Curriculum Vitae Dr. Sandro C. Principe

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1 Curriculum Vitae Dr. Sandro C. Principe Summary Business professional with broad international experience in strategic and operational management in large Professional Service and ICT companies. More than ten years experience in driving business transformation and digitalization. Track record in country management, sales, marketing, business development, communications and top management business consulting. Possesses experience in developing business functions with a go-to-market and customer centricity focus in a B2B and B2C environment. Ability to manage and deliver complex cross-functional and cross boarder projects. Enterpreneurial spirit, founder, owner and CEO of market leading digital service platforms; more than ten years experience in start-up coaching and venturing. Displays a market and success-driven approach through distinctive managerial, situational leadership, target goup oriented communication and a high level of interpersonal skills; ability to easily adapt to new situations and to drive change. Strongly identifies with new challenges encompassing transformation, digitalization, business development and enterpreneurial opportunities. CV S. Principe 1

2 Personal Details Address: Rigistrasse 20c Phone: +41 (0) CH-8185 Winkel Date of birth: August 29 th, 1965 Nationality: Swiss Marital status: Partnership, 3 children Employment History today Swisscom (Schweiz) AG, Enterprise Customers, Zürich (2016: CHF 2,500 million revenue, 5,500 employees) Member of the Executive Board Sales & Services, two roles: Head of Global Business and Sourcing Sales (2016: CHF 50 million revenue, CHF 160 Mio TCV, 8 direct, 50 indirect reports) Transformed the three specialized sales teams into ICT sourcing sales, to exploit share of wallet and to develop new business at Swiss-based multinational clients. Stabilized the continously eroding wireline business (-15% p.a.) at 44 Mio CHF, renewal rate of 95%. Overachieved the wireless business targets at 120%. Developed the global ICT sourcing business accoring to business plan (5 Mio revenues, 50 Mio TCV). Completed the Global Portfolio Development in coordination with Verizon, Vodafone and Hemmersbach, among other partners and suppliers. Set up of an international competence center for Swisscom. Head of Marketing (2016: CHF 8,5 million budget, 3 direct, 30 indirect reports) Tranformed the marketing function to a regional demand generation function, which closely collaborates with sales. Overachieved all defined KPIs (awareness, customer satisfaction, customer engagement, lead generation, sales satisfaction) in 2015 and Introduced digital and automated marketing integrated with CRM. Enabled marketing and sales professionals to engage on social plattfroms for positionning and selling. Introduced an expert concept to feature thought leadership across all channels. Improved customer plattforms hosting over 500 customers p.a. CV S. Principe 2

3 SPS (Swiss Post Solutions AG), Zurich (2014: 500 million revenue, 6,800 employees) Member of the Executive Board, Member of the Senior Management of Swiss Post, Head of Global Strategic Marketing and Sales (2014: 10 direct, 100 indirect reports) Led and developed selected global strategic clients (5) and multi-country sales opportunities ( 100 million TCV). Developed and implemented the global marketing and sales strategy, structures, processes, methods, control mechanisms. Developed the SPS portfolio of products and services, the partner management function and the innovation process; market ready innovations include Swiss Post Box. Managed the transformation program from a divisional (40 legal units) to a country-based structure (16 countries). Managed and integrated selected aquired companies (e.g. Client Vela Consulting, 10 million turnover). Introduced an integrated customer experience platform (CRM, Marketing Automation, Social, Web) today Lemonfrog AG, Zurich (2016: CHF 2 million revenue, 10 employees, CAGAR 25%) Founder, Owner, Member of the Board of Directors, CEO Development of 8 service platforms for B2C in CH and AT with more than user (eg. Development of 2 service platforms for B2B in CH. Development of a HR processing platfrom in CH Vivaldi Partners, Ltd., New York Member of the Board, Managing Director CEO Vivaldi Partners AG (2007: 1.5 million, 6 employees). Responsible for pan-european Business Development activities Batten & Company (known as BBDO Consulting), Zurich Managing Partner Member of the Board of BBDO Consulting (2003: 17 million, 100 employees; 2005: 17 million, 90 employees). CEO BBDO Consulting Suisse AG (2003: 0.5 million, 3 employees; 2005: 2.2 million, 10 employees). CV S. Principe 3

4 Accenture, Paris and Zurich Senior Manager Strategy & Business Architecture Developed a new customer segment (medium-sized insurance companies) for Accenture services, leading to 7 sales, each worth approx. 1-2 million. Managed the acquisition and launch of a software asset. Developed 7 opportunities, each with a potential of approx. 20 million and supported the global sales activities at 3 insurers. Sold ( 7 million) and led projects ( 5 million) Novartis Pharma (known as Sandoz), Basel Finance and Controlling / Strategic Planning Institute for Insurance Economics (I.VW), St. Gallen Project Manager / Business Consultant. Education and Professional Development Ongoing Various industry/competency training courses, e.g. IMD International Council of Management Consulting Institute Certified Management Consultant CMC University of St. Gallen (HSG), Switzerland Ph.D. in Business Administration. Distinction: very good University of St. Gallen (HSG), Switzerland lic. oec. HSG (MBA) in strategic management and organization. Other Professional Activities Member of the Jury of Experts for Swiss Ventures (venturekick.ch) Member of professional and educational associations, e.g. Advisory Board ZHAW Founded, developed and sold the German subsidiary Mentalpower (Coaching Academy) Publications and speaking engagements Languages German: mother tongue; English: more than 10 years in American companies; French: good knowledge Interests Sports: jogging, fitness, judo (former Swiss National Team member) CV S. Principe 4

5 CV S. Principe 5

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