Electronics Segment Program Session #2

Transcription

1 Electronics Segment Program Session #2 ECAD Process Management Jeffrey Lyons

2 Internal Use Only Agenda for ECAD Process Management Top Business Challenges Why ECAD Solution Now? Solution Scope Value Propositions and Differentiation ECAD ECAD-MCAD Digital Manufacturing Target Persona Overview of Competitors and Partnership Roadmap Solution Alignment to Product Code Additional Resources How do we turn fewer resources into innovations that yield greater returns? The Siemens answer: Solutions to build the right product and build the product right. Page 2 Internal Use Only

3 Virtual Product Development Global Collaboration Mechatronics Integrated Product Development Page 3 Digital Validation

4 Teamcenter Whole Product Management Cross-discipline design management Provides a Single Source of Product & Process Knowledge Concurrent Engineering Schematic Capture (ECAD Applications) Product level PCB Layout (ECAD Applications) Multi Discipline ECAD Allocations BOM (procurement) Derived Files Revisions & Configurations Package / Housing (artwork, silkscreen, etc.) (NX, etc.) Native Data Harness Design (Mentor/NX) Collaboration Software formats Development (CASE and Modelling) Page 4 Concept Schematic EDIF Product ECAD MCAD Electrical SW PCB layout xfatf Drawings TIFF 2D NX CAD JT 3D Schematic xfatf Physical NX Planning As Designed As Built JT 3D For x; alkldl dsj <fkd> dsj alk ldl <fkd> ldlalk sjd <fkd> If: Elalkldl dsj <fkd> dsj alk ldl <fkd> ldlalk sjd <fkd> Next: Source TC Binary.EXE Change Management Configuration PLM Open Collaboration

5 Electronics Lifecycle Management Why Now? The Pains.. Need to rapidly capture and manage the whole product from various authoring tools Need to manage greater amount of part information including environmental information Complex BOM requirements for product platforms Global collaboration with design and manufacturing partners Need to validate function and performance for electronics designs, early in the process Page 6

6 Electronics Lifecycle Management Why Now? The Solution Integrate to leading ECAD Tools Enables Component Lifecycle Management New part request management Part library management Environmental compliance data Manages Electro-mechanical BOM Provides ECAD Intelligent Visualization Schematic and layout viewer Cross-Probing Design for Assembly analysis Enables Digital Validation PCB Exchange NX Flex PCB Design NX Electronic Systems Cooling NX Advanced Simulation Page 7

7 Question #1 What do you see as the biggest issue for your Electronics manufacturing customers? A. Need to rapidly capture and manage the whole product from various authoring tools B. Need to manage greater amount of part information including environmental information C. Complex BOM requirements for product platforms D. Global collaboration with design and manufacturing partners E. Need to validate function and performance for electronics designs, early in the process Page 8

8 Internal Use Only ECAD-101 Electronic Computer Aided Design (ECAD) is the category of tools for designing and producing electronic systems ranging from printed circuit boards (PCBs) to integrated circuits. This is also sometimes referred to as EDA ( Electronic Design Automation) *See the Glossary from the CoE Schematic ECAD Part Bare Board Geometry Page 9 Layout - PWB Assembly - CCA Internal Use Only

9 Internal Use Only ECAD-101 Interconnect Block Diagrams Software Models Compliance Functional Physical Cost Logical Design Schematic Vendor Component management Digital Validation Physical Layout Thermal Motion Timing Clearance PCB Semiconductor Wire Harness FPGA Page 10 Internal Use Only

10 Electronics Lifecycle Management ECAD Integration YY- Stress PSD ECAD BOM Management ECAD Part Library Management RMS=19.7 MPa Advanced Simulation ECAD Visualization NX Flex Printed Electronic Systems Cooling PCB Exchange Circuits Page 11

11 Best-in-Class Tools and Tool Integrations ECAD Integrations in Teamcenter 8 Integration with popular ECAD logic capture and physical layout tools Embedded integrations ECAD tool user interface Cadence: Allegro, OrCAD Mentor: Board Station, PADS, Expedition Intercept: Pantheon Altium: Designer Central management of any ECAD tool data, providing whole product management of the entire product design, improving configuration accuracy, team collaboration, and change management. New Gateway-based EDA integrations Window-base, menu driven application interface Custom tool integration Provide same level of ECAD data management Page 12

12 Electronics BOM in Context Domain Appropriate BOM Representations Multiple ECAD BOM representations Unpacked Packed Search BOM Specific parts Reference designators Compare multiple BOM revisions Validate changes Identify additions Highlight deletions R2 100K RC07 R3 100K RC07 R4 100K RC07 R5 100K RC07 FN Description Qty Part Number Ref Des 10 Resistor, 10K 1 CP12343 R1 10 Resistor, 10K 1 CP12343 R2 10 Resistor, 10K 1 CP12343 R3 FN Description Qty Part Number Ref Des 10 Resistor, 10K 4 CP12343 R1-R3, R10 20 Capacitor, 100uF 5 CP67876 C1-C5 30 IC, Microprocessor 1 CP78699 U1 Provides domain specific view of ECAD data needed to interact with stakeholders and supply chain vendors RC07 100K R1-53 MC1/8 10K R54, R Page 13

13 Electronics Parts Lifecycle Management Vendor Part Relationships (AVL/AML) Commercial Part Vendor Part Vendor Provides timely vendor component information to designers Supports critical AVL/AML reporting to contract manufacturers Page 14 Material Declaration Component Documents Enables vendor part information management for compliance and obsolescence management, Company Location Company Contact

14 ECAD Parts Library Management A Single Source of Electronic Parts Information Enterprise-wide library management Provides a single source of electronic part information Supports multiple ECAD tool libraries Manages footprints, symbols and pad-stacks Standardization and compliance User-configurable catalogs RosettaNet standard classification Define part status and attributes Control part selection, change and approval process Track vendor/commercial parts Link to part supplier management Verify environmental compliance Page 15 Product consists of multiple components Commercial Part A Commercial Part B multisourced Vendor Part 1 Vendor Part 2 Vendor Part 3 Vendor Part 4 Vendor Part 5 from multiple suppliers Vendor 1 Vendor 2 Vendor 3 Vendor 4 Creates a Master ECAD part library for revision control of ECAD parts to eliminate part related errors and manage impact to changes.

15 Electronics Parts Lifecycle Management Environmental Compliance Ensure designs and BOM meet environmental restrictions early in the design process Isolate non-compliant parts (Teamcenter EC) Manage compliance material declaration files Compliance engine processes material declaration data and updates Compliance Status View compliance status on parts View BOM Compliance report No Data Fail Partial Fail * Pass w/ Exemption Pass SP 1 SP 1 SP 1 SP 1 SP 1 Ensure global compliance mandates are met as a integral part of the design process SP 2 BOM 1 BOM 2 SP 2 BOM 1 BOM 2 SP 2 BOM 1 BOM 2 SP 2 BOM 1 BOM 2 SP 2 BOM 1 BOM 2 * Requires at least one Fail or No Data AND at least one Pass or Pass w/ Exemption. Page 16

16 ECAD Parts Library Management ECAD Model Complexity An ECAD part has Logical and Physical representations Physical Footprints link pins to padstacks Provides detailed ECAD component management Footprint A across Multiple tools and company businesses. Commercial Part A Symbol A Padstack 1 Padstack 2 Commercial Part B Footprint B Padstack 3 Page 17

17 ECAD Parts Library Management ECAD Tool Library Synchronization Exports parts from ECAD Tool Library ECAD tool Library Admin Import Parts into Teamcenter Teamcenter Enable central management of ECAD part libraries to reduce errors and speed part creation and lifecycle approval. Provides synchronization between Teamcenter Master ECAD component library and the ECAD tools native library system. ECAD Connector TIE Page 18

18 Cross Domain Design Collaboration Visualize ECAD Designs Across Domains Visual collaboration in context Query and investigate design from a familiar context View data from multiple tools Search and navigate the design Mark-up issues with language specific standard annotations Shares key ECAD design information across all team stakeholders for design collaboration. Cross probing provides intuitive navigation of the design. Compress verification and debug time View, highlight and cross-probe schematic and PCB layout Capture and share required changes for faster release Page 19

19 Cross Domain Design Validation Identify Design and Manufacturing Issues Early Design for Assembly PCB assembly rule analysis User-configurable parameters Graphical display of violations Multiple measurement and investigation utilities Reduce scrap, cost and rework Identify assembly issues early Reduce manufacturing costs Shorten pre-production set-up Ensure assembly across multiple facilities Extends design rule checking for tool independent verification to manufacturing processes, reducing scrap and improving quality. Page 20

20 Best-in-Class Wire Harness Management Electrical Interconnect / Wire Harness Lifecycle Mgmt Cable/Harness Design Interconnection Definition Preliminary 3D Cable/Wire Layout Cable / Wire Development Cable/Wire Route Cable Mfg Tools Simulation & Analysis Third party schematic capture Logic design Component properties Teamcenter PLM Manages logic and layout data Supports selected STEP AP212 and KBL data New - Manages option and variants Siemens PLM NX Physical design and attributes Design rule validation and interferences Visualization and BOM generation Page 21

21 Electro-Mechanical Simulation Causes of Electronics Failure Vibration 20 % Dust 6% Humidity 19% Temperature 55% Source: US Air Force Avionics Integrity Program Report Page 22

22 Electro-Mechanical Process Management Simulate, Analyze, Verify and Optimize in a Virtual World Greater Coordination Across Domains: Electronic, Mechanical & Mfg. NX PCB Exchange Exchange PCB geometry between mechanical and electrical design groups ECAD/MCAD Integration Dust & Humidity Teamcenter components are automatically used YY- Stress PSD RMS=19.7 MPa New components created from ECAD footprints Vibration & Impact Check component assembly clearances Enables packaging related simulation and analysis (thermal, shock, etc.) Electronic Systems Cooling PCB Thermal Durability Page 23

23 NX Electronics Systems Cooling NX Thermal & NX Flow Defines Board Mesh & Thermal Settings Defines Default Component Mesh & Thermal Settings Creates Solution XML-based Component Thermal Database Meshes the Board & components Assigns Material and Physical Properties to the Board and Components Meshes Creates IC Heat Loads and Thermal Couplings between component & board junctions Creates the Fem and Sim files Page 24

24 Internal Use Only Electronics Mfg. NPI & MES Portfolio Mechatronics Assemblies in. NEW PRODUCT INTRODUCTION: ASSEMBLY and TEST UNICAM FX PREPARE & OPTIMIZE data for PCB Mfg. TEST EXPERT TRACEABILITY AND QUALITY DATA COLLECTION MES Collect Critical As-Built Data during Production TRACEABILITY Comply with your customer requirements FOR ELECTRONICS Per Mfg. Site Typical Deal: $30 K- $60K Per Mfg. Site Typical Deal: $75K - $150K PCB Assembly Mechanical Parts Components and Accessories + Assemble Final Box Product with Mechatronics Content Target Customer Any OEM or EMS (sub-contractors) that Assembles Printed Circuit Boards or Higher Level Mechatronics Assemblies in. -Defense -Medical Devices -Telecommunications -Industrial Electronics -Consumer Electronics Internal Sales Centre Link: External WEB Link: Page 25 Internal Use Only

25 Question #2 What do you see as the strongest component of the Siemens PL value proposition for Electronics? A. Ability to link the electrical, mechanical, and software IP across an entire enterprise, and manage the Whole Product BOM B. Manage Design and Library changes C. Support for authoring tools such as Mentor Graphics, Cadence, and Zuken D. ECAD-MCAD exchange E. Product Simulation and validation F. Environmental Compliance management Page 26

26 Internal Use Only Target Persona Persona Area of responsibility Area of focus/interest Chief Technology Officer VP/Director Product Development Product/Marketing Managers Dir/Mgr Electrical and Electronics Engineering Dir/Mgr Mechanical Engineering Guiding innovation, product platforms & architecture Ensuring products are developed as efficiently and effectively as possible Defining customer/product needs Managing design process and tools for IC, PCB, integration of electronics components into products, quality, cost, project schedules and resources Managing design process and tools for physical design, integration of electronics into products, quality, cost, project schedules and resources Technology roadmap, portfolio, architecture definition Design productivity, product quality/reliability, design reuse, lowering costs, compliance Requirements management, verification of requirements to implementation Design standard (process and tools), simulation, part selection/ use, change mgmt, prototypes, schedules, resources, risks, quality, compliance Design standard (process and tools), simulation, part selection/ use, change mgmt, prototypes, schedules, resources, risks, quality, compliance Page 27 Internal Use Only

27 Internal Use Only Target Persona Persona Area of responsibility Area of focus/interest ECAD Designer/User MCAD Designer/User Design schematic, physical layout, mfg data, performance, schedule, cost, quality/reliability Design package/pcb constraints, mfg data, performance, schedule, cost, quality/reliability Tool integrations, finding parts, part availability, analysis, visualization, changes, schedule, reuse, usability Tool integrations, finding parts, part availability, analysis, visualization, changes, schedule, reuse, usability ECAD Librarian Purchasing Mgr/ Supplier Relationship Mgr Page 28 Part library management; new parts, modification, distribution, ECAD synchronization Supplier management, part cost, part inventory, quality, compliance, PCB fabricator, contract manufacturer Internal Use Only Symbols, footprints, padstacks, attributes, consistency w/ multiple tools, access control, managing changes/workflow, usability Supplier names, locations, data, parts supplied, compliance, status, costs, RFx, contracts/awards QA/Test Mgr Product quality, reliability Requirements, test plans, changes, schedules, parts & supplier data Manufacturing/Operati Assembly, product inventory, Design data, production planning, ons Mgr production schedules, resources, fab/assembly analysis/optimization costs, quality, reliability, compliance tools, changes, project management

28 Internal Use Only Competitors Overview Major Competitors Context: Electronics Lifecycle Management PTC Dassault ORACLE SAP ECAD tool Vendors (Mentor, Cadence, Zuken) Page 29 Flank/Attack: Primary competitor in HTE markets. Provide synchronization of MCAD/ECAD design; part library mgmt, environmental compliance, 2D ECAD viewer w/ graphical compare; integrated mbom/ebom our electronics solution is extremely competitive. Attack Weaknesses: Highlight their lack of ECAD viewer language translation, requirements mgmt,. advanced configuration/product structure mgmt, signal mgmt, software mgmt, scalability Frontal/Attack: Through Synchronicity, they gained a foothold in integrated circuit (IC) design; however, they don t have a strong presences in system (PCB) design no strong systems solution. Attack Weaknesses: Highlight lack of robust part library management, ECAD viewer/collaboration tools, requirements mgmt, advanced configuration/product structure mgmt, signal mgmt. Frontal/Attack: Provides a broad suite of 3rd party tools directed at the mid-market and manufacturing. Leverage db dominance as the foundation for applications to address electro-mechanical design. Attack Weaknesses: few ECAD tool integrations, no enterprise-wide ECAD part library mgmt, limited visualization and collaboration capabilities no; compliance mgmt, integrated change mgmt, requirements mgmt, etc. Frontal/Attack: Solutions relies on development partners for ECAD solutions. Attack Weaknesses: few ECAD tool integrations and ECAD part library mgmt, limited visualization and collaboration capabilities no; compliance mgmt, integrated change mgmt, requirements mgmt, etc. Flank/Attack: Strong ECAD design solutions/pdm but not integrated with the rest of the product. Attack Weaknesses: Highlight their lack of MCAD design, no: multi-ecad tool/library support, requirements mgmt, configuration/product structure mgmt, signal mgmt, software mgmt, scalability Internal Use Only

29 Question #3 Which Teamcenter capability/strength is most important to your customers? A. ECAD Tool Integrations B. Component Library Management C. Integrated End-to-End Requirements Management D. Environmental Compliance E. Simulation/Validation Page 30

30 Internal Use Only Look for Extended PLM Opportunities ECAD Data Management Requirements Management Software Management MCAD replacement with NX Multi-CAD Management NX Simulation Thermal, Structural, Motion, Tooling Design Software ALM What is the Value Prop? Integrated Solution across disciplines Single source of Product Information Digital Validation reduces physical prototyping while improving product quality Page 31 Internal Use Only

31 Electronics Markets Summary Challenges and Solutions Developing the right product right Align requirements to system design and validation Accelerating product development Digital modeling and validation Reduce physical prototypes Lowering product costs Increase component re-use Single source of truth Managing global supply chains Improve collaboration and Component management Page 32

32 Thank You

33 Key Contributors to the Electronics Segment Program - ESP High Tech & Electronics Industry Marketing team & High Tech Industry team Tom Maurer, Jeffrey Lyons, Shaoping Zhou, Erica Simmons, Sia Langrudi, Mark Lukens, David McLaughlin Electronics Center Of Excellence team Mary Ellen Charnley, Trudi Hable, Roxanne Walker, Scott Hadley, Paul Caito Sales Enablement/Customer Care team Joe Policani, Mia Fujii, Sandy Long, Barry McKinney Global Sales Training team Scott Bell, Joe Michaud, Dan Dunbar PLM Café marketing team Jon Heidorn, Ruth Lung Competitive Information Scott Clemmons Marketing Services team Pete Tiernan, Karen Kramer, Lici Denning, Jim Fritzell and Joe Loverti NX Marketing team Paul Brown (Joan Hirsch), Richard Bush, Tom Spangler, Ravi Shankar Teamcenter Marketing team Matt Greene, Stu Johnson, Nik Pakvasa, Bill Boswell, Dennis George Digital Manufacturing team Andy Perez, Dave Wilkins, Jeff Miller, Maria Mosto, Deb Vandusen, Sourcing team Sandy Mitchell, Tord Dennis Online Marketing Communications Joslyn Taylor, Benjamin Smithson Internal Systems support Flint Ory, Brian McEvoy Executive Sponsorship David Shook, Tony Hemmelgarn, Michele Homyak, Sia Langrudi Sales/technical team preview input Geoff Halliday, Howard West, Brian Vince, Alan Pecci, Doug Peters, Paul Bailey, Mark Corado Page 34

34 Electronics Solution Alignment with Price Book & Roadmap Dennis George Mechatronics Product Marketing