Mobility on Demand (MOD) Sandbox Program. Carol Schweiger, President Schweiger Consulting LLC September 7, 2016

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1 Mobility on Demand (MOD) Sandbox Program Carol Schweiger, President Schweiger Consulting LLC September 7, 2016

2 Presentation Agenda Changing Mobility Landscape Mobility on Demand (MOD) concept MOD Sandbox Demonstration Program Notice of Funding Opportunity Mobility as a Service Schweiger Consulting LLC MOD Sandbox Program 2

affordable, and reliable transportation options that are available

3 What is Mobility on Demand (MOD)? An integrated and connected multi-modal network of safe, affordable, and reliable transportation options that are available to all Collaboration between ITS Joint Program Office and FTA Schweiger Consulting LLC MOD Sandbox Program 3 3

4 FTA Mobility on Demand (MOD) Program Long term strategic vision for a multimodal, integrated and connected transportation system Concept that imagines mobility as a commodity and a service Conceptual Notions of MOD: Promotes choice in personal mobility Leverages emerging and existing technologies, and data exchange Encourages multimodal connectivity and system interoperability Promotes new business models that improve service quality Schweiger Consulting LLC MOD Sandbox Program 4

the rise From 2005 to 2020 there will be 30 million

unique mobility options Millennial Americans Want Mobility

generations want both convenience and cost savings 66% of

decisions All Travelers Need Mobility Choice Veterans with

5 What s Driving MOD? Aging Americans Require Mobility Choice Older Americans on the rise From 2005 to 2020 there will be 30 million additional people age 60 or older Aging in place requires unique mobility options Millennial Americans Want Mobility Choice Public transportation utilization on the rise Younger generations want both convenience and cost savings 66% of Millennials consider transportation alongside housing decisions All Travelers Need Mobility Choice Veterans with disabilities Travelers with disabilities Low income individuals and minors Schweiger Consulting LLC MOD Sandbox Program 5

Conditions Encouraging MOD Renewed concepts in car ownership (RelayRides, Car2Go) Shared economy model is growing (Lyft, Bridj, RideScout) Peer to peer

6 Conditions Encouraging MOD Renewed concepts in car ownership (RelayRides, Car2Go) Shared economy model is growing (Lyft, Bridj, RideScout) Peer to peer transactions (airbnb, Peerby) Increased urbanization and changing demographics Preference growing for alternative transportation Schweiger Consulting LLC MOD Sandbox Program 6

7 Technologies Enabling MOD Big Data and New Analytics Smart Cities and the Internet of Things Connected Vehicles Automation and Automated Vehicles Social media Smartphone technology and new payment apps July 2014 Cover Schweiger Consulting LLC MOD Sandbox Program 7

8 What is the MOD Sandbox? Demonstration program to explore MOD models Explores innovative approaches to integrate MOD solutions with public transportation Empowers project teams to implement innovative business models to deliver high-quality, seamless and equitable mobility options Informs FTA how to approach MOD and structure future MOD policies and support grantees Schweiger Consulting LLC MOD Sandbox Program 8

9 FTA s MOD Program Integrated Payment $ Traveler Incentives Smart Parking c P Traveler Decision Tools Schweiger Consulting LLC MOD Sandbox Program 9

10 Why a Sandbox? Many players can come together to innovate, experiment and learn Apart from conventional practices and constraints All can bring different tools and play together as they choose Schweiger Consulting LLC MOD Sandbox Program 10

11 MOD Sandbox Program Overview $8 Million available Notice of Funding Opportunity (NOFO) to request proposals Notice in Federal Register May 3, 2016 Application deadline - July 5, 2016 Announcement of Projects FTA seeks bold and innovative projects with strong partnerships Projects require 20% cost match Multiple project awards Schweiger Consulting LLC MOD Sandbox Program 11

12 MOD Sandbox: Eligible Applicants and Partners Providers of public transportation with one or more strategic partners: Shared use mobility providers Technology system suppliers Transportation operators (e.g.employee, campus and airport shuttles) State and local governments Research consortia, industry organizations, universities, others Applicant can designate key partners Schweiger Consulting LLC MOD Sandbox Program 12

13 MOD Sandbox: Eligible Applicants Providers of public transportation with one or more strategic partners: Public transit agencies State/local government DOTs Federally recognized Indian tribes Schweiger Consulting LLC MOD Sandbox Program 13

14 MOD Sandbox: Projects Eligible activities lead to demonstration of innovative MOD and transit integration concept. Examples: Planning Software development Conducting operations demonstration FTA may invite project teams to take part in sandbox through participation agreement that does not award funding Project leads to minimum 12-month demonstration Data collection and evaluation of project Projects address equity and accessibility Applicants encouraged to identify exceptions or waivers to Federal requirements necessary to implement projects Schweiger Consulting LLC MOD Sandbox Program 14

15 Guiding Principles of MOD Vision System Integration (data exchange, common user interface) of existing MOD products and services; development of new will be considered Partnership Driven - evidence of commitment to support MOD both technically and institutionally Innovative Business Model where individually proven products can partner to collectively deliver better service to travelers Equity of Service Delivery - Demonstrate and promote unique role transit holds in providing equitable service for all potential travelers Schweiger Consulting LLC MOD Sandbox Program 15

16 Guiding Principles of MOD Vision (continued) Traveler Centric/Consumer Driven MOD defined by performance Quality and carefree personal mobility choice for individuals Data Connected/Platform Independent MOD (end state) drives the technology Technology doesn t change the MOD vision, it provides the capability to realize in an interoperable fashion Mode Agnostic/Multimodal MOD embraces all modes and resources to support personal mobility choice in integrated, connected and multimodal manner Schweiger Consulting LLC MOD Sandbox Program 16

17 Challenges and Opportunities First/Last Mile Solutions Paratransit/Demand Response Services Integrated Fare Payment Trip planning Open Data/Data Sharing Land Use and/or Service Planning Equity and accessibility Evolving definition of Public Transportation Performance Metrics (e.g., Ridership) The 3 Rs Rules, Requirements and Regulations Schweiger Consulting LLC MOD Sandbox Program 17

18 MOD s Research Direction Foundational Research State of Practice reports Identification of challenges & opportunities Stakeholder Engagement and Outreach Virtualization tools Workshops and Webinars Big Data Analytics and Evaluation Methods Acquisition and inclusion of new data sources Understanding new business models National MOD Showcases Schweiger Consulting LLC MOD Sandbox Program 18

19 MOD Enablers Schweiger Consulting LLC MOD Sandbox Program 19

20 MOD Focus Areas Schweiger Consulting LLC MOD Sandbox Program 20

21 MOD Sandbox Strategy Rolling solicitation: To effectively navigate in MOD space where innovative mobility concepts, technologies and service models are emerging almost every day Would allow FTA to review and select project application submissions on a regular basis, subject to funding availability Full and Open Competition: Local transit agencies serving as leads in proposed project partnerships FTA review and select all MOD Sandbox applications on full and open competition basis Based on predetermined and published selection criteria Schweiger Consulting LLC MOD Sandbox Program 21

22 Mobility as a Service (MaaS) Scalable door-to-door mobility services without owning a car (better level of service than private car) Seamless and efficient flow of information, goods and people Open interfaces to transport services Example: Personal mobility package for $200/month: Transportation from A to B according to service level agreement (SLA) Including all transportation services Including transport related services (city logistics, home deliveries etc.) Roaming in other cities and countries Schweiger Consulting LLC MOD Sandbox Program 22 22

23 Schweiger Consulting LLC MOD Sandbox Program 23

Setting the U.S. Stage Mobility dominated by personally owned vehicles, accounting for >80 % of trips Produce 15% of U.S. emissions Account for 30% of global oil combustion Sit unused over 95% of the time Consume 27% of income in U.

24 Setting the U.S. Stage Mobility dominated by personally owned vehicles, accounting for >80 % of trips Produce 15% of U.S. emissions Account for 30% of global oil combustion Sit unused over 95% of the time Consume 27% of income in U.S. median income households Reliance on personal vehicles leaves lower-income persons without access to affordable mobility Schweiger Consulting LLC MOD Sandbox Program 24

25 Setting the U.S. Stage (continued) 7 major trends over the past 5-10 years: Demographic changes, with Baby Boomers and Millennials in large numbers Preferences for urban living and more flexible lifestyles WiFi, GPS, sensors and smartphones Anywhere everywhere connectivity Car driving/ownership preference changes Travel as part of life experiences Redefining transport through new street designs, service providers and systems Schweiger Consulting LLC MOD Sandbox Program 25

26 Setting the U.S. Stage (concluded) Trends over the next 5-10 years: Synchronizing and connecting every network Performance-based public private partnerships becoming norm Diversification and consolidation of transport manufacturers and providers Modular, combined shared e-mobility systems to scale Commercial deliveries and introduction of drones Driverless vehicles and their potential MaaS, with routing, booking, payment, unlocking, gamification and trading Schweiger Consulting LLC MOD Sandbox Program 26

27 Extent of Service Availability in U.S Source: Lindsey Hallock and Jeff Inglis, The Innovative Transportation Index: The Cities Where New Schweiger Consulting LLC Technologies and Tools Can Reduce Your MOD Need Sandbox to Own a Program Car, February

28 Opportunities Redefine public transportation Change travel modeling to account for: New mode choice behavior Incorporating incentives or rewards Integrating technology-enabled transportation tools Incorporating effects of new transportation tools both individually and in combination Implement integrated payment systems (see next slide) Explore potential of new tools to meet mobility needs of those currently poorly served Schweiger Consulting LLC MOD Sandbox Program 28

29 Integrated Payment=Improved Mobility Use of mobile devices driving this Mobile payment can be deployed much faster than ticketing systems Banks competing with other payment players Contactless NFC technology standard feature in mobile devices Creation of mobile ticketing ecosystem Schweiger Consulting LLC MOD Sandbox Program 29

30 Opportunities (continued) Provide public access to transit data Expand data available to the public Adopt open data and open source software policies Data sharing to: Better understand goods and people movements Predict changes in movements Continue development of open protocols Schweiger Consulting LLC MOD Sandbox Program 30

31 Opportunities (concluded) Clarify regulations on new services, such as Transportation Network Companies (TNC) Encourage complementary public transportation and new mobility tools Make better use of existing technology and infrastructure: Rethink Optimize Rebuild Build new People-aware not vehicle-aware systems and infrastructure (see next slide) Expand access to cellular networks, Wi-Fi, and electric outlets in transit stations, and aboard transit vehicles Schweiger Consulting LLC MOD Sandbox Program 31

Vehicle-aware to Peopleaware Systems Should be: Mapping people movements onto available options Providing people with actionable information Using simulation and better demand

32 Vehicle-aware to Peopleaware Systems Should be: Mapping people movements onto available options Providing people with actionable information Using simulation and better demand modelling Examples: Where pedestrians travel using pedestrian counting Bicycle awareness/counting employed to better time bicycle lights Schweiger Consulting LLC MOD Sandbox Program 32

33 Vehicle-aware to People-aware Systems (continued) Still struggling with traveler information whether: Crowdsourced (e.g., Moovit) Integrated system for multiple regional operators (e.g., Triplinx in Toronto) Do not always monitor information provided to the public Focus on personalized mobility (one person s way of traveling will not be the same as the next person s) Schweiger Consulting LLC MOD Sandbox Program 33

34 Opportunities: Institutional Existing institutional environment key factor Participating organizations may conduct business in a different way From a traveler perspective Financing necessary for technology procurement, implementation, and on-going operations and maintenance Schweiger Consulting LLC MOD Sandbox Program 34

35 Opportunities: Institutional (cont d) Changes required to existing institutional environment Coordination with other providers/ agencies: Jointly procure systems Exchange data and information Lacking ITS technical experience - human or computer resources Changes needed in technology vendor community to successfully develop/ implement new systems Schweiger Consulting LLC MOD Sandbox Program 35

36 Opportunities: Operational Many transit agencies operate independently and do not coordinate their services Changes in way agencies schedule and operate their services Array of policies and objectives from different governmental and regulatory agencies, while trying to satisfy the needs of the traveling public simultaneously Interface(s) among existing and proposed technology Role of each agency in both transportation system and MaaS ecosystem Changes caused by deployment of MaaS Schweiger Consulting LLC MOD Sandbox Program 36

37 Opportunities: Technical Old/unintelligent infrastructure If technology fails, how to manually perform MaaS functions Travelers without credit accounts Travelers without mobile device capable of functions needed to interact with MaaS applications - information equity Automation of functions could alienate staff and customers Ability to use or integrate old with new technologies Lack of technical guidance and information for agency staff Lack of ITS infrastructure, especially in rural areas Schweiger Consulting LLC MOD Sandbox Program 37

relationships with consumers Dwight Mengel, Chief

38 Ithaca MaaS as Customer Service Integrator shift from selling features & benefits to building relationships with consumers Dwight Mengel, Chief Transportation Planner, Tompkins County Dept of Social Services

39 Business Model Value Propositions Consumer education - mobility Individual mobility solutions Personal Mobility Accounts Discounts and public supports Clearinghouse for financial transactions Concierge service - resolve complaints Guaranteed Ride to work and home Local businesses co-marketing and discounts Schweiger Consulting LLC MOD Sandbox Program 39

Mobility Menu Unit Cost Unit Annual Adult Bus Pass $

Carshare "Its my car" Plan $ 8 Hour Ithaca Carshare

Taxi trip - City $ 8 Urban Trip Taxi trip - Rural $

Electric Bike Purchase $ 2,000 HE Bike Bike Purchase

40 Mobility Menu Unit Cost Unit Annual Adult Bus Pass $ 450 Annual Annual Youth Bus Pass $ 110 Annual Ithaca Carshare "Its my car" Plan $ 8 Hour Ithaca Carshare "Just in Case" Plan $ 11 Hour Car Rental $ 55 Day Taxi trip - City $ 8 Urban Trip Taxi trip - Rural $ 20 Rural Trip Bicycle Maintenance $ 50 Voucher Electric Bike Purchase $ 2,000 HE Bike Bike Purchase $ 700 Bike Rideshare Driver Miles $ 0.54 Mile Rideshare Rider Miles $ 0.15 Mile GADABOUT Paratransit $ 4 Trip Vanpool Membership $ 125 Month/Seat Guaranteed Ride $ 30 Annual

41 Small City Household 1 car, 2 adults, 1 youth, Walkscore = 96 Small City Mobility Budget Carshare $ 900 Annual Bus Passes (2) $ 560 Taxi $ 192 Bicycle Maintenance $ 100 Guaranteed Ride $ 30 Member Support $ 178 Annual Total $ 1,960 Monthly Payment $ 163 Schweiger Consulting LLC MOD Sandbox Program 41

42 Rural Household 1 car, 2 adults, 1 child, Walkscore = 0 Rural Mobility Budget Vanpool $ 1,500 Carshare $ 480 Taxi $ 480 Guaranteed Ride $ 30 Member Support $ 146 Volunteer Driver Revenue $ (400) Vanpool Program Subsidy $ (600) Total $ 1,636 Monthly Payment $ 136 Schweiger Consulting LLC MOD Sandbox Program 42

43 Retail Model Summary Member-based Organization Individual Mobility Plans Sales & Financing Aggregate Demand Process payments to service providers Concierge Service 24/7 & Guaranteed Ride Business Co-Marketing & Discounts Capacity for adaption to future changes Tools Inbound Marketing Apps Schweiger Consulting LLC MOD Sandbox Program 43

44 Resource Links MOD Sandbox MaaS in Silicon Valley MaaS in Europe MaaSObserver.pdf MaaS Global MaaS in London 44 Schweiger Consulting LLC MOD Sandbox Program 44

45 References Carlin, Kelly, Bodhi Rader, and Greg Rucks. Interoperable Transit Data: Enabling a Shift to Mobility as a Service. Rocky Mountain Institute, October 2015, Timothy Papandreou, Director, Office of Innovation at San Francisco Municipal Transportation Agency, The (Likely) future of Urban Mobility: Key trends, issues and opportunities for cities, LinkedIn post, August 25, 2015, A Field Guide to the Future of Mobility, World Economic Forum, January 2016 Lindsey Hallock and Jeff Inglis, The Innovative Transportation Index: The Cities Where New Technologies and Tools Can Reduce Your Need to Own a Car, February 2015 TRB Special Report 319, Between Public and Private Mobility Examining the Rise of Technology-Enabled Transportation Services, Committee for Review of Innovative Urban Mobility Services, 2015 Schweiger Consulting LLC MOD Sandbox Program 45

46 Thank You! Carol Schweiger President Schweiger Consulting LLC Schweiger Consulting LLC MOD Sandbox Program 46

Mobility on Demand. Operational Concept Report. Final Report September 2017 FHWA-JPO

Mobility on Demand. Operational Concept Report. Final Report September 2017 FHWA-JPO Mobility on Demand Operational Concept Report www.its.dot.gov/index.htm Final Report September 2017 FHWA-JPO-18-611 Produced by Booz Allen Hamilton Notice This document is disseminated under the sponsorship