offer for > 1000 users)* $12.50 monthly $150 per annum $4 monthly $48 per annum $5 monthly $60 per annum $258 Total hard annual savings per user = $ (53% savings) Potential annual savings across an entire fleet of 1,000 users = $290,500 p.a. * Based on Norwood s annual upfront service contract terms and special terms for volume. 10

11 Corona Future-proof platform, integrating mobiles into core enterprise IS platforms Virtualised Mobile Phone Virtualised Mobile Phone World Phone Voice Calling Text Messaging World Message Existing Mission Critical Enterprise Mobility Services Previously Unaddressable Enterprise Mobility Services Voice Directories CRM Compliance 11

12 Corona BYOD The User Experience Fully mirrors the native user experience: Reproduces the native App experience for voice and messaging using two parallel Apps for corporate calling and messaging Immediate familiarity no user retraining needed Parallel App architecture ensures clean and complete separation of personal and business records Seamless future cloud integration to corporate IS systems e.g. Archival Hubs, CRM platforms Existing personal SIM number: (Native Apps) Corporate-owned number: (World Apps) 12

13 Familiar And Proven Mobile Telephony Easily Switch Between Multiple Numbers Fast & Convenient Virtual Voic Great Value Calling Around The World World Phone Calls Natively Connected Seamlessly Integrated For Free On-net Calling World Phone Award-winning App 6 million downloads Used in 210 countries Available in 33 languages 13

14 Familiar And Proven Mobile SMS and Messaging Cost Effective International SMS Send Rich Media Location, Images, Contacts Free Messaging App to App Your Favourite Threads Clear & Accessible Easily Create A Virtual Second Line World Message Seamless user experience Can message any mobile Capable of recording content and metadata 14

15 Capture 100% of Mobile Communications in Sales CRM Voice Calling e.g. Salesforce.com or Oracle Sales Cloud Text Messaging Automatic 2-way logging of mobile calls and texts into an enterprise s CRM instance Logs 100% of customerfacing World App calls and texts Records and logs call metadata and text meta-data in near-real-time, as well as voice and text content 100% cloud implementation 15

16 Compliance: The Dream Scenario Comply with archival regulations WHILE Protecting private employee data Reliable Voice & SMS recording and archival For full regulatory compliance Separation of business and personal data Recording on BYOD devices partitioned to only cover business communications, respecting staff privacy Easy to Use Familiar user interfaces staff stay productive and don t carry two devices 16

17 Corona Compliance Business Benefits Meet All Records Retention Obligations Comply with law and industry regulations Boost Staff Efficiency Spend less time on admin and expenses Increase Cost Saving Support BYOD across the entire organisation 17

18 Loyalty The Loyalty Marketing segment comprises companies or brands who run programmes to recognise and reward existing customers Examples are Frequent Flyer and Credit Card rewards programmes or member based organisations like Motoring Clubs Norwood offers revolutionary digital benefits targeting this growing sector 18

19 Clear benefits: Strategy: The Loyalty segment presents a targeted route to market for our World Apps For the brand Innovative app based, travel focussed benefits help differentiate core offer For the consumer A relevant service from the brand that offers better value than normal For Norwood Partner with familiar brands to deliver compelling consumer propositions 19

20 World Wi-Fi Our Revolutionary new B2C Benefit Discoverability Fun & intuitive Augmented Reality interface First Augmented Reality Interface for Wi-Fi Search Connectability Bypass most login screens automatically Easy 2-click connection Security Automatic, on-demand secure VPN for every connection 40 million Wi-Fi access points at launch 20

21 Loyalty market update Affinion RAC WA Pipeline Partnership agreement signed Product, marketing and sales teams trained Several propositions developed Internal Corona trial Term Sheet signed Offer developed Communications material in production Launch ready for start of September Offering World Phone + international minute bundles Australian retail bank World Phone offer South East Asian Airline proposition development World Wi-Fi: several potential partners signed up for beta target to develop loyalty propositions from September 21

22 Size of Norwood s market opportunity Loyalty Enterprise Affinity: $50 billion BYOD: $72 billion Compliance: $19 billion CRM: $36 billion

23 Summary Unique B2B high-value Virtualised Mobile Service propositions for the Enterprise Unique B2C offers and scalable relationships through major loyalty aggregators and providers Comprehensive technology portfolio backing up both routes to market Early wins in place with Loyalty partners and Enterprise clients team in place to execute 23

24 The Norwood Story The Pioneer of Mobile Services Virtualisation Public Australian company (ASX:NOR) 4.2/5 stars rated Apps B2B clients on three continents B2C partners on two continents 33 languages supported Virtualizing mobile communications 24

25 Paul Ostergaard CEO & Founder Perth: