Eldorado company BW on HANA: Planning for Retail

Transcription

1 Eldorado company BW on HANA: Planning for Retail

2 Eldorado LLC Profile The largest consumer electronics and domestic appliances retailer in Russia. Top-5 consumer electronics retailer in Europe Top-10 consumer electronics retailer in world. 404 hypermarkets in 173 cities of the Russian Federation. Focus on innovations, shopping experience and service.

3 Eldorado LLC Awards Winner of the III Annual Award ceremony "Consumers' Rights and Quality of Service". The company received the award for "Retail" (category "Consumer Electronics"), and won the vote "Consumer Choice " in the category "Consumer Electronics". Winner of the "People's Brand 2012 ceremony. The winners were determined by the vote, which was organized by the federal media Winner of the Company of the Year 2012 ceremony. The Company of the year annual national award is one of the most prestigious Russian awards in the area of business. The laureates are selected by the special expert council formed by influential representatives of public authorities, public figures and entrepreneurship. It was established in 2002 under the patronage of the Ministry of Economic Development. The laureates are also awarded with the status of top-priority enterprise in terms of implementation of the investment projects

4 Our team ФОТО Fabricio Granja Deputy Vice-President for Business Operations Support Alla Antonova Enterprise Architect Evgenia Lapina Head of Project Management Department Roman Zinchenko SAP BI Team Leader

5 SAP in ELDORADO #1 BW on HANA implementation in Russia #1 CRM Service implementation in Russia #1 MAP implementation in Russia #1 BWA implementation in Russia #1 project in retail in Russia BW on HANA ECC 6.0 Retail R/3 4.0 Retail BW MAP ERP 2004 Retail Accounting Hosting HCM CRM Loyalty CRM Service SRM

6 Data Warehouse Functions Collection and storage of historical transactional data from the whole company Interfaces for access to the consolidated transactional data for divisions Contact center, Information service Analytical and management reporting The KPI company reporting on all divisions and all organizational levels PIPE (POS inbound Process Engine) DATAMINING Planning for retail ~150 info-providers (infocubes, DSO) ~200 reports >1000 online users ~1000 offline 24x7 availability SAP BW 3.1 SAP BW 3.5 SAP BW 7.0 SAP BW 7.3 on HANA

7 Usage of Planning application kit (BW-IP) on HANA for costs allocation and margin calculation Example: Margin Report (costs allocation & margin calculation): On the Old Legacy DB: On HANA using BW-IP Kit: (After migration «as is») hours ~4 HOURS Average acceleration: 14 times

8 Sales Planning Assortment planning RoadMap: Planning for Retail Blueprint Development Test Beta test Data preparation PHASE 1 Blueprint Development Test Productive PHASE 2 Costs and Margin Planning Require ments Blueprint Development Test Go-Live ERP and CDT hierarchies top-level alignment Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13

9 Sales Data General Architecture SAP BW on HANA BW (sales data) Sales data Placeholders management Planning for Retail: Assortment Planning Roles Categories Price segments Clusters Assortment versions Shares in sales Target stock Released placeholders Target Stock SAP ERP Articles and characteristics Sites Articles and sites Replenishment and MRP Sales data Planning for Retail: Sales Planning Stock Transactional Data

10 Role of sales planning in replenishment process A001 j A002 A003 Stores shares in sales Target Stock Calculation Sales Plan SKU priorities SKU2 SKU1 SKU3 Replenishment

11 Project Plan Project duration: 4 months Development: 1.5 months Blueprint Development Test Beta test Productive October 2012 November 2012 December 2012 January 2013 February 2013 March 2013

12 Goals and Tasks ProjProject targets Project targets Increase planning accuracy Increase ect targets the manageability of the company due to consistency of plans at different levels of sales E-commerce sales planning Future integration of planning environment (strategic and operational) Project tasks Development of planning layout in BW on HANA Changing of planning process: Trends and seasonality E-commerce Planning Promo planning New tools: Separated planning of E-commerce, B&M and Promo Sales Prices and costs planning areas

13 Business Integration Analytics Category managers Promo managers Price managers Commercial managers Buyers Logistics Financial planners Planning for Retail

14 CDT hierarchy 6 levels of CDT hierarchy SKU placeholders

15 Planning for Retail: Sales planning Planning for distribution channels Planning functions Promo quantity planning Frozen period Trends Comparing plan data with budget

16 Sales Plan Key Figures Pricing: Price Point Min Retail price Franchise price

17 Trends Various trends calculation based on historical data air conditioners: ШТ ШТ ШТ ШТ ШТ 0 ШТ Eldorado Sales Eldorado Trend based on 3 month history Eldorado Trend based on 6 month history Eldorado Trend based on 12 month history Internet Sales Internet Trend based on 3 month history Internet Trend based on 6 month history Internet Trend based on 12 month history Forecast calculating function for planning application

18 Planning Scope Planning Scope: over SKU 35 active users data records changed at the 1 st month after golive

19 Perspectives Planning for Retail perspectives: Control assortment width Maintain target assortment structure (brands, price ranges, tech segments) Include/exclude articles from active assortment Maintain clusters Create SKU prototypes (placeholders) Reconciliation Key Item planning Financial key figures Stores planning Annual planning Strategic planning R/3 4.0 Retail BW MAP ERP 2004 Retail Accounting Hosting HCM BW on HANA ECC 6.0 Retail CRM Loyalty CRM Service SRM 360 Customer on HANA POS DM on HANA BO Explorer on HANA BO Mobile on HANA BPC on HANA

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21 THANK YOU