QlikView Overview. Insert Name Here

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1 QlikView Overview Insert Name Here

2 Legal Disclaimer This Presentation contains forward-looking statements, including, but not limited to, statements regarding the value and effectiveness of QlikTech's products, the introduction of product enhancements or additional products and QlikTech's growth, expansion and market leadership, that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause QlikTech's results to differ materially from those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "predicts," "plan," "expects," "anticipates," "believes," "goal," "target," "estimate," "potential," "may", "will," "might," "could," and similar words. QlikTech intends all such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E of the Exchange Act and the Private Securities Litigation Reform Act of Actual results may differ materially from those projected in such statements due to various factors, including but not limited to: risks and uncertainties inherent in our business; our ability to attract new customers and retain existing customers; our ability to effectively sell, service and support our products; our ability to manage our international operations; our ability to compete effectively; our ability to develop and introduce new products and addons or enhancements to existing products; our ability to continue to promote and maintain our brand in a cost-effective manner; our ability to manage growth; our ability to attract and retain key personnel; the scope and validity of intellectual property rights applicable to our products; adverse economic conditions in general and adverse economic conditions specifically affecting the markets in which we operate; and other risks more fully described in QlikTech's publicly available filings with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this presentation represent QlikTech's views as of the date of this presentation. QlikTech anticipates that subsequent events and developments will cause its views to change. QlikTech undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing QlikTech's views as of any date subsequent to the date of this presentation. This Presentation should be read in conjunction with QlikTech's periodic reports filed with the SEC (SEC Information), including the disclosures therein of certain factors which may affect QlikTech s future performance. Individual statements appearing in this Presentation are intended to be read in conjunction with and in the context of the complete SEC Information documents in which they appear, rather than as stand-alone statements Qlik Technologies Inc. All rights reserved. QlikTech and QlikView are trademarks or registered trademarks of Qlik Technologies Inc. or its subsidiaries in the U.S. and other countries. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their owners.

3 A New Kind of Software Company U.S.-based company, founded 1993 in Sweden Broad Base of 24,000 Customers 24,000 customers in 100 countries 1,200 global partners 1,000+ employees across 28 offices in 23 countries NASDAQ: QLIK Change Their World grant program

4 Innovations Are Remaking Markets Search Mobile Devices CRM BI PageRank Search iphone/ipad SAAS-based CRM Business Discovery SIMPLICITY SIMPLICITY SIMPLICITY SIMPLICITY

5 QlikView: Gartner 2012 BI Magic Quadrant Leader Data Discovery momentum continues to accelerate QlikTech only Data Discovery vendor in leader quadrant Customers report strong delivery of business benefits #1 in ease of use Increased global and enterprise adoption Magic Quadrant for Business Intelligence Platforms: February 2012

6 The Empowered Consumer Social Networking Apps Search Mobility The Empowered Consumer

7 Business Discovery: Business User-Driven BI App Model Remixability and Reassembly Social and Collaborative Insight Everywhere Mobility IT Marketing Production Finance HR Sales

8 The Evolving BI Landscape REPORT-CENTRIC ARCHITECTURE (IT-driven, tightly controlled) END USER Pre-calculated dashboards STACK VENDOR BI Managed reporting IT ROLE Data preparation and governance + Responsible for building all the analyses IT DEPARTMENT OPERATIONAL DATA SOURCES

9 The Evolving BI Landscape and IT s Changing Role REPORT-CENTRIC ARCHITECTURE (IT-driven, tightly controlled) BUSINESS DISCOVERY ARCHITECTURE (Business user-driven, self-service) END USER Pre-calculated dashboards STACK VENDOR BI Managed reporting IT ROLE Data preparation and governance + Responsible for building all the analyses IT DEPARTMENT IT ROLE Data preparation and governance + Enable business users to create their own analyses QLIKVIEW Dynamic dashboards Search live data Any device BUSINESS USER Self-service analysis Create analysis relevant to specific business problems Change analysis on the fly OPERATIONAL DATA SOURCES

10 Social Business Discovery Discover Collaborate All Your Decisions Apps, Search, Visualize, Remix and Reassemble Workspaces, Secure and Private, Conversations Open Social Platform Any Social or Business Network Social Business Discovery

11 QlikView on Mobile One QlikView, Any Device Complete Business Discovery Experience Live Data Engaging User Interface Manageable And Secure QlikView On Mobile Not Just Gorgeous, But Genius

12 QlikView on Mobile: The HTML5 Advantage Delivers the same QlikView experience across mobile devices The same analytic apps work on all devices Reduces IT s support burden Secure: Data is stored on the server, not the device

13 QlikView Business Discovery Platform QLIKVIEW CLIENTS Visual dashboards Associative search Interactive analytics Reports Any device QLIKVIEW SERVER Scalable Secure Manageable EXCEL SQL SAP ERP ORACLE SALESFORCE DATA WAREHOUS E INFORMATICA OPERATIONAL DATA SOURCES Combine any data Works with what you have

14 QlikView: Number One in Performance and Total Cost of Ownership is #1 in: Performance Satisfaction with development tools Lowest total cost of ownership *Gartner: BI Platforms User Survey, 2011

15 QlikView: Number One in BI Customer Loyalty In BI Giants category, is #1 in: Customer loyalty Query performance satisfaction Product quality/inclination to purchase more licenses Bought for features is #1 BI Competitor *BARC: BI Survey 10, October 2011

16 Global Enterprise Deployments

17 QlikCommunity: Strength In Numbers Self-service BI requires self-service support Leverages the expertise of 71,000+ users Vibrant, thriving online global forum at community.qlikview.com Most-visited and active user community in the BI industry Free apps and best practices Significant QlikTech employee participation QlikCommunity Membership Through December ,000

18 Summary Gartner: "QlikView is the poster child for a new end-user-driven approach to BI. The QlikView Business Discovery platform delivers true self-service BI that empowers business users by driving innovative decision making QlikView social Business Discovery puts the social and collaborative experience front and center QlikView on Mobile delivers anywhere, anytime access on virtually any devicemore Over 24,000 customers in 100 countries

19 Appendix #1: Disruptive Technology, Power and Simplicity Slide

20 Analytic Capability Low High Disruptive Technology, Power and Simplicity IT Dependent User Type Business User Driven

21 Appendix #2: QlikView 11

22 How Do People Make Decisions? We make decisions based on multiple sources of insight: PEOPLE Social Business Discovery DATA Enterprise platform Rapid analytic app platform Comparative analysis PLACE Mobile Business Discovery

23 The Five Themes of QlikView 11 Social Business Discovery Comparative Analysis Mobile Business Discovery Rapid Analytic App Platform Enterprise Platform

24 The Five Themes of QlikView 11 Social Business Discovery Comparative Analysis Mobile Business Discovery Rapid Analytic App Platform Enterprise Platform

25 What Is Social Business Discovery? Create: Collaborate on creation of analytic apps Communicate: Ask and answer questions in formal or informal groups, in real-time and asynchronously Explore: Explore data together to forge new paths to insight and decision

26 Our Two-Pronged Approach to Social Business Discovery Social / Collaboration Environment Social / Collaboration Tools

27 Annotations: Discussions and a Lasting Decision Record

28 Collaborative Sessions Bring Decision Makers Together

29 Collaborative Sessions: Real-Time Decision Making

30 The Five Themes of QlikView 11 Social Business Discovery Comparative Analysis Mobile Business Discovery Rapid Analytic App Platform Enterprise Platform

31 Comparative Analysis Drives Deeper Insight Extends QlikView associative experience to enable interactive comparison of multiple groupings Compare sales for different products or demographics Analyze consumer purchasing baskets

32 Comparative Analysis in QlikView 11

33 The Five Themes of QlikView 11 Social Business Discovery Comparative Analysis Mobile Business Discovery Rapid Analytic App Platform Enterprise Platform

34 QlikView 11 Theme: Mobile Business Discovery One QlikView, Any Device Complete Business Discovery Experience Live Data Engaging User Interface Manageable And Secure QlikView On Mobile Not Just Gorgeous, But Genius

35 New Mobile Capabilities in QlikView 11 Support for multiple tablet platforms (Apple ipad and Android) Optimized user experience for smartphones (Apple ios, Android)

36 The Five Themes of QlikView 11 Social Business Discovery Comparative Analysis Mobile Business Discovery Rapid Analytic App Platform Enterprise Platform

37 RAPID ANALYTIC APP PLATFORM Prototype Review Deploy Feedback Improve APP DEVELOPMENT WITH TRADITIONAL BI Has end users Can take months if not years User is passive recipient of minimally interactive content

38 QlikView 11 Theme: Rapid Analytic App Platform Improved application development Extensibility

39 Improved Application Development in QlikView 11 Version control integration streamlines development Metadata enhancements for developers help improve the business user experience Improved Ajax dialog boxes make it easier for business users to create and modify objects Granular chart dimension control simplifies presentation of data in charts Improved layout options make it easier to create QlikView apps

40 Granular Chart Dimension Control in QlikView 11

41 Improved Layout Options in QlikView 11 Conditional enabling of dimensions and expressions makes apps more intuitive and easy to use Container object enhancements make better use of screen real estate Improved tab navigation makes it easier to find content

42 Conditional Enabling of Dimensions and Expressions

43 Expanded Extensibility with QlikView 11 Document extensions provide a way to execute custom code with QlikView QlikView Workbench extension object template for Visual Studio speeds up development Also released recently: New Salesforce.com connector Informatica PowerCenter connector

44 The Five Themes of QlikView 11 Social Business Discovery Comparative Analysis Mobile Business Discovery Rapid Analytic App Platform Enterprise Platform

45 QlikView Enables Both Agility and Governance BUSINESS USERS MOVE FAST IT RETAINS CONTROL OVER DATA Visual dashboards Associative search Interactive analytics Reports Any device Assemble and prepare data Help validate data Deliver relevant data Ensure security and scalability

46 QlikView 11 Theme: Enterprise Platform Performance improvements Ease of administration Security management

47 Performance Improvements in QlikView 11 Publisher performance improvements mean fresher data Load balancing improvements reduce complexity and cost More granular clustering optimizes available computing resources Finance Finance Sales Sales

48 Ease of Administration in QlikView 11 QlikView Management Console saves administrators time QlikView Management Services API enhancements enable additional automation AccessPoint redesign helps IT better support business users

49 New AccessPoint Redesign in QlikView 11

50 Security Management in QlikView 11 Document-level auditing improves audit accuracy and lowers risk Granular download and export control improves manageability Publisher QVD task generation makes it easier to manage and secure data centrally

51 Wrap-Up: The QlikView 11 Story QlikView 11 helps you make decisions based on multiple sources of insight. PEOPLE Social Business Discovery DATA Enterprise platform Rapid analytic app platform Comparative analysis PLACE Mobile Business Discovery

52 Appendix #3: What Makes QlikView Unique

53 The Three Things that Make QlikView Unique AN ASSOCIATIVE USER EXPERIENCE QLIKVIEW S CORE TECHNOLOGY BUSINESS DISCOVERY ADOPTION PATH Region State Sales Person Product

54 An Associative User Experience AN ASSOCIATIVE USER EXPERIENCE Region State Sales Person Product

55 QlikView s Associative Experience Puts Users in Control Traditional Associative Region Region State Product State Sales Person Sales Person Product IT Driven Linear, pre-defined thinking Insights missed in hidden data Months to change Data-centric User Driven User decides where to start All data, always visible Minutes to change Insight driven

56 QlikView Shows You What s Associated and Not Associated: white Selections: green Unassociated: gray

57 QlikView s Core Technology QLIKVIEW S CORE TECHNOLOGY Region State Sales Person Product

58 QlikView s Core Technology: The Basics Compresses data to 10% of its original size Holds data in memory for a super-fast user experience Optimizes the power of the processor

59 QlikView s Core Technology: The Secret Sauce Maintains associations in the data automatically Calculates aggregations on the fly as needed

60 Business Discovery Adoption Path AN ASSOCIATIVE USER EXPERIENCE QLIKVIEW S CORE TECHNOLOGY BUSINESS DISCOVERY ADOPTION PATH Region State Sales Person Product

61 QlikView s Land and Expand Approach WORKGROUP WITH BUSINESS PROBLEM TRADITIONAL BI CAN T SOLVE DEPARTMENT MULTIPLE DEPARTMENTS ENTERPRISE

62 QlikView s Land and Expand Approach PROBLEM SOLVED IN DAYS OR WEEKS WITH QLIKVIEW CHAMPIONS EMERGE DEPARTMENT ADOPTS QLIKVIEW MULTIPLE DEPARTMENTS ENTERPRISE

63 QlikView s Land and Expand Approach PROBLEM SOLVED IN DAYS OR WEEKS WITH QLIKVIEW CHAMPIONS EMERGE DEPARTMENT ADOPTS QLIKVIEW MULTIPLE DEPARTMENTS ADOPT QLIKVIEW ENTERPRISE

64 QlikView s Land and Expand Approach PROBLEM SOLVED IN DAYS OR WEEKS WITH QLIKVIEW CHAMPIONS EMERGE DEPARTMENT ADOPTS QLIKVIEW MULTIPLE DEPARTMENTS ADOPT QLIKVIEW ENTERPRISE-WIDE QLIKVIEW ADOPTION

65 Appendix #4: Customer Case Studies/Template

66 World leader in 3D design, engineering and entertainment software. Challenges Link departmentalized BI efforts under one corporate umbrella Grow a strong BI competency center Provide more intelligence, deliver more data and allow for velocity through the user base, without traditional BI s years or months of waiting Solution Deployed QlikView as the company s worldwide enterprise standard for: Functional dashboards across the enterprise Results 56 dashboards in less than one year for more than 800 business users Consolidated over 25 years of customer and product data from multiple sources, including SAP, into QlikView Increased visibility for more strategic sales, customer service and revenue opportunities 56 GLOBAL DASHBOARDS IMPLEMENTED WORLDWIDE

67 Consumer electronics and technology products giant. Challenges Existing BI tools required expert skills to use No visibility of each site's operating ratio, component losses, human resources structures, and cost/performance analysis Solution Deployed QlikView for: Integrating with strategic business process re-engineering Delivering real-time shop-floor data visualization to local and international offices User-level interaction allows rapid data drill-down on productivity metrics Results Zero-wait visibility of each site's operating ratio, component losses, human resources structures, and cost/performance analysis ZERO-WAIT SHOP FLOOR DATA VISUALISATION

68 U.S. health insurer covering 131,000 members in 14 states Challenges Required performance trends and KPI analysis on 140 million subscriber and provider records Needed to integrate Oracle, SQL Server, Access, and Paradox data Solution Deployed QlikView for: Claims processing and provider reimbursement analysis Claims representative customer satisfaction tracking Results Deployed in under two weeks Improved profitability through dramatic data accuracy improvements Increased customer satisfaction 140 MILLION DATA RECORDS DEPLOYED IN UNDER 2 WEEKS

69 Subsidiary of PepsiCo, Inc. and manufacturer of industry-leading sports drink Gatorade. Challenges Sought real-time sales data to proactively respond to market changes Wanted to improve reporting time Needed to handle tens of millions of data records Solution Deployed QlikView to analyze: Sales and profitability by account Sales expenses Billing Results Reduced reporting time from 1-4 hours to 3 minutes, saving $237 per employee, per report Gained real-time visibility of company-wide sales performance Realized full return on investment in four months TENS OF MILLIONS OF DATA RECORDS REPORTING TIME REDUCED FROM 1-4 HOURS TO 3 MINUTES $237 SAVED PER EMPLOYEE, PER REPORT

70 The publicly-funded healthcare system of England, providing the majority of healthcare in the country. Challenges Needed to consolidate, visualize and analyze financial data across all regional NHS hubs Wanted to reduce contract spend throughout NHS supply chain Solution Deployed QlikView to regional hubs and financial personnel nationwide for: Benefits reporting Spend vs. cost analysis Supplier and purchaser analysis Organizational benchmarking analysis Results $66 million in procurement cost savings over two years Improved regional hub performance through better data insight Significant reduction in management time spent on reporting and analysis $66 MILLION IN PROCUREMENT COST SAVINGS

71 World s largest manufacturer of audio, video, communications, and IT products for consumers and professionals. Challenges Infinite number of analytical questions with too much data to address quickly Years of historical data trapped in dozens of different systems Solution Deployed QlikView across seven key functions, including: Finance Sony Style shops Marketing Results A single BI environment for the first time Complete integration of SAP BW, Oracle, and SharePoint data A SINGLE BI ENVIRONMENT CONSOLIDATING DATA FROM DOZENS OF SYSTEMS

72 One of the largest electronics and services companies in the world. Challenges Call centers in eight countries handling 60,000 calls a month with no universal KPI tracking system Little insight into outsourcing partner performance and its effects on the bottom line Solution QlikView deployed as the BI standard to key European call centers within three weeks to measure: Service and support KPIs Repairs tracking Spare parts services SLA measurement Guarantee cost analysis Results Handling 100+ GB of data with single digit response times Complete independence from IT resources, freeing IT up for other projects ANALYZES AND VISUALIZES DATA FROM 60,000 CALLS A MONTH

73 World's largest car rental company, with 8,000 locations in 150 countries. Challenges Needed a visual solution to facilitate full integration of historical financial data Identify new offers and services that could improve customer care and responsiveness, thereby increasing business results Solution Deployed QlikView enterprise-wide to Finance and Operations for: Multiple dashboards for instant reporting to Management Control Daily reports for business-critical financial reporting Vehicle fleet management tools Results Streamlined the entire structure of decision-making and planning at Hertz Spain Immediate market seasonal scenario visualization, allowing for better business planning and reaction time MULTIPLE DASHBOARDS FOR INSTANT REPORTING TO MANAGEMENT CONTROL

74 COMPANY NAME Sub-title copy Challenges Bullet copy Bullet copy Area for graphic Solution Deployed QlikView for: Bullet copy Bullet copy Results Bullet copy Bullet copy DATA POINT DATA POINT COPY

75 Appendix #5: Change Their World

76 Change Their World Grant Program Free QlikView user licenses, service hours, and training Over 40 active projects worldwide in 18 countries on 6 continents Over 400 named users Dozens of international partners contributing time Employee Involvement Employee Service Event for disadvantaged children Numerous relief drives Haiti, Pakistan, Japan Executive bike races raise funds for African orphans

77 Thank you!