Oracle 全数据平台解决方案 : 打破技术壁垒, 释放数据能量. Sally Piao 甲骨文公司全球研发副总裁

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2 Oracle 全数据平台解决方案 : 打破技术壁垒, 释放数据能量 Sally Piao 甲骨文公司全球研发副总裁

Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.

3 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2017, Oracle and/or its affiliates. All rights reserved. 3

6 360-degree Analytics Analysis, Prediction, ML BI tools Internet of Things: Captured from devices Hive/Impala, R, BI tools, Spark ML Unstructured Data: Log files, social media feeds, etc. SQL, BI tools, R, ML SQL, dashboard OBIEE, R Structured Data (In a database) Examples Device data, sensor data, Log files, JSON files, media files Transactional data, PoS data Data Source Streaming HDFS (Hadoop File System), Object Store Database Copyright 2017, Oracle and/or its affiliates. All rights reserved. 6

7 Fast, Secure Access to Data from any Source Analysis, Prediction, ML BI tools Hive/Impala, R, BI tools, Spark ML SQL, BI SQL, tools, OBIEE, R, ML R dashboard Internet of Things Unstructured Data Structured Data Examples Device data, sensor data, Log files, JSON files, media files Transactional data, PoS data Data Source Streaming HDFS (Hadoop File System), Object Store Database Copyright 2017, Oracle and/or its affiliates. All rights reserved. 7

8 Conceptual Big Data Architecture Actionable Events Actionable Data Sets Actionable Metrics Input Events Streaming Engine Data Lake Enterprise Data & Reporting Structured Enterprise Data Execution Innovation Data Discovery Lab Discovery Output Copyright 2017, Oracle and/or its affiliates. All rights reserved. 8

Key Technologies Actionable Events Actionable Data Sets

Streaming Engine Data Lake Enterprise Data & Reporting

Notebooks/Analytic Services Discovery Lab Discovery

9 Key Technologies Actionable Events Actionable Data Sets Actionable Metrics Input Events Object Store Hadoop/HDFS Streaming Engine Data Lake Enterprise Data & Reporting Structured Enterprise Data Execution Innovation Data Notebooks/Analytic Services Discovery Lab Discovery Output Copyright 2017, Oracle and/or its affiliates. All rights reserved. 9

11 Oracle Big Data Strategy Discover And Predict, Fast BIG DATA ANALYTICS BIG DATA APPLICATIONS Accelerate Data- Driven Action DATA CAPITAL Simplify Access To All Data BIG DATA MANAGEMENT BIG DATA INTEGRATION Connect And Govern Any Data Copyright Copyright 2017, 2014 Oracle Oracle and/or and/or its affiliates. its affiliates. All rights All rights reserved. reserved. 11

12 Oracle Big Data Relative Cloud Services Discover And Predict, Fast Accelerate Data- Driven Action Oracle Analytics CS Oracle Advanced Analytics* Oracle R Advanced Analytics for Hadoop BIG DATA ANALYTICS BIG DATA APPLICATIONS Oracle Real-Time Decision* Oracle Management CS Oracle Social CS & SaaS DATA CAPITAL Oracle Database CS Oracle Big Data CS Oracle Big Data SQL CS Oracle Cloud At Customer BIG DATA MANAGEMENT BIG DATA INTEGRATION Oracle Data Integration Platform CS Oracle IoT CS Oracle Big Data Connectors* Simplify Access To All Data Connect And Govern Any Data * Installed in other CS Copyright Copyright 2017, 2014 Oracle Oracle and/or and/or its affiliates. its affiliates. All rights All rights reserved. reserved. 12

Data Integration Platform Cloud Automation for

Automated Initial Load and Incremental Data

Use Visual Interface Unified Drag and Drop

and Governance Pushdown Processing in Cloud or

Push down Execution to where your Data Lives

13 Data Integration Platform Cloud Automation for Realtime Data Warehouses Simplified and Automated Initial Load and Incremental Data Replications without coding Unified, Easy to Use Visual Interface Unified Drag and Drop User Experience for Replication, Transforms, and Governance Pushdown Processing in Cloud or On Premise Model Data Flow in the Cloud but Push down Execution to where your Data Lives Copyright 2017, Oracle and/or its affiliates. All rights reserved. 13

14 Oracle s Key Differentiators in Enterprise Data Management 1. Leading Relational Database Technology for Data Warehousing Market share leader Integrated in-memory technology 2. Complete, integrated data warehouse and big data products Broadest portfolio of any vendor: HW, data management, tools, applications Same technology available on-premise and cloud 3. Full power of Oracle SQL across DW and big data ecosystem Query any data across Hadoop, Kafka, NoSQL, and Oracle Database High performance with Exadata Storage Server architecture Copyright 2017, Oracle and/or its affiliates. All rights reserved. 14

The data warehouse solution allows us to do more complex processing, analytical and statistical crunching against the data on the platform without having to move it off, which bodes very well for the

15 The data warehouse solution allows us to do more complex processing, analytical and statistical crunching against the data on the platform without having to move it off, which bodes very well for the future Terry McFadden, Enterprise Information Architect, P&G Business Challenge Solution Results Examine business program success React more quickly to changing market conditions Oracle Data Warehouse using Exadata Oracle Big Data Appliance & Cloud Oracle Business Intelligence Oracle Data Integrator Up to 30X performance for POS measurement 20 hours to 3 minutes to complete user query Perform data analysis previously unthinkable Copyright 2017, Oracle and/or its affiliates. All rights reserved. 15

Oracle s solutions allow us to decouple our product offerings from underlying access technologies, which enables us to more rapidly introduce new products and offers.

16 Oracle s solutions allow us to decouple our product offerings from underlying access technologies, which enables us to more rapidly introduce new products and offers. Brahim Gokalp, Manager, Network Management systems, Turkcell Business Challenge Solution Results Detect and prevent potential fraud Resolve disparate data clusters Speed up analysis Oracle Data Warehouse using Exadata Oracle Big Data Appliance 4 hour reduction in detecting fraudulent activity 10X faster to run reports 90% reports take <5 minutes Copyright 2017, Oracle and/or its affiliates. All rights reserved. 16

17 Oracle Autonomous Database Cloud Innovation Elements Oracle Database Automation Oracle Database 18c Based On Machine Learning Technology Higher volume of accurate data increases learning Leads to more accurate predictions Classify normal query patterns & automatically tune database Detect & connect anomalous events Purpose-built scalable infrastructure for ML Oracle Cloud infrastructure Copyright 2017, Oracle and/or its affiliates. All rights reserved. 17

18 Oracle Autonomous Data Warehouse Cloud Value Proposition Easy Provision a data warehouse in as little as 15-seconds Automated management of database administration Simple Load and Go with Automated Tuning Dedicated cloud-ready migration tools including Redshift Fast Up to 14x performance advantage than Redshift 1 High concurrency supports multiuser access and workloads Based on Exadata for extreme performance Elastic Only Pay for What you Use with user defined sizing, on-demand scaling & idle shut-off Independent scaling of compute and storage Instant scaling with zero downtime Copyright 2017, Oracle and/or its affiliates. All rights reserved. 18

Analysts Rank Oracle Database #1 Forrester & Gartner: Oracle Ranked Market Leading Data Warehouse Technology https://community.oracle.

Vertically Integrated Service for Hadoop, Kafka & Spark Hadoop, Spark, Kafka and more, delivered as an integrated Cloud Service Big Data Cloud Service

x Oracle Big Data Connectors Oracle Big Data Spatial and Graph Oracle Data Integrator Enterprise Edition Notebook Integration Big Data Cloud Service at

20 Vertically Integrated Service for Hadoop, Kafka & Spark Hadoop, Spark, Kafka and more, delivered as an integrated Cloud Service Big Data Cloud Service Cloudera Enterprise Data Hub Edition 5.x Oracle Big Data Connectors Oracle Big Data Spatial and Graph Oracle Data Integrator Enterprise Edition Notebook Integration Big Data Cloud Service at Customer Dedicated Compute Shapes with Direct Attached Storage and networking Clusters start as small as 3 nodes and grow seamlessly Burst/Shrink Compute when Required Embedded Edge Nodes Secure by Default Copyright 2017, Oracle and/or its affiliates. All rights reserved. 20

Forrester Wave: Big Data Hadoop-Optimized Systems Oracle ranks 1 st / 7 vendors Oracle ranks 1 st on 3/3 criteria: Current Offering Strategy Market Presence Oracle s mature BDA continues to make it s

21 Forrester Wave: Big Data Hadoop-Optimized Systems Oracle ranks 1 st / 7 vendors Oracle ranks 1 st on 3/3 criteria: Current Offering Strategy Market Presence Oracle s mature BDA continues to make it s impact One of first vendors to offer Hadoop Optimized system Oracle is one of few vendors with comprehensive data security for Hadoop BDA tightly integrated with Oracle DB & Exadata BDA fully preconfigured, pretested, pretuned BDA includes full complement of software components Copyright 2017, Oracle and/or its affiliates. All rights reserved. 21

22 Analyze and Query data across different technology Conventional view of Data Management Emerging view of Data Management Oracle Big Data SQL Copyright 2017, Oracle and/or its affiliates. All rights reserved. 22

Big Data SQL Value Easily access any data

performance using Big Data SQL Smart Scan

23 Big Data SQL Value Easily access any data across big data stores Provides a unified security model across the sources Analyze all data using Oracle s rich SQL dialect Fast performance using Big Data SQL Smart Scan Copyright 2017, Oracle and/or its affiliates. All rights reserved. 23

24 Oracle Cloud for Big Data Analytics Oracle Analytics Cloud SaaS Executive s Social Analyst s Mobile Discover Prepare Analyze Predict Data Engineers Sensor s Scale Secure Enterprise Platform Extend Consume Data Scientists Person al Developers Enterpri se Data Integration Services Data Lake Services Database Services Admins Copyright 2017, Oracle and/or Copyright its affiliates. 2017, All rights Oracle reserved. and/or its affiliates. All rights reserved. 24

Billboards and Transit Displays company win over Microsoft Digital Reporting Empower lines of

Leverage insights across all transactions in scalable, secure data warehouse running in the

Reduced Delivery By 90% Delivered interactive, mobile-enabled dashboards to all levels of the

25 Billboards and Transit Displays company win over Microsoft Digital Reporting Empower lines of business with self-service analytics for digital and static billboard ads Analytics in the Cloud Leverage insights across all transactions in scalable, secure data warehouse running in the public cloud Solution Oracle Cloud Platform BI Cloud, Database, DW with Hybrid Data Integration Reduced Delivery By 90% Delivered interactive, mobile-enabled dashboards to all levels of the organization for more timely decisions Copyright 2017, Oracle and/or its affiliates. All rights reserved.

Challenge Protect California s residents and environment by identifying fraudulent oil well operators Over 100 years of data mostly on paper California Department of Conservation Solution Oracle Data

26 Challenge Protect California s residents and environment by identifying fraudulent oil well operators Over 100 years of data mostly on paper California Department of Conservation Solution Oracle Data Lab including Big Data Cloud and Big Data Discovery, Oracle Integration Cloud, and Oracle Storage Cloud Results $10M+ potential incremental revenue recovery in one year = 2500% ROI Copyright 2017 Oracle and/or its affiliates. All rights reserved.

27 Oracle Analytics Cloud Value COMPELLING PRODUCT ANALYSTS RECOGNIZE AS #1 PERVASIVE Millions of users COMPREHENSIVE Single platform for all analytic tasks for business users, analysts, develo pers ANYWHERE Copyright 2017, Oracle and/or its affiliates. All rights reserved. 27

Harmonious Mobility Optimally connect personal and public transportation according to traffic Analyze Usage Trends Verify sharing service effectiveness

29 Harmonious Mobility Optimally connect personal and public transportation according to traffic Analyze Usage Trends Verify sharing service effectiveness with data analysis and visualization Solution Oracle Cloud Platform Analytics Speed and Low Cost Rapid cloud implementation with low monthly fixed cost

30 Backup DR Security Mgmt. Summary of Key Value Proposition Business Intelligence BIEE Data Discovery DV Data Lake Big Data SQL Data Application RTD/Apps Data Mining OAA Data Warehouse Comprehensive Enterprise Data Management Solution : Data ingestion, Data Management, Data Analytics to Data Service Fast Go to Market : Engineering System/Cloud accelerate Deployment and simplify management Hadoop Oracle NoSQL DB Oracle R DIY/ BDA / BDCC Kafka*/NoSQL DB CS Big Data Connectors Oracle Database Oracle Database Oracle Industry Models In-Memory Multitenant Oracle Advanced Analytics Spatial and Graph Oracle Spatial & Graph DIY/ Exadata / EXaCC Data Integration Platform CS Easily access any data, Provide a unified security model, Analyze all data and Fast Performance Free Choice and Deployment: DIY, Engineering System, Cloud at Customer, public cloud Source Copyright 2017, Oracle and/or its affiliates. All rights reserved. 30

Oracle Autonomous Data Warehouse Cloud

Oracle Autonomous Data Warehouse Cloud 1 Lower Cost, Increase Reliability and Performance to Extract More Value from Your Data With Oracle Autonomous Data Warehouse Cloud Today s leading-edge organizations