Andy Cleverly Director, Technology Marketing Oracle Corporation

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2 Andy Cleverly Director, Technology Marketing Oracle Corporation

3 Business Integration Breakthrough

4 How to Lose a Customer

5 In general, business managers have historically been indifferent to IT infrastructure decisions. For many, this indifference has created legacy infrastructures that have created a yawing gap between today's reality and where the business wants to go strategically. Gartner December 2003 Real IT Strategies Laying a Foundation

6 Barriers to Success Enterprise Compleity Enterprise Customers & Agents Suppliers & Regulators

7 Barriers to Success Infleible, Inefficient, Costly Point-to-point integration File-based forecasting and reporting Phone/ for dealing with suppliers & customers

8 Business Impact Efficiency Visibility Agility Increased customer acquisition costs Increased development and production costs Process bottlenecks Flawed forecasting Decreased customer profitability Delayed compliance Missed market opportunities Competitive disadvantage Rip & replace IT and increased training

9 Alignment for Change Progress Strategic IT Partnership Architectural Alignment Organizational Alignment Streamline vendor compleity Selection: Offerings, eperience, and viability Map IT and architecture to strategic goals Standards impact near and long-term Identify core business processes Identify IT resources for core processes Confirm alignment and resource availability Time

10 Oracle Integration Enterprise-wide Impact Line of Business Business Visibility Business Analysts Business Process Management Sales Product Application Development Business Services Data Management Connectivity & Data Integration Oracle Integration Finance Employee

11 Connectivity, Data Management Application, Data, Partner Integration Seamless connectivity to all applications, legacy systems, data sources, and partners. Business Visibility Business Process Management Business Services Sales Product Connectivity & Data Integration Oracle Integration Finance Employee Leverage information to enrich IT business value.

12 Why not just write some code? Inventory Mgmt Manufacturing Inventory DBMS Web App Procurement HR (scheduling) Finance Billing CRM Fulfillment

13 Integrated Enterprise? Application Screen Scrape Application Download File Application Message Queue Sockets Application Sockets RPC Application ORB Transaction File Application ORB APPC Message Application Screen Scrape Transaction File Screen Scrape Transaction File CICS Gateway Download File Application Application Message Queue Application Transaction File CICS Gateway Screen Scrape Message Download File Message Queue APPC RPC

14 Enterprise Application Integration: User Creates New Customer 4 Siebel 2 5 XML Adapter 6 Transform publish Create Customer JMS 3 Metadata 7 XML AQ/JMS JMS Integration Hub 8 Adapter 9 10 Oracle EBS Transform subscribe Create Customer

15 Application Integration Methodology: Hub and Spoke John Q Smith Decoupled Integration Each application maps to the common view rather than directly to other application views Application 1 Spoke John Q. Smith Smith, John Q. Easy Customization Changes in one application view does not affect other application views. Ideal for application upgrades Application 4 Spoke Integration HUB Application 2 Spoke Mr. John Q. Smith Easy Etensibility Another application can be added to the integration by mapping that application s view of data to the common view Application 3 Spoke Mr. John Q. Smith Transformation

16 Enterprise Application Integration Oracle Integration Out-of-the bo connectivity speeds integration Internal applications Heterogeneous data sources Highly scalable, performance oriented Oracle Oracle Web Applications Messaging Non-Oracle ERP/SCM/CRM Transport Mainframe/ Legacy B2B Protocols

17 Visual Design Environment: istudio Focused on Business Analyst vs. Developers Easy to use, model- based, wizard-driven toolset Presents the logic of the integration, not the technical details Greatly reduces the time required to implement integrations

18 Packaged Adapters Accelerate Solution Development & Deployment Applications Oracle Apps SAP R/2 SAP R/3 Oracle 10.7 Oracle 11.5.X Peoplesoft 7 Peoplesoft 8 Siebel 7 Siebel 2000 J.D Edwards Agile Baan Lawson Leading SCM/P Leading Vertical Apps Leading Procurement Databases Messaging Transports Oracle7.3, 8.0, 8i, MS SQL-Server IBM DB/2 UDB DB/2 on Mainframe Sybase Informi JCA Data Sources OLE-DB Data Sources MFrame, TPM CICS Encina Tuedo 3270 Screenscrape IMS, VSAM Any JMS Provider Oracle AQ MQ-Series TIBCO SONIC Components Web Services EJB, CORBA COM, COM+, DCOM B2B Connectivity RosettaNet 1.1, 2.0 HL7 2.0, 3.0 EDI X.12, EDIFACT HTTP, HTTP-S FTP, FTP-S SMTP RMI, RMI/IIOP, IIOP COM/COM+/DCOM SOAP Flat File Datatypes SQL, XML IDOCs, PS MADs OAGIS 7.0, 8.0 EDI X.12, EDIFACT RNIF 1.1, 2.0 HL 2.0, HL 3.0

19 E-Business Suite Integration Integrate to Oracle with Oracle Oracle E-Business Suite Custom AQ XML Gateway Workflow BES Oracle E-Business Suite Adapter Tables, Views, APIs One runtime adapter instance to address all connectivity needs for one particular E-Business Suite instance

20 Comprehensive Connectivity Oracle E-Business Suite Versions Supported Modules Supported Oracle E-Business Suite Interfaces PL/SQL APIs, Tables, Views XML Gateway Workflow Business Event System Custom Advanced Queues All All All All All All All All All

21 Dynamic Design Time Introspection Search for the object Interfaces organized by modules List # of interfaces Etract the Schema Browse the object Import definition into istudio

22 Integrate to Oracle with Oracle Better Intuitive integration to Oracle by Oracle Support for all EBS 11i modules Proven technology, over 100 EBS customers Faster Rapid, wizard-driven modeling Pre-built interfaces speed implementation by 1/2* Save Money Re-use eisting skill-sets, reduce training cycles Single-vendor solution, negotiation, escalation More functionality, low TCO *EBS Customer, Employee, Item, Vendor, Ship Confirm

23 Connecting to Trading Partners Rapid on-boarding of new partners Eliminate manual processes Manage multiple, comple relationships over time RosettaNet EDI HL7 UCCnet

24 Unless enterprises figure out how to synchronize data among departments, divisions, and enterprises, the value promised from business process fusion will be much less than epected. Gartner Research 2003

25 Data Management Applications Legacy Systems Standard, Global Business Definitions Data Synchronization & Cleansing Operational Databases Data Warehouses

26 Eample: Who Is My Customer? Customer Call Center Customer Web Store Customer Sales Leads Customer Legacy App

27 Eample: Who is My Customer? Call Center? Sales Leads 4 Versions of Customer Truth Web Store Legacy App

28 Eample: With Oracle Data Hub Integration Services Call Center Sales Leads Oracle Data Hub Data Quality Services Web Store Legacy App

29 Eample: With Oracle Data Hub Consensus Integration Services Call Center Sales Leads Oracle Data Hub Data Quality Services Web Store Legacy App

30 Eample: With Oracle Data Hub Consensus Cleansing Integration Services Call Center Sales Leads Oracle Data Hub Data Quality Services Web Store Legacy App

31 Eample: With Oracle Data Hub Consensus Cleansing Synchronization Integration Services Call Center Sales Leads Oracle Data Hub Data Quality Services Web Store Legacy App

32 Business Services Services-Oriented Enterprise Create re-usable services from underlying applications and information. Business Visibility Business Process Management Business Services Sales Product Connectivity & Data Integration Oracle Integration Finance Employee Rapidly assemble services to deliver business solutions.

33 Web Services Foundation Find and Invoke Platform-Independent Services Client Client Application XML Binding Discover (UDDI) Invoke (SOAP) Publish XML Binding Service Implementation (J2EE, PL/SQL, Other) Web Service (WSDL) Web Service Registry

34 Standards-Based Integration Connect Eisting Applications Using Web Services Standardize access Facilitate reuse Enable composition SOAP Accounts (DB Stored Procedure) SOAP SOAP Telephone Accounts (Outsourced) OracleAS Integration Payroll Accounts (Legacy Application)

35 Business Process Management Design, Deploy, Optimize Integrated business flows within and across organizational boundaries Business Visibility Business Process Management Business Services Sales Product Connectivity & Data Integration Oracle Integration Finance Employee Deliver operational efficiencies and agility while minimizing compliance burden

36 State of Flu compliance issues and corporate With changes, we re making processes changes every four or five weeks. Right now it s all done by coding when a change comes to us we re under the gun to deliver. Sr. IT Manager Fortune 500 Health Insurance Company Gartner Integration Conference May 2004

37 Business Process Management Full life-cycle management of business processes Design, Deploy, Eecute, Monitor, Improve Supports both automated and manual activities Allows developers and business analysts to specify process flow and decision logic without coding Process Integration Submit RFQ Portal Get BOM Check Availability Calculate Discount Validate Permit Approve SAP Database Java MQ Series Web App Create RFQ Mainframe Deliver RFQ /EDI

38 Why BPM? Respond to change with agility Improve productivity and/or lower costs Facilitate process improvement Create a repository for corporate knowledge

39 Oracle BPEL Process Manager Eclipse, JDeveloper BPEL Designer BPEL DEHYDRATE BPEL Process Manager WSDL Binding Built-in Integration Services Web Service JMS Oracle DB Oracle Database XQuery XSLT User Tasks BPELJ JCA Core BPEL Engine J2EE Application Server (WebLogic, Oracle AS, JBoss, WebSphere) BPEL Console MANAGE Develop, deploy, and change business processes Only native, 100% BPEL standard compliant product Universal portability, capture and deploy repeatable best practices Enterprise-wide IT and business agility

40 BPEL Why is the standard important? Complements web services integration Eliminates vendor lock-in Accelerates the time to deploy new services Maimizes re-use and interoperability Lowers the cost to acquire skills Is supported by an ecosystem of SIs and ISVs

41 Business Visibility Business Visibility Business Process Management Business Services Sales Product Connectivity & Data Integration Oracle Integration Finance Employee Real-Time business visibility into enterprise operations Unified view of all information.

42 Business Activity Monitoring Real-time, Global Process Visibility Multiple Views Real Time Business Intelligence Take Corrective Action

43 Business Visibility Monitor KPIs Monitor Processes Track Changes

44 Oracle Integration Enriching Business, Delivering IT Value Unified, real-time visibility of business events Business Visibility Integrated business flows, rapid change Business Process Management Rapid delivery of business solutions Business Services Improved business Value of IT data Connectivity & Data Integration Sales Product Oracle Integration Finance Employee

45 Business Impact Efficiency Visibility Agility Decreased customer churn and acquisition costs Reduced production and service delivery costs Efficient, universally portable processes Timely, strategic forecasting Increased customer profitability On-time, accurate compliance reporting Strategic business advantage and fleibility Enhanced IT fleibility and decreased IT spend

46 Solving Business Problems 700+ Customers

47 Getting Started Vision Solution Implementation 1 Provides workshops to uncover current customer challenges and future business goals 2 Focuses on technology solutions to identify how the customer will reach their architecture strategy 3 Accelerates bringing the solution to an implementation reality using best practices and epertise

48 Strategic Partners, Rapid Return Oracle Application Server 10g enables us to provide customers with a complete system integration solution focused on agile eecution and an ecosystem-integrated approach. - Cap Gemini Ernst & Young The complete integration capabilities of Oracle Application Server 10g and its standardsbased architecture have allowed us to quickly connect our clients and their supply chain partners enabling significant process and cost efficiencies. - BearingPoint (formerly KPMG)

49 The Information Company Integration Epertise to Deliver Rapid Integration Process Best Practice Reuse and Portability Platform Comprehensive Platform for Services-Oriented Architecture (SOA)

50 Q& A QUESTIONS ANSWERS

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