Information On Demand Business Intelligence Framework

Transcription

1 IBM Software Group Information On Demand Business Intelligence Framework Ser Yean Tan Regional Technical Sales Manager Information Management Software IBM Software Group ASEAN

2 Accelerating Your Journey to Business Optimization Business Value 5X more value creation by organizations using information effectively Maturity of Information Use

3 How Do You Unlock the Business Value of Information for Competitive Advantage? Business Optimization Automation

4 Information On Demand Unlocking the Business Value of Information for Competitive Advantage Customer & Product Profitability Financial Risk Insight Workforce Optimization Business Optimization Dynamic Supply Chain Multi-Channel Marketing Better Business Outcomes End-to-End Capabilities Plan, understand and optimize business performance Establish and maintain an accurate, trusted Flexible Architecture view for of Leveraging information Existing Investments Plan, understand and optimize business performance Establish and maintain an accurate, trusted view of information Manage information over its lifetime Use information as part of business processes Other Information Sources Manage information over its lifetime and use it as part of business processes

5 Leaders Investing to Optimize Information Assets Clients Tell Us What They Are Looking For Insightful Derive meaning from information changes In Context Real-time delivery of relevant information when and where it s needed Complete Related information reconciled into a single and holistic view Accurate Complex and disparate data transformed, cleansed and delivered

6 Organizations Need an Information Agenda An approach for unlocking the business value of information Determine primary business objectives that can be impacted through the use of information Identify technology components and capabilities to address information requirements Drive consistency around how information is defined and used across the enterprise Establish a plan for projects that deliver both long and short-term returns on investment

7 Establishing a Business Driven Information Strategy Identifying Business Initiatives and Objectives

8 IBM Information Management Unlocking the Business Value of Information Customer & Product Profitability Workforce Dynamic Optimization Supply Chain Multi-channel Marketing Financial Risk Insight Flexible Architecture

9 What Is Business Intelligence? BI is the process of gathering, consolidating, and analyzing data from multiple sources for strategic decision making BI derives new value from your transactional data BI supports strategic planning, monitoring, and efficiency BI delivers knowledge of the customer, suppliers, and channels BI unifies the enterprise with a single version of the truth

10 Insights for making better decisions Operational Efficiency Consolidated Information Financial Analysis Fast, Scalable, Secure, Reliable Security Analysis

11 Value of Business Intelligence Consolidating data from multiple applications Simple to complex reporting via complex data integration The value to the enterprise cannot be over estimated Forecasting trends, expenses, inventory, revenue Business performance monitoring (BPM) Key Performance Indicators (KPIs) Consumer profiling to predict buyer purchases Predict attrition & cross-sell opportunitys Precision inventory forecasts lets you lower inventory and still meet demand Fraud Detection to stop losses

12 Business Intelligence Architecture Operational Databases Operational Systems Extract, transform, merge, load ETL metadata Information Integration Enterprise Data Warehouse A single version of the truth Line of Business Data Marts Slices of data for departments End User Analytic Tools Data Mining Query & Reporting End user Delivery & analysis

13 The IBM Solution: IBM Information Server Delivering information you can trust IBM Information Server Unified Deployment Understand Cleanse Transform Deliver Discover, model, and govern information structure and content Standardize, merge, and correct information Combine and restructure information for new uses Synchronize, virtualize and move information for in-line delivery Unified Metadata Management Parallel Processing Rich Connectivity to Applications, Data, and Content

14 Business Intelligence Architecture Operational Databases Operational Systems Extract, transform, merge, load ETL metadata Information Integration Enterprise Data Warehouse A single version of the truth Line of Business Data Marts Slices of data for departments End User Analytic Tools Data Mining Query & Reporting End user Delivery & analysis

15 IBM InfoSphere Warehouse InfoSphere Warehouse IBM is the Industry leader in comprehensive Data Warehouse software and appliances Discover Design Optimize Grow For customers who want to Make Better Informed Decisions Support Dynamic Growth 11 of top 12 banks 7 of top 8 auto manufacturers 4 of top 6 general retailers Forrester believes that IBM provides the most comprehensive, scalable enterprise DW appliance family on the market. * *April 4, 2008 Appliance Power: Crunching Data Warehousing Workloads Faster And Cheaper Than Ever by James Kobielus

16 Business Intelligence Architecture Operational Databases Operational Systems Extract, transform, merge, load ETL metadata Information Integration Enterprise Data Warehouse A single version of the truth Line of Business Data Marts Slices of data for departments End User Analytic Tools Data Mining Query & Reporting End user Delivery & analysis

17 Information On Demand Industry Frameworks & Solutions Accelerate Value Delivery 6 Industry Frameworks 70+ Solutions

18 Business Solution Templates Kick start your data warehouse Relationship Marketing Customer Interaction Analysis Customer Investment Profile Individual Customer Profile Wallet Share Analysis Customer Complaints Delinquency Analysis Customer Loyalty Market Analysis Campaign Analysis Cross Sell Analysis Customer Attrition Customer Behavior Lead Analysis Profitability Transaction Analysis Activity Based Costing Analysis Insurance Product Analysis Investment Arrangement Analysis Profitability Analysis Channel Profitability Customer Lifetime Value Customer Profitability Location Profitability Product Profitability Product Analysis Organization Unit Profitability Performance Measurement Business Procedure Performance Risk Interest Rate Risk Analysis Credit Risk Profile Credit Risk Assessment Credit Risk Mitigation Assessment Asset Securitization Analysis Operational Risk Assessment Outstandings Analysis Portfolio Credit Exposure Security Analysis Liquidity Risk Collections Analysis Insurance Risk Profile Authority Profiling Credit Risk Analysis Debt Restructuring Involved Party Exposure Location Exposure Non Performing Loan Operational Risk Loss Analysis Asset & Liability Management Interest Rate Sensitivity Liquidity Analysis Short Term Funding Management Financial Management Accounting Capital Allocation Analysis Capital Procurement Credit Loss Provision Funds Maturity Analysis Income Analysis Net Interest Margin Variance Structured Finance Analysis Equity Position Exposure Position Valuation Analysis Compliance European Central Bank Reporting Financial Capital Adequacy Analysis Structure Of Regulatory Capital Foreign Financial Account Analysis Suspicious Activity Analysis Transaction Activity Analysis SOA Balance Sheet Analysis SOA Cash Flow Analysis SOA Statement Of Change In Shareholders' Equity Analysis SOA Statement Of Income Analysis Balance Sheet Portfolio Basis Cash Flow Direct Financial Institution Approach Analysis Analysis Balance Sheet Classified Cash Flow Indirect Financial Approach Analysis Institution Analysis Balance Sheet Order Of Income Statement By Function Liquidity Approach Analysis Analysis Balance Sheet Net Assets Income Statement By Nature Approach Analysis Analysis Cash Flow Direct Analysis Income Statement Financial Cash Flow Indirect Analysis Institution Approach Analysis Statement Of Changes In Equity Analysis

19 Information Management Use of IBM Business Solution Template Component Business Solution Template Complaints Analysis Dimensions Product Change Service Product Access Service Financial Engineering Trading Services Support Services Business Unit GeographyNorth West East South Line of Business KPIs and reporting summary levels that are embedded within the BSTs are defined and commonly used by financial institutions around the world. Business Reports Trust Retail Commercial Wholesale Group Services Customer Market SegmentLarge Commercial Small/medium Commercial High Net Worth Individuals Charities Measures Number of Complaints Average Response time Generate Data structure designs created from the BSTs for star schema

20 Data Model Impact on Data Warehouse Projects Anticipated Insurance Client Benefits Mitigated Mitigated project project risk % risk % Fit Fit with with our our business business requirements % requirements % Savings Savings from from initial initial analysis analysis phase...75% phase...75% Design Design phase phase (inc. (inc. logical logical and and physical physical data data models)....65% models)....65% ETL ETL activities..20% activities..20% Anticipated Anticipated reuse reuse savings savings on on next next project 50% project 50% Biggest Impact on DW Project ROI POC Metrics from Major Electronics Retailer 2 to to 4 weeks weeks for for KPI KPI selection selection to....2 hours hours 6 to to weeks weeks for for Logical Logical model model build build to days days 0% 0% of of useful useful current current KPIs KPIs to %, 1 BST BST Added Added days days for for business business metadata metadata capture capture to Minutes

21 Business Intelligence Architecture Operational Databases Operational Systems Extract, transform, merge, load ETL metadata Information Integration Enterprise Data Warehouse A single version of the truth Line of Business Data Marts Slices of data for departments End User Analytic Tools Data Mining Query & Reporting End user Delivery & analysis

22 Better Visibility and Control Single Platform for Decision Making

23 Delivering Relevant Information to Business Users Delivering IBM Information Relevant Management Information to Business MS Office Search Browser Mobile Transaction Systems Warehouses (Relational & OLAP) Flat, Legacy, or Modern

24 IBM Information Management Business Intelligence Architecture Operational Databases Operational Systems Information Integration ETL metadata Information Server Enterprise Data Warehouse InfoSphere Warehouse IBM Servers & Storage Line of Business Data Marts Business Solution Templates End User Analytic Tools Data Mining Query & Reporting

25 Market Leaders Optimizing Business with Information Understanding 3 million members & 630,000 providers Improved provider satisfaction to over 90% Understanding needs of 20 million customers Improved sales responsiveness for #1 market share 10,000 branches serving 125+ million customers Reduced time to spot new trends from 7 weeks to 7 seconds 50 brands worldwide Growth in 12 Asian countries Increased daily deliveries by 100% Moving from policy based to customer centric after merger Improved customer satisfaction and drove cross-selling

26 Leading the way ETL Tools Business Intelligence Platforms Data Warehousing Data Quality Tools Data Integration Tools Customer Data Integration

27 IBM Information Management Unlocking the Business Value of Information Customer & Product Profitability Workforce Dynamic Optimization Supply Chain Multi-channel Marketing Financial Risk Insight Flexible Architecture

28 New Software Offering with InfoSphere Warehouse Data Warehousing bundle Cognos 8 BI Starter Kit included with InfoSphere Warehouse 5 user licenses for reporting & dashboarding InfoSphere Warehouse included with Cognos 8 BI Non-production license New Pre-Integrated Software Offerings Data Warehousing End-to-end Capabilities Easier Deployment Lower TCO