Limitless Creativity in the Cloud

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1 Limitless Creativity in the Cloud (Secure and on Schedule) Michael Krulik, Principal Solutions Specialist, Avid Joel Sloss, Sr. Program Manager, Microsoft Dec. 6, 2017

2 Emerging Threats Specific/sequential targeting Effective reconnaissance Practiced tool usage Sophisticated planning Social engineering Advanced & persistent 2

3 Understanding Threats in New Media File Not Found Motivated by economic gain, voyeurism, political gamesmanship Data tampering, theft, loss Service disruption / destruction Competitive advantage Multiple attack vectors In-transit: on the wire, portable media / devices At-rest: in storage / archive, on workstations In-use: at the source, on the capture device, in a service / application Multiple attack types Admin breach / insider threat Malware And the list goes on 3

4 Trusted Cloud Principles Privacy and Security Transparency Compliance Control 4 4

5 Security & Management Platform Services Hybrid Cloud Security Center Portal Azure Active Directory Azure AD B2C Multi-Factor Authentication Media Services API Management Logic Apps Media Analytics BizTalk Services Service Bus Content Delivery Network Web Apps API Apps Service Fabric Mobile Apps Cloud Services Notification Hubs Functions SQL Database SQL Server Stretch Database SQL Data Warehouse Redis Cache Storage Tables CosmosDB Cognitive Services Bot Framework Cortana Azure Search Azure AD Health Monitoring AD Privileged Identity Management Domain Services Backup Automation Operational Analytics Scheduler Key Vault Store/ Marketplace VM Image Gallery & VM Depot Container Service Batch VM Scale Sets RemoteApp Visual Studio VS Team Services Application Insights Mobile Engagement Xamarin HockeyApp HDInsight IoT Hub Data Catalog Event Hubs Machine Learning Data Lake Analytics Service Data Factory Stream Analytics Data Lake Store Power BI Embedded Import/Export Azure Site Recovery StorSimple Infrastructure Services

6 Scalable post-production infrastructure Leverage cloud elasticity and scalability to address changing production needs Fixed cost (onpremises) Data processing demand Enable creativity and improve results with shorter rendering times Variable cost (cloud) Fixed cost (on-premises) Shorten time-tomarket for your production Reduce infrastructure costs and use capacity on demand Microsoft Azure Data processing demand Scale distribution with demand A cloud-based solution enables media companies to deploy and manage infrastructure for editing, rendering, and content processing in a flexible, secure manner with optimal total cost of ownership (TCO).

7 Avid s cloud of choice: Azure Leadership in audiovisual content creation solutions A robust, scalable cloud platform, and expansive ecosystem At Avid Connect on April 22, 2017, Avid and Microsoft announced that Microsoft Azure is the preferred cloud platform for Avid s future Software-as-a-Service offerings. Our competitive evaluations of the leading cloud providers showed that Microsoft Azure is the most open, trusted and global cloud platform that also enables true hybrid-cloud computing which we believe is very important to media enterprises. With Avid s unique platform approach and its extensive domain knowledge, combined with our own powerful Azure cloud platform, we believe that this unique alliance is wellpositioned to lead the media industry into the cloud. Louis Hernandez, Jr. Chairman and CEO, Avid Scott Guthrie EVP Cloud and Enterprise Group, Microsoft

8 Cloud-Based Production Cloud scalability and global reach Media Asset Management TV / Film Production News Production Disaster Recovery Avid MediaCentral media management on Azure enables VoD and OTT delivery of content to web, mobile, and social platforms. Avid MediaCentral on Azure provides virtualized tools for content aggregation, editing, management, processing and distribution, with automated cloud resource provisioning. Avid MediaCentral news on Azure enables crosssite, cross-team collaboration on assets, stories, newsfeeds, remote journalism, and production. MediaCentral s disaster recovery on Azure provides a shared virtual DR site in the cloud, providing better protection at lower costs.

9 Avid solutions on Azure Apps and services for private or public cloud deployment Graphical User Interface for cross-platform, cross-device collaboration. MediaCentral Cloud UX panel within the Media Composer user interface, enabling users to drag and drop content from MediaCentral directly into Media Composer. Provides the full Media Composer editing experience to multiple clients from a single server on premises via a high-speed network connection. Enables users running Media Composer on their workstation or laptop to mix local and remote content in the same timeline no matter where they are located.

10 The journey to the cloud Virtualizing local deployments with Azure Stack and connecting to the Azure Public Cloud Enterprise Azure Stack Private Cloud: Azure Stack MediaCentral Cloud UX Newsroom Management Microsoft Azure Public Cloud: Azure MediaCentral Cloud UX Production Management Asset Management Asset Management Distribute/ Publish Virtual Network Avid Cloud Connector Local Users Metadata Online Proxy Nearline Hi-res Cool Storage Metadata Online Proxy Hi-Res Virtual Network Facility Network Mobile Users User Phone On-premise workloads & local users Cloud workloads & remote users

11 DEMO

12 Post Editorial - Cloud Production Enterprise Thin/Zer o Client Post Value proposition Workstation Mediacomposer MediaCentral Cloud UX Editorial Mgt Metadata Avid Local Storage Online Proxy Thin/Zer o Client Mediacomposer Cloud VM Production Mgt Hi-Res Microsoft Azure Location Dailies Metadata Mediacomposer Cloud VM Mediacomposer Cloud VM MediaCentral Cloud UX Editorial Mgt Avid Cloud Gateway Online Proxy Asset Mgt Nearline Hi-Res Asset Svc Apps Hi-Res Scale resources to match workload on-premise or to accommodate remote workers Potential for efficient direct delivery of location dailies proxies reducing delay and costs Flexiblility for balancing on-premise vs cloud storage costs and footprint Offload ancillary post workflows using thin/zero client technology, greater options for user flexibility Facility Network Virtual Network 12 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid 2017.

13 Post Editorial - Cloud Asset Management Remote Users Post Value Proposition Enterprise Onpremise Users Creative Apps MediaCentral Cloud UX Production Mgt Production Svc Apps Avid Local Storage Microsoft Azure MediaCentral Cloud UX Asset Mgt Asset Svc Apps Avid Cloud Gateway Azure Media Services Gateway Content Distribution Services Branded Social OTT Mobile Other CDN Other Networks Extend collaboration beyond editorial users rights, review, transcription, localization etc. Utilize secure tiered storage for media staging and archive matched to content usage proxy vs hi-res vs shooting ratio vs cost Streamline packaging workflows for distribution and campaigns Augment ancillary processes using Cognitive services Metadata Online Proxy Hi-Res Metadata Online Proxy Nearline Hi-Res Hi-Res Facility Network Virtual Network 13 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid 2017.

14 Unlocks creativity Best inking experience Work naturally with touch Perfect balance of power and mobility True to life displays Most versatile form factors 91% say Surface helps them express their creative ideas more effectively 5 +9% over Apple +26% over Windows 93% say Surface makes them feel like their company is investing in them 5 +14% over Apple +17% over Windows

15 Intelligent security Session wipe with Hub Always updated Firmware-level security with SEMM Work anywhere securely with esim Biometric identification Windows 10 and Surface, when used in a layered solution, can meet the strictest security requirements for use in classified environments such as the classified programs at the NSA

16 Questions? Raffle-time!

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