January Oracle Real Time Decisions Statement of Direction

Transcription

1 January 2016 Oracle Real Time Decisions Statement of Direction

2 Oracle Statement of Direction Oracle Business Intelligence Discoverer Disclaimer This document in any form, software or printed matter, contains proprietary information that is the exclusive property of Oracle. Your access to and use of this confidential material is subject to the terms and conditions of your Oracle Software License and Service Agreement, which has been executed and with which you agree to comply. This document and information contained herein may not be disclosed, copied, reproduced or distributed to anyone outside Oracle without prior written consent of Oracle. This document is not part of your license agreement nor can it be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. This document is for informational purposes only and is intended solely to assist you in planning for the implementation and upgrade of the product features described. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described in this document remains at the sole discretion of Oracle. Due to the nature of the product architecture, it may not be possible to safely include all features described in this document without risking significant destabilization of the code.

3 Executive Overview... 2 Oracle s Product Strategy... 3 Future Investment... 4 Oracle s Support Policy... 4 Oracle s Lifetime Support Policy... 4 Oracle s Recommendations to Customers... 5 Upgrade to the latest releases... 5 Consider deployment on the Oracle Cloud Infrastructure... 6 Conclusion... 6

4 Executive Overview Oracle Real-Time Decisions (Oracle RTD) solves the challenges faced in trying to optimize business processes using analytical techniques such as business rules, data mining, or statistics. With Oracle RTD, business can improve your overall business responsiveness with optimized and personalized customer interactions flows. By learning from every single interaction and adjusting your processes in real-time, you will always take the best course of action and optimize the value of each opportunity. And by automating the business intelligence process life cycle, Oracle RTD provides the foundation for business process optimization, transforming your enterprise with business processes that self-adjust based on close-loop information. Using Oracle RTD, process stakeholders express business logic to be executed within the context of a process. This decision logic combines rules and self-learning predictive models to recommend in real-time the optimal course of action based on your specific performance objectives. Integrated with ease into your different business channels, whether it s on the web, in the contact center, or at the point-of-sale, Oracle RTD is the platform for delivering reusable process optimization to all parts of your enterprise through a scalable, highperformance service oriented architecture. 2

5 Oracle s Product Strategy Oracle Real-Time Decision has been an integral part of the Oracle Business Intelligence portfolio for the past 8 years, and has seen significant and continuous investment. Here is the outline of the enhancements made in the previous three releases: Oracle Real-Time Decisions Platform and Applications 3.0 Released in March 2009, this is the most widely deployed version of Real-Time Decisions and integrated with the Siebel Intelligent Offer Generation. Oracle has been enhancing this version till December 2014 adding new platform and application capabilities. RTD Base Application for Marketing and Contact Center RTD Decision Manager for Marketing Optimization Batch Learning Dynamic Eligibility Rules Performance and Scalability improvements including Multi-Threaded Learning server Learning Graphs Support on Weblogic, JBOSS and Websphere Support of Oracle and SQL Server for storing RTD application data Oracle R Integration Oracle Real-Time Decisions Platform and Applications x Released in August 2010, this release was the first integrated stack of Real-Time Decisions with Oracle Business Intelligence and the Fusion Middleware. Oracle Business Intelligence based Model snapshot reporting Cluster Communication using Web Services Monitoring and Management using Oracle Enterprise Manager Oracle Real-Time Decisions Platform and Applications 3.2 Released in July 2014, driven by strong customer feedback, Oracle Real-Time Decisions Platform and Applications 3.2 was built upon on the 3.0 product line. This release includes the enhancements from x series. Specifically: Oracle Business Intelligence based Decision Analytics providing Marketing dashboards for Campaign Effectiveness, Offer and Placement analytics Cluster Communication using Web Services More dynamic configuration in Decision Manager for Performance Goals, Segmentation and Eligibility Rules. 3

6 Future Investment Oracle plans to continue to invest significantly in building products for Next Best Action and Real-time Decision Optimization. Specifically, the following investments are planned 1. Oracle Real-Time Decisions Platform and Applications, on top of release 3.2 a. Upgraded DB support (Oracle 12c, SQL Server 2014 SP1) b. Enhanced Browser support (IE11) c. Weblogic 12c, WebSphere support d. REST based APIs to connect to SaaS and call center applications e. Connectors to data sources like Hadoop and NOSQL sources f. Decision Manager enhancements 2. Certification of Real Time Decisions 3.2 on the Oracle Cloud leveraging Oracle Java Cloud Service and Oracle Database as a Service. 3. Better integration with Oracle Marketing and Data Cloud and CX applications. Oracle s Support Policy Oracle Real Time Decisions has an active installed base. Oracle recognizes this considerable investment and remains committed to the long-term support of this product. Oracle s Lifetime Support Policy Oracle s Lifetime Support Policy defines the support levels and dates for Oracle products. The support timelines for the products referenced in this document are defined here: 4

7 The details for Oracle Real-Time Decisions is as follows: Product Version GA Date Premier Support Ends Extended Support Ends Sustaining Support Ends Business Intelligence Real Time Decisions Platform 3.0.x 3.0 Mar 2009 Mar 2015 Mar 2016 Indefinite Oracle Business Intelligence Suite x x Aug 2010 Dec 2018 Dec 2021 Indefinite Business Intelligence Real Time Decisions Platform 3.2.x 3.2 Jul 2014 Jul 2019 Jul 2022 Indefinite Oracle s Recommendations to Customers Upgrade to the latest releases Oracle recommends all customers to upgrade to Oracle Real-Time Decisions Platform and Applications 3.2 get the latest set of features and performance improvements. This is the base release for future investments. 5

8 Consider deployment on the Oracle Cloud Infrastructure Oracle plans to offer multiple deployment options for Decision Platform on the Oracle Cloud. Deploying on Oracle Cloud enables customers to reap all the benefits of the software without having to maintain and operate infrastructure. Cloud deployments can facilitate an integrated marketing and decision optimization solution alongside cloud SaaS applications. Conclusion Oracle plans to continue to invest in Oracle Real Time Decisions and The Next Best Offer and Decision Optimization products. These products will continue to evolve both onpremises and in the Oracle Cloud. Oracle is committed to the existing customers of Oracle Real Time Decisions, and will continue to pursue our collective success. 6

9 Statement of Direction Title Januray 2016 Oracle Corporation World Headquarters 500 Oracle Parkway Redwood Shores, CA U.S.A. Worldwide Inquiries: Phone: Fax: Copyright 2016, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group oracle.com