NEW gtld CONSULTING AND REGISTRY SERVICES

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1 NEW gtld Applying for and operating a new gtld NEW gtld CONSULTING AND REGISTRY SERVICES Are you Considering Applying for and Operating a new gtld? ICANN is expected to open the next application round in 2019/20, but it may come sooner! Page 1 / 14

2 Thomsen Trampedach has the experience from the first round. We can assist you with any task related to new gtlds. ICANN received 1930 applications for 1400 unique strings during the first gtld application window in More than 600 applications were for.brand TLDs. As of Autumn 2016 more than 1000 new gtlds have now launched including.brand TLDs such as.bmw,.emerck and.spiegel. These brands operate and control their own name space and can create as many domain names they wish, such as tv.dvag, plus.spiegel, next100.bmw or emerck. Consumers will learn that.brand TLDs are safe harbours where only the brand itself can be found. It is still too early to assess whether the 600 first-round.brand TLDs will become successful. Nonetheless, now is the time to begin to assess and discuss with your colleagues whether your company should apply for and operate your own.brand TLD. Analysing and deciding whether or not to apply for a.brand TLD takes some effort. This involves competitor analysis, risk assessment, feasibility studies, and a general understanding of the application process and the ICANN world, which you would enter, if you decide to run your own.brand TLD. Page 2 / 14

New to the ICANN world? Thomsen Trampedach will help you.

Did other companies in my industry apply in 2012? How to apply What does it take to apply for and run a.

Benefits Which benefits could be achieved and what are the potential risks of participating or of not participating in

3 New to the ICANN world? Thomsen Trampedach will help you. Things to Consider Base your decision on facts Market analysis What are my competitors doing? What are big brands doing? Did other companies in my industry apply in 2012? How to apply What does it take to apply for and run a.brand TLD and what are the costs? Benefits Which benefits could be achieved and what are the potential risks of participating or of not participating in the next round? Timeline What would a timeline look like? Decision How do I gather and present data for our Go/No-Go decision? Applying and launching We assisted a dozen brands in the first round & we are now operating their.brand TLDs in compliance with ICANN policies. Page 3 / 14

gtld Services - What We Offer 01 02 03 Planning Applying Launch & Operation PLANNING Facilitate Analysis and Preparations for Go/No-Go Decision Feasibility studies - Risk Analysis Will the investment

4 gtld Services - What We Offer Planning Applying Launch & Operation PLANNING Facilitate Analysis and Preparations for Go/No-Go Decision Feasibility studies - Risk Analysis Will the investment pay off? Are we facing any risk of objections from third parties, governments, or ICANN? Are we in conflict with any third party TMs? Is our gtld string in conflict with any ISO Codes or geographical indicators, or with any International Governmental Organization (IGO) names? Could our string in foreign languages be interpreted as offensive to public morality and order? Would our string be interpreted as a sensitive or a generic string? Page 4 / 14

5 Concept of Use short term mid term long term (Roll out plan). How can we use our own.brand TLD? Should it only be used by us? Or should we allow subsidiaries, resellers, customers, and partners to register domain names in our TLD as well? How do we roll it out? And how will our own.brand TLD impact our current domain name and online branding strategy? Budgeting internal and external costs related to applying for and operating a.brand Go/No-Go Decision Project planning and management How much can we do on our own? How much do we have to outsource to partners? Define ownership within your organization Establish Project Group and identify internal Project Manager Decide on legal entity to apply Formulate Mission Statement of the new TLD Formulate the purpose and policy or concept of use for the new TLD Create Project Plan Analysis of objectives Risk Analysis Milestones Communication Plan Delegation of responsibilities Allocate Resources (Financial / HR) Negotiate with registry service providers (backend system), and WHOIS data escrow providers, registrars, and monitoring companies Gathering of supporting documents and data Applying for a new gtld is a timeconsuming and technical task. This is why we are here to assist you. Page 5 / 14

gtld Services - What We Offer 01 02 03 Planning Applying Launch & Operation APPLYING The application process consists of the following key components, as described in ICANN s Applicant Guide Book

6 gtld Services - What We Offer Planning Applying Launch & Operation APPLYING The application process consists of the following key components, as described in ICANN s Applicant Guide Book General information about the applicant organization and the applied-for TLD Demonstration of external technical and operational capability Demonstration of internal technical and operational capability Demonstration of financial capability Page 6 / 14

7 TT will draft and gather supporting documents including but not limited to: List of directors and board members Copy of annual reports Letter of fund commitments Budgets (expected, worst, and best case scenarios) Internal cost allocation schemes IDN tables IT risk assessment plans Letter of support/non-objections from third parties Various technical documents provided by registry service providers All of Thomsen Trampedach s gtld clients by far exceeded the threshold for passing ICANN s evaluation in the 2012 round. A gtld application in the 2012 round typically consisted of 250 pages and around 50 supporting documents. Thomsen Trampedach will assist in drafting the application and all supporting documents, including all required policies and contracts such as Registration and use policies Anti-Abuse Policies DNSSEC policies Launch policies Premium name policies Terms and conditions Registry-Registrar agreements Guiding through evaluation and potential objections In the 2012 round, we successfully guided our gtld clients through the application process and also through unforeseen obstacles such as GAC advice (sensitive strings, closed generics), clarifying questions (enhanced security measurements), name collision occurrence management, geo-panel objections, legal rights objections, community priority objections and auctions. Registry Systems We can assist you in finding the right registry service provider to fit your needs. In the 2012 round we primarily worked with KSregistry. KSregistry offers a flexible, stable and secure gtld platform at a fair price. Page 7 / 14

gtld Services - What We Offer 01 02 03 Planning Applying Launch & Operation LAUNCH & OPERATION We will guide you through all launch phases including entering a registry agreement with ICANN and

8 gtld Services - What We Offer Planning Applying Launch & Operation LAUNCH & OPERATION We will guide you through all launch phases including entering a registry agreement with ICANN and entering contracts with other service providers, and registrars. We will carry out predelegation testing, and name collision occurrence management. We will also help you with the coordination and communication of the actual delegation and launch of your TLD. Registry Agreement with ICANN (including specification 13 and request for release of country names and two characters domains, or any IDN scripts) Contracts with Registrars Connection to the Trademark Clearinghouse Pre Delegation tests Registry Website creation and tests Name Collision management Launch phases ICANN reports and audits Zone file access to third parties Ongoing communication with ICANN and providers Anti-Abuse and complaint management Management of all invoices (ICANN and service providers) Updates on ICANN policies Page 8 / 14

Monitoring and Take Down Services Monitoring of marketplaces, domains, adwords, trademarks, websites and more Corporate Domain Name Management Registration of all gtlds, cctlds and

of Social Media User Names Protect your brands on social media around the world including China ABOUT THOMSEN TRAMPEDACH Thomsen Trampedach is a Swiss based consulting company,

9 Monitoring and Take Down Services Monitoring of marketplaces, domains, adwords, trademarks, websites and more Corporate Domain Name Management Registration of all gtlds, cctlds and IDNs New gtlds Application, registry systems, outsourcing, compliance, strategic advice Hosting and SSL Certificate One stop for domain, webhosting and SSL certificates Registration of Social Media User Names Protect your brands on social media around the world including China ABOUT THOMSEN TRAMPEDACH Thomsen Trampedach is a Swiss based consulting company, founded in We help large brands protect their IPR online. Our services include global domain name management, monitoring and enforcement, and new gtld consulting and operations. Page 9 / 14

10 100% Our brand clients and law firm partners appreciate that we leverage on our understanding of how big corporations are organized and that we always deliver as agreed. We worked on 25 new gtld applications in the 2012 application window and are currently operating a dozen new gtlds including.zuerich,.bmw,.emerck and.fresenius We register domain names for our clients in all cctlds and new gtlds. Our gtld service concept is flexible, you may work with us in any phase of your project or you may choose to outsource all the tasks including the operational tasks to us. In the 2012 round, we gained experience with all types of challenges and types of gtld applications such as cultural TLD.desi, Geo TLDs.zuerich and.saarland, IDNs, community based gtld applications, GEO objections, GAC Advice, sensitive strings, closed generic issues and enhanced security requirements. We are members of ICANN s Intellectual Property Constituency, INTA s gtld and cctld sub committees, Marques, ECO Verband (DE), China IPR Helpdesk (EU) and ASEAN IPR Help Desk (EU). Page 10 / 14

BMW Group.BMW &.MINI We have chosen Thomsen Trampedach as our full service provider for all aspects of our new gtld applications for the.bmw and the.

11 BMW Group.BMW &.MINI We have chosen Thomsen Trampedach as our full service provider for all aspects of our new gtld applications for the.bmw and the.mini new Top level domains, including the outsourcing of all operational tasks and systems. From initial risk analysis, over project planning for the application, cost and resource allocations, concept of use over application writing and ongoing analysis of the changes to the gtld program and to the filing of our TMs in the TMCH, Thomsen Trampedach has been a trusted and timely source for advice and has helped us solve all tasks in a professional manner. We enjoy working with Thomsen Trampedach as they give unbiased advice, are transparent in their pricing and they challenge us with new suggestions for how to optimize online brand protection and related processes. Domain Manager Trademark Department BMW AG Page 11 / 14

12 Merck KGaA.EMERCK Thomsen Trampedach is our preferred consulting company in regards to our applications for the new gtlds,.merck and.emerck. Thomsen Trampedach shows a superior understanding of our company-specific brand protection strategy and internal resources. Jonas Kölle Head of Group Trademarks Merck KGaA Page 12 / 14

13 Canton of Zurich.ZUERICH As our provider for new gtld services, including initial risk analysis, development of concept of use, project planning, as well as outsourcing of all operational tasks and support, Thomsen Trampedach manages to adapt their services to our specific needs as a public authority. They cover important aspects of consulting and their domain name industry knowledge and network are very valuable for us having to maneuver in this new landscape Can Arikan Leiter Kommunikation Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich Page 13 / 14

14 For more information contact Jannik Skou Partner, MBA Page 14 / 14

New gtld Program Reviews and Assessments. Draft Work Plan

New gtld Program Reviews and Assessments Draft Work Plan 22 September 2014 Table of Contents 1. Introduction 2 1.1 ICANN 3 1.2 About the New gtld Program 4 1.3 About this Work Plan 7 2. Program Implementation