El Nuevo Entorno del BI & Analytics: Tecnologías, Roles y Resultados

Transcription

1 El Nuevo Entorno del BI & Analytics: Tecnologías, Roles y Resultados Michael Corcoran Senior VP & Chief Marketing Officer, Information Builders Dr. Rado Kotorov Chief Innovation Officer & VP Market Strategy Information Builders

2 The New Landscape of Business Intelligence & Analytics New Opportunities, Roles and Outcomes Michael Corcoran Sr. Vice President & CMO Dr. Rado Kotorov Vice President, Market Strategy Summit 2015 Orlando London Frankfurt Madrid Mexico City

3 Top Barriers to Analytics and BI Success InformationWeek 2015 CIO Survey Data Quality Ease of Use Challenges Complex Software Less Tech Savvy Users Integration issues with multiple platforms Challenges scaling across entire enterprise

4 Consumer Adoption of Technology is on the Rise But BI & Analytics Adoption is Stagnant Most people are more comfortable using technology. BI Scorecard: BI adoption as a percentage of employees remains flat at 22%, but companies that have successfully deployed mobile BI show the highest adoption at 42% of employees. Doing more of the same does not solve the BI adoption problem! 4

5 Gartner Magic Quadrant 2015 Information Builders Rated as a Leader Information Builders clearly differentiates itself in the area of pervasiveness. A significant percentage of its clients disseminate information and decision support to thousands of operational workers. Information Builders' reference customers reported almost double the average (for this Magic Quadrant) for size of deployment in terms of numbers of users. 5

6 IT Empowered and Governed Information Builders Strategy for Customers Pervasive BI and Analytics Analytical Users Organizational Role Analytical Requirements Results Back-Office BI and Analytics Executive Management Strategic Metrics Dashboards Scorecards High-level Decision-making Analysts Analytical Analytics Advanced Analytics Pervasive BI and Analytics Employees Operational Reporting & Alerts, Decision Support, Performance Benchmarks Partners, Suppliers & Distributors Customers, Citizens, Patients & Students Operational Vital Performance Benchmarks, Info exchange Self-service Experience, e-statements Generate Insight, Identify Problems & Trends Operationalise Insights, Change Culture Optimize Processes Optimise Suppliers, Meet SLA s Eliminate Waste New Revenue, Loyalty/Retention, Public Awareness Data Monetisation

7 Information Builders 3i Platform The 3 Key Ingredients for Success 7

8 New Landscape Means New Opportunities

9 Information Builders Keys To Achieving Pervasive BI and Analytics Manage Data Generate Insight Operationalise Insights Monetise

10 Information Management Why is it More Important Than Ever? Data MDM Quality Governance Integration Data volumes are increasing at unforeseen levels Lower data latency requirements Multiple data sources tell new stories Integrity Greater need to share and exchange Analytics is a key driver Pretty pictures on bad data is not valuable New analytic tools working in silos is causing discrepancy

11 Generating Insight Analytics Comes In Many Styles Data Discovery Reporting Social Intelligence Query and Analysis Predictive Analytics Search Location Intelligence

12 Operationalising Insights Driving Positive Change Everyone makes decisions! Proactive versus Reactive business Trends are spotted before they become larger problems Operational metrics change behavior: Optimise employee performance Motivates business partners Eliminates improper behavior and fraudulent activity

13 Aligning BI & Analytics with User Needs Think App Store Experience

14 Information Builders Pervasive Intelligence with Self-Service for Everyone IT Developers Business Analysts Management Operational Employees Business Partners Customers App Studio InfoDiscovery/InfoAssist Generate & Deploy Insights Dashboards Social Intelligence Data Discovery InfoApps TM Operationalise Insights & Monetise Data Portal Create your own App Store experience Reporting Query and Analysis Search Dashboards & Scorecards Guided Ad-hoc Data Discovery InfoApps Predictive Analytics Location Intelligence Predictive InfoApps Search & Social InfoApps Mobile InfoApps 14

15 InfoApps Provide Fast Answers to Business Questions 15

16 Data Monetisation Driving Revenue and Profitability From Your Data Information as a revenue generating product New opportunities from the data you have Adding value by adding data Big data drives new opportunities The New Customer Online Experience Self-service insight Consumer loyalty Competitive differentiation Educating your customer through insight Driving Profit Through Behavior Comparative benchmarking Employee performance Partner performance Eliminating Fraud, Waste and Abuse 16

17 Data Monetisation: Big Data Opportunities It s About Value, Not Volume Social Analytics Correlation of Social Media data with enterprise data for full story Machine generated Analyze patterns for process monitoring, network optimisation, preventative maintenance, etc. Location Intelligence Real-time logistics management Real-time location-based marketing Merging Structured & Unstructured data Hadoop or Search Public Data Adding value to enterprise data Web Traffic and Logs Understanding customer/visitor behavior 17

18 New Roles

19 Self-Service for Everyone New Roles and Collaboration App Developer Executive Data Steward Analyst Architect DBA Partner Customer Web Designer Market Analyst Data Scientist Operations

20 Information Builders Self-Service for Business Analysts Business Analysts Generate valuable business insights. Mine data for opportunities. Identify positive and negative trends over time. Publish content for others. Information Technology Ensure data environment is: Available Timely Accurate Auditable Governed in collaboration.

21 Information Builders Roles In The New ERA of Self-Service Analytics Business Analysts Publish Visualizations, Reports and Dashboards Information Technology Create highly Interactive analytic InfoApps TM for the masses. Leverage Analyst content Manage and govern data. Management Total view of the business Proactive vs Reactive management Operational Workers Operationalise insights Real-time decision-making Optimised business processes Drive performance/accountability Business Partners Align partner performance Ensures SLA s are met Customers Improved customer experience Improved experience/loyalty New revenue 21

22 New Outcomes Transforming Data Into Business Value

23 Information Management Case Studies

24 Generating Insight Case Studies

25 Operationalising Insights Case Studies

26 Data Monetisation Case Studies

27 Industry Research Analyst Community 27

28 Ventana Research Value Index 2015 Analytics and Business Intelligence 28

29 Forrester Wave: Enterprise Business Intelligence Platforms, Q Information Builders Rated as a Leader Copyright 2007, Information Builders. Slide 29

30 Wisdom Of Crowds BI Survey 2015 Information Builders Wins Pure-Play Category Again A member of the Large Established Pure-Play market segment, Information Builders leads the segment for a sixth year in a row. It scores above peer and overall averages and is best in class for most measures.

31 BARC Business Intelligence Score 2015 Information Builders Rated Among Leading Trendsetters 31

32 Summary 32

33 Information Builders Summit 2015 New Products and Capabilities iway Omni-Gen Integrity Designer App Store WebFOCUS InfoDiscovery with Animation InfoAssist Maps, Demographic Layers, Data Enrichment Auto-linking Content Portal Shared Pages and Collaboration AppStudio ESRI Mapping and Maintain Responsive Design 33

34 I Know Information Builders Our Differentiation Is Customer Success